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The 10 Commandments Of Author Branding
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Book Synopsis The 10 Commandments of Author Branding by : Shayla Raquel
Download or read book The 10 Commandments of Author Branding written by Shayla Raquel and published by . This book was released on 2019-10-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing your book is the easy part. It's the marketing and branding that make authors pull out their hair.And yet, what if you could approach marketing and branding confidently, knowing you can attract loyal readers for life? What if you could use social media without feeling sleazy? What if book marketing could actually be-gasp!-fun? Friendly and pragmatic, The 10 Commandments of Author Branding is the solution for writers who don't want to trade their souls for a few book sales. Shayla Raquel entertains with her quirky wit while offering common sense wisdom to help authors feel excited and prepared when marketing their books. Each commandment includes a list of action tips for readers to implement their new strategy immediately. Shayla's commandments teach authors how to:Be yourself, not a marketing robot.Choose a social media platform that works for you.Launch your book without slamming your head against a wall.Find book ambassadors who fangirl over your book.Practice consistency rather than giving up after a month. By providing authors practical tips on her award-winning blog, teaching overflowing writer workshops, and walking alongside novice writers from first draft to Amazon's best-sellers lists, Shayla Raquel has coached countless authors over the last decade as an editor, marketer, and indie publishing advocate. Get ready to embrace authenticity, gain book ambassadors, and create your tribe.
Download or read book Citizen Brand written by Marc Gobe and published by Simon and Schuster. This book was released on 2006-09-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Book Synopsis The Contagious Commandments by : Paul Kemp-Robertson
Download or read book The Contagious Commandments written by Paul Kemp-Robertson and published by Penguin UK. This book was released on 2018-11-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Book Synopsis The Ten Commandments by : David Hazony
Download or read book The Ten Commandments written by David Hazony and published by Simon and Schuster. This book was released on 2010-09-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: ACROSS THE WESTERN WORLD, the Ten Commandments have become a source of both inspiration and controversy, whether in Supreme Court rulings, in film and literature, or as a religious icon gracing houses of worship of every Christian and Jewish denomination. But what do the commandments really stand for? According to polls, less than half of all Americans can even name more than four of them. Fewer still can name all ten, or have a clear idea of the ideals they were meant to promote. For most of us, agnostics and faithful alike, they have been relegated to the level of a symbol, and the teachings they contain are all but forgotten. In Western life today, the Ten Commandments are everywhere— except where we need them most. In The Ten Commandments, David Hazony offers a powerful new look at our most venerable moral text. Combining a fresh reading of the Old Testament’s most riveting stories and ancient rabbinic legends with a fearless exploration of what ails society today, Hazony shows that the Ten Commandments are not just a set of obscure laws but encapsulate a deeply valuable approach to life—one that is as relevant now as it was when they first appeared more than two millennia ago. The Ten Commandments begins with a daring claim: Although they have become a universally recognizable symbol of biblically based religion, they are not, strictly speaking, a religious text. Rather than making a statement about faith or mystical realms inaccessible to reason, they contain a coherent prescription for how to make a better world. At their core stands what Hazony calls the "spirit of redemption," which he describes as one of the two basic spiritual components of Western civilization. While the Greeks gave us the "spirit of reason," teaching that we should be free to explore and express our views, the spirit of redemption teaches that every individual can, and should, act to improve the world. This spirit reached us from ancient Israel, in the form of the Hebrew Bible, and has stood at the heart of the most important social movements in our history. Going through the commandments one by one, Hazony shows how each represents a poignant declaration about honesty, the self, life, love, freedom, community, and inner peace. Each commandment, we discover, adds another piece to the puzzle of how the redemptive spirit may enter our lives and help us become more caring, world-changing individuals. Part memoir, part scholarship, part manifesto for a vital approach to life, The Ten Commandments tackles some of the most painful human questions that stand at the heart of who we are as modern, thinking people—and offers answers that are sure to start a new discussion about the meaning of one of our most enduring, yet least understood, traditions.
Download or read book Emotional Branding written by Marc Gobe and published by Simon and Schuster. This book was released on 2010-02-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book Synopsis The Ten Commandments for Business Failure by : Donald R. Keough
Download or read book The Ten Commandments for Business Failure written by Donald R. Keough and published by Penguin. This book was released on 2011-06-28 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker. Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow. This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future. As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
Book Synopsis The Ten Commandments for Effective Standards by : Karen Bartleson
Download or read book The Ten Commandments for Effective Standards written by Karen Bartleson and published by Happy About. This book was released on 2010 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer chip industry veteran Bartleson provides ideas for creating better standards, increasing respect for the standardization process, and ways for leveraging others' industry expertise to create more effective technical standards.
