Corporate Turnaround

Download Corporate Turnaround PDF Online Free

Author :
Publisher : Beard Books
ISBN 13 : 9781893122024
Total Pages : 432 pages
Book Rating : 4.1/5 (22 download)

DOWNLOAD NOW!


Book Synopsis Corporate Turnaround by : Donald B. Bibeault

Download or read book Corporate Turnaround written by Donald B. Bibeault and published by Beard Books. This book was released on 1998 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Corporate Turnaround Artistry

Download Corporate Turnaround Artistry PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119539994
Total Pages : 213 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!


Book Synopsis Corporate Turnaround Artistry by : Jeff Sands

Download or read book Corporate Turnaround Artistry written by Jeff Sands and published by John Wiley & Sons. This book was released on 2020-02-11 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to steer your business through times of financial distress and achieve sustained profitability Corporate Turnaround Artistry is a complete guide for entrepreneurial companies in times of financial distress—presenting effective strategies and proven methods to revive and rehabilitate your business. Uncertain economic times have significantly altered the financial resources available to struggling businesses. Narrowing margins and mounting internal and external pressure has taken their toll on many companies. Fortunately, most businesses can be repaired while maintaining their existing revenue structure. Offering practical steps that go beyond simple cost-cutting and sales-building advice, this invaluable guide teaches you how to control cash, secure financial relief, and develop a comprehensive turnaround plan that your employees, customers, and creditors will support. Business leaders and entrepreneurs often fall into the trap of assuming new debt when tough times strike. Author and Certified Turnaround Practitioner Jeff Sands shows that to many struggling businesses, more money is no longer the answer to the problem. Expert advice on topics including cashflow stabilization, short and long-term profit sustainability, lean management techniques, and more, provides the framework to timely and efficient corporate turnaround. From identifying the initial cash crisis to meeting with creditors and developing a plan, this essential resource will help you: Stabilize your financial liabilities and re-structure your debt Implement effective turnaround strategies without significant changes to your corporate structure Preserve the positions of your current employees and their community Give yourself a fresh start with a lean and agile business Thousands of businesses fall into financial stress every year—oftentimes in sudden and dramatic fashion—leaving CEOs and owners asking the question “How do I save my business”? Corporate Turnaround Artistry: Fix Any Business in 100 Days provides the answer.

Leading Corporate Turnaround

Download Leading Corporate Turnaround PDF Online Free

Author :
Publisher : Wiley + ORM
ISBN 13 : 1119995299
Total Pages : 278 pages
Book Rating : 4.1/5 (199 download)

DOWNLOAD NOW!


Book Synopsis Leading Corporate Turnaround by : Stuart Slatter

Download or read book Leading Corporate Turnaround written by Stuart Slatter and published by Wiley + ORM. This book was released on 2011-01-19 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership is never more crucial than when corporate survival is at stake. But the days of the tough guys are over. The leaders who are driving todays sustainable turnarounds understand that the answers to a distressed companys problems lie almost always within the firm itself usually at middle manager level and below. The secret is cooperation. Drawing on interviews with top company doctors and advisers, as well as on the authors own experience, Leading Corporate Turnarounds explores seven key leadership and management skills required for successful turnaround, and shows why quickly gaining the buy-in and trust of all stakeholders is the key to ultimate success. Written by the founding directors of the Society of Turnaround Professionals (STP), with a proposed Foreword by the Societys Patron Sir John Harvey-Jones Considers the different drivers of turnaround, the alternatives to it, and the restructuring processes required to move beyond crisis stabilization to sustainable change Features international case studies from leading companies including BT, Virgin Express, Arthur Andersen, Parmalat, GE, Lee Cooper, New Look and IBM

Everyday Turnaround

Download Everyday Turnaround PDF Online Free

Author :
Publisher : Bookbaby
ISBN 13 : 9780998531014
Total Pages : 0 pages
Book Rating : 4.5/5 (31 download)

DOWNLOAD NOW!


Book Synopsis Everyday Turnaround by : Eric Kish

Download or read book Everyday Turnaround written by Eric Kish and published by Bookbaby. This book was released on 2017-07-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every successful business needs to have turnaround tactics in its arsenal. When a business is struggling, it's these tactics that will turn the tide. Everyday Turnaround tells the tale of a turnaround CEO of a fictional organization who uses agile tactics such as kaizen and scrum to achieve success. Author Eric Kish developed and tested the Everyday Turnaround concept while executing 12 turnarounds across seven industries and three continents over a period of 18 years. From the introduction: "The guy who hired me to do my first turnaround was very smart. He gave me on average 18 months to complete a turnaround and then, overnight and with no warning, would move me to the next one. And he would not allow me to take any of the people I trained and coached in the previous one. This became a ritual for the next 10 years and resulted in 7 successful turnarounds. "I had very little time, if any, to prepare for the next turnaround. I had to get my bearings on the spot and 'fly the airplane while it was being built'. This meant that while discovering and developing assumptions I needed to act and have the organization follow. And I also knew that the day will come when I will move on overnight and will leave behind a leadership team and an organization that can fly 'the airplane' without me."

Financial Distress and Corporate Turnaround

Download Financial Distress and Corporate Turnaround PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3658019085
Total Pages : 176 pages
Book Rating : 4.6/5 (58 download)

DOWNLOAD NOW!


Book Synopsis Financial Distress and Corporate Turnaround by : Martin Schmuck

Download or read book Financial Distress and Corporate Turnaround written by Martin Schmuck and published by Springer Science & Business Media. This book was released on 2013-11-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​The work of Martin Schmuck empirically investigates the phenomenon of financial distress and corporate turnaround in the automotive supplier industry. Based on a sample of 194 publicly listed automotive suppliers, the effectiveness of managerial, operational, financial, and asset restructuring activities is analyzed in a multivariate research setting. Archetypes for successful turnarounds are identified and matched with strategies of non-distressed companies.

Red to Black: The Art of the Corporate Turnaround

Download Red to Black: The Art of the Corporate Turnaround PDF Online Free

Author :
Publisher : Lulu.com
ISBN 13 : 199914970X
Total Pages : 90 pages
Book Rating : 4.9/5 (991 download)

DOWNLOAD NOW!


Book Synopsis Red to Black: The Art of the Corporate Turnaround by : Perry Anderson

Download or read book Red to Black: The Art of the Corporate Turnaround written by Perry Anderson and published by Lulu.com. This book was released on 2019-08-23 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everywhere you look, businesses are closing their doors - both recent startups and long-standing establishments. No matter which statistics you read, it seems that the odds are against success for small-to-medium- sized businesses. Is closing the doors inevitable once the balance sheet reads red so many months in a row? Perry M. Anderson replies with a resounding No! This book offers hope and help to distressed business owners and managers in need of an immediate turn-around solution. Perry understands that it is not "just a business." Instead, it is the livelihoods that real families depend on. Appreciative of the urgency with which complex and high-impact decisions must be made, he delineates those tasks that must be done now in order to stave off the creditors, and the steps to undertake next in bringing the company back from the brink. In compassionate yet no-nonsense terms, Mr. Anderson shines a light through the shadow of bankruptcy onto the landscape of business turnaround.

The Lean Turnaround: How Business Leaders Use Lean Principles to Create Value and Transform Their Company

Download The Lean Turnaround: How Business Leaders Use Lean Principles to Create Value and Transform Their Company PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071800689
Total Pages : 224 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!


Book Synopsis The Lean Turnaround: How Business Leaders Use Lean Principles to Create Value and Transform Their Company by : Art Byrne

Download or read book The Lean Turnaround: How Business Leaders Use Lean Principles to Create Value and Transform Their Company written by Art Byrne and published by McGraw Hill Professional. This book was released on 2012-08-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE C-LEVEL GUIDE TO SUCCEEDING WITH LEAN "With 30 years of accumulated experience, Art Byrne is one of the rare few people who can speak with authority about the pitfalls of fi nancial measurement systems, the importance of respect for people, the power of Lean in the marketplace, and the leverage from organizing people around value streams. When he writes 'Go to the Gemba and Run Your Kaizen,' we must take heed." -- MASAAKI IMAI, bestselling author of Kaizen and Gemba Kaizen "In this wonderful and important book, Byrne shows us that Lean management, understood and practiced correctly, consistently delivers spectacular results." -- BOB EMILIANI, author, Better Thinking, Better Results, and Professor, Connecticut State University "A compelling picture of how Lean techniques and attitudes enable CEOs and senior executives to create a culture for transforming a company and putting it on a highperformance path." -- JERRY J. JASINOWSKI, former President of the National Association of Manufacturers "Art Byrne provides real-world examples of how he exhibited the wisdom and courage to do the right thing, improving work practices at all levels of the organization to deliver the right results for all stakeholders. Which comes first, the wisdom or the courage? Read The Lean Turnaround to find out." -- JOHN SHOOK, Chairman and CEO, Lean Enterprise Institute "Lean is the closest thing to magic I have experienced in my 40 years in business. I recommend Lean and this book to everyone responsible for the performance of a business, particularly those in private equity like me, where leverage magnifies the importance of cash." -- JOHN CHILDS, founder and CEO, of J. W. Childs Associates L.P. "A must-read for any leader interested in understanding the strategic advantages from focusing on activities that add value to the customer experience." -- GARY S. KAPLAN, MD, Chairman and CEO of the Virginia Mason Health System Lean isn't just for manufacturing anymore . . . Few business leaders in the world have applied Lean strategy as successfully as Art Byrne has--and none has the ability to explain how to do it with such succinctness and clarity. Famous for turning around the wire management company Wiremold, where he rethought every aspect of operations from the customer's standpoint--and got everyone else in the company to do likewise--Byrne has successfully implemented Lean strategies in more than 30 companies in 14 different countries. In The Lean Turnaround, this legendary business leader shares everything he has learned during his remarkable career and shows how anyone can achieve similar results. His primary message is this: Lean strategy isn't just for manufacturing. In fact, Byrne is using this very approach in his present position at a private equity firm. Whatever type of company you run, Lean can be used to improve virtually every aspect of operations, from training and leading employees to accounting and payroll issues. The Lean Turnaround explains all the ins and outs of applying Lean strategy to: Eliminate waste in every value-added operation Deliver consistent value to customers Stimulate growth and add jobs Increase wealth for all your stakeholders Build a company culture of continuous improvement (kaizen) Instead of attempting to get customers to conform to your way of doing things--which is, sadly, what most managers are taught to do--you need to configure your company to be responsive to the customers. This is at the core of Byrne's method--and it always works.

Creating Value Through Corporate Restructuring

Download Creating Value Through Corporate Restructuring PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470503521
Total Pages : 852 pages
Book Rating : 4.4/5 (75 download)

DOWNLOAD NOW!


Book Synopsis Creating Value Through Corporate Restructuring by : Stuart C. Gilson

Download or read book Creating Value Through Corporate Restructuring written by Stuart C. Gilson and published by John Wiley & Sons. This book was released on 2010-04-05 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated look at how corporate restructuring really works Stuart Gilson is one of the leading corporate restructuring experts in the United States, teaching thousands of students and consulting with numerous companies. Now, in the second edition of this bestselling book, Gilson returns to present new insight into corporate restructuring. Through real-world case studies that involve some of the most prominent restructurings of the last ten years, and highlighting the increased role of hedge funds in distressed investing, you'll develop a better sense of the restructuring process and how it can truly create value. In addition to "classic" buyout and structuring case studies, this second edition includes coverage of Delphi, General Motors, the Finova Group and Warren Buffett, Kmart and Sears, Adelphia Communications, Seagate Technology, Dupont-Conoco, and even the Eurotunnel debt restructuring. Covers corporate bankruptcy reorganization, debt workouts, "vulture" investing, equity spin-offs, asset divestitures, and much more Addresses the effect of employee layoffs and corporate downsizing Examines how companies allocate value and when a corporation should "pull the trigger" From hedge funds to financial fraud to subprime busts, this second edition offers a rare look at some of the most innovative and controversial restructurings ever.

American Turnaround

Download American Turnaround PDF Online Free

Author :
Publisher : Business Plus
ISBN 13 : 1455513008
Total Pages : 222 pages
Book Rating : 4.4/5 (555 download)

DOWNLOAD NOW!


Book Synopsis American Turnaround by : Edward Whitacre

Download or read book American Turnaround written by Edward Whitacre and published by Business Plus. This book was released on 2013-02-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism. It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM. But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time. Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T.

Turnaround Management and Corporate Renewal

Download Turnaround Management and Corporate Renewal PDF Online Free

Author :
Publisher : Witwatersrand University Press
ISBN 13 : 9781868145195
Total Pages : 560 pages
Book Rating : 4.1/5 (451 download)

DOWNLOAD NOW!


