The Art Of Go Basics

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The Art of Go - Basics

Author : Harry Yoon
Publisher : Coding Books Press
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Art of Go - Basics by : Harry Yoon

Download or read book The Art of Go - Basics written by Harry Yoon and published by Coding Books Press. This book was released on 2021-05-05 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Golang Programming by "Reading" This Book! Go is one of the most popular programming languages, created by Google. Go is much simpler than most other modern programming languages such as Java or C#. It is easier to learn. It is easier to use. And, it is more fun to use. If you are just starting with programming, then Go is the perfect language to learn programming with. Go is a "backend programming language", and it is different from other popular dynamic languages like Python and Javascript. It requires more discipline. It will make you a better programmer. Once you are comfortable with Go, you can more easily learn other programming languages. The Art of Go - Basics starts from the absolute basics and moves on to more advanced topics. Although it is an introductory book, you will gain sufficient knowledge, after reading this book, that you can venture into a journey of programming in Go on your own. If you are a seasoned developer, then it will provide a good introduction to idiomatic usages of Go in broad contexts. Who is this book for? Anyone who wants to know what programming is and how the code is written. Anyone who has tried to learn programming and given up because it was too hard. Anyone who has some experience in programming and who wants to learn the Go language. The Art of Go - Basics is organized into a series of small lessons. Each lesson starts with simple example programs, and it emphasizes code reading rather than premature writing. You will learn basics of coding, and some intricacies of Golang, just by reading each lesson. The book includes some (optional) exercises, and it ends with a few final projects. The Art of Go - Basics covers the following topics (as of version Go 1.16), among other things: The basic structure of Go programs. Basic constructs of the Go programming language such as expressions and statements. Primitive types, slices, maps, and functions. Go structs, interfaces, and methods. Pointers. Value semantics vs reference semantics. Value receivers vs pointer receivers. Concurrent programming with Goroutines and channels. Simple network programming over TCP. Simple Web programming using the net/http standard package. Go build tools. Go modules. If you are just starting to learn programming, then learn Go. Learn programming with Go. The Art of Go - Basics will guide you through your first steps in the wonderful world of programming! Get this book now and start learning programming in Go today!

Basics of Drawing

Author : Leonardo Pereznieto
Publisher : Union Square & Co.
ISBN 13 : 1684620309
Total Pages : 146 pages
Book Rating : 4.6/5 (846 download)

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Book Synopsis Basics of Drawing by : Leonardo Pereznieto

Download or read book Basics of Drawing written by Leonardo Pereznieto and published by Union Square & Co.. This book was released on 2021-02-22 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular artist Leonardo Pereznieto—whose instructional YouTube videos have earned him millions of views and a devoted fan base—teaches beginners the fundamentals of traditional drawing. In his first book “You Can Draw!” Leonardo Pereznieto helped artists recreate the realistic surfaces and textures that make his own work so popular. Now he’s going back to the very beginning to teach them the basics of drawing, covering first exercises, fundamental techniques, light and shading, composition, and perspective, and more. Loaded with information on materials, a glossary of essential terminology, and hundreds of illustrations, this illuminating guide includes such projects as a fall still life of fruit in a basket, with instructions on shape, shadow, and detail, as well as a cityscape, a landscape with depth of field, animals, train tracks, jewelry, and drawing with a message. Once you’ve mastered these basics, you can unleash your imagination on whatever subject you like!

The Art and Science of Drawing

Author : Brent Eviston
Publisher : Rocky Nook, Inc.
ISBN 13 : 1681987775
Total Pages : 479 pages
Book Rating : 4.6/5 (819 download)

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Book Synopsis The Art and Science of Drawing by : Brent Eviston

Download or read book The Art and Science of Drawing written by Brent Eviston and published by Rocky Nook, Inc.. This book was released on 2021-05-28 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing is not a talent, it's a skill anyone can learn. This is the philosophy of drawing instructor Brent Eviston based on his more than twenty years of teaching. He has tested numerous types of drawing instruction from centuries old classical techniques to contemporary practices and designed an approach that combines tried and true techniques with innovative methods of his own. Now, he shares his secrets with this book that provides the most accessible, streamlined, and effective methods for learning to draw.

