The 30 Day Mba In Marketing

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The 30 Day MBA

Author : Colin Barrow
Publisher : Kogan Page Publishers
ISBN 13 : 0749482966
Total Pages : 353 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The 30 Day MBA by : Colin Barrow

Download or read book The 30 Day MBA written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2019-01-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

The 30 Day MBA

Author : Colin Barrow
Publisher : Kogan Page Publishers
ISBN 13 : 0749463325
Total Pages : 312 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The 30 Day MBA by : Colin Barrow

Download or read book The 30 Day MBA written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2011-08-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies, as well as hundreds of free business tools to help you carry out analyses. Importantly it will equip you with the knowledge and confidence to take part in strategic decisions alongside MBA graduates. Now including a thorough explanation of the 'break-even' analysis - the tool for making cost, volume, pricing and profit decisions - and case studies detailing economically resilient brands with particular focus on developing countries, The 30 Day MBA, second edition places MBA skills within reach of all professionals and students.

The 30 Day MBA in Marketing

Author : Colin Barrow
Publisher : Kogan Page Publishers
ISBN 13 : 0749474998
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The 30 Day MBA in Marketing by : Colin Barrow

Download or read book The 30 Day MBA in Marketing written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2016-01-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. The 30 Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.

The 30 Day MBA in International Business

Author : Colin Barrow
Publisher : Kogan Page Publishers
ISBN 13 : 0749462140
Total Pages : 312 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The 30 Day MBA in International Business by : Colin Barrow

Download or read book The 30 Day MBA in International Business written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2011-08-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, J.D. Wetherspoon, Dell, Amazon and Indian car brand Tata Nano, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. It covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well an online list of sources to keep you informed on all the key business issues.

The 30 Day MBA in Marketing

Author : Colin Barrow
Publisher : Kogan Page Limited
ISBN 13 : 9780749462178
Total Pages : 241 pages
Book Rating : 4.4/5 (621 download)

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Book Synopsis The 30 Day MBA in Marketing by : Colin Barrow

Download or read book The 30 Day MBA in Marketing written by Colin Barrow and published by Kogan Page Limited. This book was released on 2011 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 30 Day MBA in Marketing gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are also appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The author provides detailed information on how to find and analyze market data on any business or market. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."

The Personal MBA 10th Anniversary Edition

Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 0525543023
Total Pages : 497 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Personal MBA 10th Anniversary Edition by : Josh Kaufman

Download or read book The Personal MBA 10th Anniversary Edition written by Josh Kaufman and published by Penguin. This book was released on 2020-09-01 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

Ten-day MBA, The, Rev.

Author : Steven Silbiger
Publisher : Harper Collins
ISBN 13 : 0688137881
Total Pages : 404 pages
Book Rating : 4.6/5 (881 download)

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Book Synopsis Ten-day MBA, The, Rev. by : Steven Silbiger

Download or read book Ten-day MBA, The, Rev. written by Steven Silbiger and published by Harper Collins. This book was released on 1999-10-20 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steven Silbiger has distilled the material of the ten most popular business schools in order to teach readers the language of business. At the rate of one easy-to-understand chapter a day, this book will enable readers to absorb the material, speak the language, and, most importantly, acquire the confidence and expertise needed to get ahead in the competitive business world.

The Photographer's MBA

Author : Sal Cincotta
Publisher : Peachpit Press
ISBN 13 : 0133132706
Total Pages : 313 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis The Photographer's MBA by : Sal Cincotta

Download or read book The Photographer's MBA written by Sal Cincotta and published by Peachpit Press. This book was released on 2012-11-20 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have finally taken the leap with your photography and gone into business–or if you are considering it– The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will: Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals Understand branding’s elements and how to define your own brand so that you stand out from the crowd Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability Tackle costs, pricing, and contracts (including copyright and model releases) At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.

The Personal MBA

Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 1101446080
Total Pages : 422 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Personal MBA by : Josh Kaufman

Download or read book The Personal MBA written by Josh Kaufman and published by Penguin. This book was released on 2010-12-30 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Outsmart the MBA Clones

Author : Dan Herman
Publisher : Paramount Market Publishing
ISBN 13 : 9780978660284
Total Pages : 280 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Outsmart the MBA Clones by : Dan Herman

Download or read book Outsmart the MBA Clones written by Dan Herman and published by Paramount Market Publishing. This book was released on 2008 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dan Herman's book is not really about M.B.A.s; it's just badly titled. Actually, his subject is the continuing power of product differentiation, and he is challenging how marketers conceptualize their work. He explains how to "electrify" consumers by developing innovative products and services that your "M.B.A.-clone" competitors are reluctant to imitate, thereby handing you a monopoly. Herman comes out swinging as a bold strategist, but because his thinking is both nuanced and complex, his book is sometimes difficult to follow. Still, getAbstract considers it a useful text in marketing strategy and recommends it to marketers of all stripes. Even if you decide not to follow Herman's logic down all its paths, you can harness his clever ideas and out-market all those M.B.A. clones.

