Television Advertising In Canadian Elections

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Television Advertising in Canadian Elections

Author : Kai Hildebrandt
Publisher : Wilfrid Laurier Univ. Press
ISBN 13 : 0889206295
Total Pages : 263 pages
Book Rating : 4.8/5 (892 download)

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Book Synopsis Television Advertising in Canadian Elections by : Kai Hildebrandt

Download or read book Television Advertising in Canadian Elections written by Kai Hildebrandt and published by Wilfrid Laurier Univ. Press. This book was released on 2006-01-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of “attack” ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers’ intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study.

The spot: the rise of political advertising on television

Author : Edwin Diamond
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (987 download)

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Book Synopsis The spot: the rise of political advertising on television by : Edwin Diamond

Download or read book The spot: the rise of political advertising on television written by Edwin Diamond and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Buying Time 2000

Author : Craig B. Holman
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.X/5 (6 download)

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Book Synopsis Buying Time 2000 by : Craig B. Holman

Download or read book Buying Time 2000 written by Craig B. Holman and published by . This book was released on 2001 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Election Broadcasting In Canada

Author : Frederick J. Fletcher
Publisher : Dundurn
ISBN 13 : 1550021176
Total Pages : 383 pages
Book Rating : 4.5/5 (5 download)

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Book Synopsis Election Broadcasting In Canada by : Frederick J. Fletcher

Download or read book Election Broadcasting In Canada written by Frederick J. Fletcher and published by Dundurn. This book was released on 1991-01-01 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Election Broadcasting in Canada explores the role of media in Canadian politics. David R. Spencer, David Hogarth, Catherine M. Bolan and others look at the history, legal framework, and difficulties in election broadcasting, as well as the impact of new broadcasting services.

Spot. the Rise of Political Advertising on Television

Author : Edwin Diamond
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (132 download)

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Book Synopsis Spot. the Rise of Political Advertising on Television by : Edwin Diamond

Download or read book Spot. the Rise of Political Advertising on Television written by Edwin Diamond and published by . This book was released on 1984 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Routledge Handbook of Political Advertising

Author : Christina Holtz-Bacha
Publisher : Taylor & Francis
ISBN 13 : 1317439783
Total Pages : 439 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Routledge Handbook of Political Advertising by : Christina Holtz-Bacha

Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Taylor & Francis. This book was released on 2017-02-24 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

The Medium and the Message

Author : Kenneth M. Goldstein
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Medium and the Message by : Kenneth M. Goldstein

Download or read book The Medium and the Message written by Kenneth M. Goldstein and published by Prentice Hall. This book was released on 2004 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in Media and Politics, American Government, Campaigns and Elections, Voting Behavior, and Campaign Finance.This unique text uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections.

Air Wars

Author : Darrell M. West
Publisher : CQ-Roll Call Group Books
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Air Wars by : Darrell M. West

Download or read book Air Wars written by Darrell M. West and published by CQ-Roll Call Group Books. This book was released on 1997 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why did Bob Dole get blamed for attack ads in 1996? How did Bill Clinton successfully portray Senator Dole and Speaker Newt Gingrich as the Siamese twins of the 1996 elections? In this new, updated edition, Darrell West helps readers understand how candidates from Eisenhower and Johnson, to Bush and Clinton have used television advertising to influence voters and win elections.

Media and Voters in Canadian Election Campaigns

Author : Frederick J. Fletcher
Publisher : Dundurn
ISBN 13 : 9781550021141
Total Pages : 292 pages
Book Rating : 4.0/5 (211 download)

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Book Synopsis Media and Voters in Canadian Election Campaigns by : Frederick J. Fletcher

Download or read book Media and Voters in Canadian Election Campaigns written by Frederick J. Fletcher and published by Dundurn. This book was released on 1991-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media And Voters In Canadian Election Campaigns

Can Television Ads Persuade?

Author : David Mordecai Searle
Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.:/5 (989 download)

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Book Synopsis Can Television Ads Persuade? by : David Mordecai Searle

Download or read book Can Television Ads Persuade? written by David Mordecai Searle and published by . This book was released on 2017 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Congressional candidates spend the majority of their campaign funds on television advertising to reach the highest number of voters, spending almost $300 million in 2014 alone. Yet previous research has not fully answered if advertising is associated with increased electoral success. In particular, this represents the first analysis of television advertising in elections for the United States House of Representatives. It also represents the first analysis of competitive, low information elections where voters have limited knowledge of the candidates. First, I examine U.S. House races over six electoral cycles from 2000-2012 to test how positive, negative, or contrast ads correlate with electoral success. Then, I build upon this analysis with a novel experiment that more closely models the information environment in competitive, low information campaigns by exposing respondents to one advertisement from each candidate using past television advertisements. This provides causal evidence linking the tone of an advertisement with changes in electoral support. Finally, since the 2010 Citizens United ruling interest groups are spending increasingly large amounts of money in U.S. congressional elections. Instead of advertising tone, I test whether the advertising sponsor influences how voters perceive and evaluate the candidates, comparing traditional candidate-sponsored ads with interest group-sponsored ads. The results highlight how tone and sponsor yields little effect on electoral support. The effect that does exist is not the intended effect of an ad, but rather the backlash against the candidate sponsoring a negative ad. However, candidates can avoid this issue by having interest groups air their negative ads on their behalf. I find that interest group ads are equally persuasive compared to candidate-sponsored ads and yield a smaller backlash penalty against the preferred candidate. Taken together, these findings have important consequences for the role of advertising in U.S. elections and the power interest groups are increasingly wielding to influence electoral outcomes.

