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The Advertisers Alphabet
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Book Synopsis Early Advertising Alphabets, Initials and Typographic Ornaments by : Clarence P. Hornung
Download or read book Early Advertising Alphabets, Initials and Typographic Ornaments written by Clarence P. Hornung and published by Courier Corporation. This book was released on 1995-01-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: 145 full-page plates present the best typographical design from the 15th through the 20th centuries, including 60 handsome alphabets, many examples of decorative initials and a dazzling assortment of headings, scrolls and flourishes, rules and panels, ornaments, ribbons, cartouches, borders and more.
Book Synopsis The Outing Alphabet for Advertisers by :
Download or read book The Outing Alphabet for Advertisers written by and published by . This book was released on 1907 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ABC written by and published by . This book was released on 1889* with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Lettering for Advertising by : Mortimer Leach
Download or read book Lettering for Advertising written by Mortimer Leach and published by . This book was released on 1959 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1900 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Agony Column of the "Times" 1800-1870 by : Various
Download or read book The Agony Column of the "Times" 1800-1870 written by Various and published by Good Press. This book was released on 2021-05-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Agony Column of the "Times" 1800-1870 is a short volume, contents of which have been taken from the second column, popularly known as the "Agony Column" of Times newspaper, from the beginning of the 19th century to the end of the year 1870. The Agony Column is a newspaper column consisting of personal advertisements relating to matters like missing relatives or friends. Most of the advertisements presented in this work show a curious phase of life, which will automatically attract an observer of human reality and human quirks. These advertisements are covered in mystery, with the idea of blinding the common public, but at the same time, they give a clue specifically to those for whom they were planned. The readers of this work cannot fail to be struck by these remarkable and secretive communications. During the early period of 1800, the "Agony Column" used to be the main medium for matrimonial advertisements.
Download or read book Printers' Ink written by and published by . This book was released on 1919 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising & Selling and the Advertising Agency by :
Download or read book Advertising & Selling and the Advertising Agency written by and published by . This book was released on 1928 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Gas Record written by and published by . This book was released on 1912 with total page 1284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Puffs and Mysteries, Or, The Romance of Advertising by :
Download or read book Puffs and Mysteries, Or, The Romance of Advertising written by and published by . This book was released on 1855 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Predictive Technology in Social Media by : Cristina Fernández-Rovira
Download or read book Predictive Technology in Social Media written by Cristina Fernández-Rovira and published by CRC Press. This book was released on 2022-07-07 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the information we share on our wall foretell the next series I might want to watch? Can the likes on Instagram and Facebook predict the time one will spend on digital platforms in the next hour? The answer is no longer science fiction. It points to the ability of mainstream social media platforms such as Facebook and Twitter to be able to deliver specialised advertising services to highly targeted audience segments controlled by the billions of devices that flood our daily lives. At the same time, it highlights a more relevant problem: can social media guide, suggest or impose a certain behaviour or thought? Everything seems to indicate that they can do it. Predictive Technology in Social Media comprises 10 essays that reflect on the power of the predictive technology of social media in culture, entertainment, marketing, economics and politics. It shows, from a humanistic and critical perspective, the predictive possibilities of social media platforms, as well as the risks this entails for cultural plurality, everyday consumption, the monopolistic concentration of the economy and attention, and democracy. The text is an invitation to think, as citizens, about the unbridled power we have ceded to digital platforms. A new voice to warn about the greatest concentration of communicative power ever seen in the history of humanity.
Download or read book Every Saturday written by and published by . This book was released on 1868 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Cultural Industries by : David Hesmondhalgh
Download or read book The Cultural Industries written by David Hesmondhalgh and published by SAGE. This book was released on 2018-12-14 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: An undisputed classic, the Fourth Edition of this bestselling media studies text offers an unparalleled analysis of the cultural industries. Bringing together a huge range of research, theory and key concepts, David Hesmondhalgh provides an accessible yet critical exploration of cultural production and consumption in the global media landscape. This new edition: Analyses the influence of IT and tech companies like Google, Apple, Amazon and Facebook on the cultural industries. Discusses the impact of digital technologies on industries such as music, TV, newspapers, books and digital games. Explores the effects of digitalisation on culture, discussing critical issues like participation, power, commercialism, surveillance, and labour. Examines the changing conceptions of audiences, and the increasing influence of market research, audience tracking and advertising. As one of the most read, most studied and most cited books in the field, this Fourth Edition is an essential resource for students and researchers of media and communication studies, the cultural and creative industries, cultural studies and the sociology of the media.
Book Synopsis Global Strategy in the Service Industries by : Mario Glowik
Download or read book Global Strategy in the Service Industries written by Mario Glowik and published by Taylor & Francis. This book was released on 2017-04-28 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business. Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.
Download or read book Popular Mechanics written by and published by . This book was released on 1945-12 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis Advertising and Consumer Society by : Nicholas Holm
Download or read book Advertising and Consumer Society written by Nicholas Holm and published by Taylor & Francis. This book was released on 2023-04-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.
