Taxis Vs Uber

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Taxis vs. Uber

Author : Juan Manuel del Nido
Publisher : Stanford University Press
ISBN 13 : 1503629686
Total Pages : 335 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Taxis vs. Uber by : Juan Manuel del Nido

Download or read book Taxis vs. Uber written by Juan Manuel del Nido and published by Stanford University Press. This book was released on 2021-11-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uber's April 2016 launch in Buenos Aires plunged the Argentine capital into a frenzied hysteria that engulfed courts of law, taxi drivers, bureaucrats, the press, the general public, and Argentina's president himself. Economist and anthropologist Juan M. del Nido, who had arrived in the city six months earlier to research the taxi industry, suddenly found himself documenting the unprecedented upheaval in real time. Taxis vs. Uber examines the ensuing conflict from the perspective of the city's globalist, culturally liberal middle class, showing how notions like monopoly, efficiency, innovation, competition, and freedom fueled claims that were often exaggerated, inconsistent, unverifiable, or plainly false, but that shaped the experience of the conflict such that taxi drivers' stakes in it were no longer merely disputed but progressively written off, pathologized, and explained away. This first book-length study of the lead-up to and immediate aftermath of the arrival of a major platform economy to a metropolitan capital considers how the clash between Uber and the traditional taxi industry played out in courtrooms, in the press, and on the street. Looking to court cases, the politics of taxi licenses, social media campaigns, telecommunications infrastructure, public protests, and Uber's own promotional materials, del Nido examines the emergence of "post-political reasoning": an increasingly common way in which societies neutralize disagreement, shaping how we understand what we can even legitimately argue about and how.

Uber versus taxi. Generation Y ́s perception of taxi and Uber services in Lisbon

Author : Benyi Heider
Publisher : GRIN Verlag
ISBN 13 : 3668208875
Total Pages : 64 pages
Book Rating : 4.6/5 (682 download)

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Book Synopsis Uber versus taxi. Generation Y ́s perception of taxi and Uber services in Lisbon by : Benyi Heider

Download or read book Uber versus taxi. Generation Y ́s perception of taxi and Uber services in Lisbon written by Benyi Heider and published by GRIN Verlag. This book was released on 2016-05-02 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Economics - Case Scenarios, grade: 17,0 (=1,3 in Deutschland), Católica Lisbon School of Business & Economics, language: English, abstract: This report investigates the effects and influence of Uber’s market entry in the greater Lisbon area. More specifically, the study evaluates the resulting impact on “Generation Y”’s perception of traditional taxi services. Based on the findings of the research, the report suggests concrete managerial implications to the traditional taxi industry. The overall research was designed to derive insights based on both, qualitative and quantitative approaches. The qualitative research was performed with two focus groups and created the foundation for the quantitative research, which was executed using an extensive online questionnaire with 94 participants. Both approaches targeted respondents classified as “Generation Y”. Core findings include the most significant attributes to evaluate traditional taxi services. Most importantly, the price, the friendliness of the driver and security were highlighted. Moreover, the overall satisfaction of customers is further determined by attributes such as availability, comfort and payment process. It must be considered however, that taxi services are rated significantly different among Uber users and non Uber users. As the former have ranked taxi services significantly worse than non Uber users, it can be concluded that the recent market entry of Uber influences and changes “Generation Y”’s perception of traditional taxis. The complementing finding that Uber services have been evaluated significantly more positive among the all respondents impressively emphasizes the thread for traditional taxis in the greater Lisbon area. The emerging competitor Uber is perceived as superior, even among the non Uber users. Both, the qualitative and quantitative analysis revealed that the traditional taxi industry currently faces major problems related to the lack of trust, transparency and security of the services, as well as the limited options of payment methods. For the time being, this leaves the services’ availability as the only competitive advantage of the traditional taxi industry. In order to secure its competitiveness in any market scenario, it can be concluded that the industry needs to adapt its core services with regards to multiple service features. With a focus on “Generation Y”, the taxi industry must introduce tools and mechanisms to enhance and control transparency, foster the acceptance of credit cards as a payment method and ultimately drop prices to a perceived fair and competitive level.

