The Awakened Company

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The Awakened Company

Author : Catherine R. Bell
Publisher : Namaste Publishing
ISBN 13 : 9781897238967
Total Pages : 0 pages
Book Rating : 4.2/5 (389 download)

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Book Synopsis The Awakened Company by : Catherine R. Bell

Download or read book The Awakened Company written by Catherine R. Bell and published by Namaste Publishing. This book was released on 2022-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is another way of doing business. The Awakened Company comes at a time of crisis in the business world, as evidenced by current world-wide financial instability, which was a cry for help from a bipolar boom-bust business model that's failing. From a mentality of profits first and growth at all cost, those in the know in the business world are coming to the realization this approach is no longer sustainable. The book's premise is that work isn't separate from life, and the metrics for success in business need to change at a fundamental level if the world is to transcend its present crises, which increasingly threaten us all. There is another way of doing business, and a shift in our behavior could in very short order fuel innovation, open up undreamed of markets, and by so doing bring prosperity to the entire planet. The Awakened Company adopts the premise that the world's greatest challenges will be solved by people working together in new ways. It is different from other business books in the sense that it blends proven business practices with insight from the wisdom traditions and leaders in business thought in a way that hasn't been done before. An awakened approach calls for a fundamental reset to today's economy, a shift to where businesses will be measured by their state of awareness, not profitability alone. "In a world of economic uncertainty, The Awakened Company gives a roadmap to a new way of doing business -- a way that is humane, fosters innovation, and meets the needs of All stakeholders, including Mother Earth." - Tony Robbins, New York Times #1 Best-Selling Author, Entrepreneur, Philanthopist "This is a must-read for those of us in the organization world"-- David Daniels, M.D., Professor Emeritus, Stanford University

The Awakened Company

Author : Catherine R. Bell
Publisher :
ISBN 13 : 9781897238790
Total Pages : 0 pages
Book Rating : 4.2/5 (387 download)

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Book Synopsis The Awakened Company by : Catherine R. Bell

Download or read book The Awakened Company written by Catherine R. Bell and published by . This book was released on 2015-10-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book's premise is that work isn't separate from life, and the metrics for success in business need to change at a fundamental level if the world is to transcend its present crisis, which increasingly threaten us all. There is another way of doing business, and a shift in our behavior could in very short order fuel innovation, open up undreamed of markets, and by so doing bring prosperity to the entire planet"--Back cover.

The Awakened Woman

Author : Tererai Trent
Publisher : Simon and Schuster
ISBN 13 : 1501145681
Total Pages : 288 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Awakened Woman by : Tererai Trent

Download or read book The Awakened Woman written by Tererai Trent and published by Simon and Schuster. This book was released on 2017-10-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of a 2017 NAACP Image Award for Outstanding Literary Work, this moving manifesto “empowers women to access a fearlessness that will enable community progress” (Essence). Through one incredible woman’s journey from a small Zimbabwe village to becoming one of the world’s most recognizable voices in women’s empowerment and education, this book “can help any woman achieve her full potential” (Kirkus Reviews). Before Tererai Trent landed on Oprah’s stage as her “favorite guest of all time,” she was a woman with a forgotten dream. As a young girl in a cattle-herding village in Zimbabwe, she dreamed of receiving an education but instead was married young and by eighteen, without a high school graduation, she was already a mother of three. Tererai encountered a visiting American woman who assured her that anything was possible, reawakening her sacred dream. Tererai planted her dreams deep in the earth and prayed they would grow. They did, and now not only has she earned her PhD but she has also built schools for girls in Zimbabwe, with funding from Oprah. The Awakened Woman: A Guide for Remembering & Igniting Your Sacred Dreams is her accessible, intimate, and evocative guide that teaches nine essential lessons to encourage all women to reexamine their dreams and uncover the power hidden within them—power that can recreate our world for the better. Tererai points out that there is a massive, untapped, global resource in women who have, for one reason or another, set aside their wisdom, their skills, and their dreams in order to take care of the personal business of their lives. Not only is this a type of invisible suffering experienced by countless women, this rich resource is a secret weapon for improving our world. Women have the capacity to inspire, to create, to transform—and Tererai’s call to action “shines as a beacon of hope to women everywhere” (Danica McKellar, actress and New York Times bestselling author).

