Text Analytics for Business Decisions

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Publisher : Mercury Learning and Information
ISBN 13 : 1683926641
Total Pages : 454 pages
Book Rating : 4.6/5 (839 download)

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Book Synopsis Text Analytics for Business Decisions by : Andres Fortino

Download or read book Text Analytics for Business Decisions written by Andres Fortino and published by Mercury Learning and Information. This book was released on 2021-05-13 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise in data science development, we now have many remarkable techniques and tools to extend data analysis from numeric and categorical data to textual data. Sifting through the open-ended responses from a survey, for example, was an arduous process when performed by hand. Using a case study approach, this book was written for business analysts who wish to increase their skills in extracting answers for text data in order to support business decision making. Most of the exercises use Excel, today’s most common analysis tool, and R, a popular analytic computer environment. The techniques covered range from the most basic text analytics, such as key word analysis, to more sophisticated techniques, such as topic extraction and text similarity scoring. Companion files with numerous datasets are included for use with case studies and exercises. FEATURES: Organized by tool or technique, with the basic techniques presented first and the more sophisticated techniques presented later Uses Excel and R for datasets in case studies and exercises Features the CRISP-DM data mining standard with early chapters for conducting the preparatory steps in data mining Companion files with numerous datasets and figures from the text. The companion files are available online by emailing the publisher with proof of purchase at [email protected].

Text Analytics for Business Decisions

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Author :
Publisher : Mercury Learning and Information
ISBN 13 : 9781683926665
Total Pages : 318 pages
Book Rating : 4.9/5 (266 download)

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Book Synopsis Text Analytics for Business Decisions by : Andres Fortino

Download or read book Text Analytics for Business Decisions written by Andres Fortino and published by Mercury Learning and Information. This book was released on 2021-05-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise in data science development,we now have many remarkable techniques and tools to extend data analysis fromnumeric and categorical data to textual data. Sifting through the open-endedresponses from a survey, for example, was an arduous process when performed byhand. Using a case study approach, thisbook was written for business analysts who wish to increase their skills in extracting answers for text data in order to support business decision making. Most of the exercises use Excel, today's most common analysis tool, and R, a popular analytic computer environment. The techniques covered range from the most basictext analytics, such as key word analysis, to more sophisticated techniques, such as topic extraction and text similarity scoring. Companion files with numerous datasets are included for use with case studies and exercises. FEATURES: Organized by tool or technique, with the basic techniques presented first and the more sophisticated techniques presented later Uses Excel and R for datasets in case studies and exercises Features the CRISP-DM data mining standard with early chapters for conducting the preparatory steps in data mining Companion files with numerous datasets and figures from the text.

SAS Text Analytics for Business Applications

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Author :
Publisher : SAS Institute
ISBN 13 : 1635266610
Total Pages : 260 pages
Book Rating : 4.6/5 (352 download)

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Book Synopsis SAS Text Analytics for Business Applications by : Teresa Jade

Download or read book SAS Text Analytics for Business Applications written by Teresa Jade and published by SAS Institute. This book was released on 2019-03-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extract actionable insights from text and unstructured data. Information extraction is the task of automatically extracting structured information from unstructured or semi-structured text. SAS Text Analytics for Business Applications: Concept Rules for Information Extraction Models focuses on this key element of natural language processing (NLP) and provides real-world guidance on the effective application of text analytics. Using scenarios and data based on business cases across many different domains and industries, the book includes many helpful tips and best practices from SAS text analytics experts to ensure fast, valuable insight from your textual data. Written for a broad audience of beginning, intermediate, and advanced users of SAS text analytics products, including SAS Visual Text Analytics, SAS Contextual Analysis, and SAS Enterprise Content Categorization, this book provides a solid technical reference. You will learn the SAS information extraction toolkit, broaden your knowledge of rule-based methods, and answer new business questions. As your practical experience grows, this book will serve as a reference to deepen your expertise.