Taking the reader through the entire process, beginning with the most basic skills to more advanced such as volumetric drawing, shading, and figure sketching, this book contains numerous projects and guidance on what and how to practice. It also features instructional images and diagrams as well as finished drawings. With this book and a dedication to practice, anyone can learn to draw!

Go Basics

Author : Peter Shotwell
Publisher : Tuttle Publishing
ISBN 13 : 1462902642
Total Pages : 164 pages
Book Rating : 4.4/5 (629 download)

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Book Synopsis Go Basics by : Peter Shotwell

Download or read book Go Basics written by Peter Shotwell and published by Tuttle Publishing. This book was released on 2014-07-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the fascinating game of Go with this expert guide. Go is a two-player board game that first originated in ancient China but is also very popular in Japan and Korea. There is significant strategy and philosophy involved in the game, and the number of possible games is vast—even when compared to chess. It's not surprising that Go is one of the oldest games still being played today—it's also one of the most challenging, stimulating, and fascinating games around. With its easy-to-follow instructions and over 600 diagrams showing examples of how to play, you'll be ready to enjoy this classic game right away. It starts by focusing on smaller 9 x 9 games, making it easier to understand and learn Go tactics and techniques, and introduces fundamental game-winning strategies and tips. It also explains Go's unique handicapping system, making every game even those between beginners and experts exciting. Useful go strategies include: Invading Sacrificing Using ko Thinking territorially And many more! Go Basics also includes downloadable material developed by the American Go Association that will help you build your skills before testing them against other players.

Concurrency in Go

Author : Katherine Cox-Buday
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491941308
Total Pages : 243 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Concurrency in Go by : Katherine Cox-Buday

Download or read book Concurrency in Go written by Katherine Cox-Buday and published by "O'Reilly Media, Inc.". This book was released on 2017-07-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concurrency can be notoriously difficult to get right, but fortunately, the Go open source programming language makes working with concurrency tractable and even easy. If you’re a developer familiar with Go, this practical book demonstrates best practices and patterns to help you incorporate concurrency into your systems. Author Katherine Cox-Buday takes you step-by-step through the process. You’ll understand how Go chooses to model concurrency, what issues arise from this model, and how you can compose primitives within this model to solve problems. Learn the skills and tooling you need to confidently write and implement concurrent systems of any size. Understand how Go addresses fundamental problems that make concurrency difficult to do correctly Learn the key differences between concurrency and parallelism Dig into the syntax of Go’s memory synchronization primitives Form patterns with these primitives to write maintainable concurrent code Compose patterns into a series of practices that enable you to write large, distributed systems that scale Learn the sophistication behind goroutines and how Go’s runtime stitches everything together

Learning Go

Author : Jon Bodner
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492077186
Total Pages : 378 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Learning Go by : Jon Bodner

Download or read book Learning Go written by Jon Bodner and published by "O'Reilly Media, Inc.". This book was released on 2021-03-02 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go is rapidly becoming the preferred language for building web services. While there are plenty of tutorials available that teach Go's syntax to developers with experience in other programming languages, tutorials aren't enough. They don't teach Go's idioms, so developers end up recreating patterns that don't make sense in a Go context. This practical guide provides the essential background you need to write clear and idiomatic Go. No matter your level of experience, you'll learn how to think like a Go developer. Author Jon Bodner introduces the design patterns experienced Go developers have adopted and explores the rationale for using them. You'll also get a preview of Go's upcoming generics support and how it fits into the language. Learn how to write idiomatic code in Go and design a Go project Understand the reasons for the design decisions in Go Set up a Go development environment for a solo developer or team Learn how and when to use reflection, unsafe, and cgo Discover how Go's features allow the language to run efficiently Know which Go features you should use sparingly or not at all

