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The Absolute Essentials Of Entrepreneurship
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Book Synopsis The Absolute Essentials of Entrepreneurship by : Nerys Fuller-Love
Download or read book The Absolute Essentials of Entrepreneurship written by Nerys Fuller-Love and published by Routledge. This book was released on 2020-05-25 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs
Book Synopsis Absolute Essentials of Strategic Management by : Barry Witcher
Download or read book Absolute Essentials of Strategic Management written by Barry Witcher and published by Routledge. This book was released on 2019-08-22 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
Book Synopsis Absolute Essentials of Business Behavioural Ethics by : Nina Seppala
Download or read book Absolute Essentials of Business Behavioural Ethics written by Nina Seppala and published by Routledge. This book was released on 2020-10-07 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour. Why do seemingly responsible employees and managers sometimes act in bad ways? This book explains how people behave in real situations and what action can be taken to nudge behaviour in a more ethical direction. This concise textbook is ideal for use in the classroom as core or additional reading on courses in business ethics and corporate social responsibility; organisational behaviour and psychology; and any module with ethics content (for example, accounting ethics and strategic management). Each chapter is presented as a story with details about the experimental designs and related research findings. The key features include learning outcomes, suggested class activities, mock assessment questions, and an annotated list of key readings and these provide a one-stop text for tutors and students interested in this increasingly important area of study.
Book Synopsis Absolute Essentials of International Business by : Alan Sitkin
Download or read book Absolute Essentials of International Business written by Alan Sitkin and published by Routledge. This book was released on 2020-09-24 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments. Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made. With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.
Book Synopsis Absolute Essentials of Digital Marketing by : Alan Charlesworth
Download or read book Absolute Essentials of Digital Marketing written by Alan Charlesworth and published by Routledge. This book was released on 2020-09-24 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
Book Synopsis Absolute Essentials of Operations Management by : Andrew Greasley
Download or read book Absolute Essentials of Operations Management written by Andrew Greasley and published by Routledge. This book was released on 2019-11-05 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short textbook consolidates all the key aspects of operations management into a concise and easily accessible reference tool. Comprising the management of creating goods and delivering services to customers, operations management plays an essential role in the success of any organization. This book discusses the main areas of operations management, such as the design of the operations system, including product, process and job design. It also covers the management of operations, including lean operations and supply chain management. Breaking the subject down into its key components, this book provides a core introduction for undergraduate students studying operations management as part of business and management degrees.
Book Synopsis Effectuation by : Sarasvathy, Saras D.
Download or read book Effectuation written by Sarasvathy, Saras D. and published by Edward Elgar Publishing. This book was released on 2022-01-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In this new and updated edition of the bestselling Effectuation, Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities.
Book Synopsis Absolute Essentials of Marketing Research by : Bonita M. Kolb
Download or read book Absolute Essentials of Marketing Research written by Bonita M. Kolb and published by Routledge. This book was released on 2021-12-28 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.
Book Synopsis Absolute Essentials of Project Management by : Paul Roberts
Download or read book Absolute Essentials of Project Management written by Paul Roberts and published by Routledge. This book was released on 2020-10-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary organisations proliferate with projects. Managing projects, working with project managers and delivering project excellence have become fundamental skills in the world of business, resulting in an array of approaches, tools and techniques that can bewilder. This shortform text homes in on the absolute essential elements of the field. With practical insights throughout, the book provides readers with a concise understanding of key concepts, techniques and outcomes such as ownership, execution, success, quality, budgets and risks. Features include essential summaries and expert guides to further reading. Authored by an experienced project and change management practitioner, consultant and educator, this unique resource will be essential reading for students of project management looking to excel in employment.
Book Synopsis Absolute Essentials of Creative Thinking and Problem Solving by : Tony Proctor
Download or read book Absolute Essentials of Creative Thinking and Problem Solving written by Tony Proctor and published by Routledge. This book was released on 2021-04-01 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective. The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples. Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.
Book Synopsis Absolute Essentials of Corporate Governance by : Stephen Bloomfield
Download or read book Absolute Essentials of Corporate Governance written by Stephen Bloomfield and published by Routledge. This book was released on 2020-10-12 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field. Beginning with insightful historical background, the author shows how value-adding corporate governance involves more than unthinking compliance to a recitation of statutes, regulations and principles, devoid of context. Features include basic definitions, reviews of theoretical governance problems, and a worldwide review of current governance provisions along with more detail on the UK situation. Revealing the geology of governance in the business world, the book highlights its progress set into a framework of regulation and law. This textbook provides a brief, authoritative summary of the field for two core audiences: as a reference for specialist readers, and as an concise introduction for non-specialist readers.
Book Synopsis Absolute Essentials of Strategic Marketing by : Tony Proctor
Download or read book Absolute Essentials of Strategic Marketing written by Tony Proctor and published by Routledge. This book was released on 2020-06-10 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of "strategic windows" to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references, and additional online supplements, this very short introduction enables the reader to zero-in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.
Book Synopsis The Essential Entrepreneur by : Richard Turner
Download or read book The Essential Entrepreneur written by Richard Turner and published by . This book was released on 2021-11-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook on the fundamentals of starting and scaling a successful business
Book Synopsis Absolute Essentials of Environmental Economics by : Barry C. Field
Download or read book Absolute Essentials of Environmental Economics written by Barry C. Field and published by Routledge. This book was released on 2021-08-20 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and behaviors may be altered to improve environmental quality. Spanning ten chapters, the book introduces readers to the key ideas in environmental economics. Topics include environmental externalities, technological change, cost-benefit analysis, pollution charges, emissions and offset trading, climate change, and public policy. Written by an established educator and scholar, Absolute Essentials of Environmental Economics will be valuable reading for students of environmental economics, environmental policy, environmental management and related areas. People affiliated with environmental interest groups, "think tanks," and advocacy groups will also find it beneficial.
Book Synopsis Social Entrepreneurship by : Ryszard Praszkier
Download or read book Social Entrepreneurship written by Ryszard Praszkier and published by Cambridge University Press. This book was released on 2011-10-10 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Entrepreneurship: Theory and Practice is about the creative ways in which social entrepreneurs solve pressing and insurmountable social problems. Theories of social change are presented to help demystify the 'magic' of making an immense, yet durable and irreversible, social impact. Utilizing case studies drawn from various fields and all over the world, the authors document how social entrepreneurs foster bottom-up change that empowers people and societies. They also review the specific personality traits of social entrepreneurs and introduce the new kind of leadership they represent. This book will be valuable to undergraduate, graduate and postgraduate students, while remaining accessible to non-academic readers thanks to its clear language, illustrative case studies and guidelines on how to become a successful social entrepreneur.
Book Synopsis Small Business Management by : Meir Liraz
Download or read book Small Business Management written by Meir Liraz and published by Createspace Independent Publishing Platform. This book was released on 2017-08-02 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Techniques and the "Dirty Little Tricks" That will Help Boost Your Sales, Pile Up Profits and Leave Your Competitors in the Dust. Whether you are presently running your own business or just planning to start one, "Small Business Management: Essential Ingredients for Success" can be the best business investment you have ever made. It will show exactly what you need to know to make your business a success. This guide will teach you scores of small business management tricks, secrets and shortcuts - and teach them so that you can start using them at once. This program does far more than impart knowledge... it inspire action. You will be amazed at how simple these strategies and concepts are and how easy it will be for you to apply them to your own business or project. Here's what you'll discover: * How to Make Your Business More Profitable - tried and tested business management boosting ideas to help you stay pointed toward profit. * Essential Ingredients for Your Marketing Success - what are the secrets behind constructing and executing a successful marketing campaigns? here's a step by step guide to managing your marketing activities in a way to drive your sales through the roof. * 27 Tips to Increase the Effectiveness of Your Delegation - tactics to squeeze more out of your day with foolproof delegation techniques. * How to Reach Your Goals Faster - a wise man once said: "If you're not sure where you are going, you're liable to end up someplace else." Discover the tips and techniques that will make sure you're always on the right track. * How to Deal with Changes in The Market - The winds of change are building - reshaping business and personal lives. Some people dig in their heels and try to resist change. Others ride the winds of change and seize the amazing opportunities it brings. Discover ten habits to recognize and maximize the gifts of change. * How to Build a Winning Team - powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. * How to Make a Good First Impression - You Only Have One Chance to Make a Great First Impression!. Discover the top ten strategies proven to help you make the best first impression possible. Get These 5 Valuable Free Gifts (a limited time offer) Place your order by the end of this month and I will also include instant download instructions for the following free gifts: Free Gift #1: Business Financial Planner This is a multi featured, fully operational Excel based software program. It is a financial management program that will help you prepare budgets, cash flow projections, and much more. Free Gift #2: A Simple Business Plan Template In MS Word Format Allows you to craft a good basic business plan quickly and easily. Free Gift #3: How to Improve Your Leadership and Management Skills (eBook) How to lead and manage people; powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. Free Gift #4: Video Training Course - How To Gain A Competitive Advantage Learn how to get a competitive advantage with this course. Learn how to brand, study your competition, identify customers and their preferences, create pricing strategies and much more. Leverage the uniqueness of your business to create a real competitive advantage. Free Gift #5: Video Training Course - How To Grow Your Business You have started your business and now you think you are ready to grow. How do you really know if you and your company are ready for the next step? This course will help you determine if a growth opportunity is right for you.
Book Synopsis Absolute Essentials of Business Ethics by : Peter Stanwick
Download or read book Absolute Essentials of Business Ethics written by Peter Stanwick and published by Routledge. This book was released on 2020-11-19 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues related to business ethics, the authors introduce and analyze ethical and unethical behaviors of firms through numerous real -life examples including Patagonia, Costco, LVMH, Bill Gates, Muhummad Yunus, Enron, WorldCom, Samsung, Purdue Pharma, Vale Mining and the COVID-19 crisis. Regardless of career path or occupation, Absolute Essentials of Business Ethics is a valuable resource to understand why people make decisions based on their own ethical values and beliefs. Useful at both undergraduate and graduate levels, this unique textbook will serve students of business ethics around the world.
