The Attention Economy

Download The Attention Economy full books in PDF, epub, and Kindle. Read online The Attention Economy ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Attention Economy

Author : Claudio Celis Bueno
Publisher : Rowman & Littlefield
ISBN 13 : 1783488255
Total Pages : 212 pages
Book Rating : 4.7/5 (834 download)

DOWNLOAD NOW!

Book Synopsis The Attention Economy by : Claudio Celis Bueno

Download or read book The Attention Economy written by Claudio Celis Bueno and published by Rowman & Littlefield. This book was released on 2016-11-16 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The attention economy is a notion that explains the growing value of human attention in societies characterised by post-industrial modes of production. In a world in which information and knowledge become central to the valorisation process of capital, human attention becomes a scarce and hence increasingly valuable commodity. To what degree is the attention economy a specific form of capitalist production? How does the attention economy differ from the industrial mode of production in which Marx developed his critique of capitalism? How can Marx’s theory be used today despite the historical differences that separate industrial from post-industrial capitalism? The Attention Economy argues that human attention is a new form of labour that can only be understood through a systematic reinterpretation of Marx. It argues that the attention economy belongs to a general shift in capitalism in which subjectivity itself becomes the territory of production and exploitation of value as well as the territory of the reproduction of capitalist power relations.

How to Do Nothing

Author : Jenny Odell
Publisher : Melville House
ISBN 13 : 1612197507
Total Pages : 257 pages
Book Rating : 4.6/5 (121 download)

DOWNLOAD NOW!

Book Synopsis How to Do Nothing by : Jenny Odell

Download or read book How to Do Nothing written by Jenny Odell and published by Melville House. This book was released on 2019-04-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.

Human Capacity in the Attention Economy

Author : Sean Lane
Publisher : American Psychological Association (APA)
ISBN 13 : 9781433832079
Total Pages : 223 pages
Book Rating : 4.8/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Human Capacity in the Attention Economy by : Sean Lane

Download or read book Human Capacity in the Attention Economy written by Sean Lane and published by American Psychological Association (APA). This book was released on 2020-06-15 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of ubiquitous information technology--smartphones, unbridled Internet access, and various applications of these tools--has interacted with the ways we are wired to think, feel, and behave. This book provides a fascinating look at the impact of the Internet and technology through the lens of human capacity. Chapters examine what makes these technologies so addictive; their effect on emotional well-being, memory, learning, and driving; replenishing depleted cognitive reserves; and how to chart a way forward in the attention economy.

The Economics of Attention

Author : Richard A. Lanham
Publisher : University of Chicago Press
ISBN 13 : 0226468828
Total Pages : 327 pages
Book Rating : 4.2/5 (264 download)

DOWNLOAD NOW!

Book Synopsis The Economics of Attention by : Richard A. Lanham

Download or read book The Economics of Attention written by Richard A. Lanham and published by University of Chicago Press. This book was released on 2006-04-21 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

The Attention Economy

Author : Thomas H. Davenport
Publisher : Harvard Business Press
ISBN 13 : 9781578518715
Total Pages : 278 pages
Book Rating : 4.5/5 (187 download)

DOWNLOAD NOW!

Book Synopsis The Attention Economy by : Thomas H. Davenport

Download or read book The Attention Economy written by Thomas H. Davenport and published by Harvard Business Press. This book was released on 2001 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thought provoking -Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail! "A worthy message" -Publishers Weekly AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge, Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.

The Attention Economy and How Media Works

Author : Karen Nelson-Field
Publisher : Springer Nature
ISBN 13 : 9811515409
Total Pages : 161 pages
Book Rating : 4.8/5 (115 download)

DOWNLOAD NOW!

Book Synopsis The Attention Economy and How Media Works by : Karen Nelson-Field

Download or read book The Attention Economy and How Media Works written by Karen Nelson-Field and published by Springer Nature. This book was released on 2020-01-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

The Attention Merchants

Author : Tim Wu
Publisher : Vintage
ISBN 13 : 0804170045
Total Pages : 434 pages
Book Rating : 4.8/5 (41 download)

DOWNLOAD NOW!

