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The Americas Marketing Pocket Book 2006
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Book Synopsis The Pocket Book of Patriotism by : Jonathan Foreman
Download or read book The Pocket Book of Patriotism written by Jonathan Foreman and published by Sterling Publishing Company, Inc.. This book was released on 2005 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a comprehensive timeline of American and world history with facts and quotes, contributions to science and the arts, wars and military conflicts, and popular culture, and includes a collection of patriotic poems, speeches, and song lyrics.
Book Synopsis Strategic Social Marketing by : Jeff French
Download or read book Strategic Social Marketing written by Jeff French and published by SAGE. This book was released on 2015-01-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.
Book Synopsis American Book Publishing Record by :
Download or read book American Book Publishing Record written by and published by . This book was released on 2007 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Life in the Market Ecosystem by : Stuart K. Hayashi
Download or read book Life in the Market Ecosystem written by Stuart K. Hayashi and published by Lexington Books. This book was released on 2014-11-13 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life in the Market Ecosystem, the second book inthe Nature of Liberty trilogy, confronts evolutionary psychology head on. It describes the evolutionary psychologists’ theory of gene-culture co-evolution, which states that although customs and culture are not predetermined by anyone’s genetic makeup, one’s practice of a custom can influence the likelihood of that person having children and grandchildren. Therefore, according to the theory, customs count as evolutionary adaptations. Extending that theory further, as entire systems of political economy—capitalism, socialism, and hunter-gatherer subsistence—consist of multiple customs and institutions, it follows that an entire political-economic system can likewise be classified as an evolutionary adaptation. Considering that liberal-republican capitalism has, insofar as the system has been implemented, done more to reduce the mortality rate and secure human fertility than other models of societal structure, it stands to reason that liberal-republican capitalism is itself a beneficent evolutionary adaptation. Moreover, as essential tenets of Rand’s Objectivism—individualism, observation-based rationality, and peaceable self-interest—have been integral to the development of the capitalist ecosystem, important aspects of the Objectivism are worthwhile adaptations as well. This book shall uphold that position, as well as combat critiques by evolutionary psychologists and environmentalists who denounce capitalism as self-destructive. Instead, capitalism is the most sustainable and fairest political model. This book argues that of all the philosophies, Objectivism is the one that is most fit for humanity.
Book Synopsis Marketing in the Public Sector by : Nancy R. Lee
Download or read book Marketing in the Public Sector written by Nancy R. Lee and published by Pearson Education. This book was released on 2006-10-16 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Book Synopsis A History of the Book in America by : David Paul Nord
Download or read book A History of the Book in America written by David Paul Nord and published by UNC Press Books. This book was released on 2015-12-01 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth volume of A History of the Book in America addresses the economic, social, and cultural shifts affecting print culture from World War II to the present. During this period factors such as the expansion of government, the growth of higher education, the climate of the Cold War, globalization, and the development of multimedia and digital technologies influenced the patterns of consolidation and diversification established earlier. The thirty-three contributors to the volume explore the evolution of the publishing industry and the business of bookselling. The histories of government publishing, law and policy, the periodical press, literary criticism, and reading--in settings such as schools, libraries, book clubs, self-help programs, and collectors' societies--receive imaginative scrutiny as well. The Enduring Book demonstrates that the corporate consolidations of the last half-century have left space for the independent publisher, that multiplicity continues to define American print culture, and that even in the digital age, the book endures. Contributors: David Abrahamson, Northwestern University James L. Baughman, University of Wisconsin-Madison Kenneth Cmiel (d. 2006) James Danky, University of Wisconsin-Madison Robert DeMaria Jr., Vassar College Donald A. Downs, University of Wisconsin-Madison Robert W. Frase (d. 2003) Paul C. Gutjahr, Indiana University David D. Hall, Harvard Divinity School John B. Hench, American Antiquarian Society Patrick Henry, New York City College of Technology Dan Lacy (d. 2001) Marshall Leaffer, Indiana University Bruce Lewenstein, Cornell University Elizabeth Long, Rice University Beth Luey, Arizona State University Tom McCarthy, Beirut, Lebanon Laura J. Miller, Brandeis University Priscilla Coit Murphy, Chapel Hill, N.C. David Paul Nord, Indiana University Carol Polsgrove, Indiana University David Reinking, Clemson University Jane Rhodes, Macalester College John V. Richardson Jr., University of California, Los Angeles Joan Shelley Rubin, University of Rochester Michael Schudson, University of California, San Diego, and Columbia University Linda Scott, University of Oxford Dan Simon, Seven Stories Press Ilan Stavans, Amherst College Harvey M. Teres, Syracuse University John B. Thompson, University of Cambridge Trysh Travis, University of Florida Jonathan Zimmerman, New York University
Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Book Synopsis The Handbook of Spanish Language Media by : Alan Albarran
Download or read book The Handbook of Spanish Language Media written by Alan Albarran and published by Routledge. This book was released on 2009-09-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.
