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The 100 Greatest Advertisements
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Book Synopsis The 100 Greatest Advertisements 1852-1958 by : Julian Watkins
Download or read book The 100 Greatest Advertisements 1852-1958 written by Julian Watkins and published by Courier Corporation. This book was released on 2012-11-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
Book Synopsis The 100 greatest advertisements by : Julian Lewis Watkins
Download or read book The 100 greatest advertisements written by Julian Lewis Watkins and published by . This book was released on 1959 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The 100 Greatest Advertisements by : Julian Lewis Watkins
Download or read book The 100 Greatest Advertisements written by Julian Lewis Watkins and published by . This book was released on 1971 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 100 Greatest Advertisements 1852-1958 by : Julian Watkins
Download or read book 100 Greatest Advertisements 1852-1958 written by Julian Watkins and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Book Synopsis 100 Visual Ideas, 1000 Great Ads by : Joe La Pompe
Download or read book 100 Visual Ideas, 1000 Great Ads written by Joe La Pompe and published by Gestalten Verlag. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
Book Synopsis The 100 Best Business Books of All Time by : Jack Covert
Download or read book The 100 Best Business Books of All Time written by Jack Covert and published by Penguin. This book was released on 2016-08-02 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
Book Synopsis 100 New Greatest Corporate Ads by : Fred C. Poppe
Download or read book 100 New Greatest Corporate Ads written by Fred C. Poppe and published by . This book was released on 1993-04-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the prestigious G. D. Crain Award, elected to the Advertising Hall of Fame, Fred Poppe presents a stimulating collection of top corporate ads chosen for their pulling power, sales, readership, attitudinal change and praise. Each ad is accompanied by an industry insider's analysis of why it worked. Also contains a complete introduction to corporate advertising including a history of the field plus tips for creating outstanding ads.
Book Synopsis 100 Great Advertisements by : Barry Day
Download or read book 100 Great Advertisements written by Barry Day and published by . This book was released on 1978 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The 100 Greatest Americans of the 20th Century by : Peter Dreier
Download or read book The 100 Greatest Americans of the 20th Century written by Peter Dreier and published by Nation Books. This book was released on 2012-06-26 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hundred years ago, any soapbox orator who called for women's suffrage, laws protecting the environment, an end to lynching, or a federal minimum wage was considered a utopian dreamer or a dangerous socialist. Now we take these ideas for granted— because the radical ideas of one generation are often the common sense of the next. We all stand on the shoulders of earlier generations of radicals and reformers who challenged the status quo of their day. Unfortunately, most Americans know little of this progressive history. It isn't taught in most high schools. You can't find it on the major television networks. In popular media, the most persistent interpreter of America's radical past is Glenn Beck, who teaches viewers a wildly inaccurate history of unions, civil rights, and the American Left. The 100 Greatest Americans of the 20th Century, a colorful and witty history of the most influential progressive leaders of the twentieth century and beyond, is the perfect antidote.
Book Synopsis The 100 Best TV Commercials-- and why They Worked by : Bernice Kanner
Download or read book The 100 Best TV Commercials-- and why They Worked written by Bernice Kanner and published by Crown. This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who cares about commercials? All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant. The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Their choices represent the very best that the advertising world has to offer. Together, they portray a half century of human hopes, wishes, and dreams. Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape. From the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it.
Download or read book Made You Look written by Shari Graydon and published by Annick Press. This book was released on 2003 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grade level: 4, 5, 6, 7, 8, e, i, t.
Book Synopsis The 100 Greatest Corporate and Industrial Ads by : Fred C. Poppe
Download or read book The 100 Greatest Corporate and Industrial Ads written by Fred C. Poppe and published by Van Nostrand Reinhold Company. This book was released on 1983 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Breakthrough Advertising by : Eugene Schwartz
Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 100 Years of Harley-Davidson Advertising by : Jack Supple
Download or read book 100 Years of Harley-Davidson Advertising written by Jack Supple and published by Hachette Digital, Inc.. This book was released on 2002 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century.
Download or read book Surf written by Casey Koteen and published by Weldon Owen International. This book was released on 2013-10-29 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors of TransWorld SURF share inside information and jaw-dropping photography in this comprehensive guide to the one-hundred best surf spots on Earth. The editors of TransWorld SURF magazine have been all over—from Australia and California to emerging destinations in West Africa, Japan, Norway and beyond—searching for the best beaches and waves with some of the world’s top surfers. This book collects amazing photos of the one-hundred top spots around the world, along with the pro tips and travel details you need to go there yourself. SURF: 100 Greatest Waves takes you from classic locales, such as Mexico, Fiji, and Thailand, to inside secret spots like Iceland, India, and Wales. Whether you’re a globetrotting barrelhunter chasing the perfect wave, or a weekend wave-rider dreaming of the perfect vacation, let SURF: 100 Greatest Waves take you there.
Book Synopsis 100 Ways to Create a Great Ad by : Tim Collins
Download or read book 100 Ways to Create a Great Ad written by Tim Collins and published by Laurence King Publishing. This book was released on 2014-08-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
