The Art Of Successful Brand Collaborations

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The Art of Successful Brand Collaborations

Author : Géraldine Michel
Publisher : Routledge
ISBN 13 : 1351014455
Total Pages : 256 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Art of Successful Brand Collaborations by : Géraldine Michel

Download or read book The Art of Successful Brand Collaborations written by Géraldine Michel and published by Routledge. This book was released on 2020-03-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

The Art of Successful Brand Collaborations

Author : Géraldine Michel
Publisher :
ISBN 13 : 9781351014472
Total Pages : 286 pages
Book Rating : 4.0/5 (144 download)

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Book Synopsis The Art of Successful Brand Collaborations by : Géraldine Michel

Download or read book The Art of Successful Brand Collaborations written by Géraldine Michel and published by . This book was released on 2020 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham, Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing tool. This includes improvement of the brand image, development of the brand on new markets, attracting new customers within different target groups and obtainment of new market shares. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and implement the process of successful brand collaboration"--

The Brains Behind Great Ad Campaigns

Author : Margo Berman
Publisher : Rowman & Littlefield
ISBN 13 : 9780742555518
Total Pages : 256 pages
Book Rating : 4.5/5 (555 download)

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Book Synopsis The Brains Behind Great Ad Campaigns by : Margo Berman

Download or read book The Brains Behind Great Ad Campaigns written by Margo Berman and published by Rowman & Littlefield. This book was released on 2009 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.

Manuel Neri

Author : Bruce Nixon
Publisher : Hudson Hills
ISBN 13 : 9781555952594
Total Pages : 4 pages
Book Rating : 4.9/5 (525 download)

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Book Synopsis Manuel Neri by : Bruce Nixon

Download or read book Manuel Neri written by Bruce Nixon and published by Hudson Hills. This book was released on 2005 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a masterful sculptor and draftsman, Manuel Neri has always emphasized spontaneity, expression, and intuitive creativity as a hallmark of his art. This publication highlights Manuel Neri's most recent activity in this area--seven unique artist books that incorporate his original drawings and poetry by Pablo Neruda.

Fashion Together

Author : Lou Stoppard
Publisher : Rizzoli Publications
ISBN 13 : 078934162X
Total Pages : 305 pages
Book Rating : 4.7/5 (893 download)

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Book Synopsis Fashion Together by : Lou Stoppard

Download or read book Fashion Together written by Lou Stoppard and published by Rizzoli Publications. This book was released on 2023-09-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a first-ever examination of many long-term professional partnerships that have shaped the fashion world. A beautifully designed volume, Fashion Together showcases the vision and synergism of these talented teams to both fashion connoisseurs and anyone interested in creative collaboration. An exclusive look at the dynamic collaborations of fashion's most celebrated partnerships.

An Ideal Collaboration

Author : Phillip James Dodd
Publisher : Images Publishing
ISBN 13 : 1864706015
Total Pages : 258 pages
Book Rating : 4.8/5 (647 download)

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Book Synopsis An Ideal Collaboration by : Phillip James Dodd

Download or read book An Ideal Collaboration written by Phillip James Dodd and published by Images Publishing. This book was released on 2015-08-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: IN THE FOLLOW-UP to the critically acclaimed The Art of Classical Details, Phillip James Dodd continues his look at some of the finest examples of contemporary classical architecture in Great Britain and the United States, while also examining how collaboration is the key to their successful design. In reality collaborative relationships are rare, especially among designers, where each is often focused on their own individual objectives and unable to transcend their own egos. Often used as a catch-phrase, but not often realized, true collaboration requires an understanding—and an appreciation—of the role that all parties play in the design and construction of a home. An Ideal Collaboration includes the work of some of the most notable names in contemporary residential design. Architects, decorators, landscape designers, consultants, builders, craftsmen, artists and vendors, all address the design process and the pivotal role that collaboration plays in creating cohesive timeless designs.