Taxi!

Author : Graham Russell Gao Hodges
Publisher : JHU Press
ISBN 13 : 1421437805
Total Pages : 281 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Taxi! by : Graham Russell Gao Hodges

Download or read book Taxi! written by Graham Russell Gao Hodges and published by JHU Press. This book was released on 2020-03-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the cabdriver is the real victim of the false promises of Uber and the gig economy. 2007 Noteworthy Book in Industrial Relations and Labor Economics, Princeton University Industrial Relations Section Hailed in its first edition as a classic study of New York City's history and people, Graham Russell Gao Hodges's Taxi! is a remarkable evocation of the forgotten history of the taxi driver. This deftly woven narrative captures the spirit of New York City cabdrivers and their hardscrabble struggle to capture a piece of the American dream. From labor unrest and racial strife to ruthless competition and political machinations, Hodges recounts this history through contemporary news accounts, Hollywood films, and the words of the cabbies themselves. A new preface recalls the author's five years of hacking in New York City in the early 1970s, and a new concluding chapter explores the rise of app-based ridesharing services with the arrival of companies like Uber and Lyft. Sharply criticizing the use of the independent contractor model that is the cornerstone of Uber and the gig economy, Hodges argues that the explosion of for-hire vehicles in Manhattan reversed decades of environmental anti-congestion efforts. He calls for a return to the careful regulations that governed taxicabs for decades and provided a modest yet secure living for cabbies. Whether or not you've ever hailed a cab on Broadway, Taxi! provides a fascinating perspective on New York's most colorful emissaries.

Driven

Author : Marcello Di Cintio
Publisher : Biblioasis
ISBN 13 : 1771963859
Total Pages : 271 pages
Book Rating : 4.7/5 (719 download)

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Book Synopsis Driven by : Marcello Di Cintio

Download or read book Driven written by Marcello Di Cintio and published by Biblioasis. This book was released on 2021-05-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Bressani Literary Prize • A Globe and Mail Book of the Year • A CBC Books Best Canadian Nonfiction of 2021 In conversations with drivers ranging from veterans of foreign wars to Indigenous women protecting one another, Di Cintio explores the borderland of the North American taxi. “The taxi,” writes Marcello Di Cintio, “is a border.” Occupying the space between public and private, a cab brings together people who might otherwise never have met—yet most of us sit in the back and stare at our phones. Nowhere else do people occupy such intimate quarters and share so little. In a series of interviews with drivers, their backgrounds ranging from the Iraqi National Guard, to the Westboro Baptist Church, to an arranged marriage that left one woman stranded in a foreign country with nothing but a suitcase, Driven seeks out those missed conversations, revealing the unknown stories that surround us. Travelling across borders of all kinds, from battlefields and occupied lands to midnight fares and Tim Hortons parking lots, Di Cintio chronicles the many journeys each driver made merely for the privilege to turn on their rooflight. Yet these lives aren’t defined by tragedy or frustration but by ingenuity and generosity, hope and indomitable hard work. From night school and sixteen-hour shifts to schemes for athletic careers and the secret Shakespeare of Dylan’s lyrics, Di Cintio’s subjects share the passions and triumphs that drive them. Like the people encountered in its pages, Driven is an unexpected delight, and that most wondrous of all things: a book that will change the way you see the world around you. A paean to the power of personality and perseverance, it’s a compassionate and joyful tribute to the men and women who take us where we want to go.