Book Synopsis Pocket Guide for Hospitality Managers by : Conrad Lashley
Download or read book Pocket Guide for Hospitality Managers written by Conrad Lashley and published by Routledge. This book was released on 2019-12-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise, practical guide that provides the skills and knowledge for current and future managers across the hospitality industry. The book provide a concise resource for all emerging hospitality managers, and for academics preparing students for careers within the hospitality industry.With a ‘how to do’ agenda, the authors offer a practical guide to the skills and knowledge needed by those who will be managing bars, restaurants and hotels in the fast moving hospitality retailing contexts. Written in a non-academic style, this book will be a valuable resource for students and early career managers working in the hospitality sector.
Book Synopsis The Marketing Book by : Michael Baker
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Download or read book Pocketbook Politics written by Meg Jacobs and published by Princeton University Press. This book was released on 2007-03-12 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How much does it cost?" We think of this question as one that preoccupies the nation's shoppers, not its statesmen. But, as Pocketbook Politics dramatically shows, the twentieth-century American polity in fact developed in response to that very consumer concern. In this groundbreaking study, Meg Jacobs demonstrates how pocketbook politics provided the engine for American political conflict throughout the twentieth century. From Woodrow Wilson to Franklin Roosevelt to Richard Nixon, national politics turned on public anger over the high cost of living. Beginning with the explosion of prices at the turn of the century, every strike, demonstration, and boycott was, in effect, a protest against rising prices and inadequate income. On one side, a reform coalition of ordinary Americans, mass retailers, and national politicians fought for laws and policies that promoted militant unionism, government price controls, and a Keynesian program of full employment. On the other, small businessmen fiercely resisted this low-price, high-wage agenda that threatened to bankrupt them. This book recaptures this dramatic struggle, beginning with the immigrant Jewish, Irish, and Italian women who flocked to Edward Filene's famous Boston bargain basement that opened in 1909 and ending with the Great Inflation of the 1970s. Pocketbook Politics offers a new interpretation of state power by integrating popular politics and elite policymaking. Unlike most social historians who focus exclusively on consumers at the grass-roots, Jacobs breaks new methodological ground by insisting on the centrality of national politics and the state in the nearly century-long fight to fulfill the American Dream of abundance.
Book Synopsis Corporate Governance: a Board Director’S Pocket Guide by : Dr. Eric Yocam
Download or read book Corporate Governance: a Board Director’S Pocket Guide written by Dr. Eric Yocam and published by iUniverse. This book was released on 2010-02-22 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demands for better corporate leadership and governance continue to receive greater attention in the media. Given the significant failures in the boardroom from companies such as Enron, Global Crossings, WorldCom, Digital Equipment Corporation, Bre X, Credit Suisse, First Boston, Credit Lyonnais, Adelphia, Paramalat and Tyco, the board of director position is a pivotal role. Navigating this potential minefield is difficult but not impossible. In Corporate Governance: A Board Directors Pocket Guide, authors Dr. Eric Yocam and Dr. Annie Choi present the corporate governance principles in a complete and accessible manner. This second edition not only provides access to vital information on corporate governance, but also offers a source of the best critical leadership practices for the director. Organized in a convenient and easy-to-use format, this guide discusses numerous corporate governance topics, including: Board characteristics Director effectiveness Director mentoring Compliance Risk management Capability maturity models Total Cost of Ownership (TCO) technique Emerging governance trends This pocket guide promotes corporate governance awareness to an audience beyond the active corporate director for profit and nonprofit companies. Investors, instructors, students, governance practitioners, lawyers, international readers, and anyone interested in corporate governance can achieve greater understanding of a topic essential to today's business success.
