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Author : Robert Opie
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.F/5 ( download)
Download or read book The Art of the Label written by Robert Opie and published by . This book was released on 1987 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Opie
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (89 download)
Download or read book The art of the label : designs of the times written by Robert Opie and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey Caldewey
Publisher : Board and Bench Publishing
ISBN 13 : 1891267302
Total Pages : 284 pages
Book Rating : 4.8/5 (912 download)
Download or read book Icon written by Jeffrey Caldewey and published by Board and Bench Publishing. This book was released on 2004-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.
Author : Gary S. Cross
Publisher : University of Chicago Press
ISBN 13 : 0226121275
Total Pages : 359 pages
Book Rating : 4.2/5 (261 download)
Download or read book Packaged Pleasures written by Gary S. Cross and published by University of Chicago Press. This book was released on 2014-09-30 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill—and addiction. In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. In the space of only a few decades, junk foods, cigarettes, movies, recorded sound, and thrill rides brought about a revolution in what it means to taste, smell, see, hear, and touch. New techniques of boxing, labeling, and tubing gave consumers virtually unlimited access to pleasures they could simply unwrap and enjoy. Manufacturers generated a seemingly endless stream of sugar-filled, high-fat foods that were delicious but detrimental to health. Mechanically rolled cigarettes entered the market and quickly addicted millions. And many other packaged pleasures dulled or displaced natural and social delights. Yet many of these same new technologies also offered convenient and effective medicines, unprecedented opportunities to enjoy music and the visual arts, and more hygienic, varied, and nutritious food and drink. For better or for worse, sensation became mechanized, commercialized, and, to a large extent, democratized by being made cheap and accessible. Cross and Proctor have delivered an ingeniously constructed history of consumerism and consumer technology that will make us all rethink some of our favorite things.
Author : Diana Twede
Publisher : DEStech Publications, Inc
ISBN 13 : 1605951358
Total Pages : 584 pages
Book Rating : 4.6/5 (59 download)
Download or read book Cartons, Crates and Corrugated Board, Second Edition written by Diana Twede and published by DEStech Publications, Inc. This book was released on 2014-12-22 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: New expanded second edition with key technical, regulatory and marketing developments from the past 10 years in the packaging industryCovers the materials, processes, and design of virtually all paper and fiberboard packaging for end-products, displays, storage and distributionNew information on European and global standards, selection criteria for paperboard, as well as emerging sustainability initiativesExplains recent tests, measurements and costs with ready-to-use calculations Ten years ago, the first edition of Cartons, Crates and Corrugated Board quickly became the standard reference book for wood- and paper-based packaging. Endorsed by TAPPI and other professional societies and used as a textbook worldwide, the book has now been extensively revised and updated by a team formed by the original authors and two additional authors. While preserving the critical performance and design data of the previous edition, this second expanded edition offers new information on the technologies, tests and regulations impacting the paper and corrugated industries worldwide, with a special focus on Europe and Japan. New information has been added on tests and novel designs for folded cartons, as well as expanded discussions of paperboard selection for specific applications, emerging barrier packaging, food contact and migration, and the dynamics and opportunities of corrugated in distribution systems. Recent developments on recycling and sustainability are also highlighted.
Author : Dmitri van den Bersselaar
Publisher : BRILL
ISBN 13 : 904743059X
Total Pages : 284 pages
Book Rating : 4.0/5 (474 download)
Download or read book The King of Drinks written by Dmitri van den Bersselaar and published by BRILL. This book was released on 2007-10-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imported schnapps gin has a remarkable history in West Africa. Gin was imported in great quantities between 1880 and World War I, when its consumption showed access to the modern, international world. Subsequently schnapps was transformed into a good that signified traditional, local culture. Today, imported schnapps has high status because of its importance for African ritual and as symbol of the status of chiefs and elders, but actual consumption is limited. This book explores this unexpected trajectory of commoditisation to investigate how imported goods acquire specific local meanings. This analysis of consumption and marketing of gin contributes to our understanding of patterns of consumption, rejection and appropriation within processes of identity formation, elite formation, and the redefinition of community in colonial and postcolonial West Africa.
