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Tendencias De La Comunicacion El Ecosistema Mediatico Contemporaneo Discusiones Sobre Audiencias Estrategias De Comunicacion Y Resultados Vol Ii
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Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Book Synopsis Tendencias en el ecosistema mediático. by : Marta de Miguel Zamora
Download or read book Tendencias en el ecosistema mediático. written by Marta de Miguel Zamora and published by Dykinson. This book was released on 2016-12-19 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obra colectiva que recoge los trabajos de más de cuarenta profesores universitarios y profesionales de la Comunicación especialistas en medios de comunicación y redes sociales y en las últimas tendencias en contenidos digitales.El contexto actual de constante evolución de las tecnologías de la información y de la comunicación (TICs) ha creado un nuevo modelo de periodismo vinculado a Internet y a las Redes Sociales (RRSS), transformando el perfil tradicional de periodistas, usuarios y Medios de Comunicación para siempre; como sujetos activos que conviven a diario en la misma globosfera ejerciendo sus derechos de comunicación de forma distinta. El ejercicio masivo de dichos derechos de comunicación por la ciudadanía en Internet y RRSS ha democratizado el acceso y el dialogo, al tiempo que ha generado un nuevo modelo de consumidor de noticias alejado del pasivo receptor de antaño, un consumidor que surge con nuevas características y exigencias digitales que necesitan conocer los Medios si desean captarle como nueva audiencia social. Unos Medios conscientes de que ya no son los periodistas los únicos creadores de noticias, sino que los usuarios lo hacen también y cada vez con mayor calidad. Y donde el impacto del uso de Internet y RRSS exige a todos nuevas habilidades y competencias en una sociedad que vive mirando a la Red. Un cambio que ha llegado para quedarse, transformado el ecosistema del tradicional roll informativo, donde periodistas y Medios se integran en la actividad de las RRSS en paralelo a miles de usuarios creadores de noticias que saben viralizar sus tweets, una coexistencia múltiple y compleja que se genera dentro de este mundo global y abierto a la información, que late sin fronteras territoriales ni horarias, gracias a Internet.
Book Synopsis Political Marketing and British Political Parties by : Jennifer Lees-Marshment
Download or read book Political Marketing and British Political Parties written by Jennifer Lees-Marshment and published by Manchester University Press. This book was released on 2001 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...
Book Synopsis Media Education in Latin America by : Julio-César Mateus
Download or read book Media Education in Latin America written by Julio-César Mateus and published by Routledge. This book was released on 2019-07-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Location-Based Marketing by : Gérard Cliquet
Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Book Synopsis A Tale of the Dispossessed/La Multitud Errante by : Laura Restrepo
Download or read book A Tale of the Dispossessed/La Multitud Errante written by Laura Restrepo and published by Harper Collins. This book was released on 2003 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the acclaimed author of "The Dark Bride" comes a new novella published in a bilingual English/Spanish edition.
Book Synopsis Human Scale Development by : Manfred A. Max-Neef
Download or read book Human Scale Development written by Manfred A. Max-Neef and published by . This book was released on 1991 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a people-centred approach to development.
Book Synopsis Prime-Time Families by : Ella Taylor
Download or read book Prime-Time Families written by Ella Taylor and published by Univ of California Press. This book was released on 1989 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prime-Time Families provides a wide-ranging new look at television entertainment in the past four decades. Working within the interdisciplinary framework of cultural studies, Ella Taylor analyzes television as a constellation of social practices. Part popular culture analysis, part sociology, and part American history, Prime-Time Families is a rich and insightful work the sheds light on the way television shapes our lives.
Book Synopsis Water and Sanitation Services by : Jose Esteban Castro
Download or read book Water and Sanitation Services written by Jose Esteban Castro and published by Earthscan. This book was released on 2012 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on how to provide clean water for all - one of the key Millennium Development Goals, this book integrates technical and social perspectives. A broad, international range of case studies are provided, from developed, middle income and developing countries, in Europe, Asia, Africa, and the Americas.
Book Synopsis Ethnicities and Global Multiculture by : Jan Nederveen Pieterse
Download or read book Ethnicities and Global Multiculture written by Jan Nederveen Pieterse and published by Rowman & Littlefield. This book was released on 2007 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arguing that ethnicity and multiculturalism are essential for understanding globalization, this book offers sustained treatments of their reach beyond a limited national context. It proposes ethnicities and global multiculture as alternative, wide-angle perspectives on cultural diversity.
