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The Army Communications Objectives Measurement System Acoms
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Book Synopsis The Army Communications Objectives Measurement System (ACOMS) by : Veronica F. Nieva
Download or read book The Army Communications Objectives Measurement System (ACOMS) written by Veronica F. Nieva and published by . This book was released on 1988 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report, the final in a series that documents various aspects of the Army Communications Objectives Measurement System (ACOMS), discusses the methodology used in the implementation of the ACOMS survey, a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. Data were collected continuously throughout the year, using computer-assisted-telephone-interviewing (CATI) technology. The first chapter of this report presents an overview of the main elements of the ACOMS survey methodology: sampling and weighting, survey questionnaires, and data collection procedures. Each subsequent chapter presents further discussion of these topics. Chapter 2 discusses the characteristics of the various sample groups included in the survey, the sample selection procedures, the actual number of completed interviews for each major sample group, and the weighting procedures applied to the data. Chapter 3 describes the three survey instruments used: the household screening interview, the youth interview, and the parental interview. It also describes the major topics covered by each interview and the complex questionnaire structures implemented to accommodate the wide range of topics required by the Army, along with concerns for limiting questionnaire length and respondent burden. (kr).
Book Synopsis The Army Communications Objectives Measurement System (ACOMS) by : Gregory H. Gaertner
Download or read book The Army Communications Objectives Measurement System (ACOMS) written by Gregory H. Gaertner and published by . This book was released on 1988 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second of two design reports that document the plans for the Army Communications Objectives Measurement System (ACOMS). This report discusses the general plan to analyze youth and parent survey data and specific plans by topic: tracking responses of the youth audience over time; segmentations of the youth market; differentiation among Army, Army component, and civilian career alternatives; parental influence; and modeling the effects of Army advertising. The first design report, the Army Communications Objectives Measurement System (ACOMS): Survey Design (ARI Technical Report 785), discusses the major design elements of the ACOMS survey: sampling and weighting, questionnaires, and data collection and processing. It also presents the results of the formal pretest conducted before the start of actual data collection. The ACOMS survey is a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey tracks changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data are being collected continuously through the year, using computer-assisted telephone interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, is being used to identify eligible respondents. The 30-minute interview asks youth about responses to Army advertising, media habits, career plans, and various demographic characteristics. Keywords: Army national guard, Recruiting, Reserve officer training corps. (sdw).
Book Synopsis The Army Communications Objectives Measurement System (ACOMS) by : Gregory H. Gaertner
Download or read book The Army Communications Objectives Measurement System (ACOMS) written by Gregory H. Gaertner and published by . This book was released on 1988 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Army Communications Objectives Measurement System (ACOMS): Codebook for the Message Content Analysis Data File by : WESTAT INC ROCKVILLE MD.
Download or read book The Army Communications Objectives Measurement System (ACOMS): Codebook for the Message Content Analysis Data File written by WESTAT INC ROCKVILLE MD. and published by . This book was released on 1988 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report documents the data file from the Message Content Analysis survey, a component of the Army Communications Objectives Measurement System (ACOMS). The description of the data file and the same job control language necessary to access the file on the National Institutes of Health computer are provided. The codebook for the data file and the two questionnaires used in the survey are also provided. The Message Content Analysis surveyed a sample of 16- to 24-year-old males and females who viewed 1 of 13 video or 11 print Active Army advertisements. Variables include demographic characteristics of respondents, unaided and aided intention to join the Army, recall of ad sponsorship, main message, and rating of message attributes. The design, methodology, results, and conclusions of the study are reported in The Message Content of Advertisements for Active Army Enlistments (Baxter & Gay, 1988). (rh).
Book Synopsis The Army Communications Objectives Measurement System (ACOMS): Quarterly Reports by : Gregory H. Gaertner
Download or read book The Army Communications Objectives Measurement System (ACOMS): Quarterly Reports written by Gregory H. Gaertner and published by . This book was released on 1988 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Army Communications Objectives Measurement System (ACOMS) document contains the quarterly reports for Fall 1986, Winter 1987, Spring 1987, Summer 1987, and Fall 1987. Introductory material describes the ACOMS project and explains how to interpret the quarterly reports. Each report contains a brief overview of the quarter's data collection efforts and presents the major results of youth interviews conducted during the quarter. The findings are presented in a series of data tables accompanied by summary text and are further interpreted in the overview chapter. Tables presenting significant quarter-to-quarter changes and the signs (+ or - ) of changes that are not statistically significant are aso provided in the last four quarterly reports. Discussion of these tables is also included in the summary text. The ACOMS survey is a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey tracked changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data were collected throughout the year, using computer-assisted telephone interviewing (CATI) technology. A modified Waksberg method of random digit dialing (RDD) was used to identify eligible respondents. During the 30-minute interview, youth were also asked about Army advertising, media habits, career plans, and various demographic characteristics. A parent of selected 16- to 20-year-old respondents who met certain eligibility requirements was also interviewed on parallel topics. (RH).
