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Testing Stochastic Models Of Consumer Choice Behavior
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Book Synopsis Stochastic Models of Buying Behavior by : William F. Massy
Download or read book Stochastic Models of Buying Behavior written by William F. Massy and published by MIT Press (MA). This book was released on 1970 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
Book Synopsis Testing Stochastic Models of Consumer Choice Behavior by : R. Dale Wilson
Download or read book Testing Stochastic Models of Consumer Choice Behavior written by R. Dale Wilson and published by . This book was released on 1977 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Discriminating Among Stochastic Models of Consumer Brand Choice Behavior by : R. Dale Wilson
Download or read book Advances in Discriminating Among Stochastic Models of Consumer Brand Choice Behavior written by R. Dale Wilson and published by . This book was released on 1978 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behaviour Analysis: The behavioural basis of consumer choice by : Gordon R. Foxall
Download or read book Consumer Behaviour Analysis: The behavioural basis of consumer choice written by Gordon R. Foxall and published by Taylor & Francis. This book was released on 2002 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique by : R. Dale Wilson
Download or read book An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique written by R. Dale Wilson and published by . This book was released on 1978 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Selected Aspects of Consumer Behavior by :
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Review of Marketing 1990 by : Valarie A. Zeithaml
Download or read book Review of Marketing 1990 written by Valarie A. Zeithaml and published by Marketing Classics Press. This book was released on 2012 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Optimal Decisions Under Uncertainty by : J.K. Sengupta
Download or read book Optimal Decisions Under Uncertainty written by J.K. Sengupta and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the stochastic enviornment is as much important to the manager as to the economist. From production and marketing to financial management, a manager has to assess various costs imposed by uncertainty. The economist analyzes the role of incomplete and too often imperfect information structures on the optimal decisions made by a firm. The need for understanding the role of uncertainty in quantitative decision models, both in economics and management science provide the basic motivation of this monograph. The stochastic environment is analyzed here in terms of the following specific models of optimization: linear and quadratic models, linear programming, control theory and dynamic programming. Uncertainty is introduced here through the para meters, the constraints, and the objective function and its impact evaluated. Specifically recent developments in applied research are emphasized, so that they can help the decision-maker arrive at a solution which has some desirable charac teristics like robustness, stability and cautiousness. Mathematical treatment is kept at a fairly elementary level and applied as pects are emphasized much more than theory. Moreover, an attempt is made to in corporate the economic theory of uncertainty into the stochastic theory of opera tions research. Methods of optimal decision rules illustrated he re are applicable in three broad areas: (a) applied economic models in resource allocation and economic planning, (b) operations research models involving portfolio analysis and stochastic linear programming and (c) systems science models in stochastic control and adaptive behavior.
Book Synopsis Consumer Behavior: Theoretical Sources by : Scott Ward
Download or read book Consumer Behavior: Theoretical Sources written by Scott Ward and published by . This book was released on 1973 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Non-stationary Probability Diffusion Model of Consumer Brand Choice Behavior by : John Morgan Jones
Download or read book A Non-stationary Probability Diffusion Model of Consumer Brand Choice Behavior written by John Morgan Jones and published by . This book was released on 1969 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Interpreting Consumer Choice by : Gordon Foxall
Download or read book Interpreting Consumer Choice written by Gordon Foxall and published by Routledge. This book was released on 2009-09-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Book Synopsis Choice Models in Marketing by : Sandeep R. Chandukala
Download or read book Choice Models in Marketing written by Sandeep R. Chandukala and published by Now Publishers Inc. This book was released on 2008 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.
Book Synopsis Predictive Testing of Consumer Choice Models that are Not Subject to Independence of Irrelevant Alternatives by : Imran S. Currim
Download or read book Predictive Testing of Consumer Choice Models that are Not Subject to Independence of Irrelevant Alternatives written by Imran S. Currim and published by . This book was released on 1981 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis History Of Marketing Science, The (Second Edition) by : Russell S Winer
Download or read book History Of Marketing Science, The (Second Edition) written by Russell S Winer and published by World Scientific. This book was released on 2023-06-16 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
Book Synopsis Mathematical Models in Marketing by : Ursula H. Funke
Download or read book Mathematical Models in Marketing written by Ursula H. Funke and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
Book Synopsis Consumers’ Spatial Choice Behavior by : Angelika Eymann
Download or read book Consumers’ Spatial Choice Behavior written by Angelika Eymann and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Migration, commuting, and tourism are prominent phenomena demonstrating the political and economic relevance of the spatial choice behavior of households. The identification of the determinants and effects of the households' location choice is necessary for both entrepreneurial and policy planners who attempt to predict (or regulate) the future demand for location-specific commodities, such as infrastructure, land, or housing, and the supply of labor. Microeconomic studies of the spatial behavior of individuals have typically focused upon the demand for a single, homogeneous, yet location-specific com 2 modity (such as land! or housing ) or their supply of labor3 and investigated the formation of location-specific prices and wages in the presence of transportation and migration costs or analyzed the individual-and location-specific character istics triggering spatial rather than quantitative or temporal adjustments. In contrast to many theoretical analyses, empirical studies of the causes or con sequences of individual demand for location-specific commodities have often considered several "brands" of a heterogeneous good that are offered at various locations, are perfect substitutes, and may be produced by varying production 4 technologies. lCf. Alonso (1964) 2Cf. Muth (1969). 3Cf. Sjaastad (1962) and Greenwood (1975).
Book Synopsis Marketing Theory by : Shelby D. Hunt
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