Drawing Basics and Video Game Art

Author : Chris Solarski
Publisher : Watson-Guptill
ISBN 13 : 0823098486
Total Pages : 242 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Drawing Basics and Video Game Art by : Chris Solarski

Download or read book Drawing Basics and Video Game Art written by Chris Solarski and published by Watson-Guptill. This book was released on 2012-09-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book supports my own 30-year crusade to demonstrate that games are an art form that undeniably rivals traditional arts. It gives detailed explanations of game art techniques and their importance, while also highlighting their dependence on artistic aspects of game design and programming.” — John Romero, co-founder of id Software and CEO of Loot Drop, Inc. "Solarski’s methodology here is to show us the artistic techniques that every artist should know, and then he transposes them to the realm of video games to show how they should be used to create a far more artful gaming experience ... if I were an artist planning to do video game work, I’d have a copy of this on my shelf." — Marc Mason, Comics Waiting Room Video games are not a revolution in art history, but an evolution. Whether the medium is paper or canvas—or a computer screen—the artist’s challenge is to make something without depth seem like a window into a living, breathing world. Video game art is no different. Drawing Basics and Video Game Art is first to examine the connections between classical art and video games, enabling developers to create more expressive and varied emotional experiences in games. Artist game designer Chris Solarski gives readers a comprehensive introduction to basic and advanced drawing and design skills—light, value, color, anatomy, concept development—as well as detailed instruction for using these methods to design complex characters, worlds, and gameplay experiences. Artwork by the likes of Michelangelo, Titian, and Rubens are studied alongside AAA games like BioShock, Journey, the Mario series, and Portal 2, to demonstrate perpetual theories of depth, composition, movement, artistic anatomy, and expression. Although Drawing Basics and Video Game Art is primarily a practical reference for artists and designers working in the video games industry, it’s equally accessible for those interested to learn about gaming’s future, and potential as an artistic medium. Also available as an eBook

The Go Programming Language

Author : Alan A. A. Donovan
Publisher : Addison-Wesley Professional
ISBN 13 : 0134190564
Total Pages : 1202 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Go Programming Language by : Alan A. A. Donovan

Download or read book The Go Programming Language written by Alan A. A. Donovan and published by Addison-Wesley Professional. This book was released on 2015-11-16 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Go Programming Language is the authoritative resource for any programmer who wants to learn Go. It shows how to write clear and idiomatic Go to solve real-world problems. The book does not assume prior knowledge of Go nor experience with any specific language, so you’ll find it accessible whether you’re most comfortable with JavaScript, Ruby, Python, Java, or C++. The first chapter is a tutorial on the basic concepts of Go, introduced through programs for file I/O and text processing, simple graphics, and web clients and servers. Early chapters cover the structural elements of Go programs: syntax, control flow, data types, and the organization of a program into packages, files, and functions. The examples illustrate many packages from the standard library and show how to create new ones of your own. Later chapters explain the package mechanism in more detail, and how to build, test, and maintain projects using the go tool. The chapters on methods and interfaces introduce Go’s unconventional approach to object-oriented programming, in which methods can be declared on any type and interfaces are implicitly satisfied. They explain the key principles of encapsulation, composition, and substitutability using realistic examples. Two chapters on concurrency present in-depth approaches to this increasingly important topic. The first, which covers the basic mechanisms of goroutines and channels, illustrates the style known as communicating sequential processes for which Go is renowned. The second covers more traditional aspects of concurrency with shared variables. These chapters provide a solid foundation for programmers encountering concurrency for the first time. The final two chapters explore lower-level features of Go. One covers the art of metaprogramming using reflection. The other shows how to use the unsafe package to step outside the type system for special situations, and how to use the cgo tool to create Go bindings for C libraries. The book features hundreds of interesting and practical examples of well-written Go code that cover the whole language, its most important packages, and a wide range of applications. Each chapter has exercises to test your understanding and explore extensions and alternatives. Source code is freely available for download from http://gopl.io/ and may be conveniently fetched, built, and installed using the go get command.

