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Download or read book The Making of Tesco written by Sarah Ryle and published by Random House. This book was released on 2013-03-28 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one man’s Hackney market stall to a company serving fifty million customers in thirteen countries every week, this is the extraordinary story of one of Britain’s most remarkable companies. Told by those who themselves feature in it – Tesco’s own employees – it relates a fascinating social history as well as an epic business venture. Drawn from hundreds of hours of interviews with Tesco staff, collected by National Life Stories at the British Library, these personal accounts from across the decades are frank, insightful, sometimes funny and, above all, very human. How, then, did Tesco grow from Jack Cohen’s barrow in Hackney to the hypermarkets in Hungary and Thailand and a home-delivery service to customers from Cheshire to the Czech Republic? Why and how did Tesco survive and (mostly) thrive where other British companies stalled? And what impact has Tesco’s success had on its employees and consumers? Here is Tesco’s authentic story, carefully researched and engagingly written by Sarah Ryle, told for the first time by the people at the very heart of the business.
Book Synopsis The Routledge Companion to Financial Services Marketing by : Tina Harrison
Download or read book The Routledge Companion to Financial Services Marketing written by Tina Harrison and published by Routledge. This book was released on 2014-12-05 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Download or read book Co-Branding written by T. Blackett and published by Springer. This book was released on 1999-09-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area.
Book Synopsis EBOOK: Services Marketing: Integrating Customer Focus Across the Firm by : Alan Wilson
Download or read book EBOOK: Services Marketing: Integrating Customer Focus Across the Firm written by Alan Wilson and published by McGraw Hill. This book was released on 2012-06-16 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of support for lecturers and students.
Download or read book Agility.X written by Christiane Prange and published by Cambridge University Press. This book was released on 2018-03-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the concept of agility has captured the executive imagination, and leaders in a variety of industries and companies of all sizes are now searching for ideas on how to effectively utilize agile thinking. This book provides insights on agility from world-class experts on leadership, strategy and organization, alongside seasoned practitioners who have successfully implemented agility programs for companies such as Daimler, Ford Motor Company, J. W. Thompson, Siemens, and NASA. By combining theoretical expertise with a variety of managerial experiences, it provides a wide-ranging yet succinct guide for companies seeking to engage in the transformative journey towards becoming more agile. As such, it will be of great use and interest to executives in all industries, executive education participants and consultants, M.B.A. students and researchers interested in agile. Agility.X prepares leaders for managing under uncertainty and organizations for thriving in turbulent environments.
Book Synopsis Conduct and Accountability in Financial Services by : Stacey English
Download or read book Conduct and Accountability in Financial Services written by Stacey English and published by Bloomsbury Publishing. This book was released on 2018-11-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you fully prepared for the implementation of the Senior Managers and Certification Regime across financial services firms and the related regulatory scrutiny on conduct and accountability? The 2008 financial crisis sparked major changes in global financial services regulation with attention and resources focused on the behaviour of firms and senior individuals and how they conduct their business. Regulatory reforms have been designed and implemented globally to address accountability and conduct in financial services. In the UK this has resulted in the Senior Managers and Certification Regime (SM&CR) being implemented across all FSMA-regulated firms. Conduct and Accountability in Financial Services: A Practical Guide provides comprehensive and expert guidance on how best to implement and comply with the SM&CR. In addition to acting as a guide to rule book requirements and regulatory expectations, it provides an in-depth look at the implications of the global focus on culture and conduct risk. A must-read text for all staff in UK financial services firms, professional associations, industry bodies, regulators, academics and advisers to financial services organisations, it covers: The context and regulatory basis for SM&CR including an overview of the development and roll-out of the regime Analysis of key changes from the previous 'approved person' approach Practical considerations for HR, internal audit and non-executive directors The increasing role of culture and conduct risk A practical overview of enforcement, penalties and learning lessons from enforcement actions Overarching principles of how to manage personal regulatory risk Regulatory relationship management The impact of technology An overview of related global developments Appendices with timeline, bibliography and a selection of other useful sources for senior managers Conduct and Accountability in Financial Services: A Practical Guide is on the syllabus reading list for the Regulation and Compliance exam offered by the Chartered Institute of Securities and Investments.
Book Synopsis Strategic Business Planning by : Clive Reading
Download or read book Strategic Business Planning written by Clive Reading and published by Kogan Page Publishers. This book was released on 2002 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a unique business planning system that will improve the performance and competitive position of any commercial or not-for-profit organization.