Sacred Commerce

Author : Matthew Engelhart
Publisher : North Atlantic Books
ISBN 13 : 1556437293
Total Pages : 139 pages
Book Rating : 4.5/5 (564 download)

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Book Synopsis Sacred Commerce by : Matthew Engelhart

Download or read book Sacred Commerce written by Matthew Engelhart and published by North Atlantic Books. This book was released on 2008-05-06 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this timely book, authors Matthew and Terces Engelhart present the idea that love before appearances is the antidote to our spiritual, environmental, and social degradation. Exploring topics such as mission statements, manager as coach, human resources as a sacred culture, and inspirational meetings, they offer a manual for building a spiritual community at the workplace—a vital concept in an age when work consumes the bulk of most adults’ time. Business, the authors explain, is all about providing a service, product, or experience the market wants, and no business can succeed by failing to understand this point. However, integrating the concept of “Sacred Commerce” into business can provide both financial success and spiritual satisfaction. Stressing that every business is an opportunity to make a lasting impact on the lives of both clients and employees, the Engelharts share the tools they’ve learned in their own enterprises to fulfill this vision. Sacred Commerce is the ideal mix of the personal and the practical—a guidebook written by people who have felt success, not just spent it. Dissatisfaction with work is at record levels, and the Engelharts show that you don’t have to suffer personally—or give up your humanity—to pay the mortgage.

Behind the Cloud

Author : Marc Benioff
Publisher : John Wiley & Sons
ISBN 13 : 0470521163
Total Pages : 311 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Behind the Cloud by : Marc Benioff

Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Leading With Awareness

Author : Joan Marques
Publisher : Routledge
ISBN 13 : 1000411257
Total Pages : 179 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Leading With Awareness by : Joan Marques

Download or read book Leading With Awareness written by Joan Marques and published by Routledge. This book was released on 2021-07-07 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting the essentials of awakened leadership through 50 contemplative branches, this text is a revolutionary yet sensible leadership manual that takes the reader from self-reflection to interaction, touching on internal and external factors that influence business decision-making. This book is designed to expand awareness within those who lead at present or those who aspire to lead. One can only lead others responsibly having understood how to lead the self, becoming an “awakened leader.” Awakened leaders stay true to their values but are very much aware that life and business are continuous processes of growth and change—an awareness more critical than ever in today’s VUCA world. Awakened leaders recognize that these constant changes are calls to regular reflection, enabling greater empathy, understanding, and ultimately, improved decision-making. Postgraduate students and practicing leaders in the workplace will value this book, which tells them in a straightforward way how to undertake no-nonsense action with a compassionate and visionary foundation.

Firms of Endearment

Author : Rajendra Sisodia
Publisher : Pearson Prentice Hall
ISBN 13 : 0132716178
Total Pages : 319 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Firms of Endearment by : Rajendra Sisodia

Download or read book Firms of Endearment written by Rajendra Sisodia and published by Pearson Prentice Hall. This book was released on 2003-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

The Healing Organization

Author : Raj Sisodia
Publisher : HarperCollins Leadership
ISBN 13 : 0814439829
Total Pages : 288 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Healing Organization by : Raj Sisodia

Download or read book The Healing Organization written by Raj Sisodia and published by HarperCollins Leadership. This book was released on 2019-09-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The image of modern corporations has been shaped by a profits over people approach, but we are at a point where business must take the lead in healing the crises of our time. The Healing Organization shows how corporations can become healing forces. Conscious Capitalism pioneer Raj Sisodia and organizational innovation expert Michael J. Gelb were inspired to write this book because of the epidemic of unnecessary suffering connected with business, including the destruction of the environment; increasing numbers living paycheck-to-paycheck and barely surviving; and rising rates of depression and stress leading to chronic health problems. Based on extensive in-depth interviews and inspiring case studies, Sisodia and Gelb show how companies such as Shake Shack, Hyatt, KIND Healthy Snacks, Eileen Fisher, H-E-B, FIFCO, Jaipur Rugs and DTE Energy are healing their employees, customers, communities and other stakeholders. They represent a diverse sampling of industries and geographies, but they all have significant elements in common, besides being profitable enterprises: Their employees love coming to work. They have passionately loyal customers. They make a significant positive difference to the communities they serve. They preserve and restore the ecosystems in which they operate. The enmity and dividedness between those who champion unfettered capitalism and those who advocate socialism is exacerbating rather than solving our problems. In a world that urgently needs healing on many levels, this is a movement whose time has come. The Healing Organization shows how it can be done, how it is being done, and how you can begin to do it too.