Political Advertising in Western Democracies

Author : Lynda Lee Kaid
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Political Advertising in Western Democracies by : Lynda Lee Kaid

Download or read book Political Advertising in Western Democracies written by Lynda Lee Kaid and published by SAGE Publications, Incorporated. This book was released on 1995 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV as an effective medium for the next election campaign." --The Hindustan Times "This invaluable work significantly advances the cross-national, comparative study of political advertising broadly defined. In pellucid prose, the editors and contributors identify commonalities and differences among media systems, regulations, contents, and styles and point to their likely impact and effects. It is essential reading." --David L. Paletz, Duke University In recent years, political campaigns in Western democracies have increasingly relied on television advertising to promote candidates and/or political parties. Although North America was the first to channel political messages in this way and many European campaigns have been based on the U.S. model, Political Advertising in Western Democracies highlights the differences as well as the similarities of campaigns in Western democracies. The various campaign styles, their methods, and approaches reflect the unique political and cultural traditions of each country. Viewed individually and comparatively, they formulate the first comprehensive study to date on the role that television plays in the electoral process. The chapters, written by well-known contributors, are all based on original research of the most recent campaigns in England, France, Germany, Italy, Israel, Denmark, the Netherlands, Finland, and the United States. An invaluable resource for anyone interested in this topic, Political Advertising in Western Democracies is also an ideal supplement for courses such as Survey of Political Communication, Mass Communication and Politics, International Communication, Political Advertising, Comparative Political Communication, and Political Campaigning.

Buying Time

Author : Jonathan S. Krasno
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.:/5 (961 download)

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Book Synopsis Buying Time by : Jonathan S. Krasno

Download or read book Buying Time written by Jonathan S. Krasno and published by . This book was released on 2000 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Images, Issues, and Attacks

Author : Edwin D. Dover
Publisher : Lexington Studies in Political Communication
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Images, Issues, and Attacks by : Edwin D. Dover

Download or read book Images, Issues, and Attacks written by Edwin D. Dover and published by Lexington Studies in Political Communication. This book was released on 2006 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections.

Air Wars

Author : Darrell M. West
Publisher : CQ-Roll Call Group Books
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Air Wars by : Darrell M. West

Download or read book Air Wars written by Darrell M. West and published by CQ-Roll Call Group Books. This book was released on 1993 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Air Wars: Television Advertising In Election Campaigns, 1952-2004, 4th Edition

Author : Darrell M West
Publisher : CQ Press
ISBN 13 : 9781568029337
Total Pages : 244 pages
Book Rating : 4.0/5 (293 download)

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Book Synopsis Air Wars: Television Advertising In Election Campaigns, 1952-2004, 4th Edition by : Darrell M West

Download or read book Air Wars: Television Advertising In Election Campaigns, 1952-2004, 4th Edition written by Darrell M West and published by CQ Press. This book was released on 2005-03-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive analysis of television campaign advertising since the beginning of television. The latest edition covers the polarizing 2004 elections and the backdrop to them, including the Sept. 11, 2001 terror attacks and the wars in Iraq and Afghanistan. With data from the 2004 campaign presented throughout the text, coverage also includes mate

Television and Political Advertising

Author : Frank Biocca
Publisher : Routledge
ISBN 13 : 1135437505
Total Pages : 281 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Television and Political Advertising by : Frank Biocca

Download or read book Television and Political Advertising written by Frank Biocca and published by Routledge. This book was released on 2014-02-04 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

Media And Voters In Canadian Election Campaigns

Author : Frederick J. Fletcher
Publisher : Dundurn
ISBN 13 : 1459726022
Total Pages : 292 pages
Book Rating : 4.4/5 (597 download)

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Book Synopsis Media And Voters In Canadian Election Campaigns by : Frederick J. Fletcher

Download or read book Media And Voters In Canadian Election Campaigns written by Frederick J. Fletcher and published by Dundurn. This book was released on 1991-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents five studies on the relationship between the media and voters. Each examines some aspects of the flow of information to voters during election campaigns and all reflect the assumption that the right to vote must include the right of access and sufficient information to make an informed decision. In separate studies, Jean Crête and Robert MacDermid examine existing studies and data on the relationship between attention to media and voter information and behaviours. Both studies discuss methods for improving voter information. Televised leaders debates have become an important feature of democratic elections. Cathy Widdis Barr examines the effects of these debates on Canadian voters in 1984 and 1988, concluding that they were an important source of campaign information for less-informed voters. Robert Bernier and Denis Monière provide the most comprehensive comparative overview available on the importance of televised leaders debates and the policy issues surrounding them in democratic countries. Finally, Lyndsay Green examines the potential of new communication technologies for improving the information available to voters during campaigns, with particular attention to voters with special information needs. Taken together, the five studies provide a useful overview of the effectiveness of various forms of campaign communication in informing voters. Much of the material presented here is not readily available elsewhere.