Book Synopsis Proceedings of the International Conference Theory and Applications in the Knowledge Economy TAKE 2019 by : Florian Kragulj
Download or read book Proceedings of the International Conference Theory and Applications in the Knowledge Economy TAKE 2019 written by Florian Kragulj and published by Eduardo Tomé. This book was released on 2019-07-10 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword Ten years is a long time. In 2009 a bunch of friends gathered in Portugal for a conference that was to precede TAKE. In 2011 we repeated. Then, after a strange sequence of events, we finally organized TAKE for the first time in 2015 in Aveiro, followed by Zagreb, Poznan and now Vienna. Florian Kragulj was in the first TAKE in Aveiro and from the start showed the highest level of enthusiasm and professionalism in the event. These characteristics were kept alive during all the 15 or so months during which we organized TAKE 2019. That this edition of TAKE involves several entities linked with academia, i.e. WU Vienna University of Economics and Business, the Austrian Economic Chamber and the Institute for Applied Research on Skilled Crafts and Trades (IAGF). This in itself a big success and a sign of the Conference improvement. Also, we may see, by analysing the papers and in particular the streams, that TAKE has been following the economic times, and this year we have several papers on the Gig Economy. Only good conferences adjust, the others get stuck in time. And success in Conferences is about teams. And in TAKE that team, is indeed, a very large group of people including the co-chairs, the local organizing team, the material organizers (Book of Abstracts and Proceedings), the stream leaders, and the paper reviewers – without all these persons nothing could have been done. And finally we had to depend on the authors, and their willingness to work with us. Without the work of these large dozens of devoted and skilled people TAKE 2019 would not have existed. May I also mention that this time and with Florian’s impulse and skill the organization of TAKE was improved in technological terms – in short we became techno – we used a website to deliver the mail list, a website to receive the scientific material and another website to receive the fees. All these were investments that eventually paid of, and that will guarantee a more stable organization for TAKE in the future. And we owe it to Florian. However, as the Human Resource Development part of TAKE (and more than anyone Gary Mc Lean) would remind us – “We are humans, Eduardo”, and technology helps, but in the end, is attention to detail, capacity to deal with the bizarre and to accommodate the weirdness making sometimes the impossible possible that differentiates a good conference, made doing things right, from an excellent conference, based in doing the right things. And on this last matter, believe me, we in TAKE are among the best in the world, because apart from being outstanding scholars, and good colleagues, we are an amazing group of friends, and friendship is the best way to turn good conferences into outstanding ones. Many thanks, from the heart and enjoy the Conference. Eduardo Tomé Conference Chair, Universidad Europeia Lisbon, July 2019, Lisbon, Portugal
Book Synopsis Competing on Analytics: Updated, with a New Introduction by : Thomas Davenport
Download or read book Competing on Analytics: Updated, with a New Introduction written by Thomas Davenport and published by Harvard Business Press. This book was released on 2017-08-29 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Edition of a Business Classic This landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition. Updated with fresh content, Competing on Analytics provides the road map for becoming an analytical competitor, showing readers how to create new strategies for their organizations based on sophisticated analytics. Introducing a five-stage model of analytical competition, Davenport and Harris describe the typical behaviors, capabilities, and challenges of each stage. They explain how to assess your company’s capabilities and guide it toward the highest level of competition. With equal emphasis on two key resources, human and technological, this book reveals how even the most highly analytical companies can up their game. With an emphasis on predictive, prescriptive, and autonomous analytics for marketing, supply chain, finance, M&A, operations, R&D, and HR, the book contains numerous new examples from different industries and business functions, such as Disney’s vacation experience, Google’s HR, UPS’s logistics, the Chicago Cubs’ training methods, and Firewire Surfboards’ customization. Additional new topics and research include: Data scientists and what they do Big data and the changes it has wrought Hadoop and other open-source software for managing and analyzing data Data products—new products and services based on data and analytics Machine learning and other AI technologies The Internet of Things and its implications New computing architectures, including cloud computing Embedding analytics within operational systems Visual analytics The business classic that turned a generation of leaders into analytical competitors, Competing on Analytics is the definitive guide for transforming your company’s fortunes in the age of analytics and big data.