Golang Mini Reference

Author : Harry Yoon
Publisher : Coding Books Press
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4./5 ( download)

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Book Synopsis Golang Mini Reference by : Harry Yoon

Download or read book Golang Mini Reference written by Harry Yoon and published by Coding Books Press. This book was released on with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Golang Essentials in a Weekend! Go is one of the most powerful, and yet the simplest, modern programming languages. We go through all important features of the modern Go programming language (as of 1.18 and 1.19 - 2022), including generics!! Why Go? * Go is a simple, easy to learn and use, beginner-friendly high-level programming language. * Go is suitable for low-level systems programming, traditionally done by low level languages like C. * Go is one of the most popular languages in modern Web services and application development. * Go is one of the most widely used CLI application languages for system administration and network management. * Go is fun! Although the book is written as a reference, you can read it more or less from beginning to end and you should be able to get the overall picture of the Go language (but not necessarily all the gory details) if you have some prior experience with programming in Go or other similar C-style languages. The book covers * Go toolchain. Workspaces, modules. * Go program execution model. Packages. * Variable, constant declarations. * Builtin types, builtin functions. * Structs, interfaces. Generic types. * Functions, methods. Generic functions. * Expressions and statements. * Goroutines. The book also includes a bonus chapter on generics for people who are new to programming with the parameterized types. Generics brings the power of the modern type system to the Go programming language. You won't be able to program effectively in Go without fully utilizing generics moving forward. Order your copy today and learn Go this weekend!

The Art of Fire

Author : Daniel Hume
Publisher : Random House
ISBN 13 : 1473543940
Total Pages : 224 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis The Art of Fire by : Daniel Hume

Download or read book The Art of Fire written by Daniel Hume and published by Random House. This book was released on 2017-11-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fire can fascinate, inspire, capture the imagination and bring families and communities together. It has the ability to amaze, energise and touch something deep inside all of us. For thousands of years, at every corner of the globe, humans have been huddling around fires: from the basic and primitive essentials of light, heat, energy and cooking, through to modern living, fire plays a central role in all of our lives. The ability to accurately and quickly light a fire is one of the most important skills anyone setting off on a wilderness adventure could possess, yet very little has been written about it. Through his narrative Hume also meditates on the wider topics surrounding fire and how it shapes the world around us.

The Arts Go to School

Author : David Booth
Publisher : Pembroke Publishers Limited
ISBN 13 : 1551381753
Total Pages : 162 pages
Book Rating : 4.5/5 (513 download)

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Book Synopsis The Arts Go to School by : David Booth

Download or read book The Arts Go to School written by David Booth and published by Pembroke Publishers Limited. This book was released on 2004 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the power the arts bring to every aspect of learning. Incorporating the arts in your classroom opens up new possibilities, expands the mind, creates a thirst for knowledge, and helps students become more open to the world around them, offering another way of thinking about, being in, and constructing our world. Too often classroom teachers face the challenge of teaching the arts without the background or support they need. The Arts Go to School explores every aspect of implementing and integrating the arts into both the curriculum and everyday life. It contains a wealth of classroom activities that help kids give form to their thoughts and feelings. This easy-to-use resource features chapters on each of the major art forms and shows teachers how to help students meet related curriculum outcomes: music--from composing songs and the elements of music to novel approaches to singing songs;visual arts-- from exploring pattern, shape, color, and texture to special events that feature mobiles, collages, and paper structures;drama-- from playing, moving, and imagining to communicating, improvising, and performing;dance-- from physical ways of conceptualizing to dance as a problem-solving exercise;media-- from being intelligent media users and using interactive media to taking a media field trip. The Arts Go to School offers a glimpse into dozens of exemplary classrooms where you can see, hear, and feel the arts bring learning to life. Checklists throughout the book provide handy reminders to key outcomes and guide teachers in thoughtful encouragement and assessment.