Book Synopsis The Army Communications Objectives Measurement System (ACOMS) by : Gregory H. Gaertner
Download or read book The Army Communications Objectives Measurement System (ACOMS) written by Gregory H. Gaertner and published by . This book was released on 1988 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second of two design reports that document the plans for the Army Communications Objectives Measurement System (ACOMS). This report discusses the general plan to analyze youth and parent survey data and specific plans by topic: tracking responses of the youth audience over time; segmentations of the youth market; differentiation among Army, Army component, and civilian career alternatives; parental influence; and modeling the effects of Army advertising. The first design report, the Army Communications Objectives Measurement System (ACOMS): Survey Design (ARI Technical Report 785), discusses the major design elements of the ACOMS survey: sampling and weighting, questionnaires, and data collection and processing. It also presents the results of the formal pretest conducted before the start of actual data collection. The ACOMS survey is a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey tracks changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data are being collected continuously through the year, using computer-assisted telephone interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, is being used to identify eligible respondents. The 30-minute interview asks youth about responses to Army advertising, media habits, career plans, and various demographic characteristics. Keywords: Army national guard, Recruiting, Reserve officer training corps. (sdw).
Book Synopsis The Army Communications Objectives Measurement System (ACOMS) Users' Manual by : WESTAT INC ROCKVILLE MD.
Download or read book The Army Communications Objectives Measurement System (ACOMS) Users' Manual written by WESTAT INC ROCKVILLE MD. and published by . This book was released on 1988 with total page 1027 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report documents the Army Communications objectives Measurement System (ACOMS) survey data files. It contains instructions for the use of the documentation: the ACOMS Cumulative Change Form; the ACOMS Annotated Questionnaire, which documents the survey questionnaire items and corresponding variables; variables names listed both alphabetically and by order number; and the ACOMS codebook, which documents the contents of the data files. The ACOMS survey is a telephone survey of a nationally representative sample of 16- to 24- year- old American youth and their parents. The survey tracked changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data were collected continuously through the year, using computer-assisted-telephone-interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, was used to indentify eligible respondents. The 30-minute interview asked youth about their responses to Army advertising, media habits, career plans, and various demographic characteristics. A parents of selected 16- to 20-year-old respondents who met certain eligibility requirements was also interviewed on parallel topics. (sdw).
Book Synopsis The Army Communications Objectives Measurement System (ACOMS) by : Veronica F. Nieva
Download or read book The Army Communications Objectives Measurement System (ACOMS) written by Veronica F. Nieva and published by . This book was released on 1988 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report, the final in a series that documents various aspects of the Army Communications Objectives Measurement System (ACOMS), discusses the methodology used in the implementation of the ACOMS survey, a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. Data were collected continuously throughout the year, using computer-assisted-telephone-interviewing (CATI) technology. The first chapter of this report presents an overview of the main elements of the ACOMS survey methodology: sampling and weighting, survey questionnaires, and data collection procedures. Each subsequent chapter presents further discussion of these topics. Chapter 2 discusses the characteristics of the various sample groups included in the survey, the sample selection procedures, the actual number of completed interviews for each major sample group, and the weighting procedures applied to the data. Chapter 3 describes the three survey instruments used: the household screening interview, the youth interview, and the parental interview. It also describes the major topics covered by each interview and the complex questionnaire structures implemented to accommodate the wide range of topics required by the Army, along with concerns for limiting questionnaire length and respondent burden. (kr).
Book Synopsis The Army Communications Objectives Measurement System (ACOMS): 'Tour of Duty' Viewing Patterns by : James B. Greenlees
Download or read book The Army Communications Objectives Measurement System (ACOMS): 'Tour of Duty' Viewing Patterns written by James B. Greenlees and published by . This book was released on 1988 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report summarizes analyses conducted on patterns of watching the television show 'Tour of Duty' among respondents to the Army Communications Objectives Measurement System (ACOMS) survey who were interviewed in the fifth quarter of data collection (October-December 1987). Analyses were conducted both on all respondents asked questions on their media habits and on those who watched more than the average number of hours of television per week. Differences between respondents who did and did not watch the program were assessed by market segment, recall of Army advertising, perceptions of Army attributes, intent to enlist and enlistment-related behaviors, and importance of Army attributes. The ACOMS survey was a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey was designed to track changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data was collected continuously through the year, using computer-assisted-telephone-interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, was used to identify eligible respondents. The 30-minute interview asked youth about their responses to Army advertising, media habits, career plans, and various demographic characteristics. (rh).
Book Synopsis The Army Communications Objectives Measurement System (ACOMS): Parental User's Manual by : WESTAT INC ROCKVILLE MD.
