Television Brandcasting

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Television Brandcasting

Author : Jennifer Gillan
Publisher : Routledge
ISBN 13 : 1135020620
Total Pages : 294 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Television Brandcasting by : Jennifer Gillan

Download or read book Television Brandcasting written by Jennifer Gillan and published by Routledge. This book was released on 2014-11-20 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

Television Broadcasting in Contemporary France and Britain

Author : Michael Scriven
Publisher : Berghahn Books
ISBN 13 : 9781571819468
Total Pages : 270 pages
Book Rating : 4.8/5 (194 download)

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Book Synopsis Television Broadcasting in Contemporary France and Britain by : Michael Scriven

Download or read book Television Broadcasting in Contemporary France and Britain written by Michael Scriven and published by Berghahn Books. This book was released on 1999 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first study devoted to the highly significant roles played by France and Britain in the formulation of European audiovisual policy, providing a truly comparative analysis of the contemporary audiovisual scene in the two countries.

American Broadcasting

Author : Lawrence Wilson Lichty
Publisher : New York : Hastings House Publishers
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis American Broadcasting by : Lawrence Wilson Lichty

Download or read book American Broadcasting written by Lawrence Wilson Lichty and published by New York : Hastings House Publishers. This book was released on 1975 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Olympic Television

Author : Andrew C. Billings
Publisher : Routledge
ISBN 13 : 1317397673
Total Pages : 387 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Olympic Television by : Andrew C. Billings

Download or read book Olympic Television written by Andrew C. Billings and published by Routledge. This book was released on 2017-07-31 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.

Branding Television

Author : Catherine Johnson
Publisher : Routledge
ISBN 13 : 1136618546
Total Pages : 227 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Branding Television by : Catherine Johnson

Download or read book Branding Television written by Catherine Johnson and published by Routledge. This book was released on 2012-03-12 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting. Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.

Branding TV

Author : Walter McDowell
Publisher : Taylor & Francis
ISBN 13 : 1136034730
Total Pages : 171 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Branding TV by : Walter McDowell

Download or read book Branding TV written by Walter McDowell and published by Taylor & Francis. This book was released on 2005-07-19 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.

The Television History Book

Author : Michele Hilmes
Publisher : Bloomsbury Publishing
ISBN 13 : 1839024674
Total Pages : 176 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis The Television History Book by : Michele Hilmes

Download or read book The Television History Book written by Michele Hilmes and published by Bloomsbury Publishing. This book was released on 2021-03-11 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of broadcasting and the infludence developments in broadcasting have had over our social, cultural and economic practices. Examining the broadcasting traditions of the UK and USA, 'The Television History Book' make connections between events and tendencies that both unite and differentiate these national broadcasting traditions.

Broadcasting Freedom

Author : Barbara Dianne Savage
Publisher : UNC Press Books
ISBN 13 : 9780807848043
Total Pages : 412 pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis Broadcasting Freedom by : Barbara Dianne Savage

Download or read book Broadcasting Freedom written by Barbara Dianne Savage and published by UNC Press Books. This book was released on 1999 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells how Blacks used radio

Slow TV

Author : Roel Puijk
Publisher : Intellect (UK)
ISBN 13 : 9781789382013
Total Pages : 0 pages
Book Rating : 4.3/5 (82 download)

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Book Synopsis Slow TV by : Roel Puijk

Download or read book Slow TV written by Roel Puijk and published by Intellect (UK). This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Slow TV" refers to a form of broadcasting long events for their entire duration, preferably in real time. Popularized by the Norwegian Broadcasting Corporation (NRK), the form became a phenomenon in 2009 after NRK's broadcast of a seven-hour train ride between Bergen and Oslo. Since then, slow TV programming has gained traction outside of Norway on television stations around the world and via streaming services like Netflix. In this academic study, Roel Puijk combines quantitative and qualitative research methods to explore different aspects of the Norwegian slow TV phenomenon, from the programming's production and development to its viewing and ultimate reception. Puijk relates slow TV to media events and media tourism, discussing its effects on cultural and economic developments and its evolving relationship to local and national identity. The result is an illuminating interdisciplinary study of media innovation and its effects on contemporary culture.

Official Manual of the State of Missouri

Author : Missouri. Office of the Secretary of State
Publisher :
ISBN 13 :
Total Pages : 1514 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Official Manual of the State of Missouri by : Missouri. Office of the Secretary of State

Download or read book Official Manual of the State of Missouri written by Missouri. Office of the Secretary of State and published by . This book was released on 1957 with total page 1514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Commissioner of Internal Revenue V. Indiana Broadcasting Corporation

Author :
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.W/5 ( download)

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Book Synopsis Commissioner of Internal Revenue V. Indiana Broadcasting Corporation by :

Download or read book Commissioner of Internal Revenue V. Indiana Broadcasting Corporation written by and published by . This book was released on 1965 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Branding TV

Author : Walter McDowell
Publisher : CRC Press
ISBN 13 : 1136034749
Total Pages : 171 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Branding TV by : Walter McDowell

Download or read book Branding TV written by Walter McDowell and published by CRC Press. This book was released on 2005-07-19 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.

How Television Changes Strangers Into Customers

Author : National Broadcasting Company
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis How Television Changes Strangers Into Customers by : National Broadcasting Company

Download or read book How Television Changes Strangers Into Customers written by National Broadcasting Company and published by . This book was released on 1955 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New York Court of Appeals. Records and Briefs.

Author : New York (State).
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis New York Court of Appeals. Records and Briefs. by : New York (State).

Download or read book New York Court of Appeals. Records and Briefs. written by New York (State). and published by . This book was released on with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Supreme Court of the State of New York

Author :
Publisher :
ISBN 13 :
Total Pages : 1034 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Supreme Court of the State of New York by :

Download or read book Supreme Court of the State of New York written by and published by . This book was released on with total page 1034 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Radio & TV News

Author :
Publisher :
ISBN 13 :
Total Pages : 876 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Radio & TV News by :

Download or read book Radio & TV News written by and published by . This book was released on 1923 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some issues, Aug. 1943-Apr. 1954, are called Radio-electronic engineering ed. (called in 1943 Radionics ed.) which include a separately paged section: Radio-electronic engineering (varies) v. 1, no. 2-v. 22, no. 7 (issued separately Aug. 1954-May 1955).

IPTV and Internet Video

Author : Wes Simpson
Publisher : Taylor & Francis
ISBN 13 : 1136030654
Total Pages : 233 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis IPTV and Internet Video by : Wes Simpson

Download or read book IPTV and Internet Video written by Wes Simpson and published by Taylor & Francis. This book was released on 2012-11-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stake your claim in the rapidly growing IPTV market with a thorough understanding of the key trends and technological advances shaping the future of broadband video technology. Make informed business decisions with a working knowledge of changes in technology, services, and business models. Get an up-to-date picture of the industry with new forms of television delivery, the new standard for video delivery, and current market figures. With annual growth estimates at 32+% for the next six years, this is necessary reading for remaining current in the marketplace. The second edition covers the monetization of IPTV, the differences between IPTV & Internet video, trends for the future and industry expectations. Written by two leading digital media experts, each with 25 years technology development experience and global insight.