Fashion Branding and Communication

Author : Byoungho Jin
Publisher : Springer
ISBN 13 : 1137523433
Total Pages : 188 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Fashion Branding and Communication by : Byoungho Jin

Download or read book Fashion Branding and Communication written by Byoungho Jin and published by Springer. This book was released on 2017-04-26 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

The Artification of Luxury Fashion Brands

Author : Marta Massi
Publisher : Springer Nature
ISBN 13 : 3030261212
Total Pages : 181 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis The Artification of Luxury Fashion Brands by : Marta Massi

Download or read book The Artification of Luxury Fashion Brands written by Marta Massi and published by Springer Nature. This book was released on 2020-06-18 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

Fashion and Art

Author : Adam Geczy
Publisher : Berg
ISBN 13 : 0857852140
Total Pages : 259 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Fashion and Art by : Adam Geczy

Download or read book Fashion and Art written by Adam Geczy and published by Berg. This book was released on 2013-08-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: For at least two centuries, fashion and art have maintained a competitive love-hate relationship. Both fashion and art construct imaginary worlds, and use a language of style to invigorate beliefs, perceptions and ideas. Until now the crossovers of fashion and art have received only scattered treatment and suffered from a dearth of theorization. As an attempt to theorize the area, this collection of new and updated essays is the most well-rounded and authoritative to date. Some of the world's foremost scholars in the field are assembled here to explore the art-fashion nexus in numerous ways: from aesthetics and performance to masquerade and media. Original and inspiring, this book will not only secure 'art-fashion' as a discrete area of study, but also suggest new critical pathways for exploring their continuing cross-pollination. Fashion and Art is essential reading for students and scholars of fashion, art history and theory, cultural studies and related fields.

The Art of Classical Details

Author : Phillip James Dodd
Publisher : Images Publishing
ISBN 13 : 1864702036
Total Pages : 258 pages
Book Rating : 4.8/5 (647 download)

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Book Synopsis The Art of Classical Details by : Phillip James Dodd

Download or read book The Art of Classical Details written by Phillip James Dodd and published by Images Publishing. This book was released on 2013 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: -A lavish and beautifully illustrated sourcebook of classically inspired architectural detail -A valuable resource for architects, interior designers, builders and home decorators -Featuring a foreword by renowned interior designer David Easton -Highlights projects by US architects including Marc Ferguson & Oscar Shamamian, Peter Pennoyer, Quinlan Terry and Gil Schafer. Features a foreword by David Easton, arguably America's most respected decorator. Contributors also include historians Jeremy Musson and David Watkin. In The Art of Classical Details, classically trained architect Phillip Dodd takes a close-up look at some of the finest examples of neo-classical architecture in the world today. Covering the fundamentals of classical architecture, such as Tuscan, Doric, Ionic, Corinthian, and Composite columns, and featuring the work of skilled contemporary classicists, including Julian Bicknell and Ken Tate, The Art of Classical Details is the definitive guide to today's world of neoclassical architectural detailing.

Influencer Marketing for Brands

Author : Aron Levin
Publisher : Apress
ISBN 13 : 1484255038
Total Pages : 170 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Influencer Marketing for Brands by : Aron Levin

Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

The Complete Guide to Partnership Marketing

Author : James Cristal
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781517515188
Total Pages : 200 pages
Book Rating : 4.5/5 (151 download)

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Book Synopsis The Complete Guide to Partnership Marketing by : James Cristal

Download or read book The Complete Guide to Partnership Marketing written by James Cristal and published by Createspace Independent Publishing Platform. This book was released on 2018-01-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Partnership Marketing is widely recognised as one of the fastest growing marketing techniques of the twenty first century, and businesses now understand that collaboration leads to growth and innovation. The Complete Guide to Partnership Marketing will cover everything you need to know about partnerships. Learn about the ten types of partnerships, how to find new partners, and how to create stand-out campaigns. Full of actual examples, including Apple, Spotify, Netflix and Uber. For both beginners and advanced marketers, this books offers a complete step-by-step guide to creating your own Partnership Marketing campaigns.