Business Analytics for Decision Making

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Publisher : CRC Press
ISBN 13 : 1315362597
Total Pages : 308 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Business Analytics for Decision Making by : Steven Orla Kimbrough

Download or read book Business Analytics for Decision Making written by Steven Orla Kimbrough and published by CRC Press. This book was released on 2018-09-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Analytics for Decision Making, the first complete text suitable for use in introductory Business Analytics courses, establishes a national syllabus for an emerging first course at an MBA or upper undergraduate level. This timely text is mainly about model analytics, particularly analytics for constrained optimization. It uses implementations that allow students to explore models and data for the sake of discovery, understanding, and decision making. Business analytics is about using data and models to solve various kinds of decision problems. There are three aspects for those who want to make the most of their analytics: encoding, solution design, and post-solution analysis. This textbook addresses all three. Emphasizing the use of constrained optimization models for decision making, the book concentrates on post-solution analysis of models. The text focuses on computationally challenging problems that commonly arise in business environments. Unique among business analytics texts, it emphasizes using heuristics for solving difficult optimization problems important in business practice by making best use of methods from Computer Science and Operations Research. Furthermore, case studies and examples illustrate the real-world applications of these methods. The authors supply examples in Excel®, GAMS, MATLAB®, and OPL. The metaheuristics code is also made available at the book's website in a documented library of Python modules, along with data and material for homework exercises. From the beginning, the authors emphasize analytics and de-emphasize representation and encoding so students will have plenty to sink their teeth into regardless of their computer programming experience.

Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications

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Publisher : Academic Press
ISBN 13 : 012386979X
Total Pages : 1096 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications by : Gary Miner

Download or read book Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications written by Gary Miner and published by Academic Press. This book was released on 2012-01-11 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the textual data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account. As the Internet expands and our natural capacity to process the unstructured text that it contains diminishes, the value of text mining for information retrieval and search will increase dramatically. This comprehensive professional reference brings together all the information, tools and methods a professional will need to efficiently use text mining applications and statistical analysis. The Handbook of Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications presents a comprehensive how- to reference that shows the user how to conduct text mining and statistically analyze results. In addition to providing an in-depth examination of core text mining and link detection tools, methods and operations, the book examines advanced preprocessing techniques, knowledge representation considerations, and visualization approaches. Finally, the book explores current real-world, mission-critical applications of text mining and link detection using real world example tutorials in such varied fields as corporate, finance, business intelligence, genomics research, and counterterrorism activities"--

Getting Started with Business Analytics

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Publisher : CRC Press
ISBN 13 : 1439896542
Total Pages : 192 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Getting Started with Business Analytics by : David Roi Hardoon

Download or read book Getting Started with Business Analytics written by David Roi Hardoon and published by CRC Press. This book was released on 2013-03-26 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts

Practical Text Analytics

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Publisher : Kogan Page Publishers
ISBN 13 : 0749474025
Total Pages : 272 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Practical Text Analytics by : Steven Struhl

Download or read book Practical Text Analytics written by Steven Struhl and published by Kogan Page Publishers. This book was released on 2015-07-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q&A and an Instructor's Manual with text sources and instructions.

Business Analytics

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Publisher :
ISBN 13 : 9789814834391
Total Pages : 952 pages
Book Rating : 4.8/5 (343 download)

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Book Synopsis Business Analytics by : S. Christian Albright

Download or read book Business Analytics written by S. Christian Albright and published by . This book was released on 2017 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Text Mining and Analysis

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Publisher : SAS Institute
ISBN 13 : 1612907873
Total Pages : 340 pages
Book Rating : 4.6/5 (129 download)

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Book Synopsis Text Mining and Analysis by : Dr. Goutam Chakraborty

Download or read book Text Mining and Analysis written by Dr. Goutam Chakraborty and published by SAS Institute. This book was released on 2014-11-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media. However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS. This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries. Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis. This book is part of the SAS Press program.