The Marketing Book

Author : Michael J. Baker
Publisher : Routledge
ISBN 13 : 1134506120
Total Pages : 907 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis The Marketing Book by : Michael J. Baker

Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

The Social Media MBA

Author : Christer Holloman
Publisher : John Wiley & Sons
ISBN 13 : 1119967236
Total Pages : 248 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis The Social Media MBA by : Christer Holloman

Download or read book The Social Media MBA written by Christer Holloman and published by John Wiley & Sons. This book was released on 2011-12-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

The Ten-Day MBA 4th Ed.

Author : Steven A. Silbiger
Publisher : Harper Collins
ISBN 13 : 0062199609
Total Pages : 412 pages
Book Rating : 4.0/5 (621 download)

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Book Synopsis The Ten-Day MBA 4th Ed. by : Steven A. Silbiger

Download or read book The Ten-Day MBA 4th Ed. written by Steven A. Silbiger and published by Harper Collins. This book was released on 2012-07-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated to answer the challenges of a rapidly changing business world, the 4th edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, from corporate ethics and compliance to financial planning and real estate to leadership and negotiation. With more than 400,000 copies sold around the world, this internationally acclaimed guide distills the lessons of the most popular business school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Author Steven A. Silbiger delivers research straight from the notes of real MBA students attending these top programs today—giving you the tools you need to get ahead in business and in life.

Don't Pay for Your MBA

Author : Laurie Pickard
Publisher : AMACOM
ISBN 13 : 0814438490
Total Pages : 242 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Don't Pay for Your MBA by : Laurie Pickard

Download or read book Don't Pay for Your MBA written by Laurie Pickard and published by AMACOM. This book was released on 2017-11-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets and tips to get the business education you need, the faster and cheaper way. The average debt load for graduates of the top business schools has now exceeded $100,000. For most young professionals, this means spending the first half of their career in the red and feeling pressure to take the first position offered to them so that they can start paying off their debt. However, it doesn’t have to be that way. Author and businesswoman Laurie Pickard discovered a way to get the business education she needed to land her dream job while avoiding the massive school loans that plague so many. In Don’t Pay for Your MBA, she shares all that she learned so that others can benefit as well. Pickard discovered that the same prestigious business schools that offer the MBAs so many covet also offer MOOCs (massive online open courses) for low or even no cost. Within these pages, you will learn how to: Define your goals and tailor a curriculum that is geared toward your dream job Master the language of business Build a strong network Choose a concentration and deepen your expertise Showcase your nontraditional education in a way that attracts companies Don’t fall for the lies that pressure countless graduates every year into MBA programs and insurmountable debt. Self-directed online learning can fill gaps in your training, position you for promotions, and open new opportunities--at a fraction of the cost!

Guerrilla Marketing in 30 Days Workbook

Author : Jay Levinson
Publisher : Entrepreneur Press
ISBN 13 : 1613080476
Total Pages : 234 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Guerrilla Marketing in 30 Days Workbook by : Jay Levinson

Download or read book Guerrilla Marketing in 30 Days Workbook written by Jay Levinson and published by Entrepreneur Press. This book was released on 2006-12-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

Entrepreneurial Marketing

Author : Leonard M. Lodish
Publisher : John Wiley & Sons
ISBN 13 : 0471040207
Total Pages : 289 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Entrepreneurial Marketing by : Leonard M. Lodish

Download or read book Entrepreneurial Marketing written by Leonard M. Lodish and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

The 30 Day MBA in Business Finance

Author : Colin Barrow
Publisher : Kogan Page Publishers
ISBN 13 : 1398610933
Total Pages : 265 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis The 30 Day MBA in Business Finance by : Colin Barrow

Download or read book The 30 Day MBA in Business Finance written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2023-05-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: From business reports and capital structures to risk management and mergers, The 30 Day MBA in Business Finance offers comprehensive insights from the world's leading finance courses. Fill the gaps in your knowledge and develop your analytical and decision-making skills through this holistic guide to the finance sector, covering all of the modules you would find at a top business school. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Business Finance is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.