Author :Steven C. Brandt Publisher :Scarborough, Ont. ; New York : New American Library ISBN 13 :9780201103823 Total Pages :193 pages Book Rating :4.1/5 (38 download)
Book Synopsis Entrepreneuring by : Steven C. Brandt
Download or read book Entrepreneuring written by Steven C. Brandt and published by Scarborough, Ont. ; New York : New American Library. This book was released on 1982 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents ten significant operating principles for starting and managing a growth company, discussing such topics as building up a company, maintaining personal well-being in stressful situations, and selling out
Book Synopsis Masters of Disaster by : Christopher Lehane
Download or read book Masters of Disaster written by Christopher Lehane and published by Macmillan + ORM. This book was released on 2012-12-11 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The foolproof guide to damage control from the "masters of disaster" Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must! In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
Book Synopsis The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom by : Justin Donald
Download or read book The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom written by Justin Donald and published by Sristhi Publishers & Distributors. This book was released on 2022-02-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all want to make more money, that too with minimum effort and without too much hassle. Ever wondered what life would be like if we had a simple, proven system to create cash flow and generate real wealth with little risk or complexity? This book helps you: • Manage your finances better, by directing you to a well-structured plan • Reduce investment-related risks • Create a sturdy cash flow • Streamline passive cash flow to multiply your wealth Get set to live life on your own terms, and fulfil all that you aimed to achieve. "Warren Buffett of Lifestyle Investing." – Entrepreneur Magazine
Book Synopsis The Ten Commandments of Typography by : Paul Felton
Download or read book The Ten Commandments of Typography written by Paul Felton and published by . This book was released on 2006 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone -- not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as ruleabiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines and Jonathan Barnbrook.
Book Synopsis Ten Commandments to an Extraordinary Life by : E. W. Jackson, Sr.
Download or read book Ten Commandments to an Extraordinary Life written by E. W. Jackson, Sr. and published by . This book was released on 2008-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman marries a man who already has a handicap daughter and a tragic car accident forces the woman to have to choose whether or not to save her handicap stepdaughter or her biological daughter. She chooses to save her biological daughter and then tries to keep her decision a secret...but someone saw the entire accident.
Download or read book One Little Spark! written by Marty Sklar and published by Disney Electronic Content. This book was released on 2015-09-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've all read about the experts: the artists, the scientists, the engineers—that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes? Disney Legend Marty Sklar wants to give back to fans and answer these burning questions. When Marty was president of Walt Disney Imagineering, he created a list of principles and ideals for the team, aptly named Mickey's Ten Commandments. Using this code of standards as his organizational flow, Marty provides readers with insights and advice from himself and dozens of hands-on Imagineers from around the globe. It's a true insider's look like no other!
Book Synopsis Words of Love by : Eugenia Anne Gamble
Download or read book Words of Love written by Eugenia Anne Gamble and published by Presbyterian Publishing Corp. This book was released on 2022-02-22 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ten Commandments are more than a list of ancient rules. Beneath the surface, they offer a profound invitation to healing and transformation. In this unique Bible study, readers will discover that the Ten Commandments are words from the heart of God, given to reconcile creation to Creator and God's people to one another. In Words of Love, Eugenia Anne Gamble dives into each of the Ten Commandments and examines their application for modern-day Christians, going beyond the letter of the law to a spiritual truth pointing us toward wholeness and well-being. Each chapter includes a spiritual practice and questions for reflection and discussion to help readers engage deeply with the message of each commandment, whether individually or in a group.
Book Synopsis The Ten Commandments by : Dennis Prager
Download or read book The Ten Commandments written by Dennis Prager and published by Regnery Publishing. This book was released on 2015-04-06 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Imagine a world without sadness, fear, or evil. That is what God wants for all of us. That is why He gave us the Ten Commandments.” In this illustrated guide, noted moral teacher and popular talk show host Dennis Prager explains the Ten Commandments in a way that young readers can understand. Fluent in Hebrew, he provides unique insights into the most important words ever written, showing your whole family, no matter what your faith, why the Ten Commandments are as powerful and fresh today as they were to our ancestors. It will be an amazing discovery!
Book Synopsis The Ten Commandments by : Dr. Laura Schlessinger
Download or read book The Ten Commandments written by Dr. Laura Schlessinger and published by Dr. Laura Schlessinger. This book was released on 1999-08-18 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ten Commandments are the first direct communication between a people and God. Designed to elevate our lives above mere frantic, animal existence to the sublime levels humanity is capable or experiencing, they are the blueprint of God's expectations of us and His plan for a meaningful, just, loving, and holy life. Each commandment asserts a principle, and each principle is a moral focal point for real-life issues relating to God, family, sex, work, charity, property, speech, and thought. Written in collaboration with Rabbi Stewart Vogel, The Ten Commandments incorporates lively discussion of the Bible and the Judeo-Christian values derived from it. Filled with passion, emotion, and profound insights, it will move, enlighten, inspire, entertain, and educate you on the meaning each commandment has in our daily lives today: I am the Lord, your God, Who has taken you out of the land of Egypt, from the house of slavery. You shall not recognize the gods of others in My presence. You shall not take the Name of the Lord., your God, in vain. Remember the Sabbath day and sanctify it. Honor your Father and your Mother. You shall not murder. You shall not commit adultery. You shall not steal. You shall not bear false witness against your fellow. You shall not covet.
Book Synopsis The Ten Commandments of Management by : Palmer Hartl
Download or read book The Ten Commandments of Management written by Palmer Hartl and published by Koehler Books. This book was released on 2014-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christians are called to respect and care about all people; managers are, too. This is the underlying philosophy of The Ten Commandments of Management. Using proven business models mixed with appropriate Biblical references, this book provides the ten things managers need to know how to do. Following these commandments will make you a more successful manager and those who report to you more effective, productive and successful, as well. What could be better than achieving a win/win outcome in your business? Sometimes this means moving people out of the wrong job, sometimes it means offering a hand up. Too many managers and too many employees relate to each other within a parent-child paradigm. Read the Ten Commandments of Management to learn how to manage Adults through being an Adult. If you know nothing else about management, know these Ten Commandments.