Uber-Positive

Author : Jared Meyer
Publisher : Encounter Books
ISBN 13 : 1594039011
Total Pages : 42 pages
Book Rating : 4.5/5 (94 download)

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Book Synopsis Uber-Positive by : Jared Meyer

Download or read book Uber-Positive written by Jared Meyer and published by Encounter Books. This book was released on 2016-06-07 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entire industries are being transformed, consumers have more power than ever before, and people are finding new ways to earn a living--even in today's slow economic recovery. All of these improvements stem from the rise of the so-called sharing economy. Even in the face of these benefits, innovation is in danger of being suppressed because of overzealous government regulation that protects existing businesses--all behind the façade of consumer safety. This book chronicles Uber's battle against the New York City taxi industry and its supporters in the government. It also shows the need to stand up for entrepreneurs and the vast benefits that they provide for consumers. As innovators tirelessly work to drive the economy forward, too often regulators function as annoying backseat drivers or roadblocks.

Transportation Network Companies and Taxis

Author : Craig A. Leisy
Publisher : Routledge
ISBN 13 : 0429555679
Total Pages : 316 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Transportation Network Companies and Taxis by : Craig A. Leisy

Download or read book Transportation Network Companies and Taxis written by Craig A. Leisy and published by Routledge. This book was released on 2019-05-07 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transportation Network Companies and Taxis: The Case of Seattle is a modern economic case history and thorough analysis of the devastating impact of the transportation network company (TNC) industry (Uber and Lyft) on the taxicab industry in Seattle, Washington, beginning in 2014. The events that transpired and lessons learned are applicable to most large cities in North America, Europe and Australia. As the regulator of the taxicab and TNC industries in Seattle during this period, the author offers a unique insider perspective. The book also provides internal operating statistics on the TNC industry, which are available here for the first time. Despite the spectacular growth of the TNC industry, growth rates have steadily declined and may fall to zero by 2019 or 2020, while the taxicab industry appears to have begun a modest recovery. This book offers a thorough explanation of how and why this decline has happened. It explains the taxicab industry, economic deregulation, competitive market failure, market disruption, price elasticity of demand and other concepts. There is also a wealth of data, computations and analysis for the specialized reader. This book considers the past, present and future of the taxicab and TNC industries in Seattle, It is recommended for both the general reader and industry professionals.

Urban Transport Systems

Author : Hamid Yaghoubi
Publisher : BoD – Books on Demand
ISBN 13 : 9535128736
Total Pages : 242 pages
Book Rating : 4.5/5 (351 download)

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Book Synopsis Urban Transport Systems by : Hamid Yaghoubi

Download or read book Urban Transport Systems written by Hamid Yaghoubi and published by BoD – Books on Demand. This book was released on 2017-01-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a collection of latest research developments on the urban transportation systems. It describes rail transit systems, subways, bus rapid transit (BRT) systems, taxicabs, automobiles, etc. This book also studies the technical parameters and provides a comprehensive overview of the significant characteristics for urban transportation systems, including energy management systems, wireless communication systems, operations and maintenance systems, transport serviceability, environmental problems and solutions, simulation, modelling, analysis, design, safety and risk, standards, traffic congestion, ride quality, air quality, noise and vibration, financial and economic aspects, pricing strategies, etc. This professional book as a credible source can be very applicable and useful for all professors, researchers, students, experienced technical professionals, practitioners and others interested in urban transportation systems.

Between Public and Private Mobility

Author :
Publisher :
ISBN 13 : 9780309369640
Total Pages : pages
Book Rating : 4.3/5 (696 download)

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Book Synopsis Between Public and Private Mobility by :

Download or read book Between Public and Private Mobility written by and published by . This book was released on 2016-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB Special Report 319 analyzes the ways that innovative transportation services--including ridesharing, carsharing, bikesharing, and microtransit--are changing mobility for millions of travelers. Such services could reduce congestion and emissions from surface transportation if regulated wisely to encourage concurrent, instead of sequential, ridesharing. Rapidly growing transportation network companies (TNCs), such as Uber and Lyft, however, are disrupting conventional taxi and limousine services and are raising policy challenges related to personal security and public safety, insurance requirements, employment and labor issues, and accessibility and equity. The committee's report offers guidance to state and local officials responsible for policy setting and regulation of for-hire transportation services in each of these areas. The report also addresses the need for greater consistency in regulations across jurisdictions and calls for TNCs to share more information about the volume, the frequency, and the types of trips they are providing, to allow for informed regulation and planning of transportation services"--provided by publisher.