Book Synopsis The Attention Merchants by : Tim Wu

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Stand Out of Our Light

Author : James Williams
Publisher :
ISBN 13 : 1108429092
Total Pages : 151 pages
Book Rating : 4.1/5 (84 download)

DOWNLOAD NOW!

Book Synopsis Stand Out of Our Light by : James Williams

Download or read book Stand Out of Our Light written by James Williams and published by . This book was released on 2018-05-31 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.

A Political Economy of Attention, Mindfulness and Consumerism

Author : Peter Doran
Publisher : Routledge
ISBN 13 : 1317743415
Total Pages : 138 pages
Book Rating : 4.3/5 (177 download)

DOWNLOAD NOW!

Book Synopsis A Political Economy of Attention, Mindfulness and Consumerism by : Peter Doran

Download or read book A Political Economy of Attention, Mindfulness and Consumerism written by Peter Doran and published by Routledge. This book was released on 2017-07-14 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of capital is the power to target our attention, mould market-ready identities, and reduce the public realm to an endless series of choices. This has far-reaching implications for our psychological, physical and spiritual well-being, and ultimately for our global ecology. In this consumer age, the underlying teachings of Buddhist mindfulness offer more than individual well-being and resilience. They also offer new sources of critical inquiry into our collective condition, and may point, in time, to regulatory initiatives in the field of well-being. This book draws together lively debates from the new economics of transition, commons and well-being, consumerism, and the emerging role of mindfulness in popular culture. Engaged Buddhist practices and teachings correspond closely to insights in contemporary political philosophical investigations into the nature of power, notably by Michel Foucault. The 'attention economy' can be understood as a new arena of struggle in our age of neoliberal governmentality; as the forces of enclosure – having colonized forests, land and the bodies of workers – are now extended to the realm of our minds and subjectivity. This poses questions about the recovery of the 'mindful commons': the practices we must cultivate to reclaim our attention, time and lives from the forces of capitalization. This is a valuable resource for students and scholars of environmental philosophy, environmental psychology, environmental sociology, well-being and new economics, political economy, environmental politics, the commons and law, as well as Buddhist theory and philosophy.

The Cinematic Mode of Production

Author : Jonathan Beller
Publisher : UPNE
ISBN 13 : 1611683823
Total Pages : 350 pages
Book Rating : 4.6/5 (116 download)

DOWNLOAD NOW!

Book Synopsis The Cinematic Mode of Production by : Jonathan Beller

Download or read book The Cinematic Mode of Production written by Jonathan Beller and published by UPNE. This book was released on 2012-06-12 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary reconceptualization of capital and perception during the twentieth century.

Delivering Impact with Digital Resources

Author : Simon Tanner
Publisher : Facet Publishing
ISBN 13 : 1856049329
Total Pages : 281 pages
Book Rating : 4.8/5 (56 download)

DOWNLOAD NOW!

