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Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831815
Total Pages : 0 pages
Book Rating : 4.8/5 (318 download)
Download or read book The 2012 Retail Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831556
Total Pages : 278 pages
Book Rating : 4.8/5 (315 download)
Download or read book Retail Business Market Research Handbook 2010 written by Richard Kendall Miller and published by . This book was released on 2010 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832140
Total Pages : pages
Book Rating : 4.8/5 (321 download)
Download or read book Retail Business Market Research Handbook 2013-2014 written by Richard Kendall Miller and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katrijn Gielens
Publisher : Edward Elgar Publishing
ISBN 13 : 1786430282
Total Pages : 480 pages
Book Rating : 4.7/5 (864 download)
Download or read book Handbook of Research on Retailing written by Katrijn Gielens and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577830559
Total Pages : 470 pages
Book Rating : 4.8/5 (35 download)
Download or read book The 2005 Retail Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2005-04-30 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577830597
Total Pages : 0 pages
Book Rating : 4.8/5 (35 download)
Download or read book Retail Business Market Research Handbook 2006 written by Richard K. Miller and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577830559
Total Pages : 0 pages
Book Rating : 4.8/5 (35 download)
Download or read book The 2005 Retail Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Venkatesh Shankar
Publisher : Edward Elgar Publishing
ISBN 13 : 1781005222
Total Pages : 529 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832935
Total Pages : 356 pages
Book Rating : 4.8/5 (329 download)
Download or read book Retail Business Market Research Handbook 2021-2022 written by Richard Kendall Miller and published by . This book was released on 2020 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577831556
Total Pages : 273 pages
Book Rating : 4.8/5 (315 download)
Download or read book The Retail Business Market Research Handbook 2010 written by Richard K. Miller and published by . This book was released on 2010-06-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gómez-Suárez, Mónica
Publisher : IGI Global
ISBN 13 : 1522502211
Total Pages : 656 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Author : Ciji A. Fleming
Publisher :
ISBN 13 : 9781577830504
Total Pages : 515 pages
Book Rating : 4.8/5 (35 download)
Download or read book Retail Business Market Research Handbook 2004 written by Ciji A. Fleming and published by . This book was released on 2004-06-30 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577832744
Total Pages : pages
Book Rating : 4.8/5 (327 download)
Download or read book RETAIL BUSINESS MARKET RESEARCH HANDBOOK 2019-2020 written by Richard K. Miller and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781577832669
Total Pages : pages
Book Rating : 4.8/5 (326 download)
Download or read book Retail Business Market Research Handbook written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577832027
Total Pages : 280 pages
Book Rating : 4.8/5 (32 download)
Download or read book Retail Business Market Research Handbook 2015-2016 written by Richard K. Miller and published by . This book was released on 2015-02-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Business Market Research Handbook 2015-2016 provides the most comprehensive retail market data and analyses available in any reference. The handbook presents the following: - Year-end and historical market data by sector - Discussions of trends and current business activities - Discussion of emerging e-commerce, mobile commerce, and social commerce markets - Review of the financial performance of market leaders - Retail brand valuations - Assessment of retail shopper satisfaction - Profile of malls and shopping centers - Assessment of consumer packaged goods, health/beauty/cosmetics, home furnishings, licensed merchandise, and luxury brands - Christmas holiday, back-to-school, and back-to-college spending data - In-depth analysis of supermarket and drugstore segments - Analysis of the bridal and wedding market
Author : Emek Basker
Publisher : Edward Elgar Publishing
ISBN 13 : 1783477385
Total Pages : 513 pages
Book Rating : 4.7/5 (834 download)
Download or read book Handbook on the Economics of Retailing and Distribution written by Emek Basker and published by Edward Elgar Publishing. This book was released on 2016-01-29 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns to US merger policy in the retail context, the rise of the Internet, and consumer-to-consumer sales. The chapters address methodological issues such as the structural estimation of entry games between retailers, productivity measurement when both inputs and output are not fully observable, and demand estimation with variable assortment. Policy issues explored include mergers, zoning, and the regulation of buyer power, while other chapters address some of the recent exciting developments in technology, retail formats, and data availability. The book goes on to study the changes in online retailing and ‘big data’, and to examine competition in specific retail sectors including gasoline stations, automobile dealerships, supermarkets, and ‘big box’ retail. This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science, and offers an outsider’s perspective to specialists in operations research, data analytics, geography, and sociology.
Author : Shimpock
Publisher : Wolters Kluwer
ISBN 13 : 0735552673
Total Pages : 910 pages
Book Rating : 4.7/5 (355 download)
Download or read book Business Research Handbook written by Shimpock and published by Wolters Kluwer. This book was released on 2004-11-23 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain The most cost-effective ways to take advantage of today's electronic media resources Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties Investigate potential business partners or competitors Engage in marketing research Compile a company profile Locate expert witnesses and verify credentials And much more.