Collaboration Is King

Author : Brady Sadler
Publisher :
ISBN 13 : 9781732492714
Total Pages : 370 pages
Book Rating : 4.4/5 (927 download)

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Book Synopsis Collaboration Is King by : Brady Sadler

Download or read book Collaboration Is King written by Brady Sadler and published by . This book was released on 2018-08-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart marketers are learning how to overcome the challenges in today's marketplace by teaming up with other brands. In Collaboration is King we'll dive into the collaboration space, explore the modern brand and look at what's required to deploy marketing that moves people.

Mastering Collaboration

Author : Gretchen Anderson
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492041688
Total Pages : 228 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Mastering Collaboration by : Gretchen Anderson

Download or read book Mastering Collaboration written by Gretchen Anderson and published by "O'Reilly Media, Inc.". This book was released on 2019-03-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaboration is key for organizations in the 21st century, yet few business people have been trained to teach this skill. How do you advance ideas in a collaborative way and then communicate them throughout your company? In this practical book, author Gretchen Anderson shows you how to generate ideas with others while gaining buy-in from all levels of your organization. Product managers, designers, marketers, technical leaders, and executives will obtain better insight into how team members work together to make decisions. Through tangible exercises and techniques, you’ll learn how to turn promising ideas into products, services, and solutions that make a real difference in the market. Use a framework to develop ideas into hypotheses to be tested and refined Avoid common pitfalls in the collaboration process Align communication approaches to ensure that collaboration is effective and inclusive Structure events or meetings for different types of collaboration depending on the people involved Practice giving and receiving critiques to foster inclusion without resorting to consensus-based decisions

Taken by Surprise

Author : Anna Sinofzik
Publisher : Gestalten
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.3/5 (21 download)

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Book Synopsis Taken by Surprise by : Anna Sinofzik

Download or read book Taken by Surprise written by Anna Sinofzik and published by Gestalten. This book was released on 2012 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of sophisticated brand communication measures that go beyond traditional advertising. The book features a range of unorthodox marketing projects including collaborations between Tom Dixon and Veuve Clicquot, Tim Van Steenbergen and Delta Light, Maarten Baas and Amnesty International, David Shrigley and Polite, Bompas & Parr with Guerilla Science and Wellcome Collection.

Brand Admiration

Author : C. Whan Park
Publisher : John Wiley & Sons
ISBN 13 : 1119308070
Total Pages : 288 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Brand Admiration by : C. Whan Park

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Covert to Overt

Author : Shepard Fairey
Publisher : Rizzoli Publications
ISBN 13 : 0847846210
Total Pages : 256 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Covert to Overt by : Shepard Fairey

Download or read book Covert to Overt written by Shepard Fairey and published by Rizzoli Publications. This book was released on 2015-09-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seminal artist’s recent art and poster works, and his triumphant return to his street-art roots with murals, all in work never before published. Shepard Fairey rose out of the skateboarding scene, creating his “Andre the Giant Has a Posse” sticker campaign in the late ’80s, and has since achieved a mainstream recognition that most street artists never find. Fairey’s “Hope” poster, created during Obama’s 2008 presidential campaign, is arguably the most iconic American image since Uncle Sam. Fairey has become a pop-culture icon himself, though he has remained true to his street-art roots. OBEY: Covert to Overt showcases his most recent evolution from works on paper to grander art installations, cross-cultural artworks, and music/art collaborations. The book also includes his ubiquitous streetwear and chronicles his return to public artworks. His signature blend of politics, street culture, and art makes Fairey unlike any other subculture/street artist working today. This book showcases the significant amount of art he has created the last several years: street murals, mixed-media installations, art/music events, countless silk screens, and work from his extremely successful OBEY brand.