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The Best Book On Ios App Marketing
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Book Synopsis The Best Book on iOS App Marketing by : Michael Amerson
Download or read book The Best Book on iOS App Marketing written by Michael Amerson and published by Hyperink Inc. This book was released on 2012-04-04 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mike Amerson, Co-Founder and President of WET Productions, Inc., learned the hard lesson that many developers face today: just because you built it, doesn't mean they will come. His game "My Virtual Girlfriend" went nine months with only modest sales until late in December of 2010, when he gathered what he'd learned about app discoverability and used it to propel the game to the Top 100 list for its category. Furthermore, the game has only gained momentum, sitting in the Top 25 for over a year. Though Mike overcame the challenges of app development, he knows exactly what it's like for a developer to spend time and money on a project that falls flat. Today, he shares his knowledge with other struggling developers, encouraging them to follow their dream to venture out and find success in the iOS space.
Book Synopsis The Business of iPhone and iPad App Development by : Dave Wooldridge
Download or read book The Business of iPhone and iPad App Development written by Dave Wooldridge and published by Apress. This book was released on 2011-08-18 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Book Synopsis The Business of iOS App Development by : Dave Wooldridge
Download or read book The Business of iOS App Development written by Dave Wooldridge and published by Apress. This book was released on 2014-10-29 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!
Book Synopsis Learn iOS Application Distribution by : Hagop Panosian
Download or read book Learn iOS Application Distribution written by Hagop Panosian and published by Apress. This book was released on 2017-09-27 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover every aspect of the app industry, from app idea generation through to marketing and performance monitoring. With this book you'll receive complete, reliable, up-to-date, and professional information and guidance. Learn iOS App Distribution is every developers thorough and accessible guide to successfully distributing apps. For readers who already know how to code and create apps, this book explains how the app industry works, how it is evolving, and what the key trends are. Rather than focus on the well-covered aspects of working with Swift and Xcode, you'll instead discover what it takes from a commercial standpoint to bring an app together and get it successfully out to customers. All the key technical aspects are simplified for you with non-technical backgrounds, and vast amounts of information are condensed into easy-to-understand visuals. What You'll Learn Review how the app industry nuances and how it works Analyze app statistics and key market trends Position an app appropriately within the industry Improve app performance and related products and services Who This Book Is For App designers, UI/UX design professionals, coders, app marketers, game designers, asset designers and app publishing companies.The book is also suitable for inventors and non-tech readers unfamiliar with the industry but interested in investing in apps
Book Synopsis Essential Software Development Career + Technical Guide by : Appjungle.net LLC
Download or read book Essential Software Development Career + Technical Guide written by Appjungle.net LLC and published by Appjungle.net LLC. This book was released on 2023-06-03 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the skills and knowledge you need to succeed as a software engineer with this comprehensive guide. Whether you're new to the field or a seasoned professional, this book covers all the essential software development topics to help you stay up-to-date and excel in your role. This comprehensive guide covers essential topics in software engineering/software development. Read this book If: You want to start OR have started a career in software engineering. You want to know about all the technical topics you need to succeed. You want to understand the entire process of software engineering. You want to learn what they will NOT teach you in school. You want to understand coding, multithreading, testing, and more! You would like to learn the soft skills you need for promotions. You want to know why you are NOT getting promoted. You want to understand deep technical topics, i.e., encryption+crypto. If you think your company is doing Agile wrong. After reading the book, you will: · Understand how to have a successful career in software engineering. · Have the technical knowledge to know how and where to grow. · Have the soft skills framework to help get you promoted and do your job exceptionally. · Understand how to make the best decisions · Understand the technology and psychology to excel Don't wait! Buy this book now! The field of software engineering is so vast there is no way anyone can learn it all. With hundreds of languages and technologies, what you choose can make the difference between getting a job or not. From just thinking about a career in software engineering to senior level and beyond, this book has you covered. This book covers career, soft skills, processes, and deep technical details on coding, testing, architecture, and much more! Learn about software engineering and management career paths. Don't make mistakes that you can avoid with a little knowledge. Take your engineering knowledge to the next level to help you get the promotions you desire. If you are or plan to be a self-taught software engineer or plan on taking computer science/programming classes, you need this book to help you on your path. Get answers to: What classes should you take in high school/college? Should you become a software engineer? What do Software Engineers / Developers / Programmers do? What kind of computer do you need? What industry sector should you work in? What don't they teach you in school? Should you do consulting vs. full-time? Do you need certifications? Should you use a staffing firm? What do software engineers do? How do I get a job? How do I get promoted? How do I understand what hardware does? How to become a Senior Software Engineer, Staff Software Engineer and more? How do I become a manager? Learn about: Agile with Scrum, Multithreading, Source Control, Working with a team, Architecture, Algorithms / Data Structures, Networking, File Systems, Overviews of the web, Unicode, Dependency Injection, Security, Privacy, Object Oriented Languages, Message tracing, Floating point number processing, User Interface Design, Time Management, Cryptocurrency, Encryption, Recursion, Databases, Support, Testing, and much more! If you are looking for one of the best software engineering books, software development books, computer science books, or programming books, this is the right book for you. If you are or are planning to be a software engineer, software developer, application engineer, front end developer, tech career, or IT career, this is the book for you. If you find errors in the book, please don't leave that in a review. Please tell us directly. Go to the website mentioned at the end of the book. If you find errors visit our website.
