The American Express Pocket Guide To Mexico

Author : Louis E.V. Nevaer
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313008450
Total Pages : 238 pages
Book Rating : 4.3/5 (13 download)

DOWNLOAD NOW!

Download or read book New Business Opportunities in Latin America written by Louis E.V. Nevaer and published by Bloomsbury Publishing USA. This book was released on 1996-03-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are no miracles in Latin America, says international consultant Louis Nevaer—only opportunities—and with economic integration well underway, these opportunities are more promising than ever for U.S. businesses. Trade barriers fell at the Summit of the Americas, and even the Mexican meltdown failed to dim the Latin American promise. How U.S. businesses can participate in these processes of democratization and liberalization in Latin America is the subject of Dr. Nevaer's wide-ranging discussion. With attention not only to economic and trade considerations, but also to social, political, and cultural events and characteristics of the Latin American business scene, Dr. Nevaer provides readers with unusually rich up-to-date insights into how business is done there and how U.S. businesspeople can do it. This is important reading for corporate management at all levels, economists, international bankers and investors, and for their colleagues in the academic community who share their interests. Dr. Nevaer starts with a general discussion of American business and business people in Latin America, and then puts the Latin American business scene in historical perspective. He looks the same way at the Mexican meltdown, focusing not only on Mexico's recovery, but on the residual social and economic problems as well. He then discusses strategies for turbulent markets throughout Latin America, Central America, and the Caribbean Basin Nations, with fascinating insights into the things that U.S. businesspeople can—and cannot—expect in their day-to-day interactions with their Latin American counterparts. Of special interest are the fourteen appendices. Together they provide a detailed list of sources for business information—an easily accessed guide that executives with special needs and concerns will find essential, and which will also be of help to scholars and academic researchers.