Uber's Disruption of the Taxi Industry in Australia

Author : Caroline Mutuku
Publisher : GRIN Verlag
ISBN 13 : 3668748322
Total Pages : 7 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis Uber's Disruption of the Taxi Industry in Australia by : Caroline Mutuku

Download or read book Uber's Disruption of the Taxi Industry in Australia written by Caroline Mutuku and published by GRIN Verlag. This book was released on 2018-07-11 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2018 in the subject Business economics - Investment and Finance, grade: 1.5, , language: English, abstract: Uber has disrupted the Australian Taxi industry by dominating the market because it is easy to access and it is also cheap compared to other transport services such as the taxis. This ride sharing business is well funded by the entrants hence challenging the taxi industry. The taxi drivers are concerned that Uber are not regulated (not bound by the same taxi regulatory structures) implying that they are able to compete in uneven playing field thus getting a competitive advantage over the taxi drivers. The taxi drivers argue that Uber drivers escape the regulatory costs hence making them illegal or unfair in the taxi industry. As a result, this ride sharing business is disrupting the taxi industry according to most of the incumbents in these industries.

FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

Author : Roger Dooley
Publisher : McGraw Hill Professional
ISBN 13 : 1260135705
Total Pages : 320 pages
Book Rating : 4.2/5 (61 download)

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Book Synopsis FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage by : Roger Dooley

Download or read book FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage written by Roger Dooley and published by McGraw Hill Professional. This book was released on 2019-05-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades. If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you’ll be able to establish positive habits and eliminate negative ones—all with the end result of building a company that’s the envy of your industry. Friction takes you step-by-step through the process of: •Empowering frank conversations•Guiding individual and team behaviors•Getting ahead of friction •Optimizing the customer experience •Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Friction provides the know-how you need to lead your company to industry dominance.

The 1% Windfall

Author : Rafi Mohammed
Publisher : Harper Collins
ISBN 13 : 0061985279
Total Pages : 262 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis The 1% Windfall by : Rafi Mohammed

Download or read book The 1% Windfall written by Rafi Mohammed and published by Harper Collins. This book was released on 2010-03-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%. The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company—whether a multinational conglomerate, a small business, or even a nonprofit—can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening, clear blueprint for com-panies to price for profit and growth.

The Upstarts

Author : Brad Stone
Publisher : Little, Brown
ISBN 13 : 0316388386
Total Pages : 384 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis The Upstarts by : Brad Stone

Download or read book The Upstarts written by Brad Stone and published by Little, Brown. This book was released on 2017-01-31 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF AMAZON'S BEST BOOKS OF 2017 A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Led by such visionaries as Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the definitive story of two new titans of business and a dawning age of tenacity, conflict and wealth. In Brad Stone's riveting account of the most radical companies of the new Silicon Valley, we discover how it all happened and what it took to change the world.

Uber—Brave New Service or Unfair Competition

Author : Jasenko Marin
Publisher : Springer Nature
ISBN 13 : 3030315355
Total Pages : 223 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Uber—Brave New Service or Unfair Competition by : Jasenko Marin

Download or read book Uber—Brave New Service or Unfair Competition written by Jasenko Marin and published by Springer Nature. This book was released on 2019-10-19 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the legal issues connected with the provision of Uber-related services. It primarily focuses on the various contractual and non-contractual relationships that occur during the use of Uber applications, especially with reference to Uber headquarters (Uber App), Uber branch offices (advertisements), Uber partner drivers (employees or self-employed), Uber application registered users, Uber transportation service users (contracting passenger) and third-party Uber transportation service users (additional passenger). It also provides a comparison of standard transportation services and contracts of carriage, irrespective of whether the carrier in question is a common carrier, contractual carrier, actual carrier or an intermediary service provider. Furthermore, the book presents the relevant case law, especially with regard to Uber as a taxi service, Uber as a share-riding service, Uber as a rent-a-car with driver service, Uber as an employer and Uber as a key organizer of transportation service, in Croatia, Belgium, Germany, Italy, the Netherlands, United Kingdom, United States, Hungary, Argentina, and France. Lastly, it explores the different legislative approaches to resolving various issues related to the appearance of Uber and similar companies – the Laissez-faire model, Status Quo model, Legal Adjustment model, and the New Legislative Paradigm model.

