The 7 Secrets to Selling More by Selling Less: .....the Ultimate Guide to Reinventing Your Sales Life

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Publisher :
ISBN 13 : 9781794315495
Total Pages : 226 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis The 7 Secrets to Selling More by Selling Less: .....the Ultimate Guide to Reinventing Your Sales Life by : Allan Langer

Download or read book The 7 Secrets to Selling More by Selling Less: .....the Ultimate Guide to Reinventing Your Sales Life written by Allan Langer and published by . This book was released on 2019-01-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to reinvent your sales life...Your sales career is good, but not great. Your customers like you but don't love you. Every potential customer does not want to talk to you (the salesperson), even if they need your product or service. You keep reading the same sales books and listening to the same CD's and podcasts. Everyone is telling you to do the same old things. You're ready to make a change. In his trailblazing and wonderfully refreshing book, Allan Langer takes on the outdated, overused and utterly ineffective sales philosophies of the past and kicks them to the curb. Today's customer's do not want a sales pitch, do not want to be coerced, and absolutely do not want to be "closed." In this book, you will learn: To sell more than you ever have in your career; to sell customers a product or service and actually feel good about yourself doing it; and to never use a "sales pitch" again. The 7 Secrets is your GPS with a new destination, a new route that will take you from where you are now, to a new place on your personal map that will change your life and the life of your loved ones. It will also change the life of your customers, as they will go from hating salespeople, to only wanting to do business with you. Whether you are brand new in the profession, or a seasoned veteran, 7 Secrets will be the best investment you can make in your career, and in yourself.

Summary of The 7 Secrets to Selling More by Selling Less by Allan Langer

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Author :
Publisher : getAbstract AG
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.8/5 (872 download)

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Book Synopsis Summary of The 7 Secrets to Selling More by Selling Less by Allan Langer by : getAbstract AG

Download or read book Summary of The 7 Secrets to Selling More by Selling Less by Allan Langer written by getAbstract AG and published by getAbstract AG. This book was released on 2020-07-16 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alan Langer invented the word “Riptatrustaphobia” to describe a peculiar syndrome. Folks afflicted with this disease believe salespeople will inevitably try to cheat them. Langer offers “Seven Secrets” salespeople can use to cure this malady, win customers’ trust and make more sales. His welcome, witty manual is free of jargon and unnecessary detail. He shows salespeople how to increase their sales by understanding their customers (he includes helpful hints on reading body language) and putting their interests first and foremost. This officially licensed summary of The 7 Secrets to Selling More by Selling Less was produced by getAbstract, the world's largest provider of book summaries. getAbstract works with hundreds of the best publishers to find and summarize the most relevant content out there. Find out more at getabstract.com.

80/20 Sales and Marketing

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Publisher : Entrepreneur Press
ISBN 13 : 1599185059
Total Pages : 258 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis 80/20 Sales and Marketing by : Perry Marshall

Download or read book 80/20 Sales and Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2013-08-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing and makes scary-accurate predictions. It's the ultimate secret to selling more while working less.Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Exactly How to Sell

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Publisher : John Wiley & Sons
ISBN 13 : 1119473462
Total Pages : 176 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Exactly How to Sell by : Phil M. Jones

Download or read book Exactly How to Sell written by Phil M. Jones and published by John Wiley & Sons. This book was released on 2018-01-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.

How To Win Customers Every Day _ Volume 7

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Author :
Publisher : Max Editorial
ISBN 13 : 1779714858
Total Pages : 66 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis How To Win Customers Every Day _ Volume 7 by : MAX EDITORIAL

Download or read book How To Win Customers Every Day _ Volume 7 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-13 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of sales is constantly changing. Traditional techniques, based on intuition and experience, are increasingly less effective. In today's competitive landscape, success depends on the ability to make strategic, personalized decisions driven by hard data. That's where data-driven selling comes in. This innovative approach uses data analysis to identify sales opportunities and personalize the approach for each customer, significantly increasing the chances of success. In this comprehensive ebook, you will find a comprehensive guide to mastering data-driven selling. We will cover everything from basic concepts to advanced strategies, with practical examples and tools to help you apply this knowledge in your daily life. Chapter 1: The Importance of Data Analysis in Sales In this chapter, you will understand why data analysis is crucial to sales success. We'll explore the benefits this approach offers, such as: •Better customer understanding: Data analytics allows you to identify your customers' needs, wants, and behaviors, creating a solid foundation for personalization. •Strategic decision making: Based on concrete data, you will be able to make more assertive decisions about your sales efforts, optimizing resources and maximizing return on investment (ROI). •Increased sales process efficiency: Data analysis helps identify bottlenecks and inefficiencies in the sales process, allowing you to optimize it and maximize your team's productivity. •Improved customer retention: By better understanding your customers, you will be able to offer more relevant products and services, increasing satisfaction and building loyalty within your customer base. Learn Much More...

One Call Closing

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Author :
Publisher : CreateSpace
ISBN 13 : 9781484907771
Total Pages : 168 pages
Book Rating : 4.9/5 (77 download)

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Book Synopsis One Call Closing by : Claude Whitacre

Download or read book One Call Closing written by Claude Whitacre and published by CreateSpace. This book was released on 2013-12 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Solution To Stop The Unending Follow Up Cycle Once And For All! Imagine Closing 80-90% Of Your Prospects On Your First Call... Without Call Backs Or Having To Negotiate Price. One Call Closing Reveals How To Do This. Have you ever had a prospect give you any of these objections? "I want to think about it" "I need to talk to my lawyer/brother/spouse before I go ahead with this" "I can't afford it" "I can buy it cheaper at (your nasty competitor)" "We always sleep on it before we decide" Are you tired of talking to prospects that won't ever buy, and string you along? Does It make you sick to tell your loved ones "It's a number's game, I'll get the next one"? That all ends now. Start Increasing You Sales by 200-500% The Insider's Guide To Closing Sales: Secrets Your Sales Manager Will Never Tell You And Probably Doesn't Know. You have been lied to by Sales Trainers and Sales Gurus. Stop listening to Sales Trainers that only close sales in their dreams. Stop reading sales books by authors who have never made a sale. Inside you'll discover: The closing myths sales trainers tell you that are hurting your sales How to prepare the customer to buy, even before they see you. The best way to discuss price, and when to bring it up. What not to tell prospects, that will guarantee they won't buy. You're doing it now. How to handle competition, and make it irrelevant When to answer objections. It's not what you've been taught. All the questions you need to ask for the customer to close themselves. And yes..... The Single Most Profitable Answer To Any Buying Objection You Will Hear.. Every method in the book is proven in the field. Everything taught has been used successfully in thousands of sales presentations. Everything you read here works. Most sales books are like digging a ton of dirt for a few nuggets of gold. If you seriously want to increase your sales, and make closing in one call a habit...You have just hit the Motherload. "The Only Thing You Won't Be Able To Close...Is This Book"

Unlimited Sales Success

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Publisher : AMACOM
ISBN 13 : 0814433251
Total Pages : 274 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Unlimited Sales Success by : Brian Tracy

Download or read book Unlimited Sales Success written by Brian Tracy and published by AMACOM. This book was released on 2013-10-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: While there is no secret to being an elite sales professional, there is a set of consistently successful selling techniques that most companies don’t reach their salespeople, and which most entrepreneurs think they don’t have the time to learn. If there were a single “secret” to finding untold sales success, everyone in sales would be enjoying ridiculous amounts of success. However, some things in life are too important to not take the time to learn, and this is certainly one of them! In Unlimited Sales Success, you will discover practical, time-tested principles that can be learned and utilized by anyone, including: The psychology of selling: your own mindset is just as important as your customer’s Personal sales planning and time management Prospecting power: get more and better appointments Consultative and relationship selling: position yourself as a partner with the account Identifying needs accurately: you’ll know how to arouse their interest and overcome objections Influencing customer behavior: learn what triggers quick buying decisions Closing the sale: the five best methods ever discovered, and more! Loaded with eye-popping facts, extremely beneficial exercises, and exhilarating stories of great selling techniques in action, Unlimited Sales Success will provide a use-it-now approach that will set you up for becoming a top sales professional in your industry today.

Selling Sucks

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Publisher : John Wiley & Sons
ISBN 13 : 0470149078
Total Pages : 178 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Selling Sucks by : Frank J. Rumbauskas, Jr.