Book Synopsis Delivering Impact with Digital Resources by : Simon Tanner

Download or read book Delivering Impact with Digital Resources written by Simon Tanner and published by Facet Publishing. This book was released on 2020-01-13 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical guidance for delivering and sustaining value and impact from digital content. Our digital presence has the power to change lives and life opportunities. We must understand digital values to consider how organisational presence within digital cultures can create change. Impact assessment is the tool to foster understanding of how strategic decisions about digital resources may be fostering change within our communities. Delivering Impact with Digital Resources focuses on introducing both a mechanism and a way to thinking about strategies and evidence of benefits that extend to impact. Such that, the existence of a digital resource shows measurable outcomes that demonstrate a change in the life or life opportunities of the community. The book proposes an updated Balanced Value Impact Model (BVIM) to enable each memory organization to convincingly argue they are an efficient and effective operation, working in innovative modes with digital resources for the positive social and economic benefit of their communities. Coverage includes: · a guide to using the Balanced Value Impact Model and a wide range of data gathering and evidence based methods · exploration of strategy in the context of digital ecosystems, an attention economy and cultural economics · working with communities and stakeholders to deliver on promises implicit in digital resources/activities · major case studies about Europeana, the Wellcome Trust and the National Gallery of Denmark, amongst others · an exploration of the difference between the attitudes expressed by groups within digital cultures versus the actual behaviours they exhibit using impact exemplars from many sectors and geographies to show how they are explored and applied. Readership: This book will be especially useful for those managing digital presences in libraries, archives, galleries and museums including MA and PhD students studying subjects such as librarianship, information science, museums studies, archival studies, publishing, cultural studies and media studies. Companion website https://www.bvimodel.org/ featuring additional content, BVI model implementations, adaptions and templates and much more.

The Attention Economy

Author : Thomas Bryan
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.6/5 (174 download)

DOWNLOAD NOW!

Book Synopsis The Attention Economy by : Thomas Bryan

Download or read book The Attention Economy written by Thomas Bryan and published by . This book was released on 2020-02-24 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Social Media Negatively Affecting You? ★★Several parties are profiting off the amount of your time spent on social media, and more often than not, you're not among them!★★ You're a summation of what you pay attention to in the long run. In this age of information explosion, our attention has been so fragmented that it is in no particular place, yet all over the place concurrently. Advertisements, smartphones, applications, social networks, the entire world wide web - we're slaves to a never-ending sequence of diversions. Find out the tools you need to shield yourself from the adverse effects of corporate greed for fat profits and privacy-invasive data. These large corporations have made it their sole aim to steal the most coveted resource in the information age - human attention. Hidden within the pages of this book are: The workings of the Attention Economy and what brought about it ✓ How this battle for the human attention benefits everyone but you✓ The extent to which corporations will go to secure this priced but scarce resource ✓ and most importantly, how you can protect yourself from the activities of these "attention merchants." Learn the inner workings of the economy that's powering the information age and discover how best you can protect yourself from the fangs of ruthless corporations that are all out to profit the most they can off of your attention. Find out how to better protect yourself from the harms of social media and information merchants by getting a copy of The Attention Economy to begin your journey towards cyber independence! Scroll up and Click the Buy Now With 1-Click or the Buy Now Tab to Begin Your Journey Towards Cyber Independence!

The Ecology of Attention

Author : Yves Citton
Publisher : John Wiley & Sons
ISBN 13 : 1509503765
Total Pages : 220 pages
Book Rating : 4.5/5 (95 download)

DOWNLOAD NOW!

Book Synopsis The Ecology of Attention by : Yves Citton

Download or read book The Ecology of Attention written by Yves Citton and published by John Wiley & Sons. This book was released on 2017-01-09 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information overload, the shallows, weapons of mass distraction, the googlization of minds: countless commentators condemn the flood of images and information that dooms us to a pathological attention deficit. In this new book, cultural theorist Yves Citton goes against the tide of these standard laments to offer a new perspective on the problem of attention in the digital age. Phrases like paying attention and investing ones attention attest to our mistaken belief that attention can be conceptualized in narrow economic terms. We are constantly drawn towards attempts to quantify and commodify attention, even down to counting the number of 'likes' a picture receives on Facebook or a video on YouTube. By contrast, Citton argues that we should conceptualize attention as a kind of ecology and examine how the many different environments to which we are exposed – from advertising to literature, search engines to performance art – condition our attention in different ways. In a world where the demands on our attention are ever-increasing, this timely and original book will be of great interest to students and scholars in media and communications and in literary and cultural studies, and to anyone concerned about the long-term consequences of the profusion of images as well as digital content in the age of the internet.

Subprime Attention Crisis

Author : Tim Hwang
Publisher : FSG Originals
ISBN 13 : 0374721246
Total Pages : 103 pages
Book Rating : 4.3/5 (747 download)

DOWNLOAD NOW!