Book Synopsis Strategic Market Management by : David A. Aaker
Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Book Synopsis The Lean Supply Chain by : Barry Evans
Download or read book The Lean Supply Chain written by Barry Evans and published by Kogan Page Publishers. This book was released on 2018-12-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Les Plumes des Achats 2016 - Prix des Associations (1st edition) Over the last two decades Tesco has emerged as a dominant player in the UK market and a leading global retailer. The Lean Supply Chain explores how Tesco, over the last 20 years or so, has built its business around supply chain excellence. As a mega-retailer, Tesco has learnt to create a balanced supply chain system, supporting suppliers' needs as well as customers' requirements. This perspective, and an ambition to act sustainably, has underpinned a rebuilding of trust in the Tesco brand and a resurgence in commercial fortunes. This fully updated edition of The Lean Supply Chain contains new chapters on Tesco's current strategy, rebuilding brand trust and its CSR agenda. It charts the principles of lean thinking, customer loyalty and simplicity which were used by Tesco to frame its supply chain strategy and draws upon the authors' deep knowledge of how the retailer has dealt with challenges and market changes to provide lessons for other businesses, large or small, who wish to place how they manage their supply chains at the heart of their competitive strategy.
Book Synopsis Plunkett's Food Industry Almanac 2008: Food Industry Market Research, Statistics, Trends & Leading Companies by : Plunkett Research Ltd
Download or read book Plunkett's Food Industry Almanac 2008: Food Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2008 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers almost everything you need to know about the food, beverage and tobacco industry, including: analysis of major trends and markets; historical statistics and tables; major food producers such as Kraft and Frito Lay; and more. It also includes statistical tables, a food industry glossary, industry contacts and thorough indexes.
Book Synopsis Hudl For Dummies by : Rosemary Hattersley
Download or read book Hudl For Dummies written by Rosemary Hattersley and published by John Wiley & Sons. This book was released on 2014-06-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential beginner's guide to the UK's most popular new tablet Hudl For Dummies is the indispensible guide to Tesco's highly successful Android tablet. With hands-on instruction tailored to the entry-level user, this book provides expert guidance in clear, concise language to help you get the most out of this great new device. Seasoned technology author Rosie Hattersley walks you through each step, from opening the box to setting up e-mail, accessing Blinkbox, shopping online and more. Even if you're a newcomer to tablet technology, this book will have you up and running in a flash! By utilizing groundbreaking technology, it's no wonder analysts expect the Hudl to become the UK's leading tablet. While the device itself is intuitive, the Hudl's infinite possibilities can be a bit of a mystery to new users. Hudl For Dummies is the definitive guide to the device, helping you access the full capabilities of your new tablet. Gain a complete understanding of how to get up and running with the Tesco Hudl Download and launch apps with your new tablet to make it a workhorse or an entertainment system Discover how to access the Internet, e-mail, films, music and books Shop online with your new device and find out how to buy Hudl accessories An entire chapter on troubleshooting allows you to bypass the repair shop for minor issues, and gives you the confidence to adjust settings and preferences without the worry of messing something up. Whether you're transitioning to the Hudl from another tablet, or are new to tablets entirely, Hudl For Dummies will take you from a new user to full-fledged Hudl devotee.
Book Synopsis The Changing Face of Corpus Linguistics by : Antoinette Renouf
Download or read book The Changing Face of Corpus Linguistics written by Antoinette Renouf and published by Rodopi. This book was released on 2006 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is witness to a spirited and fruitful period in the evolution of corpus linguistics. In twenty-two articles written by established corpus linguists, members of the ICAME (International Computer Archive of Modern and Mediaeval English) association, this new volume brings the reader up to date with the cycle of activities which make up this field of study as it is today, dealing with corpus creation, language varieties, diachronic corpus study from the past to present, present-day synchronic corpus study, the web as corpus, and corpus linguistics and grammatical theory. It thus serves as a valuable guide to the state of the art for linguistic researchers, teachers and language learners of all persuasions. After over twenty years of evolution, corpus linguistics has matured, incorporating nowadays not just small, medium and large primary corpus building but also specialised and multi-dimensional secondary corpus building; not just corpus analysis, but also corpus evaluation; not just an initial application of theory, but self-reflection and a new concern with theory in the light of experience. The volume also highlights the growing emphasis on language as a changing phenomenon, both in terms of established historical study and the newer short-range diachronic study of 20th century and current English; and the growing area of overlap between these two. Another section of the volume illustrates the recent changes in the definition of 'corpus' which have come about due to the emergence of new technologies and in particular of the availability of texts on the world wide web. The volume culminates in the contributions by a group of corpus grammarians to a timely and novel discussion panel on the relationship between corpus linguistics and grammatical theory.