Book Synopsis The Politics of Display by : Sharon Macdonald
Download or read book The Politics of Display written by Sharon Macdonald and published by Routledge. This book was released on 2010-10-05 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The assumption that museum exhibitions, particularly those concerned with science and technology, are somehow neutral and impartial is today being challenged both in the public arena and in the academy. The Politics of Display brings together studies of contemporary and historical exhibitions and contends that exhibitions are never, and never have been, above politics. Rather, technologies of display and ideas about 'science' and 'objectivity' are mobilized to tell stories of progress, citizenship, racial and national difference. The display of the Enola Gay, the aircraft which dropped the atomic bomb on Hiroshima is a well-known case in point. The Politics of Display charts the changing relationship between displays and their audience and analyzes the consequent shift in styles of representation towards interactive, multimedia and reflexive modes of display. The Politics of Display brings together an array of international scholars in the disciplines of sociology, anthropology and history. Examples are taken from exhibitions of science, technology and industry, anthropology, geology, natural history and medicine, and locations include the United States of America, Australia, the United Kingdom, France, the Netherlands and Spain. This book is an excellent contribution to debates about the politics of public culture. It will be of interest to students of sociology, anthropology, cultural studies, museum studies and science studies.
Book Synopsis Exile and Cultural Hegemony by : Sebastiaan Faber
Download or read book Exile and Cultural Hegemony written by Sebastiaan Faber and published by Vanderbilt University Press. This book was released on 2002 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: After Francisco Franco's victory in the Spanish Civil War, a great many of the country's intellectuals went into exile in Mexico. During the three and a half decades of Francoist dictatorship, these exiles held that the Republic, not Francoism, represented the authentic culture of Spain. In this environment, as Sebastiaan Faber argues in Exile and Cultural Hegemony, the Spaniards' conception of their role as intellectuals changed markedly over time. The first study of its kind to place the exiles' ideological evolution in a broad historical context, Exile and Cultural Hegemony takes into account developments in both Spanish and Mexican politics from the early 1930s through the 1970s. Faber pays particular attention to the intellectuals' persistent nationalism and misplaced illusions of pan-Hispanist grandeur, which included awkward and ironic overlaps with the rhetoric employed by their enemies on the Francoist right. This embrace of nationalism, together with the intellectuals' dependence on the increasingly authoritarian Mexican regime and the international climate of the Cold War, eventually caused them to abandon the Gramscian ideal of the intellectual as political activist in favor of a more liberal, apolitical stance preferred by, among others, the Spanish philosopher Jose Ortega y Gasset. With its comprehensive approach to topics integral to Spanish culture, both students of and those with a general interest in twentieth-century Spanish literature, history, or culture will find Exile and Cultural Hegemony a fascinating and groundbreaking work.
Book Synopsis Development Theory by : Jan Nederveen Pieterse
Download or read book Development Theory written by Jan Nederveen Pieterse and published by SAGE. This book was released on 2001-03-20 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study is a critical commentary connecting issues of development with the latest thinking in sociology, critical theory and social science. It addresses questions such as the connections with globalization, and culture and modernity.
Book Synopsis Man's Impact on Climate by : Wilfrid Bach
Download or read book Man's Impact on Climate written by Wilfrid Bach and published by Elsevier Science & Technology. This book was released on 1979 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Man's Impact on Climate ...
Book Synopsis The Film Archipelago by : Antonio Gómez
Download or read book The Film Archipelago written by Antonio Gómez and published by Bloomsbury Publishing. This book was released on 2021-12-16 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do the islands and archipelagos of the New World figure in Latin American cinema? Comprising 15 essays and a critical introduction, The Film Archipelago: Islands in Latin American Cinema addresses this question by examining a series of intersections between insular spaces and filmmaking in Latin America. The volume brings together international scholars and filmmakers to consider a diverse corpus of films about islands, films that take place on islands, films produced in islands, and films that problematise islands. The book explores a diverse range of films that extend from the Chilean documentaries of Patricio Guzmán to work on the Malvinas/Falkland Islands, and films by Argentine directors Gustavo Fontán and Lucrecia Martel. Chapters focus on Rapa Nui (Easter Island), the Mexican Islas Marías, and the Panamanian Caribbean; on ecocritical, environmental and film historical aspects of Brazilian and Argentine river islands; and on Cuban, Guadeloupean, Haitian, and Puerto Rican contexts. The Film Archipelago argues that the islands and archipelagos of Latin American cinema constitute a critically interesting, analytically complex, and historically suggestive angle to explore issues of marginality and peripherality, remoteness and isolation, and fragility and dependency. As a whole, the collection demonstrates to what extent the combined insular and archipelagic lens can re-frame and re-figure both longstanding and recent discussions on the spaces of Latin American cinema.
Book Synopsis Fragments for a History of the Human Body by : Michel Feher
Download or read book Fragments for a History of the Human Body written by Michel Feher and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