Download or read book Hawke written by Ted Bell and published by Simon and Schuster. This book was released on 2008-09-04 with total page 803 pages. Available in PDF, EPUB and Kindle. Book excerpt: While sailing in the Caribbean, young Alex Hawke witnesses an act of unspeakable horror as modern-day pirates brutally murder his parents. It is a tragedy that will haunt him forever and shape his destiny. As a direct descendant of a legandary English pirate, Lord Alexander Hawke is skilled in the ways of sea combat - and one of Britain's most decorated naval heroes. Now, Hawke returns to the Caribbean on a secret mission for the American government. A highly experimental stealth submarine is missing. She carries forty nuclear warheads, and is believed to be in the hands of an unstable government just ninety miles from the US mainland. In a race against time, Hawke must locate the sub before a strike can be launched against the US - and, after a lifetime of nightmares, finally avenge himself on the mean who slaughtered his family . . .
Book Synopsis American Business Since 1920 by : Thomas K. McCraw
Download or read book American Business Since 1920 written by Thomas K. McCraw and published by John Wiley & Sons. This book was released on 2017-11-30 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the story of how America’s biggest companies began, operated, and prospered post-World War I This book takes the vantage point of people working within companies as they responded to constant change created by consumers and technology. It focuses on the entrepreneur, the firm, and the industry, by showing—from the inside—how businesses operated after 1920, while offering a good deal of Modern American social and cultural history. The case studies and contextual chapters provide an in-depth understanding of the evolution of American management over nearly 100 years. American Business Since 1920: How It Worked presents historical struggles with decision making and the trend towards relative decentralization through stories of extraordinarily capable entrepreneurs and the organizations they led. It covers: Henry Ford and his competitor Alfred Sloan at General Motors during the 1920s; Neil McElroy at Procter & Gamble in the 1930s; Ferdinand Eberstadt at the government’s Controlled Materials Plan during World War II; David Sarnoff at RCA in the 1950s and 1960s; and Ray Kroc and his McDonald’s franchises in the late twentieth century and early twenty-first; and more. It also delves into such modern success stories as Amazon.com, eBay, and Google. Provides deep analysis of some of the most successful companies of the 20th century Contains topical chapters covering titans of the 2000s Part of Wiley-Blackwell’s highly praised American History Series American Business Since 1920: How It Worked is designed for use in both basic and advanced courses in American history, at the undergraduate and graduate levels.
Download or read book Health Promotion written by Jackie Green and published by SAGE. This book was released on 2010-02-15 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining `health promotion' and sets out the factors involved in planning health promotion programmes that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementations, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice. Focusing particularly on the synergistic relationship between policy and education, the book re-appraises the notion of health education - an idea which has become marginalised in recent years- and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of `evidence' is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes. The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. It also provides students with a glossary of key terms. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, interprofessional social care courses, and all healthcare professionals.
Book Synopsis American Culture Transformed by : B. Tucker
Download or read book American Culture Transformed written by B. Tucker and published by Springer. This book was released on 2012-07-31 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bombing of the Twin Towers in New York on September 11, 2001, marked a major turning point in modern American culture. Authors Bruce Tucker and Priscilla L. Walton examine critical moments in the aftermath of 9/11 arguing that commentators abandoned complexity, seeking to reduce events to their simplest signification.
Book Synopsis Youth Subcultures in Fiction, Film and Other Media by : Nick Bentley
Download or read book Youth Subcultures in Fiction, Film and Other Media written by Nick Bentley and published by Springer. This book was released on 2018-03-31 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection explores the representation, articulation and construction of youth subcultures in a range of texts and contexts. It brings together scholars working in literary studies, screen studies, sociology and cultural studies whose research interests lie in the aesthetics and cultural politics of youth. It contributes to, and extends, contemporary theoretical perspectives around youth and youth cultures. Contributors examine a range of topics, including ‘bad girl’ fiction of the 1950s, novels by subcultural writers such as Colin MacInnes, Alex Wheatle and Courttia Newland, as well as screen representations of Mods, the 1990s Rave culture, heavy metal, and the Manchester scene. Others explore interventions into subcultural theory with respect to metal, subcultural locations, abjection, graffiti cultures, and the potential of subcultures to resist dominant power frameworks in both historical and contemporary contexts.