Book Synopsis Artificial Intelligence for Marketing Management by : Park Thaichon
Download or read book Artificial Intelligence for Marketing Management written by Park Thaichon and published by Taylor & Francis. This book was released on 2022-11-10 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
Download or read book Consumer Insight written by Merlin Stone and published by Kogan Page Publishers. This book was released on 2004 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
Book Synopsis Oxford Dictionary of National Biography 2005-2008 by : Lawrence Goldman
Download or read book Oxford Dictionary of National Biography 2005-2008 written by Lawrence Goldman and published by Oxford University Press, USA. This book was released on 2013-03-07 with total page 1253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who made modern Britain? This book, drawn from the award-winning Oxford Dictionary of National Biography, tells the story of our recent past through the lives of those who shaped national life. Following on from the Oxford DNB's first supplement volume-noteworthy people who died between 2001 and 2004-this new volume offers biographies of more than 850 men and women who left their mark on twentieth and twenty-first century Britain, and who died in the years 2005 to 2008. Here are the people responsible for major developments in national life: from politics, the arts, business, technology, and law to military service, sport, education, science, and medicine. Many are closely connected to specific periods in Britain's recent history. From the 1950s, the young Harold Pinter or the Yorkshire cricketer, Fred Trueman, for example. From the Sixties, the footballer George Best, photographer Patrick Lichfield, and the Pink Floyd musician, Syd Barrett. It's hard to look back to the 1970s without thinking of Edward Heath and James Callaghan, who led the country for seven years in that turbulent decade; or similarly Freddie Laker, pioneer of budget air travel, and the comedians Ronnie Barker and Dave Allen who entertained with their sketch shows and sit coms. A decade later you probably browsed in Anita Roddick's Body Shop, or danced to the music of Factory Records, established by the Manchester entrepreneur, Tony Wilson. In the 1990s you may have hoped that 'Things can only get better' with a New Labour government which included Robin Cook and Mo Mowlam. Many in this volume are remembered for lives dedicated to a profession or cause: Bill Deedes or Conor Cruise O'Brien in journalism; Ned Sherrin in broadcasting or, indeed, Ted Heath whose political career spanned more than 50 years. Others were responsible for discoveries or innovations of lasting legacy and benefit-among them the epidemiologist Richard Doll, who made the link between smoking and lung cancer, Cicely Saunders, creator of the hospice movement, and Chad Varah, founder of the Samaritans. With John Profumo-who gave his name to a scandal-policeman Malcolm Fewtrell-who investigated the Great Train Robbery-or the Russian dissident Aleksandr Litvinenko-who was killed in London in 2006-we have individuals best known for specific moments in our recent past. Others are synonymous with popular objects and experiences evocative of recent decades: Mastermind with Magnus Magnusson, the PG-Tips chimpanzees trained by Molly Badham, John DeLorean's 'gull-wing' car, or the new British Library designed by Colin St John Wilson-though, as rounded and balanced accounts, Oxford DNB biographies also set these events in the wider context of a person's life story. Authoritative and accessible, the biographies in this volume are written by specialist authors, many of them leading figures in their field. Here you will find Michael Billington on Harold Pinter, Michael Crick on George Best, Richard Davenport-Hines on Anita Roddick, Brenda Hale on Rose Heilbron, Roy Hattersley on James Callaghan, Simon Heffer on John Profumo, Douglas Hurd on Edward Heath, Alex Jennings on Paul Scofield, Hermione Lee on Pat Kavanagh, Geoffrey Wheatcroft on Conor Cruise O'Brien, and Peregrine Worsthorne on Bill Deedes. Many in this volume are, naturally, household names. But a good number are also remembered for lives away from the headlines. What in the 1980s became 'Thatcherism' owed much to behind the scenes advice from Ralph Harris and Alfred Sherman; children who learned to read with Ladybird Books must thank their creator, Douglas Keen; while, without its first producer, Verity Lambert, there would have been no Doctor Who. Others are 'ordinary' people capable of remarkable acts. Take, for instance, Arthur Bywater who over two days in 1944 cleared thousands of bombs from a Liverpool munitions factory following an explosion-only to do the same, months later, in an another factory. Awarded the George Cross and the George Medal, Bywater remains the only non-combatant to have received Britain's two highest awards for civilian bravery.
