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Author : Donald R. German
Publisher : Warren Gorham & Lamont
ISBN 13 : 9780882620855
Total Pages : 214 pages
Book Rating : 4.6/5 (28 download)
Download or read book The Bank Employee's Marketing Handbook written by Donald R. German and published by Warren Gorham & Lamont. This book was released on 1975 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Evelyn Ehrlich
Publisher : John Wiley & Sons
ISBN 13 : 1118065719
Total Pages : 214 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Author : Kenneth Andrew
Publisher :
ISBN 13 : 9780859413343
Total Pages : 226 pages
Book Rating : 4.4/5 (133 download)
Download or read book The Bank Marketing Handbook written by Kenneth Andrew and published by . This book was released on 1987 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Eric Reidenbach
Publisher : Irwin Professional Publishing
ISBN 13 : 9781557387134
Total Pages : 155 pages
Book Rating : 4.3/5 (871 download)
Download or read book The Bank Marketing Handbook written by R. Eric Reidenbach and published by Irwin Professional Publishing. This book was released on 1994-01 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert J. McMahon
Publisher : Irwin Professional Publishing
ISBN 13 : 9780872671027
Total Pages : 339 pages
Book Rating : 4.6/5 (71 download)
Download or read book Bank Marketing Handbook written by Robert J. McMahon and published by Irwin Professional Publishing. This book was released on 1986 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Evelyn Ehrlich
Publisher : John Wiley & Sons
ISBN 13 : 111823636X
Total Pages : 214 pages
Book Rating : 4.1/5 (182 download)
Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-02-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Author :
Publisher :
ISBN 13 :
Total Pages : 946 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sheila Black
Publisher :
ISBN 13 : 9780861761814
Total Pages : 179 pages
Book Rating : 4.7/5 (618 download)
Download or read book Handbook of Marketing and Selling Bank Services written by Sheila Black and published by . This book was released on 1985 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : IBP, Inc.
Publisher : Lulu.com
ISBN 13 : 1433039656
Total Pages : 284 pages
Book Rating : 4.4/5 (33 download)
Download or read book Philippines Banking and Financial Market Handbook Volume 1 Strategic Information and Regulations written by IBP, Inc. and published by Lulu.com. This book was released on 2016-04-25 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Philippines Banking & Financial Market Handbook
Author : Joan German-Grapes
Publisher : McGraw Hill Professional
ISBN 13 : 0786312165
Total Pages : 445 pages
Book Rating : 4.7/5 (863 download)
Download or read book The Teller's Handbook : Everything a Teller Needs to Know to Succeed written by Joan German-Grapes and published by McGraw Hill Professional. This book was released on 1997-07-01 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Teller's Handbook shows all front-line banking personnel how to handle customer questions, process every type of request, effectively cross-sell today's financial products, and more! A nationwide bestseller for nearly 30 years, and now completely revised, updated and expanded to encompass all financial institutions including commercial banks, savings institutions and credit unions, this essential guidebook is packed with crystal-clear charts, graphs. . .even cartoons! But don't let influential author Joan German-Grapes' friendly, interesting, and humorous style fool you. The Teller's Handbook delivers solid, no-nonsense answers to every important operational question. On top of the comprehensive, insightful information and "Bankability Basics" for which this book is famous, German-Grapes has added new sections on tips and strategies for doing your job well, making sure your best work is noticed, and landing that important first promotion; practical and profitable advice on successfully selling today's complex financial services and products to every customer as well as how to deal with the competition; cross-selling, and ways to identify which customers are sure to be the best candidates for each product; and becoming a trained salesperson who knows how to ask for the business and use the best "closes" for different situations; and ways effective teamwork can help. Don't get left behind! With updated information about current regulations, rules on how to dress for success, and "red flags" for the newest fraud and theft tactics, The Teller's Handbook will show you how to carve out a promising career in today's high-pressure, but high-opportunity, world of retail financial services.
Author : Geoff Lancaster
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527523551
Total Pages : 424 pages
Book Rating : 4.5/5 (275 download)
Download or read book Marketing Study Guide written by Geoff Lancaster and published by Cambridge Scholars Publishing. This book was released on 2018-12-17 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems. Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided.
Author : Neal E. Hunt
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (91 download)
Download or read book Marketing written by Neal E. Hunt and published by . This book was released on 1990 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Eric Reidenbach
Publisher : Irwin Professional Publishing
ISBN 13 : 9781557387264
Total Pages : pages
Book Rating : 4.3/5 (872 download)
Download or read book Bank Marketing Handbook and Disketter written by R. Eric Reidenbach and published by Irwin Professional Publishing. This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Quint Studer
Publisher : Fire Starter Publishing
ISBN 13 : 9780982850336
Total Pages : 0 pages
Book Rating : 4.8/5 (53 download)
Download or read book The Great Employee Handbook written by Quint Studer and published by Fire Starter Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: will update
Author : Jonathan Golin
Publisher : John Wiley & Sons
ISBN 13 : 0470829443
Total Pages : 748 pages
Book Rating : 4.4/5 (78 download)
Download or read book The Bank Credit Analysis Handbook written by Jonathan Golin and published by John Wiley & Sons. This book was released on 2013-03-18 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on guide to the theory and practice of bank credit analysis and ratings In this revised edition, Jonathan Golin and Philippe Delhaise expand on the role of bank credit analysts and the methodology of their practice. Offering investors and practitioners an insider's perspective on how rating agencies assign all-important credit ratings to banks, the book is updated to reflect today's environment of increased oversight and demands for greater transparency. It includes international case studies of bank credit analysis, suggestions and insights for understanding and complying with the Basel Accords, techniques for reviewing asset quality on both quantitative and qualitative bases, explores the restructuring of distressed banks, and much more. Features charts, graphs, and spreadsheet illustrations to further explain topics discussed in the text Includes international case studies from North America, Asia, and Europe that offer readers a global perspective Offers coverage of the Basel Accords on Capital Adequacy and Liquidity and shares the authors' view that a bank could be compliant under those and other regulations without being creditworthy A uniquely practical guide to bank credit analysis as it is currently practiced around the world, The Bank Credit Analysis Handbook, Second Edition is a must-have resource for equity analysts, credit analysts, and bankers, as well as wealth managers and investors.
Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 1134076029
Total Pages : 464 pages
Book Rating : 4.1/5 (34 download)
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2013-07-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Author : Kiran Kapur
Publisher : Kogan Page Publishers
ISBN 13 : 0749470682
Total Pages : 110 pages
Book Rating : 4.7/5 (494 download)
Download or read book Cambridge Marketing Handbook: Law written by Kiran Kapur and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications, including both traditional media such as advertisements and social media. Written by a marketer, rather than a lawyer, this handbook is designed to give practical guidance on all the necessary aspects. Legal language is very precise, and hence complicated; this handbook uses colloquial language for clarity. Each chapter includes clear summaries, examples and flow diagrams to help marketers understand how to comply.