Data Analysis for Business Decision Making

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Publisher :
ISBN 13 : 9781683925927
Total Pages : 200 pages
Book Rating : 4.9/5 (259 download)

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Book Synopsis Data Analysis for Business Decision Making by : Andres Fortino

Download or read book Data Analysis for Business Decision Making written by Andres Fortino and published by . This book was released on 2020-07-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This laboratory manual is intended forbusiness analysts who wish to increase their skills in the use of statisticalanalysis to support business decisions. Most of the case studies use Excel,today's most common analysis tool. They range from the most basic descriptiveanalytical techniques to more advanced techniques such as linear regression andforecasting. Advanced projects cover inferential statistics for continuousvariables (t-Test) and categorical variables (chi-square), as well as A/B testing. The manual ends with techniques to deal with the analysis of text data and tools to manage the analysis of large data sets (Big Data) using Excel. Includes companion files with solution spreadsheets, sample files, data sets, etc. from the book. Features: Teaches the statistical analysis skills needed to support business decisions Provides projects ranging from the most basic descriptive analytical techniques to more advanced techniques such as linearregression, forecasting, inferential statistics, and analyzing big data sets Includes companion files with solution spreadsheets, sample files, data sets, etc. used in the book's case studies

Customer and Business Analytics

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Publisher : CRC Press
ISBN 13 : 146650398X
Total Pages : 314 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Customer and Business Analytics by : Daniel S. Putler

Download or read book Customer and Business Analytics written by Daniel S. Putler and published by CRC Press. This book was released on 2012-05-07 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the tex

Text Analytics with SAS

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Publisher :
ISBN 13 : 9781642954821
Total Pages : 108 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Text Analytics with SAS by :

Download or read book Text Analytics with SAS written by and published by . This book was released on 2019-06-14 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: SAS provides many different solutions to investigate and analyze text and operationalize decisioning. Several impressive papers have been written to demonstrate how to use these techniques. We have carefully selected a handful of these from recent Global Forum contributions to introduce you to the topic and let you sample what each has to offer. Also available free as a PDF from sas.com/books.

Data Mining and Predictive Analytics for Business Decisions

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Author :
Publisher : Mercury Learning and Information
ISBN 13 : 1683926730
Total Pages : 388 pages
Book Rating : 4.6/5 (839 download)

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Book Synopsis Data Mining and Predictive Analytics for Business Decisions by : Andres Fortino

Download or read book Data Mining and Predictive Analytics for Business Decisions written by Andres Fortino and published by Mercury Learning and Information. This book was released on 2023-01-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: With many recent advances in data science, we have many more tools and techniques available for data analysts to extract information from data sets. This book will assist data analysts to move up from simple tools such as Excel for descriptive analytics to answer more sophisticated questions using machine learning. Most of the exercises use R and Python, but rather than focus on coding algorithms, the book employs interactive interfaces to these tools to perform the analysis. Using the CRISP-DM data mining standard, the early chapters cover conducting the preparatory steps in data mining: translating business information needs into framed analytical questions and data preparation. The Jamovi and the JASP interfaces are used with R and the Orange3 data mining interface with Python. Where appropriate, Voyant and other open-source programs are used for text analytics. The techniques covered in this book range from basic descriptive statistics, such as summarization and tabulation, to more sophisticated predictive techniques, such as linear and logistic regression, clustering, classification, and text analytics. Includes companion files with case study files, solution spreadsheets, data sets and charts, etc. from the book. FEATURES: Covers basic descriptive statistics, such as summarization and tabulation, to more sophisticated predictive techniques, such as linear and logistic regression, clustering, classification, and text analytics Uses R, Python, Jamovi and JASP interfaces, and the Orange3 data mining interface Includes companion files with the case study files from the book, solution spreadsheets, data sets, etc.