Book Synopsis The Business of Android Apps Development by : Mark Rollins
Download or read book The Business of Android Apps Development written by Mark Rollins and published by Apress. This book was released on 2012-02-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Book Synopsis Foundation iPhone App Development by : Nick Kuh
Download or read book Foundation iPhone App Development written by Nick Kuh and published by Apress. This book was released on 2012-12-30 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a hands-on learning approach, Foundation iPhone App Development: Build An iPhone App in 5 Days with iOS 6 SDK quickly enables existing programmers to become familiar and comfortable coding Objective-C using Xcode 4.5, Storyboarding and the iOS 6 SDK to create apps for the iPhone. Nick Kuh, an experienced, Apple award-winning developer, will teach readers how to build an iOS 6 iPhone app from start to finish in 5 days. During a 5-day process you will learn how to build a professional, custom-designed, object-oriented iPhone App. You’ll start with a PhotoShop PSD design and an app idea. Then, throughout the remainder of the book, Nick will guide you through each stage of building the app. But it’s you who will build the app. You will learn how to think like an app developer, how to turn an idea into a beautiful iPhone app. In addition to the code and programming practices introduced, the book includes numerous tips, tricks and lessons learned to help new iPhone App developers succeed on the App Store: SEO, in-app marketing approaches and how to win more 5 star reviews. The 5-day learning process is divided into the following key stages: Day 1 begins with the initial planning, paper prototyping and Photoshop design phases of an app idea. You’ll learn how to provision your iOS apps for deployment to your iPhone. By the end of your first day you’ll get to learn on the job, creating an Object-Oriented Black Jack Game that implements the Model View Controller paradigm in Objective C. Day 2 is all about Storyboarding: creating and connecting all of the user interface views of our app. Day 3 begins with table views and data population. By the end of the third day you’ll be knee-deep in Core Data: building a data model and creating an editable, persistent data storage solution for your app. By Day 4 you’ll be learning how to communicate with Facebook using Apple’s new Social framework introduced in iOS 6. Day 5 kicks off with code and methods to add in-app social network marketing to your app. With your completed app you’ll then learn how to submit an App to Apple alongside numerous tips and tricks to improve your chances of success and visibility in this unique marketplace. From start to finish, this book inherits Nick’s tried and tested methods to build beautiful native iPhone Apps efficiently. After reading and using this book, you’ll come away with a core iOS development process and coding concepts that can be re-used and applied to your own iPhone app projects. Moreover, you’ll gain an understanding of how to architect your own apps, write reusable code and implement best practices for faster productivity and maybe even make some money, too.
Book Synopsis Your iPad 2 at Work (covers iPad 2 running iOS 5) by : Jason Rich
Download or read book Your iPad 2 at Work (covers iPad 2 running iOS 5) written by Jason Rich and published by Que Publishing. This book was released on 2011-10-14 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers iOS 5 Your iPad™ 2 atWork Supercharge your business effectiveness with iPad 2–in the office, on the road, everywhere! Got an iPad 2? Put it to work! If you’re a manager, entrepreneur, or professional… a consultant, salesperson, or freelancer… this book will make you more efficient, more effective, and more successful! It’s packed with easy, nontechnical business solutions you can use right now—each presented with quick, foolproof, full-color instructions. Securely connect your iPad 2 to your network; sync your email, contacts, calendar, Office documents, and smartphone; make the most of iPad 2’s latest productivity apps; capture up-to-the-minute news and financial data; even discover powerful specialized apps for your job and your industry. You already know how much fun your iPad 2 is, now discover how incredibly productive it can be, too! • Secure your iPad 2 with passwords and data encryption • Discover today’s most powerful low-cost iPad 2 productivity apps • Create winning sales and business presentations from your iPad 2 • Read PC and Mac files, from Microsoft Office to Adobe PDF • Manage your next project from your iPad 2 • Transform your iPad 2 into a powerful group brainstorming tool • Use your iPad 2 more efficiently on the road • Manage your company’s social networking presence from your iPad 2 • Hold iPad 2—based videoconferences and virtual meetings • Transform your iPad 2 into an ebook reader, and find the best new business and productivity books online • Reduce your communications costs with FaceTime and Skype • Find the best “vertical market” apps for healthcare, real estate, construction, engineering, finance, and more • Hire programmers to build custom apps that reach new customers or improve internal business processes • Add accessories that makes your iPad 2 even more useful
Book Synopsis The Art of the App Store by : Tyson McCann
Download or read book The Art of the App Store written by Tyson McCann and published by John Wiley & Sons. This book was released on 2011-11-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide!
