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The Art Of Fascination
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Download or read book Fascinate written by Sally Hogshead and published by Harper Collins. This book was released on 2010-01-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Download or read book Fascinate written by Sally Hogshead and published by HarperCollins. This book was released on 2016-04-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Book Synopsis The Art of Fascination by : Stephen P. Means
Download or read book The Art of Fascination written by Stephen P. Means and published by Wisdomgame.org. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wanted to have your way with the opposite sex? This books not about this exactly, but rather it by opening doorways
Book Synopsis The Arts of Beauty, Or, Secrets of a Lady's Toilet by : Lola Montez
Download or read book The Arts of Beauty, Or, Secrets of a Lady's Toilet written by Lola Montez and published by Pantianos Classics. This book was released on 1858 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advice book to women details rules of hygiene and beauty and reflects the values placed on maintaining the image of the "lady."
Book Synopsis How the World Sees You by : Sally Hogshead
Download or read book How the World Sees You written by Sally Hogshead and published by Harper Collins. This book was released on 2014-07-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Download or read book Icons written by Konrad Onasch and published by . This book was released on 1997 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis On the Fascination of Objects by : Sally Waite
Download or read book On the Fascination of Objects written by Sally Waite and published by Oxbow Books. This book was released on 2016-02-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Shefton Collection in Newcastle upon Tyne contains a fine array of Greek and Etruscan objects and takes its name from its founder Professor Brian Shefton (1919 – 2012). In spite of the importance of this collection it has not been widely published and remains something of a hidden gem. Brian Shefton was an insightful collector, as well as a distinguished scholar of Greek and Etruscan archaeology, and the 14 papers presented here reflect the broad scope of the collection; ranging across pottery, jewelery, terracottas and metalwork. The contributions, written by leading experts in the field, focus on specific objects or groups of objects in the Collection, providing new interpretations and bringing previously unpublished items to light. The history of the Shefton Collection is explored. Together these contributions provide a tribute to a remarkable individual who made a substantial and notable contribution to his discipline.
Download or read book Fascination written by David Hinds and published by SCB Distributors. This book was released on 2016-02-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: May 1968. Paris is awash with violence and public unrest. In a small cinema, where a surreal film is showing, another riot is taking place. Here, the enraged audience smashes up the auditorium, tear out the seats, and chase the film’s director onto the street. This is the premiere of Jean Rollin’s feature debut, The Rape of the Vampire. An outsider of French cinema, Rollin’s films are unique and dreamlike. They offer tales of mystery and nostalgia, obsolescence and seductive female vampires with a thirst for blood and sex. It is a cinema at once strange, evocative and deeply personal. Funding his own projects, Rollin defiantly made the films he wanted to make and in so doing created a fantastique genre unlike any other. The Nude Vampire, The Living Dead Girl and The Grapes of Death are among those films now celebrated as the work of an auteur, one who confounds preconceived notions of ‘Eurotrash’ cinema. This book is devoted to the director and all his work, across all genres, including a nascent French hardcore pornographic film industry. Written with full co-operation from Jean Rollin, shortly before his death in 2010, it contains exclusive interviews and archive material.
Book Synopsis The Fascination with Unknown Time by : Sibylle Baumbach
Download or read book The Fascination with Unknown Time written by Sibylle Baumbach and published by Springer. This book was released on 2017-11-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores 'unknown time' as a cultural phenomenon, approaching past futures, unknown presents, and future pasts through a broad range of different disciplines, media, and contexts. As a phenomenon that is both elusive and fundamentally inaccessible, time is a key object of fascination. Throughout the ages, different cultures have been deeply engaged in various attempts to fill or make time by developing strategies to familiarize unknown time and to materialize and control past, present, or future time. Arguing for the perennial interest in time, especially in the unknown and unattainable dimension of the future, the contributions explore premodern ideas about eschatology and secular future, historical configurations of the perception of time and acceleration in fin-de-siècle Germany and contemporary Lagos, the formation of ‘deep time’ and ‘timelessness’ in paleontology and ethnographic museums, and the representation of time—past, present, and future alike—in music, film, and science fiction.
Book Synopsis Tattooed Skin and Health by : J. Serup
Download or read book Tattooed Skin and Health written by J. Serup and published by Karger Medical and Scientific Publishers. This book was released on 2015-03-26 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: With about 10–20% of the adult population in Europe being tattooed, there is a strong demand for publications discussing the various issues related to tattooed skin and health. Until now, only a few scientific studies on tattooing have been published. This book discusses different aspects of the various medical risks associated with tattoos, such as allergic reactions from red tattoos, papulo-nodular reactions from black tattoos as well as technical and psycho-social complications, in addition to bacterial and viral infections. Further sections are dedicated to the composition of tattoo inks, and a case is made for the urgent introduction of national and international regulations. Distinguished authors, all specialists in their particular fields, have contributed to this publication which provides a comprehensive view of the health implications associated with tattooing. The book covers a broad range of topics that will be of interest to clinicians and nursing staff, toxicologists and regulators as well as laser surgeons who often face the challenge of having to remove tattoos, professional tattooists and producers of tattoo ink.
Download or read book Maude Gonne written by Kim Bendheim and published by OR Books. This book was released on 2021-04-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maud Gonne, the legendary woman known as the Irish Joan of Arc, left her mark on everyone she met. She famously won the devotion of one of the greatest poets of the age, William Butler Yeats. Born into tremendous privilege, she allied herself with rebels and the downtrodden and openly defied what was at the time the world's most powerful empire. She was an actress, a journalist and an activist for the cause of Irish independence. Ignoring the threat of social ostracism, she had several children out of wedlock. She was an independent woman who charted her own course. Yet Maud Gonne was also a lifelong anti-semite, someone who, even after the horrors of the Second World War, could not summon sympathy for the millions murdered by the Nazis. A believer in the occult and in reincarnation, she took mescaline with Yeats to enhance visions of mythic Irish heroes and heroines, and in mid-life converted to Catholicism in order to marry her husband, the Irish Catholic war hero John MacBride. What motivated this extraordinary person? Kim Bendheim has long been fascinated by Maud Gonne's perplexing character, and here gives us an intensely personal assessment of her thrilling life. The product of much original research, including interviews with Gonne's equally vivid, unconventional descendants, The Fascination of What's Difficult is a portrait of a powerful woman who, despite her considerable flaws, continues to inspire.
Download or read book 세계의 미술교육 written by Roderick Whitfield and published by . This book was released on 1993 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Art and Science of Personal Magnetism by : Theron Q. Dumont
Download or read book The Art and Science of Personal Magnetism written by Theron Q. Dumont and published by Cosimo, Inc.. This book was released on 2010-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Thought movement of the turn of the twentieth century combined Christian spirituality with paranormal power in an effort to give practical expression to the forces of the universe. Or so its proponents believed. One of the most influential thinkers of this early New Age philosophy promises here, in this 1913 book, to show the reader how to develop your personality and how to develop a dominating influence through such exercises as: Projecting Nerve Force Mental Radiation The Positive Aura The Magnetic Duel Magnetic Self-Defence The Power of Controlling OthersThe roots of today s groundswell for self-help, personal empowerment, and pop spirituality can be explored in this one small, highly entertaining book.Also available from Cosimo Classics: The Advanced Course in Personal Magnetism, by Theron Q. Dumont.THERON Q. DUMONT is an alias and pen name of American writer WILLIAM WALKER ATKINSON (1862-1932), editor of the popular magazine New Thought from 1901 to 1905, and editor of the journal Advanced Thought from 1916 to 1919. He authored dozens of New Thought books under numerous pseudonyms, including Yogi, some of which are likely still unknown today.
Book Synopsis A Fascination for Fish by : David C. Powell
Download or read book A Fascination for Fish written by David C. Powell and published by Univ of California Press. This book was released on 2003-04-24 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This autobiography is a charming and accurate telling by a modest man whose brilliant career has allowed millions to venture into the sea and feel what Dave feels when he's underwater—without getting wet!"—John E. McCosker, Director Emeritus, Steinhart Aquarium, San Francisco "Dave Powell is one of the giants in the development of the modern public aquarium. His great talents and skill have come from years of working with the technology of public aquariums, and also from a great love of the sea. This book is a wonderful tale of his adventures (and misadventures) as he worked to capture the essence of the ocean and bring it to public view."—Bruce Carlson, Director, Waikiki Aquarium, Honolulu "Gobies, jellyfish, coelacanth, white sharks—it's all here. A delightfully written book detailing the experiences of the most innovative aquarist of our time. This book is a must read for anyone fascinated by looking through an aquarium viewing window."—Jerry Goldsmith, Vice President, SeaWorld of California
Book Synopsis Fascination Horse by : Gabriele Boiselle
Download or read book Fascination Horse written by Gabriele Boiselle and published by Feierabend Verlag. This book was released on 2003-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Affinities written by Brian Dillon and published by New York Review of Books. This book was released on 2023-04-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A meditation on the power and pleasures of the image, from paintings to photographs to migraine auras, by one of Britain's finest literary minds. In Affinities, Brian Dillon, who Joyce Carol Oates has said writes “fascinating prose . . . on virtually any subject,” explores images and artists he is drawn to and analyzes the attraction. What does it mean to claim affinity with a picture? What do feelings of affinity imply about the experience of art and of the world? Affinities is a critical and personal study of a sensation that is not exactly taste, desire, or solidarity, but has aspects of all three. Approaching this subject via discrete examples, Dillon examines works by artists such as Dora Maar and Andy Warhol, Rinko Kawauchi and Susan Hiller, as well as scientific or vernacular images of sea creatures and migraine auras. Written as a series of linked essays, Affinities completes a trilogy, with Essayism and Suppose a Sentence, about the intimate and abstract pleasures of reading and looking.
Book Synopsis Sailing Fascination by : Hans-Harald Schack
Download or read book Sailing Fascination written by Hans-Harald Schack and published by Schiffer Publishing. This book was released on 2013-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heinrich Hecht ranks among the world's most renowned sailing photographers. He has maintained his place on the international market for more than twenty years. The America's Cup and Olympic sailing competitions are his field just as much as classic yachting and picturesque sailing on the Steinhuder Meer, where his classic H-Dinghy lies. It is the broad spectrum of sailing and yachting that fascinates the versatile photographer. This sport welds people together on board, as they cannot be more different. Hecht is friends with stars and have-nots of the sailing world, with globetrotters and weekend sailors. His enthusiasm for sailing and the beauty of ships speaks from the pictures in this book. Hans-Harald Schack works in Berlin and sails on the Baltic Sea. This journalist and author has reported on sailing since the 1980s