My First Book of Patterns

Author : Bobby George
Publisher : Phaidon Press
ISBN 13 : 9780714872490
Total Pages : 0 pages
Book Rating : 4.8/5 (724 download)

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Book Synopsis My First Book of Patterns by : Bobby George

Download or read book My First Book of Patterns written by Bobby George and published by Phaidon Press. This book was released on 2017-09-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you learned your colors and shapes? Now it's time to learn patterns! Stripes, polka dots, plaid, chevron, and more are featured in this first-ever patterns concept book that provides readers with the vocabulary to name what they see in the world around them. The ten most prevalent patterns are presented first as a single element (This is a circle ...), then as a pattern (... a lot of circles make polka dots!). Conceived by educators and illustrated in vivid candy-colored hues, this pitch-perfect introduction to patterns will engage the artistic, mathematical, and linguistic parts of every young child's mind.

Teens Go Green!

Author : Valerie J. Colston
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1591589304
Total Pages : 158 pages
Book Rating : 4.5/5 (915 download)

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Book Synopsis Teens Go Green! by : Valerie J. Colston

Download or read book Teens Go Green! written by Valerie J. Colston and published by Bloomsbury Publishing USA. This book was released on 2011-12-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy-to-follow, step-by-step instructions for engaging teens and 'tweens with ecofriendly, low-cost art programs that are appropriate for the library or classroom. Being "green" is a hot topic today, not only for businesses and adults interested in being socially responsible, but also for 'tweens, teens, and young adults. Today's young adults are keenly aware of environmental issues, locally and globally. They are also in need of art programs that provide a hands-on, creative outlet. Teens Go Green!: Tips, Technique, Tools and Themes for YA Programming is an approachable reference book for librarians or high school teachers looking for low-cost, environmentally themed art projects and programs that teens will relate to and find fun. In Part 1, the author explains the needs for these programs, offers tips for teaching them, and suggests ways to expand teen involvement in the library. Part 2 provides dozens of practical, easy-to-follow art project ideas that demonstrate how simple teaching green teen art projects can be.

The Art of Logic in an Illogical World

Author : Eugenia Cheng
Publisher : Basic Books
ISBN 13 : 154167250X
Total Pages : 296 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis The Art of Logic in an Illogical World by : Eugenia Cheng

Download or read book The Art of Logic in an Illogical World written by Eugenia Cheng and published by Basic Books. This book was released on 2018-09-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: How both logical and emotional reasoning can help us live better in our post-truth world In a world where fake news stories change election outcomes, has rationality become futile? In The Art of Logic in an Illogical World, Eugenia Cheng throws a lifeline to readers drowning in the illogic of contemporary life. Cheng is a mathematician, so she knows how to make an airtight argument. But even for her, logic sometimes falls prey to emotion, which is why she still fears flying and eats more cookies than she should. If a mathematician can't be logical, what are we to do? In this book, Cheng reveals the inner workings and limitations of logic, and explains why alogic -- for example, emotion -- is vital to how we think and communicate. Cheng shows us how to use logic and alogic together to navigate a world awash in bigotry, mansplaining, and manipulative memes. Insightful, useful, and funny, this essential book is for anyone who wants to think more clearly.

Get Programming with Go

Author : Roger Peppe
Publisher : Simon and Schuster
ISBN 13 : 1638355479
Total Pages : 468 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Get Programming with Go by : Roger Peppe