Download or read book The Army Communications Objectives Measurement System (ACOMS): Parental User's Manual written by WESTAT INC ROCKVILLE MD. and published by . This book was released on 1988 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report documents the Army Communications Objectives Measurement System (ACOMS) parental survey data files; it contains instructions for the use of the documentation, the ACOMS Cumulative Change Form, the ACOMS Annotated Questionnaire that documents the survey questionnaire items, variable names listed both alphabetically and by order number, and the ACOMS Codebook, which documents the contents of the data files. The ACOMS parental interviews are linked to a telephone survey of a nationally representative sample of 16- to 20-years-old American youth in the Army's primary recruiting markets. The survey tracked changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data were collected continuously through the year, using computer assisted telephone interviewing (CATI) technology. Random digit dialing dialing (RDD), involving a modified Waksberg method, was used to identify eligible respondents. The 20-minute interview asked parents about their responses to Army advertising, media habits, and various demographic characteristics. Keywords: Advertising; Annotated questionnaire; Army personnel; Codebook; Recruiting; Sample; Survey data. (sdw).
Book Synopsis The Army Communications Objectives Measurement System (ACOMS): Annual Report, School Year 86/87 by : Veronica F. Nieva
Download or read book The Army Communications Objectives Measurement System (ACOMS): Annual Report, School Year 86/87 written by Veronica F. Nieva and published by . This book was released on 1988 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper presents results on (a) trends in key indicators of Army advertising effectiveness; (b) the distinctive images of the Army, its components and other services; (c) preliminary assessments of the Army's market segmentation strategy; (d) the viewing habits of 16- to 24-year-old American youth; (e) exposure to Army advertising; (f) recall of Army advertising; (g) knowledge of Army offers and benefits; and (h) career choice and enlistment behaviors of the youth market. Interviews reported in this paper were conducted from October 1986 through June 1987. Samples were drawn monthly by random digit dialing (RDD) procedures. The sample were weighted to the eligible U.S. population on a quarterly basis. Household screenings to identify eligible respondents were completed in 83.4% of sampled households. The combined response rate was 63.3%, yielding a total of 6,774 youth interviews. The Army Communications Objectives Measurement System (ACOMS) survey is a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey tracks changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data are being collected continuously through the year, using computer assisted telephone interviewing (CATI) technology. The 30-minute interview asks youth about their responses to Army advertising, media habits, career plans, and various demographic characteristics. Parents of selected 16- to 20-year-old respondents, who meet certain eligibility requirements, are also being interviewed on parallel topics. Keywords: Recruiting, Youth attitudes. (sdw).
Book Synopsis The Army Communications Objectives Measurement System (ACOMS): Survey Design by : Veronica F. Nieva
Download or read book The Army Communications Objectives Measurement System (ACOMS): Survey Design written by Veronica F. Nieva and published by . This book was released on 1988 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This design report discusses the major design elements of the ACOMS survey: sampling and weighting, questionnaires, and data collection and processing. It also presents the results of the formal pretest conducted before the start of actual data collection. The ACOMS survey is a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey tracks changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data will be collected continuously through the year, using computer-assisted telephone interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, will be used to identify eligible respondents. The 30-minute interview will ask youth about responses to Army advertising, media habits, career plans, and various demographic characteristics. Survey data will be analyzed separately, as well as in conjunction with other data being collected by the ACOMS system, and will be released ona quarterly basis. Keywords: Youth; Recruiting; Psychological perceptions; Attitude psychology; Public opinion; Questionnaires; Sampling design; Telephone surveys; Army planning; Personnel management; Mass media; Advertising. (edc).
Book Synopsis The Message Content of Advertisements for Active Army Enlistments by : Sandra Baxter
Download or read book The Message Content of Advertisements for Active Army Enlistments written by Sandra Baxter and published by . This book was released on 1988 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report describes the message content analysis undertaken as part of the Army Communications Objectives Measurement System (ACOMS) project. The results are based on a sample of 3,665 male and female 16- 24-year-olds who viewed 13 video and 11 print active Army advertisements. The analysis of the data indicates that unaided recall of Army sponsorship is made by a high percentage of respondents when video and print ads are initially displayed in the midst of other advertisements. The message attributes rated most highly by the video-advertisement viewers concerned high technology equipment, an experience to be proud of, and an opportunity to develop one's potential. Print-advertisement respondents perceived messages dealing with money for education, skill training, and experience to be proud of. Statistically significant differences were found between the genders and among ethnic groups for many of the Army attributes perceived in the advertisements. Generally, males and whites perceived the attributes more frequently than females and blacks, respectively. Analysis of main messages confirms that the attributes capture the vast majority of messages conveyed, although an attribute focusing on adventure and excitement could be added. Keywords: Army personnel, Enlisted personnel, Recruiting. (SDW).
Download or read book Technical Report written by and published by . This book was released on 1987 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Report written by and published by . This book was released on 1988 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Cross-sectional Comparison of Army Advertising Attributes by : Todd A. Baker
Download or read book A Cross-sectional Comparison of Army Advertising Attributes written by Todd A. Baker and published by . This book was released on 1990 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Annotated Bibliography of Recruiting Research Conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences by : Lisa M. Penney
Download or read book An Annotated Bibliography of Recruiting Research Conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences written by Lisa M. Penney and published by . This book was released on 2000 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