The Awakened Brain

Author : Lisa Miller
Publisher : Random House
ISBN 13 : 1984855638
Total Pages : 289 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis The Awakened Brain by : Lisa Miller

Download or read book The Awakened Brain written by Lisa Miller and published by Random House. This book was released on 2021-08-17 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking exploration of the neuroscience of spirituality and a bold new paradigm for health, healing, and resilience—from a New York Times bestselling author and award-winning researcher “A new revolution of health and well-being and a testament to, and celebration of, the power within.”—Deepak Chopra, MD Whether it’s meditation or a walk in nature, reading a sacred text or saying a prayer, there are many ways to tap into a heightened awareness of the world around you and your place in it. In The Awakened Brain, psychologist Dr. Lisa Miller shows you how. Weaving her own deeply personal journey of awakening with her groundbreaking research, Dr. Miller’s book reveals that humans are universally equipped with a capacity for spirituality, and that our brains become more resilient and robust as a result of it. For leaders in business and government, truth-seekers, parents, healers, educators, and any person confronting life’s biggest questions, The Awakened Brain combines cutting-edge science (from MRI studies to genetic research, epidemiology, and more) with on-the-ground application for people of all ages and from all walks of life, illuminating the surprising science of spirituality and how to engage it in our lives: • The awakened decision is the better decision. With an awakened perception, we are more creative, collaborative, ethical, and innovative. • The awakened brain is the healthier brain. An engaged spiritual life enhances grit, optimism, and resilience while providing insulation against addiction, trauma, and depression. • The awakened life is the inspired life. Loss, uncertainty, and even trauma are the gateways by which we are invited to move beyond merely coping with hardship to transcend into a life of renewal, healing, joy, and fulfillment. Absorbing, uplifting, and ultimately enlightening, The Awakened Brain is a conversation-starting saga of scientific discovery packed with counterintuitive findings and practical advice on concrete ways to access your innate spirituality and build a life of meaning and contribution.

The Awakened Family

Author : Shefali Tsabary
Publisher : Penguin
ISBN 13 : 0399563962
Total Pages : 366 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Awakened Family by : Shefali Tsabary

Download or read book The Awakened Family written by Shefali Tsabary and published by Penguin. This book was released on 2016 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "New from the New York Times bestselling author of The Conscious Parent comes a radically transformative plan that shows parents how to raise children to be their best, truest selves, "--Amazon.com.

Awakening in Time

Author : Jacquelyn Small
Publisher : Bantam
ISBN 13 : 9780553349559
Total Pages : 308 pages
Book Rating : 4.3/5 (495 download)

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Book Synopsis Awakening in Time by : Jacquelyn Small

Download or read book Awakening in Time written by Jacquelyn Small and published by Bantam. This book was released on 1991 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pioneer in psychological and spiritual approaches to addiction, Jacquelyn Small integrates ideas from the Twelve Step movement, Jungian thought, Western mysticism, and Eastern philosophy to create a path-breaking new synthesis. She shows that "codependence," rather than being a term that labels and limits us, is a spiritual crisis with a sacred purpose -- and a spiritual solution. Book jacket.

Brave New Work

Author : Aaron Dignan
Publisher : Penguin
ISBN 13 : 0525536213
Total Pages : 304 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Brave New Work by : Aaron Dignan

Download or read book Brave New Work written by Aaron Dignan and published by Penguin. This book was released on 2019-02-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work.” —Seth Godin, author of This is Marketing “This book is a breath of fresh air. Read it now, and make sure your boss does too.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life. He’s found that nearly everyone, from Wall Street to Silicon Valley, points to the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and more. Is there any hope for a solution? Haven’t countless business gurus promised the answer, yet changed almost nothing about the way we work? That’s because we fail to recognize that organizations aren’t machines to be predicted and controlled. They’re complex human systems full of potential waiting to be released. Dignan says you can’t fix a team, department, or organization by tinkering around the edges. Over the years, he has helped his clients completely reinvent their operating systems—the fundamental principles and practices that shape their culture—with extraordinary success. Imagine a bank that abandoned traditional budgeting, only to outperform its competition for decades. An appliance manufacturer that divided itself into 2,000 autonomous teams, resulting not in chaos but rapid growth. A healthcare provider with an HQ of just 50 people supporting over 14,000 people in the field—that is named the “best place to work” year after year. And even a team that saved $3 million per year by cancelling one monthly meeting. Their stories may sound improbable, but in Brave New Work you’ll learn exactly how they and other organizations are inventing a smarter, healthier, and more effective way to work. Not through top down mandates, but through a groundswell of autonomy, trust, and transparency. Whether you lead a team of ten or ten thousand, improving your operating system is the single most powerful thing you can do. The only question is, are you ready?

