Televisions Classic Commercials

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The Television Commercial How to Create and Produce, Effective TV Advertising (Classic Reprint)

Author : Harry Wayne McMahan
Publisher : Forgotten Books
ISBN 13 : 9780266549604
Total Pages : 224 pages
Book Rating : 4.5/5 (496 download)

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Book Synopsis The Television Commercial How to Create and Produce, Effective TV Advertising (Classic Reprint) by : Harry Wayne McMahan

Download or read book The Television Commercial How to Create and Produce, Effective TV Advertising (Classic Reprint) written by Harry Wayne McMahan and published by Forgotten Books. This book was released on 2017-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Television Commercial How to Create and Produce, Effective Tv Advertising The Fourteenth Edition of the Encyclopedia Britannica, published in 1929, contains these quaint comments. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

The Television Commercial; How to Create and Produce Effective TV Advertising

Author : Harry Wayne McMahan
Publisher : Hardpress Publishing
ISBN 13 : 9781290325110
Total Pages : 234 pages
Book Rating : 4.3/5 (251 download)

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Book Synopsis The Television Commercial; How to Create and Produce Effective TV Advertising by : Harry Wayne McMahan

Download or read book The Television Commercial; How to Create and Produce Effective TV Advertising written by Harry Wayne McMahan and published by Hardpress Publishing. This book was released on 2012-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Television Commercials

Author : Charles Anthony Wainwright
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Television Commercials by : Charles Anthony Wainwright

Download or read book Television Commercials written by Charles Anthony Wainwright and published by . This book was released on 1970 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mighty Minutes

Author : Jim Hall
Publisher : Random House Value Publishing
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Mighty Minutes by : Jim Hall

Download or read book Mighty Minutes written by Jim Hall and published by Random House Value Publishing. This book was released on 1984 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes index. A historical overview of TV's bestloved commercials over the past thirtyfive years.

Spots

Author : Bruce D. Kurtz
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Spots by : Bruce D. Kurtz

Download or read book Spots written by Bruce D. Kurtz and published by . This book was released on 1977 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consuming Images

Author : Rhodes Gary D. Rhodes
Publisher : Edinburgh University Press
ISBN 13 : 1474460712
Total Pages : 234 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Consuming Images by : Rhodes Gary D. Rhodes

Download or read book Consuming Images written by Rhodes Gary D. Rhodes and published by Edinburgh University Press. This book was released on 2020-01-07 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

100 Best TV Commercials

Author : Bernice Kanner
Publisher : Three Rivers Press
ISBN 13 : 9780812990614
Total Pages : pages
Book Rating : 4.9/5 (96 download)

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Book Synopsis 100 Best TV Commercials by : Bernice Kanner

Download or read book 100 Best TV Commercials written by Bernice Kanner and published by Three Rivers Press. This book was released on 1999-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cutting Edge Commercials

Author : Jim Aitchison
Publisher :
ISBN 13 : 9780130908285
Total Pages : 469 pages
Book Rating : 4.9/5 (82 download)

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Book Synopsis Cutting Edge Commercials by : Jim Aitchison

Download or read book Cutting Edge Commercials written by Jim Aitchison and published by . This book was released on 2001 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.

Television's Classic Commercials

Author : Lincoln Diamant
Publisher : Hastings House Book Publishers
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Television's Classic Commercials by : Lincoln Diamant

Download or read book Television's Classic Commercials written by Lincoln Diamant and published by Hastings House Book Publishers. This book was released on 1971 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Acting in Television Commercials for Fun and Profit

Author : Squire Fridell
Publisher : Three Rivers Press (CA)
ISBN 13 : 0517884372
Total Pages : 221 pages
Book Rating : 4.5/5 (178 download)

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Book Synopsis Acting in Television Commercials for Fun and Profit by : Squire Fridell

Download or read book Acting in Television Commercials for Fun and Profit written by Squire Fridell and published by Three Rivers Press (CA). This book was released on 1986 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular television commercial actor Squire Fridell updates his classic guide of inside tips and advice for breaking into the commercial business and for continuing to get work. This revision includes completely new lists of agents, union offices, and publications along with Squire's essential guidelines for industry entries.