Book Synopsis Subprime Attention Crisis by : Tim Hwang

Download or read book Subprime Attention Crisis written by Tim Hwang and published by FSG Originals. This book was released on 2020-10-13 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

Vanity Fairs

Author : Georg Franck
Publisher : Springer Nature
ISBN 13 : 3030415325
Total Pages : 138 pages
Book Rating : 4.0/5 (34 download)

DOWNLOAD NOW!

Book Synopsis Vanity Fairs by : Georg Franck

Download or read book Vanity Fairs written by Georg Franck and published by Springer Nature. This book was released on 2020-04-06 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic motive of the pursuit of attention: self-esteem. As a jumping-off point, it states the stark equation at the heart of this economy— that the self-esteem one can afford depends on one’s income of appreciative attention. The information markets in which participants compete to play a role in the consciousness of others are described as ‘vanity fairs’. Since the pursuit of self-esteem is highly effective when it comes to mobilizing human energies, vanity fairs are not just playgrounds of individual passions, but have been utilized by society since time immemorial as markets for particularly challenging demands. Starting with an analysis of the interface that connects the social economy of attention with the intra-psychic economy of self-esteem, the book then examines two main cases in point: modern science and the post-modern media culture. On the one hand we have scientists working for a ‘wage of fame’, who invest their own attention into getting the attention of others. On the other, today’s dominant media have left the sale of information behind to focus solely on the attraction of attention, which is sold as a service to the advertising industry. In each case the use of attention as a means of payment is key to its phenomenal success. But success comes at a price: the dark side of this monetization of attention is a kind of ’climate change’ in the collective mental sphere which threatens the very existence of our social fabric.

Emotional Design

Author : Don Norman
Publisher : Basic Books
ISBN 13 : 0465004172
Total Pages : 276 pages
Book Rating : 4.4/5 (65 download)

DOWNLOAD NOW!

Book Synopsis Emotional Design by : Don Norman

Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Content Weapons

Author : J. Michael Stattelman
Publisher : Michael Stattelman
ISBN 13 :
Total Pages : 575 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Content Weapons by : J. Michael Stattelman

Download or read book Content Weapons written by J. Michael Stattelman and published by Michael Stattelman. This book was released on 2019-07-29 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the all-out war you have to wage on the attention economy. Michael walks you through more "Content Weapons" than you were even aware of. To show you how to not only win, but to dominate with your message in today's crowded messaging channels. Its about Strategy, Technology, Psychology and how to control it in a way that everything comes together to serve your message. Relentlessly, unmercifully and all-encompassing so that you not only win but absolutely dominate. Using Google, Amazon AWS, Salesforce, Social Media and much much more. Content Weapons is a term coined by J. Michael Stattelman, so he decided it needed its own handbook. CW is derived from a multi-disciplinary combination of studies and practices ranging from information warfare, psychological warfare, Cognitive science, Marketing and platform weaponization involving the use of various forms of content and technologies with the intention of narrative capture or the intended manipulation of a collective for the protagonist’s own agenda. Delivery sub-systems of Content Weapons range from Articles, Blog posts, Videos, Whitepapers, Online Courses, Webinars, Images, Memes and even hashtags. This book was written as an introduction to certain technologies and strategies that you may or may not be aware of. Not that you couldn’t find these from searching google or browsing the internet on your own. The design of this text is for a brief introduction and explanation as it relates to the capabilities they can bring about for your business or organization. Taking into account the effects and impacts of compounding, the combination of a few could more than likely provide you with a substantial competitive advantage. In Content Weapons the shift in perspective the author takes is one of a gradual progression of content delivery technologies from a marketing stance into one which becomes very aggressive but refreshing. There is no other single text available that contains the breadth and depth as Content Weapons. If you are looking for a single resource on practical, available and impactful ways to get your message or branding delivered, Content Weapons is it. #contentweapons