Data Analysis for Business Decisions

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Author :
Publisher : Mercury Learning and Information
ISBN 13 : 1683925912
Total Pages : 245 pages
Book Rating : 4.6/5 (839 download)

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Book Synopsis Data Analysis for Business Decisions by : Andres Fortino

Download or read book Data Analysis for Business Decisions written by Andres Fortino and published by Mercury Learning and Information. This book was released on 2020-08-05 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This laboratory manual is intended for business analysts who wish to increase their skills in the use of statistical analysis to support business decisions. Most of the case studies use Excel, today's most common analysis tool. They range from the most basic descriptive analytical techniques to more advanced techniques such as linear regression and forecasting. Advanced projects cover inferential statistics for continuous variables (t-Test) and categorical variables (chi-square), as well as A/B testing. The manual ends with techniques to deal with the analysis of text data and tools to manage the analysis of large data sets (Big Data) using Excel. Includes companion files with solution spreadsheets, sample files, data sets, etc. from the book. Features: Teaches the statistical analysis skills needed to support business decisions Provides projects ranging from the most basic descriptive analytical techniques to more advanced techniques such as linear regression, forecasting, inferential statistics, and analyzing big data sets Includes companion files with solution spreadsheets, sample files, data sets, etc. used in the book's case studies The companion files are available online by emailing the publisher with proof of purchase at [email protected].

Business Analytics

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Author :
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9789353287108
Total Pages : 0 pages
Book Rating : 4.2/5 (871 download)

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Book Synopsis Business Analytics by : Tanushri Banerjee

Download or read book Business Analytics written by Tanushri Banerjee and published by SAGE Publications Pvt. Limited. This book was released on 2019-12-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is a comprehensive, step-by-step learning guide to each aspect of business analytics and its role and significance in real-life business decision-making. Correct capture, analysis and interpretation of data can have an immense impact on business productivity. Therefore, business analytics has turned out to be a strategic need for sustainability and growth in this competitive world. Descriptive, predictive and prescriptive models and data mining techniques are increasingly being used to interpret large quantities of data for getting useful business insights. Business Analytics: Text and Cases deals with the end-to-end journey from planning the approach to a data-enriched decision-problem, to communicating the results derived from analytics models to clients. Using cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps students to develop the skill to evaluate a business case scenario, understand the business problems, identify the data sources and data availability, logically think through problem-solving, use analytics techniques and application software to solve the problem and be able to interpret the results. Key Features: •Case studies of three degrees of difficulty level to enhance better understanding of the concepts •Application of software tools such as Microsoft Excel, R, SPSS, RapidMiner and Tableau to assist learning in building models and communicating results using analytics, data mining and data visualization •End of book Appendix consisting of step-by-step solved comprehensive case studies that discuss the concepts of all the chapters •Special emphasis on the need to develop skill for interpreting the outcome from the statistical results and presenting it in a form easily understood by the end user/client

Real-world Data Mining

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Publisher : Pearson Education
ISBN 13 : 0133551075
Total Pages : 289 pages
Book Rating : 4.1/5 (335 download)

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Book Synopsis Real-world Data Mining by : Dursun Delen

Download or read book Real-world Data Mining written by Dursun Delen and published by Pearson Education. This book was released on 2015 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business becomes increasingly complex and global, decision-makers must act more rapidly and accurately, based on the best available evidence. Modern data mining and analytics is indispensable for doing this. Real-World Data Mining demystifies current best practices, showing how to use data mining and analytics to uncover hidden patterns and correlations, and leverage these to improve all business decision-making. Drawing on extensive experience as a researcher, practitioner, and instructor, Dr. Dursun Delen delivers an optimal balance of concepts, techniques and applications. Without compromising either simplicity or clarity, Delen provides enough technical depth to help readers truly understand how data mining technologies work. Coverage includes: data mining processes, methods, and techniques; the role and management of data; tools and metrics; text and web mining; sentiment analysis; and integration with cutting-edge Big Data approaches. Throughout, Delen's conceptual coverage is complemented with application case studies (examples of both successes and failures), as well as simple, hands-on tutorials.

Data Analysis for Business, Economics, and Policy

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Publisher : Cambridge University Press
ISBN 13 : 1108483011
Total Pages : 741 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Data Analysis for Business, Economics, and Policy by : Gábor Békés

Download or read book Data Analysis for Business, Economics, and Policy written by Gábor Békés and published by Cambridge University Press. This book was released on 2021-05-06 with total page 741 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive textbook on data analysis for business, applied economics and public policy that uses case studies with real-world data.