Conscious Capitalism, With a New Preface by the Authors

Author : John Mackey
Publisher : Harvard Business Review Press
ISBN 13 : 1625271751
Total Pages : 368 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Conscious Capitalism, With a New Preface by the Authors by : John Mackey

Download or read book Conscious Capitalism, With a New Preface by the Authors written by John Mackey and published by Harvard Business Review Press. This book was released on 2014-01-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

The Wake Up

Author : Michelle MiJung Kim
Publisher : Hachette Go
ISBN 13 : 0306847213
Total Pages : 305 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis The Wake Up by : Michelle MiJung Kim

Download or read book The Wake Up written by Michelle MiJung Kim and published by Hachette Go. This book was released on 2021-09-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative guide helps allies who want to go beyond rigid Diversity and Inclusion best practices, with real tools to go from good intentions to making meaningful change in any situation or venue. 2022 NAUTILUS BOOK AWARDS GOLD WINNER 2022 NATIONAL ANTIRACIST BOOK FESTIVAL SELECTION 2021 PORCHLIGHT PERSONAL DEVELOPMENT & HUMAN BEHAVIOR BOOK OF THE YEAR As we become more aware of various social injustices in the world, many of us want to be part of the movement toward positive change. But sometimes our best intentions cause unintended harm, and we fumble. We might feel afraid to say the wrong thing and feel guilt for not doing or knowing enough. Sometimes we might engage in performative allyship rather than thoughtful solidarity, leaving those already marginalized further burdened and exhausted. The feelings of fear, insecurity, inadequacy are all too common among a wide spectrum of changemakers, and they put many at a crossroads between feeling stuck and giving up, or staying grounded to keep going. So how can we go beyond performative allyship to creating real change in ourselves and in the world, together? In The Wake Up, Michelle MiJung Kim shares foundational principles often missing in today’s mainstream conversations around “diversity and inclusion,” inviting readers to deep dive into the challenging and nuanced work of pursuing equity and justice, while exploring various complexities, contradictions, and conflicts inherent in our imperfect world. With a mix of in-the-trenches narrative and accessible unpacking of hot button issues—from inclusive language to representation to "cancel culture"—Michelle offers sustainable frameworks that guide us how to think, approach, and be in the journey as thoughtfully and powerfully as possible. The Wake Up is divided into four key parts: Grounding: begin by moving beyond good intentions to interrogating our deeper “why” for committing to social justice and uncovering our "hidden stories." Orienting: establish a shared understanding around our historical and current context and issues we are trying to solve, starting with dismantling white supremacy. Showing Up: learn critical principles to approach any situation with clarity and build our capacity to work through complexity, nuance, conflict, and imperfections. Moving Together: remember the core of this work is about human lives, and commit to prioritizing humanity, healing, and community. The Wake Up is an urgent call for us to move together while seeing each other’s full and expansive humanity that is at the core of our movement toward justice, healing, and freedom.

Wild Business

Author : Sigourney Belle
Publisher :
ISBN 13 : 9781736090046
Total Pages : pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Wild Business by : Sigourney Belle

Download or read book Wild Business written by Sigourney Belle and published by . This book was released on 2021-02-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Throw out your conformity stereotypes and outdated paradigms. The world has shifted. There is a new approach to launching and building a highly successful business that defies past times' patriarchal conformity. It is both wild and extraordinary and enriching to your soul on every level of soul-drenching satisfaction. Wild Business is more than a book or a global movement that is sweeping across the planet; it is an awakening to your divine, inherent gifts that lie dormant within. When you embark on this creative journey, you draw from an infinite well of strength and confidence. You bring forth the value you were born to share, and there is no more playing small or hiding in the shelter of fear. For your business and you are no longer separated. You become one. If you are sensing that other pieces of the puzzle have never quite fit, then this is your invitation to step back into the wildness from which you came.

Awakened Leadership

Author : Alan E. Shelton
Publisher :
ISBN 13 : 9780984712502
Total Pages : 0 pages
Book Rating : 4.7/5 (125 download)

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Book Synopsis Awakened Leadership by : Alan E. Shelton

Download or read book Awakened Leadership written by Alan E. Shelton and published by . This book was released on 2012-05-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformational leadership books and processes have delivered us to the era of self-mastery. But how do we move from being effective leaders to being awakened leaders? By situating leadership in the nest of the seeker's journey toward truth, you can now stand on the shoulders of the visionaries who have come before, and become conscious of your own position within Source. Leaving behind charts, maps, and graphs, Awakened Leadership is a portal to direct experience via pointers and personal stories that will help you recognize the gift of being who you really are. Then your leadership essence will effortlessly manifest not only in the boardroom, but in all facets of your life.

Inside Apple

Author : Adam Lashinsky
Publisher : Business Plus
ISBN 13 : 1455512176
Total Pages : 138 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Inside Apple by : Adam Lashinsky

Download or read book Inside Apple written by Adam Lashinsky and published by Business Plus. This book was released on 2012-01-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.