Book Synopsis Marketing Secrets for Web Designers by : Christopher Butler
Download or read book Marketing Secrets for Web Designers written by Christopher Butler and published by Smashing Magazine. This book was released on 2013 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is an essential part of Web design and knowing its 101 helps designers see their design decisions in a broader context. As jumping in at the deep edge and simply starting off marketing can be quite delicate, "Marketing Secrets For Web Designers" is a companion tailored to the specific needs of Web professionals. Weighing the benefits and perils of common marketing practices, it takes designers by the hand as they develop an understanding of what friendly and appealing marketing is all about. Along the way the Smashing Magazine authors cover topics such as shaping an innovative brand identity, implementing social media wisely and creating meaningful email marketing campaigns. Furthermore, the eBook features valuable tips for product launches and e-commerce. Of course, analytics and metrics also get their well-deserved attention. As you will discover, marketing is a lot more than plain conversion rates, numbers of sales and generating followers; it is part of the user experience. TABLE OF CONTENTS - Stop Shouting. Start Teaching - If You Love Your Brand, Set It Free - What Successful Products Teach Us About Web Design - Social Media Is A Part Of The User Experience - How To Use Email To Alienate Your Users - How Metrics Can Make You A Better Designer - Keep Your Analytics Data Safe And Clean - It Works For "You": A User-Centric Guideline To Product Pages - How To Launch Anything
Book Synopsis Producing IOS 6 Apps by : UnknownCom Inc.
Download or read book Producing IOS 6 Apps written by UnknownCom Inc. and published by UnknownCom Inc.. This book was released on 2012 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effectively several books bundled into one, written by the entire team of a long-standing app development company, Producing iOS 6 Apps: The Ultimate Roadmap for Both Non-Programmers and Existing Developers makes every effort to provide most anyone with the understanding, recommended tools, and easy to follow step-by-step examples, to learn how to take your app idea from the start to Apple's iTunes App Store. Originally generated from an existing app company's internal and highly-confidential training guide, containing closely guarded app business secrets teaching new employees the business of app design, development lifecycles and methodology. Updated contributions are from the entire staff; development as well as considerable contributions from marketing, management, and even the legal dept. Due to its very nature, this book contains many commonplace and relevant topics to today's app-related business issues, such as the latest "legal landmines" to avoid, modern app design, the latest in code development, and even avoiding programming altogether for app development - all specific to iOS and the App Store. This fully updated, multi-section book spans many chapters covering the relevant topics, including but not limited to the following: The latest software updates: Apple iOS 6 SDK, Xcode 4.5, and many other third-party development alternatives - some of which require simple scripting or no coding at all! The latest hardware updates: Apple iPhone 5, New iPad (3rd gen), and iPod touch (5th gen). Performing market research and analysis for a successful app with a solid business plan, specific to the App Store. Monetizing apps using Ad Networks and Aggregators, such as: Apple's iAd, Google's Admob, and Millennial Media, Jumptap, Smaato, Greystripe, AdWhirl, and MobClix. Authoring apps in both Apple's Xcode 4.5, iOS 6, and Objective-C for iPhone, iPod touch, iPad, as well as Third-Party tools for app creation such as Unity 3D, ShiVa3D, PhoneGap, MonoTouch, Marmalade, Adobe Flash Professional, Adobe Flash Builder (Formerly Flex Builder), Cocos2D, Corona SDK, GameSalad, Titanium Studio, and MoSync - complete with walkthroughs on how to build an app from scratch with optional app-making environments! Learn how to create an app once, and have it simultaneously work on iPhone's iOS, Android, and more! Includes a BONUS detailed Objective-C jumpstart guide, written by our development staff! It provides existing programmers who are familiar with C++, Java, C#, or other languages, with relevant topics such as: designing views, interfaces, images, controls, objects, classes, user input and touch gestures, important frameworks, managing memory, dealing with data types, databases, storage, and more - complete with free example sourcecode! A monster of a book with exceptional value, containing over 500 pages, spanning 40 chapters, split into 6 sections, with 6 appendices! Over 10 pages of detailed ToC, including all of the above, plus: Apple iOS developer program and App Store account creation walkthroughs, cross-platform app development for iOS, Android, Blackberry and many more, app promotion and monetization techniques, pre/post-upload marketing, and suggestions on avoiding "real-life" App Store GOTCHAS to help save time, money, and effort! This "Tome of Knowledge" is a combined effort from an existing iOS development company's entire team who has been in the App Store trenches for years. In effect, it contains hard-learned experiences and previously detailed "secret" app production information, evolved into this complete guide and reference to all things required to deliver apps through the App Store as quickly, painlessly, and profitably, as possible. Both Paperback and eBook editions are available.