The Map in the Machine

Author : Luis F. Alvarez Leon
Publisher : Univ of California Press
ISBN 13 : 0520389336
Total Pages : 221 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Map in the Machine by : Luis F. Alvarez Leon

Download or read book The Map in the Machine written by Luis F. Alvarez Leon and published by Univ of California Press. This book was released on 2024-04-30 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have changed how we shop, work, play, and communicate, reshaping our societies and economies. To understand digital capitalism, we need to grasp how advances in geospatial technologies underpin the construction, operation, and refinement of markets for digital goods and services. In The Map in the Machine, Luis F. Alvarez Leon examines these advances, from MapQuest and Google Maps to the rise of IP geolocation, ridesharing, and a new Earth Observation satellite ecosystem. He develops a geographical theory of digital capitalism centered on the processes of location, valuation, and marketization to provide a new vantage point from which to better understand, and intervene in, the dominant techno-economic paradigm of our time. By centering the spatiality of digital capitalism, Alvarez Leon shows how this system is the product not of seemingly intangible information clouds but rather of a vast array of technologies, practices, and infrastructures deeply rooted in place, mediated by geography, and open to contestation and change.

Button on Taxis: Licensing Law and Practice

Author : James T H Button
Publisher : Bloomsbury Publishing
ISBN 13 : 1784511307
Total Pages : 1645 pages
Book Rating : 4.7/5 (845 download)

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Book Synopsis Button on Taxis: Licensing Law and Practice by : James T H Button

Download or read book Button on Taxis: Licensing Law and Practice written by James T H Button and published by Bloomsbury Publishing. This book was released on 2017-12-15 with total page 1645 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of Button on Taxis completely updates the text to take account of changes to legislation, case law and Guidance since the publication of the third edition. These include important Senior Court decisions relating to adoption of legislation, local authority decision-making processes, licence fees, Hackney carriage ranks, suitability of drivers and action against licensed vehicles. The legislative changes include extensions to the duration of certain licences and the ability for private hire operators to subcontract across local authority boundaries. In addition, the impact of booking systems such as Uber is considered together with the Law Commission's proposals for reform of Hackney carriage and private hire legislation. This new edition will provide a timely update to what is acknowledged as an essential handbook for the taxi licensing practitioner.

The Trust Revolution

Author : M.Todd Henderson
Publisher : Cambridge University Press
ISBN 13 : 1108494234
Total Pages : 235 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis The Trust Revolution by : M.Todd Henderson

Download or read book The Trust Revolution written by M.Todd Henderson and published by Cambridge University Press. This book was released on 2019-08-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of innovation and trust, demonstrating how the Internet offers new ways to rehabilitate and strengthen trust.

Super Pumped: The Battle for Uber

Author : Mike Isaac
Publisher : W. W. Norton & Company
ISBN 13 : 0393652254
Total Pages : 594 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis Super Pumped: The Battle for Uber by : Mike Isaac

Download or read book Super Pumped: The Battle for Uber written by Mike Isaac and published by W. W. Norton & Company. This book was released on 2019-09-03 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a SHOWTIME® original series starring Emmy winners Joseph Gordon-Levitt and Kyle Chandler and Academy Award nominee Uma Thurman. Now streaming – Only on SHOWTIME. Named one of the best books of the year by NPR, Fortune, Bloomberg, Sunday Times A New York Times Book Review Editor’s Choice “If you want to understand modern-day Silicon Valley, you need to read this book.” —John Carreyrou, New York Times best-selling author of Bad Blood Hailed as the definitive book on Uber and Silicon Valley, Super Pumped is an epic story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong.