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The 7 Graces Of Marketing
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Book Synopsis The 7 Graces of Marketing by : Lynn Serafinn
Download or read book The 7 Graces of Marketing written by Lynn Serafinn and published by . This book was released on 2011-10 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold, holistic and often spiritual examination not merely of the world of advertising, but also of the entire world view, this book reveals how people's relationships with self, others, their businesses, the economy, and the Earth impact every aspect of life. Serafinn shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm.
Book Synopsis The Five Graces of Life and Leadership by : Gary Burnison
Download or read book The Five Graces of Life and Leadership written by Gary Burnison and published by John Wiley & Sons. This book was released on 2021-12-02 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five simple qualities that captures the essence of outstanding leadership today In today’s world, leadership is all about establishing community and connectivity so everyone can be part of something bigger than themselves. To have the grace to create this kind of leadership, we need greater self-awareness and genuine connection to others. In The Five Graces of Life and Leadership, CEO of the celebrated consulting firm Korn Ferry delivers a meaningful and thought-provoking exploration of leadership, emphasizing the five kinds of grace that leaders absolutely must have to lead their teams in today’s evolving workscape. In the book, you’ll learn how to the best leaders make their teams feel comforted, safe, and secure that they’re headed in the right direction. It includes insightful discussions on each of the five indispensable graces, including: Gratitude—the attitude that elevates our spirits, boosts morale, and lifts our hearts Resilience—the quality that allows us to achieve beyond our wildest dreams Aspiration—the knowledge that we can make tomorrow better than today Courage—the ability to understand and move beyond our fears Empathy—the understanding needed to connect with others from their perspectives The perfect book for managers, executives, and other business leaders doing their best to lead their teams through some of the most rapidly changing business and social environments we’ve seen in our lifetimes, The Five Graces of Life and Leadership is a can’t miss book on the human side of leadership at work, at home and anywhere else.
Book Synopsis Grace in Tension by : Claire McGarry
Download or read book Grace in Tension written by Claire McGarry and published by Our Sunday Visitor. This book was released on 2021-10-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all face stress and tension in our daily lives. We might even wonder why our God of abundant goodness doesn’t remove the everyday struggles we face. Jesus’ interactions with Martha and Mary in the Gospel provide us the key to understanding how God shows us his love by allowing tensions in our lives. As we follow the sisters’ transformative journeys through their own struggles, reflecting on what transpires between Scripture verses, we see their initial tension become the catalyst that drives both Mary and Martha to the feet of Jesus — the place where all discover peace. Grace in Tension explores the areas where stress arises in our own lives. Each chapter ends with a thought-provoking prayer to inspire us to go to God with our problems, followed by questions for reflection to help us see all the ways he’s working for our good. God doesn’t create any of it, but he does show up amid life’s difficulties, ready to lead us through. No matter how big or small our struggle, when we seek him out, he reveals what we need to do to resolve our tension, transforming it into grace. ABOUT THE AUTHOR Claire McGarry is the founder of MOSAIC of Faith, a ministry for mothers of infants to school-aged children to explore their faith through motherhood. She contributes regularly to CatholicMom.com and blogs at ShiftingMyPerspective.com. She is the author of Lenten devotional With Our Savior, and her work has appeared in Chicken Soup for the Soul, Keys for Kids, These Days, and Focus on the Family magazine. She lives in New Hampshire with her husband and three children.
Book Synopsis The Garden of the Soul by : Lynn Serafinn
Download or read book The Garden of the Soul written by Lynn Serafinn and published by Bright Pen. This book was released on 2009-03 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Garden of the Soul: lessons from four flowers that unearth the Self is a book about becoming whole. It is a journey on the 'path of least resistance to the Self' through the imagery of four flowers that represent four spiritual principles: 'Give' (the Rose), 'Receive' (the Iris), 'Become' (the Daffodil) and 'Be' (the Lily). Taking the reader on a daring and magical journey through the author's life and imagination-from stage fright and burnout in a classical music conservatory, to life inside an Indian temple, to the hidden life of domestic violence, to finding inner peace atop an old English footbridge-The Garden of the Soul explores birth, death, love, art, spirituality and transformation in an eloquent, poetic and ultimately unforgettable way. It is an open invitation to readers to explore how they are already the heroes of their own lives.
Book Synopsis The Blueprint for Strategic Advertising by : Margo Berman
Download or read book The Blueprint for Strategic Advertising written by Margo Berman and published by Routledge. This book was released on 2016-07-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
Book Synopsis Structures of Grace by : John Gallagher
Download or read book Structures of Grace written by John Gallagher and published by New City Press. This book was released on 2014-12-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about the business practices of a group of companies who are dedicated to changing the world. These companies participate in the Economy of Communion (EOC) project, which is an initiative of the international and ecumenical Focolare movement. For these companies, changing the world means “humanizing” the economy by consistently privileging relationships over profit-maximizing, and by putting profits in common and using them to address acute social needs and concerns. It also means “humanizing” companies and organizations through business practices that respect the inherent dignity of each person, and that are aimed at breaking down barriers between people in business. The book is the product of a rigorous, robust and multi-year research project involving more than a dozen U.S and Canadian based EOC companies, and should be considered a case study of the EOC rather than a study of any of the individual companies. What, indeed, do we mean by “structures of grace”? First and foremost, the title reflects our conviction that EOC companies are indeed different. And that difference is centered on a conviction of the business as a set of relationships, or more accurately, a community, and the conviction that the purpose of economic activity — the production and distribution of goods and services — is to bring people together, to create community. For us, this is the defining characteristic of the EOC.
Book Synopsis Real Estate Marketing by : M. Joseph Sirgy
Download or read book Real Estate Marketing written by M. Joseph Sirgy and published by Routledge. This book was released on 2014-05-09 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.
Download or read book Marketing/communications written by and published by . This book was released on 1897 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Intimate Conversations with the Divine by : Caroline Myss
Download or read book Intimate Conversations with the Divine written by Caroline Myss and published by Hay House, Inc. This book was released on 2021-11-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, from the New York Times best-selling author of Sacred Contracts and Anatomy of the Spirit, a timely guide with 100 prayers for entering into a personal relationship with the Divine. "I've loved so many of Caroline Myss's books, but maybe none so much as Intimate Conversations with the Divine. Has there ever been a more urgent need for her unique and profound (and sometimes wonderfully cranky) take on our spiritual reality, healing, and the language of holiness?" -- Anne Lamott, author of Traveling Mercies and Help, Thanks, Wow In her most personal book to date--now available in paperback for the first time--beloved teacher and best-selling author Caroline Myss draws on her own practice to help us regain our fluency in the language of prayer and renew our connection to the sacred. Intimate Conversations with the Divine offers 100 of Myss's personal prayers as a resource and inspiration to start a prayer practice of your own. Each prayer illustrates a different type of grace that feeds the human soul, from awakening, endurance, and healing, to silence, surrender, and trust. "We are one holy system of life and great cosmic truth, which is that all life--including all of us--breathes together," Myss writes. "I hope this book, these prayers, will bring you comfort and grace, and help you through the difficult times ahead. And I hope they will inspire you to believe that with God, all things are possible."
Download or read book Brand Fusion written by Terry Smith and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-07-05 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profi t with purpose, are sustainable, and create mutually benefi cial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
Author :United States. Congress. Senate. Committee on Energy and Natural Resources Publisher : ISBN 13 : Total Pages :140 pages Book Rating :4.:/5 (51 download)
Book Synopsis Petroleum Marketing Practices Act Amendments of 1992 by : United States. Congress. Senate. Committee on Energy and Natural Resources
Download or read book Petroleum Marketing Practices Act Amendments of 1992 written by United States. Congress. Senate. Committee on Energy and Natural Resources and published by . This book was released on 1992 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Power of the West in the Economy of Grace by : Eskil Jonsson
Download or read book The Power of the West in the Economy of Grace written by Eskil Jonsson and published by Wipf and Stock Publishers. This book was released on 2013-06-27 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall problem raised in this book is that the Western culture of modern rationality, power, and economics departs from a rather narrow, secular and ego-centric worldview. Therefore, it does not recognize the identity of traditional cultures and religions nor social, economic, or ecological justice in relation to the rest of the world. Western religion has, over history, often played a legitimating role for political power, and the expansion of institutional structures and has therefore lost much of its prophetic identity to be signs of peace, justice, and unity. The ecumenical and integrative model of stewardship as an economy of grace, with a deeper ecological philosophy, does, however, offer new visions for a multicultural and multireligious economy. This book is intended for leaders, students, and scholars interested in interdisciplinary studies of politics, religion, economics, and ecology. This will also be of interest to students and researchers in peace studies or conflict management, as well as to leaders who are engaged in the building of peace and justice.
Book Synopsis The Routledge Companion to Corporate Branding by : Oriol Iglesias
Download or read book The Routledge Companion to Corporate Branding written by Oriol Iglesias and published by Routledge. This book was released on 2022-04-28 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.
Download or read book Market Your Genius written by Nikki Nash and published by Hay House, Inc. This book was released on 2021-08-24 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.
Book Synopsis Antecedents and Outcomes of Employee-Based Brand Equity by : Bari, Muhammad Waseem
Download or read book Antecedents and Outcomes of Employee-Based Brand Equity written by Bari, Muhammad Waseem and published by IGI Global. This book was released on 2022-06-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.
Download or read book USITC Publication written by and published by . This book was released on 1994 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The 7 Keys to a Dream Job by : Dilip G Saraf
Download or read book The 7 Keys to a Dream Job written by Dilip G Saraf and published by iUniverse. This book was released on 2004-06 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a job market turned upside down, job seekers need fresh approaches to get noticed, regardless of their employment status. The old methods are now dead and those looking must learn new rules quickly, to stay in control of their careers. In The 7 Keys, author Dilip Saraf lays out easy-to-use strategies for approaching job search in an entirely new light. Discover how one frustrated job seeker, already resigned to fate, got an interview, within six hours, using these strategies. In this groundbreaking work, Saraf helps you learn how to: Tap into your genius and present yourself uniquely Conquer a job even when you do not meet all requirements Go after a dream job even when that job does not exist Stay in control of difficult interviews and recover from mistakes after the interview Differentiate yourself in every step and become a must-hire candidate Negotiate a salary and get even more than you thought possible Manage the transition process so that you are always in control Eliminate fear surrounding a transition by operating from your genius Get back into action when a position of interest is cancelled and then claim it