Author : Ralph M. Kovel
Publisher : Crown
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Label Made Me Buy It written by Ralph M. Kovel and published by Crown. This book was released on 1998 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with more than 300 beautiful and often whimsical labels that once decorated products from cigar boxes to soup cans, The Label Made Me Buy It takes readers through the visual journey from the formative days of advertising in the early 19th century up to the 1960s. Drawing on their collection of more than 10,000 labels and on their own exhaustive research, the Kovels reveal the difficult-to-learn histories of companies, printers, and their designs. The book is divided into chapters based on the labels' images, including "Famous Men and Women", "Dogs and Cats", "Sports", and "Patriotic Symbols". The Kovels also tell their readers how to identify and date labels, and they provide a list of lithographers that make labels for U.S. companies. As a final bonus, The Label Made Me Buy It includes a listing of patents, dates, and other legal wording required on American labels.
Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 113468875X
Total Pages : 740 pages
Book Rating : 4.1/5 (346 download)
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Author : G. Wilkinson
Publisher : Springer
ISBN 13 : 0230598374
Total Pages : 200 pages
Book Rating : 4.2/5 (35 download)
Download or read book Depictions and Images of War in Edwardian Newspapers, 1899-1914 written by G. Wilkinson and published by Springer. This book was released on 2002-12-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a detailed examination of newspaper coverage from 1899-1914, this book seeks to understand the vicarious experience of warfare held by Edwardians at the outset of the First World War. The attitudes towards and perceptions of war held by those who participated in it or encouraged others to do so, are crucial to our understanding of the origins of the First World War. Taking into account media history, cultural studies and military history, Wilkinson argues that the press depicted war as distant and safe; beneficial and desirable and even as some kind of sport or game. We are cautioned to avoid the same misconceptions of war in our own contemporary discussions of armed conflict.
Author : Jennifer Mulherin
Publisher : Phaidon Press
ISBN 13 : 9780714824888
Total Pages : 152 pages
Book Rating : 4.8/5 (248 download)
Download or read book Presentation Techniques for the Graphic Artist written by Jennifer Mulherin and published by Phaidon Press. This book was released on 1988 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated book for graphic designers on the most effective methods ofresenting finished work to clients.;Examples of briefs are given fromashion illustration to corporate identity, taking each through from theough visual to finished presentation .;Advice is given on marker techniques,sing water-colour drawing with charcoal for a fluid effect and appealingub-down lettering and instant texture systems which give work a polishedppearance.
Download or read book Label Design written by and published by . This book was released on 199? with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.3/5 (117 download)
Download or read book T・L・S, the Times Literary Supplement written by and published by . This book was released on 1987 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lin Chong
Publisher :
ISBN 13 : 9781912268245
Total Pages : 320 pages
Book Rating : 4.2/5 (682 download)
Download or read book Wine Labels Art & Design written by Lin Chong and published by . This book was released on 2019-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 155 wine label designs from various countries with different styles. -Artistic value of wine labels is highlighted with design elements such as shape, colour scheme, graphics, material selection and printing techniques. -Full information on the label is given including grape varieties, wine regions, grade, year and chateau, and interesting stories about the wine and the label design are told.
Author : Judy Arisman
Publisher : Betterway Books
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.3/5 (91 download)
Download or read book Label Design 3 written by Judy Arisman and published by Betterway Books. This book was released on 1992 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve Blount
Publisher : Northlight
ISBN 13 : 9780935603316
Total Pages : 254 pages
Book Rating : 4.6/5 (33 download)
Download or read book The Best New U.S. & International Label Designs 2 written by Steve Blount and published by Northlight. This book was released on 1990 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lisa Walker
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Best New U.S. & International Label Designs written by Lisa Walker and published by . This book was released on 1987 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zoë Hendon
Publisher : Bloomsbury Publishing
ISBN 13 : 1350060666
Total Pages : 217 pages
Book Rating : 4.3/5 (5 download)
Download or read book Design, History and Time written by Zoë Hendon and published by Bloomsbury Publishing. This book was released on 2019-02-21 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design, History and Time reflects on the nature of time in relation to design, in both past and contemporary contexts. In contrast to a traditional design historical approach which emphasises schools and movements, this volume addresses time as a continuum and considers the importance of temporality for design practice and history. Contributors address how designers, design historians and design thinkers might respond to the global challenges of time, the rhythms of work, and the increasing speed of life and communication between different communities. They consider how the past informs the present and the future in terms of design; the importance of time-based design practices such as rapid prototyping and slow design, time in relation to memory and forgetting, and artefacts such as the archive for which time is key, and ponder the design of time itself. Showcasing the work of fifteen design scholars from a range of international contexts, the book provides an essential text for thinking about changing attitudes to the temporal.