Download or read book Get Programming with Go written by Roger Peppe and published by Simon and Schuster. This book was released on 2018-08-27 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Get Programming with Go introduces you to the powerful Go language without confusing jargon or high-level theory. By working through 32 quick-fire lessons, you'll quickly pick up the basics of the innovative Go programming language! Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Go is a small programming language designed by Google to tackle big problems. Large projects mean large teams with people of varying levels of experience. Go offers a small, yet capable, language that can be understood and used by anyone, no matter their experience. About the Book Hobbyists, newcomers, and professionals alike can benefit from a fast, modern language; all you need is the right resource! Get Programming with Go provides a hands-on introduction to Go language fundamentals, serving as a solid foundation for your future programming projects. You'll master Go syntax, work with types and functions, and explore bigger ideas like state and concurrency, with plenty of exercises to lock in what you learn. What's inside Language concepts like slices, interfaces, pointers, and concurrency Seven capstone projects featuring spacefaring gophers, Mars rovers, ciphers, and simulations All examples run in the Go Playground - no installation required! About the Reader This book is for anyone familiar with computer programming, as well as anyone with the desire to learn. About the Author Nathan Youngman organizes the Edmonton Go meetup and is a mentor with Canada Learning Code. Roger Peppé contributes to Go and runs the Newcastle upon Tyne Go meetup. Table of Contents Unit 0 - GETTING STARTED Get ready, get set, Go Unit 1 - IMPERATIVE PROGRAMMING A glorified calculator Loops and branches Variable scope Capstone: Ticket to Mars Unit 2 - TYPES Real numbers Whole numbers Big numbers Multilingual text Converting between types Capstone: The Vigenère cipher Unit 3 - BUILDING BLOCKS Functions Methods First-class functions Capstone: Temperature tables Unit 4 - COLLECTIONS Arrayed in splendor Slices: Windows into arrays A bigger slice The ever-versatile map Capstone: A slice of life Unit 5 - STATE AND BEHAVIOR A little structure Go's got no class Composition and forwarding Interfaces Capstone: Martian animal sanctuary Unit 6 - DOWN THE GOPHER HOLE A few pointers Much ado about nil To err is human Capstone: Sudoku rules Unit 7 - CONCURRENT PROGRAMMING Goroutines and concurrency Concurrent state Capstone: Life on Mars

Network Programming with Go

Author : Adam Woodbeck
Publisher : No Starch Press
ISBN 13 : 1718500890
Total Pages : 392 pages
Book Rating : 4.7/5 (185 download)

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Book Synopsis Network Programming with Go by : Adam Woodbeck

Download or read book Network Programming with Go written by Adam Woodbeck and published by No Starch Press. This book was released on 2021-03-30 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Network Programming with Go teaches you how to write clean, secure network software with the programming language designed to make it seem easy. Build simple, reliable, network software Combining the best parts of many other programming languages, Go is fast, scalable, and designed for high-performance networking and multiprocessing. In other words, it’s perfect for network programming. Network Programming with Go will help you leverage Go to write secure, readable, production-ready network code. In the early chapters, you’ll learn the basics of networking and traffic routing. Then you’ll put that knowledge to use as the book guides you through writing programs that communicate using TCP, UDP, and Unix sockets to ensure reliable data transmission. As you progress, you’ll explore higher-level network protocols like HTTP and HTTP/2 and build applications that securely interact with servers, clients, and APIs over a network using TLS. You'll also learn: Internet Protocol basics, such as the structure of IPv4 and IPv6, multicasting, DNS, and network address translation Methods of ensuring reliability in socket-level communications Ways to use handlers, middleware, and multiplexers to build capable HTTP applications with minimal code Tools for incorporating authentication and encryption into your applications using TLS Methods to serialize data for storage or transmission in Go-friendly formats like JSON, Gob, XML, and protocol buffers Ways of instrumenting your code to provide metrics about requests, errors, and more Approaches for setting up your application to run in the cloud (and reasons why you might want to) Network Programming with Go is all you’ll need to take advantage of Go’s built-in concurrency, rapid compiling, and rich standard library. Covers Go 1.15 (Backward compatible with Go 1.12 and higher)

Basics Advertising 02: Art Direction

Author : Nik Mahon
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034568
Total Pages : 186 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Basics Advertising 02: Art Direction by : Nik Mahon

Download or read book Basics Advertising 02: Art Direction written by Nik Mahon and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.