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Author : John E. G. Bateson
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.F/5 ( download)
Download or read book Testing a Conceptual Framework for Consumer Service Marketing written by John E. G. Bateson and published by . This book was released on 1978 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sylvia J. Long-Tolbert
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.:/5 (466 download)
Download or read book A Conceptual Framework and Empirical Tests of the Antecedents and Consequences of Corporate Reputation written by Sylvia J. Long-Tolbert and published by . This book was released on 2000 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of these and other findings to the theory and practice of relationship marketing and marketing strategy are discussed and directions for future research are suggested.
Author : Stephen Walter Brown
Publisher : Lexington Books
ISBN 13 : 9780669211528
Total Pages : 416 pages
Book Rating : 4.2/5 (115 download)
Download or read book Service Quality written by Stephen Walter Brown and published by Lexington Books. This book was released on 1991 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Jörg Ziesak
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954895617
Total Pages : 60 pages
Book Rating : 4.9/5 (548 download)
Download or read book The Dark Side of Personalization: Online Privacy Concerns influence Customer Behavior written by Jörg Ziesak and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-06-01 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: ''Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and wants of customers, it is necessary to gather a significant amount of information. Privacy concerns may arise when personal information about customers is gathered. If this arises, personalization can backfire by making clients reluctant to use the service or - even worse - developing a negative attitude towards the company. A recent survey by Opera Software (2011) found that Americans fear online privacy violations more than job losses or declaring personal bankruptcy. This had induced politicians to introduce regulations and laws that address online privacy that safeguards consumers against online monitoring, and intrusion into confidential user information. However, privacy online remains a complicated issue for both, managers and politicians for new personalization technology emerges at a much faster pace than political regulations and guidelines. This is the first study that establishes a link between different types of data collection, data usage, and concerns for information privacy. It also analyses the impact of privacy concerns on value, risk and usability perception of personalization, and the users’ willingness to transact with the website. Further, it develops a conceptual framework, and tests it by collecting responses to a questionnaire from an online-crowdsourcing sample of Amazon Mechanical Turk.
Author : Teresa Swartz
Publisher : SAGE Publications
ISBN 13 : 1412973643
Total Pages : 534 pages
Book Rating : 4.4/5 (129 download)
Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE Publications. This book was released on 1999-11-19 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Author : Viktoria Schoja
Publisher : Anchor Academic Publishing
ISBN 13 : 3960675224
Total Pages : 53 pages
Book Rating : 4.9/5 (66 download)
Download or read book Determining Consumer Behaviour in the Catering Industry written by Viktoria Schoja and published by Anchor Academic Publishing. This book was released on 2016-03-15 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the high supply on the market, companies have to investigate and understand customer needs in order to adapt their products or services and to be competitive within the highly rival market. It is also crucial to avoid any unethical behaviour, as this may lead to retrogressive turnover. This book focuses on the investigation of factors which determine consumer behaviour within the catering industry. To concretise this extensive area, this work will concentrate on Starbucks’ tax avoidance in the United Kingdom in December 2012. As there are no relevant or current reports on Starbucks’ tax avoidance and customer behaviour, the primary research on this issue will be done in this work. However, the literature review provides a comprehensive overview of relevant landmark studies of customer satisfaction and previous research on customer behaviour within the catering industry. By means of a self-provided conceptual framework and an appropriate methodology a quantitative online questionnaire was created and implemented.
Author : Christopher H. Lovelock
Publisher :
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.3/5 (97 download)
Download or read book Services Marketing written by Christopher H. Lovelock and published by . This book was released on 1996 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading graduate/undergraduate text in services marketing, incorporating text, cases and readings. Fully revised and updated reflecting increasing importance of the service sector.
Download or read book journal of retailing written by and published by . This book was released on 1993 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William J. Glynn
Publisher :
ISBN 13 :
Total Pages : 518 pages
Book Rating : 4.E/5 ( download)
Download or read book Understanding Services Management written by William J. Glynn and published by . This book was released on 1995 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Wright
Publisher : Routledge
ISBN 13 : 113638023X
Total Pages : 419 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing Financial Services written by Mike Wright and published by Routledge. This book was released on 2010-02-17 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 0750622474
Total Pages : 420 pages
Book Rating : 4.7/5 (56 download)
Download or read book Marketing Financial Services written by Christine Ennew and published by Routledge. This book was released on 1995 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice.
Author : Gregor Weber
Publisher : Springer
ISBN 13 : 365820222X
Total Pages : 286 pages
Book Rating : 4.6/5 (582 download)
Download or read book Sustainability and Energy Management written by Gregor Weber and published by Springer. This book was released on 2017-11-14 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Gregor Weber deals with enterprises and the pool of challenges including energy efficiency and sustainability they are confronted with. His research results in a two level model supporting enterprises on innovative and responsible business practices. It was awarded with the “Project Sustainability 2017” by the Council of Sustainable Development of the German government as well as with the “German Industry Award 2017”.
Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 7727 pages
Book Rating : 4./5 ( download)
Download or read book IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 7727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview This course deals with everything you need to know to become a successful IT Consultant. Content - Business Process Management - Human Resource Management - IT Manager's Handbook - Principles of Marketing - The Leadership - Information Systems and Information Technology - IT Project Management Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 6786 pages
Book Rating : 4./5 ( download)
Download or read book Executive MBA in IT - City of London College of Economics - 12 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 6786 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview An MBA in information technology (or a Master of Business Administration in Information Technology) is a degree that will prepare you to be a leader in the IT industry. Content - Managing Projects and IT - Information Systems and Information Technology - IT Manager's Handbook - Business Process Management - Human Resource Management - Principles of Marketing - The Leadership - Just What Does an IT Manager Do? - The Strategic Value of the IT Department - Developing an IT Strategy - Starting Your New Job - The First 100 Days etc. - Managing Operations - Cut-Over into Operations - Agile-Scrum Project Management - IT Portfolio Management - The IT Organization etc. - Introduction to Project Management - The Project Management and Information Technology Context - The Project Management Process Groups: A Case Study - Project Integration Management - Project Scope Management - Project Time Management - Project Cost Management - Project Quality Management - Project Human Resource Management - Project Communications Management - Project Risk Management - Project Procurement Management - Project Stakeholder Management - 50 Models for Strategic Thinking - English Vocabulary For Computers and Information Technology Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author : Naresh K Malhotra
Publisher : World Scientific
ISBN 13 : 1944659730
Total Pages : 371 pages
Book Rating : 4.9/5 (446 download)
Download or read book Customer Relationship Marketing: Theoretical And Managerial Perspectives written by Naresh K Malhotra and published by World Scientific. This book was released on 2020-12-04 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 007714659X
Total Pages : 587 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Services Marketing: Integrating Customer Focus Across the Firm written by Alan Wilson and published by McGraw Hill. This book was released on 2012-06-16 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of support for lecturers and students.