Brought to You By

Author : Lawrence R. Samuel
Publisher : University of Texas Press
ISBN 13 : 9780292777637
Total Pages : 292 pages
Book Rating : 4.7/5 (776 download)

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Book Synopsis Brought to You By by : Lawrence R. Samuel

Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." ?Jerry Della Femina, President, Jerry Della Femina & Partners "The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture." ?John Gerzema, Managing Director, Fallon NYC "A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective." ?Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan "Incredibly thought-provoking for anyone interested in the shaping of our commercial culture." ?Megan Kent, Executive Director, Brand Planning, Bozell Worldwide "All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read." ?Lary May, Professor of American Studies, University of Minnesota "This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities?the television commercial." ?Mark R. Morris, Chairman, Bates North America "For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide." ?John F. Sherry, Jr., Professor of Marketing, Northwestern University "Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers." ?Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.

The Radio and Television Commercial

Author : Albert C. Book
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Radio and Television Commercial by : Albert C. Book

Download or read book The Radio and Television Commercial written by Albert C. Book and published by NTC/Contemporary Publishing Company. This book was released on 1978 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

5000 Episodes and No Commercials

Author : David Hofstede
Publisher : Back Stage Books
ISBN 13 : 0307799506
Total Pages : 356 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis 5000 Episodes and No Commercials by : David Hofstede

Download or read book 5000 Episodes and No Commercials written by David Hofstede and published by Back Stage Books. This book was released on 2011-11-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Groundbreaking! Does for TV shows what Leonard Maltin’s guides do for movies! Forget movies! Sales of TV DVDs are outpacing all other categories, according to Video Store magazine. The Simpsons, 24, Lost, Desperate Housewives, Alias, even old chestnuts like Columbo and Home Improvement are blowing out of the stores as fans and collectors rush to buy their favorite shows, compact and complete. How do buyers know which shows are the best, which season contains that favorite moment, which episode features that guest star? They don’t—not without their trusty copy of 5,000 Episodes No Commercials which gives full information on every sitcom and drama released on DVD, whether in season-by-season sets, individual episodes, best-of compilations, specials, or made-for-TV movies. Almost 500 pages of listings include year of original airing, information on audio and video quality, extras, Easter eggs, and more. Every couch potato is sure to heave up off the sofa just long enough to buy 5,000 Episodes No Commercials!

The New Icons?

Author : Paul Rutherford
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis The New Icons? by : Paul Rutherford

Download or read book The New Icons? written by Paul Rutherford and published by . This book was released on 1994 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author surveyed "roughly six thousand commercials, spanning the years between 1948 and 1992 and covering much of the globe, from Sweden to Hong Kong, Canada to Ecuador, France to South Africa," to tell the story of one form of cultural power: how it was generated and stored, articulated and exercised, resisted as well as maintained. He encompasses findings on production, distribution, consumption, and the form and content of television advertisements. He focuses on the best exemplars, looking at "the most celebrated pieces of work to understand what was so creative, so significant about this art." Paper edition (unseen), $19.95. Annotation copyright by Book News, Inc., Portland, OR

Adfab

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Adfab by :

Download or read book Adfab written by and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Best TV Commercials of the Year

Author : Wallace A. Ross
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Best TV Commercials of the Year by : Wallace A. Ross

Download or read book Best TV Commercials of the Year written by Wallace A. Ross and published by . This book was released on 1968 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lights, Camera, Madison Avenue

Author : Robert Naud
Publisher : McFarland
ISBN 13 : 1476622566
Total Pages : 207 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Lights, Camera, Madison Avenue by : Robert Naud

Download or read book Lights, Camera, Madison Avenue written by Robert Naud and published by McFarland. This book was released on 2016-02-11 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.