Book Synopsis Turnaround Management and Corporate Renewal by : Neil Harvey

Download or read book Turnaround Management and Corporate Renewal written by Neil Harvey and published by Witwatersrand University Press. This book was released on 2011 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by thirty-five noted management and turnaround practitioners, consultants, and academics in South Africa, this book is based on the highly successful Wits Business School (WBS) program How to Manage a Turnaround and Corporate Renewal (MATCR). WBS was one of the first business schools in the world to introduce an executive education program in turnaround management. Many of the concepts and principles from the program can be applied to various non-business turnaround aspects of life. Therefore, the book is not only aimed at management practitioners, consultants, academics, and students, but also at staff experts, engineers, accountants, and lawyers in the private sector, municipality and trade union leaders, government, organizations linked to state structures, non-profit organizations, sporting clubs, and educational institutions. It provides meaningful insights into the various processes of turnaround management and corporate renewal, including stages of a turnaround, rapid appraisal and detailed analysis, recovery plan development and implementation. Industry leaders evaluate aspects such as strategy, legal, the new business rescue legislation, finance, human resources,marketing, operations, stakeholder management as well as external and political factors. Tools and techniques that can be used to deal with many different turnaround challenges are explained in considerable detail, complemented by case studies written by people who have led successful turnarounds in South Africa.

Team Turnarounds

Download Team Turnarounds PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118239083
Total Pages : 272 pages
Book Rating : 4.1/5 (182 download)

DOWNLOAD NOW!


Book Synopsis Team Turnarounds by : Joe Frontiera

Download or read book Team Turnarounds written by Joe Frontiera and published by John Wiley & Sons. This book was released on 2012-07-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How any manager can turn a struggling team into business champs In today’s uncertain economic environment, teams are asked to do more with less. With resources stretched thin, turning around a struggling team has never been harder, and managers must work to identify and maximize whatever potential strengths a team already has. As sports fans already know, behind every great underdog story is a leader who roots out the competitive advantage that will propel the team to victory. In Team Turnarounds, Joe Frontiera and Dan Leidl share how this fine art of the turnaround really works, from how to inspire the team to the actual tools for change. Through interviews with team managers and turnaround masters in the NFL, MLB, and the NCAA, as well as managers at top global firms who have successfully reversed their fortunes, they show the six steps every team takes to make a 180 in their performance. • Presents a six-step model for turnarounds in any organization, based on the authors’ extensive research with owners and general managers of sport franchises in the MLB, NFL, and NBA • Features first-hand accounts of sport turnarounds, from the legendary worst-to-first story of Bill Polian and the Indianapolis Colts to Jeffrey Lurie’s efforts to transform the Philadelphia Eagles • Offers behind-the-scenes accounts of effective turnarounds at major organizations like Dominos Pizza, Juniper Networks, iContact, and the Broadway play, Spider-Man: Turn Off the Dark No matter how bad the circumstances, how awful the performance, or how far shares have plummeted, Team Turnarounds shows how any organization can make the climb back up to the top.

The Art of the Turnaround

Download The Art of the Turnaround PDF Online Free

Author :
Publisher : UPNE
ISBN 13 : 1584657359
Total Pages : 159 pages
Book Rating : 4.5/5 (846 download)

DOWNLOAD NOW!


Book Synopsis The Art of the Turnaround by : Michael M. Kaiser

Download or read book The Art of the Turnaround written by Michael M. Kaiser and published by UPNE. This book was released on 2008 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice (supported by extensive case studies) for fixing troubled arts organizations

The Heart of Business

Download The Heart of Business PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1647820391
Total Pages : 154 pages
Book Rating : 4.6/5 (478 download)

DOWNLOAD NOW!


Book Synopsis The Heart of Business by : Hubert Joly

Download or read book The Heart of Business written by Hubert Joly and published by Harvard Business Press. This book was released on 2021-05-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.

BIG Ideas to BIG Results

Download BIG Ideas to BIG Results PDF Online Free

Author :
Publisher : FT Press
ISBN 13 : 0132703815
Total Pages : 256 pages
Book Rating : 4.1/5 (327 download)

DOWNLOAD NOW!


Book Synopsis BIG Ideas to BIG Results by : Robert H. Miles

Download or read book BIG Ideas to BIG Results written by Robert H. Miles and published by FT Press. This book was released on 2008-02-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do most corporations fail to achieve breakthrough performance? They make things too complex. They clutter it with jargon and confusion. They dither on the launch pad. They hire too many consultants, chase after too many fads. It doesn’t have to be that complicated. Whatever your goal, whatever your role, Michael T. Kanazawa and Robert H. Miles introduce a simple, practical, 100% results- driven approach that works. Drawing on their experience working with hundreds of senior executives, they show how to align your organization behind just a few core initiatives; bias your people toward speed; create leaders at every level; and achieve traction and accountability in all facets of execution. You’ll learn how to engage people instead of frustrating them, and harness their energy instead of wasting it. Whether you’re executing a new initiative, entering a new market, or attempting to transform your entire enterprise, this book will help you find the right path, clear the obstacles, and get there—surely and quickly. Today’s companies recognize that they must constantly improve at every level, from frontline customer-facing functions to enterprise-wide strategy. They must execute bold new strategic initiatives more effectively... integrate and align acquisitions more quickly...and accelerate and sustain growth in the face of unprecedented competition. But wherever business transformation and breakthrough performance must occur, many of the challenges are the same. Now, there’s a breakthrough methodology for overcoming these challenges. In BIG Ideas to BIG Results, Michael T. Kanazawa and Robert H. Miles introduce the Accelerated Corporate Transformation (ACT) methodology: A simple, no-nonsense process that is grounded in reality, inclusive of people, and 100% results-oriented. Drawing on over twenty years refining and applying ACT, initially at Harvard Business School and then in leading enterprises, Kanazawa and Miles identify crucial steps to success, as well as practical solutions to the inevitable roadblocks you’ll face. Their #1 insight: Many obstacles stem from managers making situations and decisions more complex than they really are, and taking too much time to get ready. ACT strips away complexity and indecision, helping you move far more rapidly and predictably from strategy development through execution. Designed by leaders for leaders, this book will help you execute more rapidly and lead more effectively, to achieve breakthrough performance at any level, in any function, in any organization. Step-by-step, leader-driven techniques that work–simply and quickly Business transformation and breakthrough performance without the confusion and complexity What leaders must know–and do–to succeed Making it happen from the inside out–without hordes of consultants Conquer “corporate gridlock” at last Stay focused on what really matters, instead of bouncing from one initiative to the next Rapidly engage the full organization... ...to power up leadership at every level www.bigideastobigresults.com

Corporate Turnaround

Download Corporate Turnaround PDF Online Free

Author :
Publisher : Penguin UK
ISBN 13 : 0141927003
Total Pages : 326 pages
Book Rating : 4.1/5 (419 download)

DOWNLOAD NOW!


Book Synopsis Corporate Turnaround by : Stuart Slatter

Download or read book Corporate Turnaround written by Stuart Slatter and published by Penguin UK. This book was released on 1999-03-25 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: When firms are on the brink of failure, only turnaround management can restore performance and profitability. The key is to provide stability and create cash (and a breathing space) for building long-term success. This fully revised edition provides practical advice on restoring confidence through effective leadership and planning. It highlights the importance of communication with stakeholders, staff, customers and suppliers, and how best to structure the capital base of an organization in order to fund recovery and future growth. Essential reading for chief executives, consultants and merchant bankers (as well as investors tracking the progress of ailing businesses), this book offers a definitive set of tools and techniques.

Turnaround Artists

Download Turnaround Artists PDF Online Free

Author :
Publisher :
ISBN 13 : 9780578805122
Total Pages : pages
Book Rating : 4.8/5 (51 download)

DOWNLOAD NOW!


Book Synopsis Turnaround Artists by : Ahad Ghadimi

Download or read book Turnaround Artists written by Ahad Ghadimi and published by . This book was released on 2020-11-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Turnaround

Download Turnaround PDF Online Free

Author :
Publisher : Crossroad Press
ISBN 13 :
Total Pages : 181 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Turnaround by : Craig Spector

Download or read book Turnaround written by Craig Spector and published by Crossroad Press. This book was released on 2017-01-05 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eric Best's world is changing… not just a piece here or there, really changing. His monotonous day job working for an Internet search engine company leaves him unfulfilled, so he starts writing an exciting screenplay. His wife isn't happy with all of his time being monopolized, and their marriage is already a little rocky, but Eric is determined to finish what he started. He's becoming more and more invested in his work. He's even having lucid dreams of his scripted universe… but more real. Then he notices the changes. Changes in his life that are impossible, wonderful, and even horrific…