Author : Jay Heinrichs
Publisher : Three Rivers Press
ISBN 13 : 0804189943
Total Pages : 482 pages
Book Rating : 4.8/5 (41 download)
Book Synopsis Thank You for Arguing, Third Edition by : Jay Heinrichs
Download or read book Thank You for Arguing, Third Edition written by Jay Heinrichs and published by Three Rivers Press. This book was released on 2017-07-04 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.