Book Synopsis The Art of Digital Marketing by : Ian Dodson
Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Book Synopsis Flutter for Beginners by : Thomas Bailey
Download or read book Flutter for Beginners written by Thomas Bailey and published by Packt Publishing Ltd. This book was released on 2023-10-13 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow this step-by-step illustrated guide to launch your own Flutter apps and gain hands-on experience Key Features Get up to speed with the basics of Dart programming and delve into Flutter development Learn about Flutter widgets, plugins, and animations to create a high-quality, user-friendly app Package and deploy your Flutter apps to achieve native-like performance Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionThere have been many attempts at creating frameworks that are truly cross-platform, but most struggle to create a native-like experience at high-performance levels. Flutter achieves this with an elegant design and a wealth of third-party plugins, solidifying its status as the future of mobile app development. If you are a mobile developer who wants to create rich and expressive native apps with the latest Google Flutter framework, this book is for you. You’ll start with the basics of cross-platform development frameworks, specifically Flutter. You’ll then explore the Dart programming language which is the foundation of the Flutter framework. Next, you’ll get a feel for Flutter and how to create your first app, followed by an exploration of the various popular plugins that supplement the Flutter framework. Finally, you’ll explore testing and app release, including some common glitches that you may experience. By the end of this book, you’ll be well-equipped to create and release a basic Flutter app along with gaining a solid understanding of the Flutter framework and Dart language.What you will learn Understand the Flutter framework and cross-platform development Acclimate the fundamentals of the Dart programming language Explore Flutter widgets, the core widget library, and stateful and stateless widgets Discover the complete development lifecycle, including testing and debugging Get familiar with both the mobile and web app release processes Dig deeper into more advanced Flutter concepts like animation Explore common Flutter plugins ad how to use them Discover the Flutter community and how to stay up-to-date Who this book is for If you are an existing mobile developer seeking a better way to develop cross-platform apps, an existing software developer looking to explore mobile app development, or someone investigating mobile apps and simply wants to know what the Flutter fuss is about, this is the book for you. Prior knowledge of Flutter and Dart is not required.
Book Synopsis Facebook Marketing All-in-One For Dummies by : Andrea Vahl
Download or read book Facebook Marketing All-in-One For Dummies written by Andrea Vahl and published by John Wiley & Sons. This book was released on 2014-08-18 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook.
Author :City of London College of Economics Publisher :City of London College of Economics ISBN 13 : Total Pages :1135 pages Book Rating :4./5 ( download)
Book Synopsis Diploma in Facebook Marketing - City of London College of Economics - 6 months - 100% online / self-paced by : City of London College of Economics
Download or read book Diploma in Facebook Marketing - City of London College of Economics - 6 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 1135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview Everybody knows Facebook and knows that you can reach a lot of people. So it is important to know about Facebook Marketing to get ahead and do business even across the globe. Content - Marketing on your Page and your Profile - Developing your Page to be a hub of activity - Using Facebook Ads to research your ideal audience - Defining your Facebook marketing goals - Setting Up Resources and Manpower for Your Plan - Deciding on in-house or outsourced marketing - Making a Places Page - Creating a Facebook Group - Setting Up an Interest Page - Choosing the right name for your business Page - Setting up your mobile phone - And much more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Book Synopsis High Velocity: A totally gripping unputdownable action thriller (August High Book Two) by : Dan Ames
Download or read book High Velocity: A totally gripping unputdownable action thriller (August High Book Two) written by Dan Ames and published by Slogan Books LLC. This book was released on 2024-10-14 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: A USA TODAY BESTSELLING AUTHOR A fast-paced action-packed thriller. "Ames is a sensation." -MysteryTribune
Book Synopsis Big Book of Blog Niches by : Dennis DeLaurier
Download or read book Big Book of Blog Niches written by Dennis DeLaurier and published by Dennis DeLaurier. This book was released on 2024-03-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: About If you are an old or new Blogger, you may be looking for ideas for your next Blog. If you are a new Blogger there is always that Brain Freeze that comes with starting. Below are a BIG BUNCH of some ideas that may help. I hope all the ideas below are helpful Dennis DeLaurier Author