Download or read book Selling Sucks written by Frank J. Rumbauskas, Jr. and published by John Wiley & Sons. This book was released on 2007-08-17 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Selling Sucks "Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!" —Joe Vitale, author of The Attractor Factor and many other books "I love to buy, so I'm going to give every salesperson I know a copy of this book. Maybe they'll finally stop the old-school, hard-sell shtick that compels me (and everyone else) not to buy." —Michael Port, bestselling author of Book Yourself Solid "Selling sucks, but making sales doesn't. Read Frank's book to learn the crucial difference that will almost certainly mean success or failure for your business in the new era of commerce." —Mark Joyner, bestselling author of Simpleologywww.simpleology.com "Ready to join the ranks of the top sales pros? Buy Selling Sucks. Apply its lessons. Then watch your results go through the roof." —Randy Pennington, author of Results Rule! "Rumbauskas has the ability to overcome the obvious and allow his readers to look at sales in a new dimension. While many people focus on sales tricks, Rumbauskas shows, in great detail, how to get your prospects to buy because they come to you informed and trustful of you before you even say 'hello.' He's one of those guys I listen to every time he speaks. He speaks out of tested methods and not opinion. Prior to marketing online, I spent fourteen years running some of the largest automobile dealerships in the USA. This is one book I would make recommended reading for every person who wants to become an elite sales professional. Selling Sucks is a money-making winner." —Mike Filsaime, MikeFLive.com "Selling Sucks is a must-read for any entrepreneur who wants to run a high-profit, high-integrity business. Rumbauskas's advice is inspiring, clear, and more importantly, easy to implement. It's honestly one of the best how-to self-marketing books on the market. Get this book now if you're serious about exploding your sales and making more money." —Marie Forleo, author and Fox News Online Life Coach www.thegoodlife-inc.com "Rumbauskas has written an indispensable guide to moving from an average salesperson to a top sales pro. This is a must-read for anyone serious about their sales career." —Paul McCord, author of Creating a Million-Dollar-a-Year Sales Income

The Secrets of Power Selling

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Author :
Publisher : John Wiley and Sons
ISBN 13 : 0470675349
Total Pages : 256 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Secrets of Power Selling by : Kelley Robertson

Download or read book The Secrets of Power Selling written by Kelley Robertson and published by John Wiley and Sons. This book was released on 2010-02-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Secrets of Power Selling "Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned sales professionals who are always looking to improve their skills. This is the reference guide for what it takes to have a successful sales career. With the changes happening in the workforce, our ability to sell ourselves becomes more and more important; Kelley has given us a tool to give us that edge." —Deane Parkes, CEO, Preferred Nutrition "If you’re a business professional, The Secrets of Power Selling is a must read. The most powerful aspect of this book is that it distills over 17 years of successful sales and business experience into bite-sized chunks of powerful advice that you can read in short time frames. I give it my five-star rating." —David Frey, Author, The Small Business Marketing Bible "Wow! 101 no B.S. ideas any sales person can use immediately to produce results! Each one is a gem. I wish the people who sell for me did all these." —Michael Hepworth, President, Results Exchange Inc. It’s competitive out there and there’s a lot expected of you in terms of results. But sales calls can be stressful, closing sales is not always easy, and hitting your sales targets month after month is difficult and frustrating. You don’t get much formal training and it’s impossible to find the time to improve your sales skills yourself. Besides, where would you even begin? Start with The Secrets of Power Selling! Its 101 quick tips are packed with great stories and practical advice that you can immediately put into action to help improve your sales results. Tips range from A to Z (okay, A to W!) on topics such as planning, setting goals, maintaining your health, developing your confidence, using free offers effectively, the importance of your personal appearance, and much, much more. Whether you are new to selling, an experienced veteran, a business owner or entrepreneur, or a sales manager training, supervising, and coaching a team, you will learn valuable tips that will help you increase your sales and earn more money.

Secrets of Question-Based Selling

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Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402235224
Total Pages : 290 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Secrets of Question-Based Selling by : Thomas Freese

Download or read book Secrets of Question-Based Selling written by Thomas Freese and published by Sourcebooks, Inc.. This book was released on 2000-11-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Question Based Selling ( QBS®) is a commonsense approach to sales, based on the theory that "what" salespeople ask-and "how" they ask-is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn your customer's needs. How do you uncover a prospect's needs? By asking questions. But not just any questions. You must ask the right questions at the right time. And this book provides a step-by-step, easy-to-follow program that does just that. With this proven, hands-on guide, you will learn to: --Penetrate more accounts --Establish greater credibility --Generate more return calls --Prevent and handle objections --Motivate different types of buyers --Develop more internal champions --Close more sales...faster --And much, much more

More Sales, Less Time

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Author :
Publisher : Penguin
ISBN 13 : 0698155602
Total Pages : 256 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis More Sales, Less Time by : Jill Konrath

Download or read book More Sales, Less Time written by Jill Konrath and published by Penguin. This book was released on 2016-12-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I felt like time was taunting me: 'Behind again? You'll never get it all done.' I worked harder and longer hours, sacrificing my limited personal time to stay ahead of the game. Still, it wasn't sufficient. My work just kept expanding, demanding more of me. I could never seem to call it a day. In my entire career, I'd never faced a sales problem of this magnitude." Sound familiar? If so, you're probably an overwhelmed seller. Your clients expect more, with faster turnarounds. Your quota keeps going up. You need to leverage social media, keep up-to-date on your industry, figure out how to sell new products and services, and learn all the latest technologies. The demands are never-ending. You could work nonstop around the clock and still not get it all done. It's a huge problem faced by experienced sales pros, busy entrepreneurs, and sales rookies. If you don't stay on top of your time, it's tough to make your numbers, let alone blow them away. Konrath, a globally recognized sales consultant and speaker, knew she needed help, but found that advice aimed at typical workers didn't work for her—or for others who needed to sell for a living. Salespeople need their own productivity guidelines adapted to the fast-paced, always-on sales world. So Konrath experimented relentlessly to discover the best time-savers and sales hacks in order to deliver the first productivity guide specifically for sales success. In More Sales, Less Time, Konrath blends cutting-edge behavioral research with her own deep knowledge of sales to teach you how to succeed in this age of distraction. You'll discover how to: • Reclaim a minimum of one hour per day by eliminating major time sucks and changing the way you tackle e-mail and social media. • Free up time to focus on activities that have the highest impact on your sales results, such as preparing, researching, strategizing, and connecting with customers. • Optimize your sales processes to eliminate redundancies and wasted time. • Transform your mind-set to effortlessly incorporate new, more productive habits; leverage your best brainpower; and stay at the top of your sales game. Konrath helps you develop strategies specifically tailored to your life in sales, using your strengths to cut through the feeling of being overwhelmed. All salespeople have the same number of hours in a day; it's up to you to rescue your time to sell smarter.

Sales Secrets

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Author :
Publisher :
ISBN 13 : 9785204900035
Total Pages : 0 pages
Book Rating : 4.9/5 ( download)

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Book Synopsis Sales Secrets by : Ace Rizoti

Download or read book Sales Secrets written by Ace Rizoti and published by . This book was released on 2022-10-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Don't Stuff Up the Sale

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Author :
Publisher : Wendy Berry
ISBN 13 : 0980503701
Total Pages : 322 pages
Book Rating : 4.9/5 (85 download)

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Book Synopsis Don't Stuff Up the Sale by : Wendy Berry

Download or read book Don't Stuff Up the Sale written by Wendy Berry and published by Wendy Berry. This book was released on 2008 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Professionals - What challenges do you face today? Why are they a challenge? What are the consequences if these challenges continue? What would it mean to you to have a solution? Whether you are a seasoned veteran or new to sales, here at last is the complete guide to selling that will show you step-by-step how to refine your sales process, increase conversions and sell more. Wendy will guide you through the sales process with practical strategies that work in today's market place. Isn't it time you got serious about your sales career? "Don't Stuff Up The Sale" works because it's loaded with proven strategies and techniques that will increase your sales results and get you on the fast track to success! This dynamic book comprehensively covers the sales process from beginning to end and is an invaluable guide for sales people of all levels of experience.

The Complete Idiot's Guide to Closing the Sale

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Author :
Publisher : Penguin
ISBN 13 : 9781592576036
Total Pages : 308 pages
Book Rating : 4.5/5 (76 download)

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Book Synopsis The Complete Idiot's Guide to Closing the Sale by : Keith Rosen

Download or read book The Complete Idiot's Guide to Closing the Sale written by Keith Rosen and published by Penguin. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Complete Idiot's GuideR to Closing the Sale, Keith Rosen uses the same non-manipulative, encouraging, and effective approach he used in The Complete Idiot's GuideR to Cold Calling(1592572278) to teach salespeople how to communicate with customers in a way the leads them to make a mutually beneficial buying decision. Packed with real-life examples, case studies, tools, action steps, and sure-fire strategies that complement readers' individual abilities, The Complete Idiot's Guide to Closing the Saleena bles readers to adapt their techniques to the preferred buying processes and communication styles of their customers, resulting in a more effective - and more enjoyable - approach to selling.

How To Sell When Nobody's Buying

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470504897
Total Pages : 256 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis How To Sell When Nobody's Buying by : Dave Lakhani

Download or read book How To Sell When Nobody's Buying written by Dave Lakhani and published by John Wiley & Sons. This book was released on 2009-06-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy. How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you. Features effective, simple strategies for selling in tough economic times Offers free or low-cost prospecting tools that bring in customers by the herd Includes case studies from top salespeople that reveal new ways to bring in customers From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an Hour These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.

How to Be a Sales Superstar

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470300965
Total Pages : 256 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis How to Be a Sales Superstar by : Mark Tewart

Download or read book How to Be a Sales Superstar written by Mark Tewart and published by John Wiley & Sons. This book was released on 2008-10-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it in the sales business. Selling is a job that requires an updated toolkit for real, lasting success. This practical guide teaches you all the specialized skills you need to be a sales superstar. You'll learn how to better understand prospects, master the skills to draw in new customers, and discover the secret to closing any deal.

Critical Selling

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119052580
Total Pages : 230 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Critical Selling by : Nick Kane

Download or read book Critical Selling written by Nick Kane and published by John Wiley & Sons. This book was released on 2015-09-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.