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Author : Random House Publishing Group
Publisher :
ISBN 13 : 9780440600541
Total Pages : pages
Book Rating : 4.6/5 (5 download)
Download or read book Taurus Purse Book, 1990 written by Random House Publishing Group and published by . This book was released on 1989-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Reed Reference Publishing
Publisher :
ISBN 13 : 9780835236300
Total Pages : 1542 pages
Book Rating : 4.2/5 (363 download)
Download or read book Paperbound Books in Print 1995 written by Reed Reference Publishing and published by . This book was released on 1995-12 with total page 1542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1192 pages
Book Rating : 4.:/5 (89 download)
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 1995 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ed Bowker Staff
Publisher : R. R. Bowker
ISBN 13 : 9780835246422
Total Pages : 3274 pages
Book Rating : 4.2/5 (464 download)
Download or read book Books In Print 2004-2005 written by Ed Bowker Staff and published by R. R. Bowker. This book was released on 2004 with total page 3274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amy Krouse Rosenthal
Publisher : Penguin
ISBN 13 : 1101984554
Total Pages : 338 pages
Book Rating : 4.1/5 (19 download)
Download or read book Textbook Amy Krouse Rosenthal written by Amy Krouse Rosenthal and published by Penguin. This book was released on 2020-04-14 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of Encyclopedia an Ordinary Life returns with a literary experience that is unprecedented, unforgettable, and explosively human. Ten years after her beloved, groundbreaking Encyclopedia of an Ordinary Life, #1 New York Times bestselling author Amy Krouse Rosenthal delivers a book full of her distinct blend of nonlinear narrative, wistful reflections, and insightful wit. It is a mighty, life-affirming work that sheds light on all the ordinary and extraordinary ways we are connected. Like she did with Encyclopedia of an Ordinary Life, Amy Krouse Rosenthal ingeniously adapts a standard format—a textbook, this time—to explore life’s lessons and experiences into a funny, wise, and poignant work of art. Not exactly a memoir, not just a collection of observations, Textbook Amy Krouse Rosenthal is a beautiful exploration into the many ways we are connected on this planet and speaks to the awe, bewilderment, and poignancy of being alive. “…a groundbreaking new twist on the traditional literary experience… Textbook is a delightful collection of interesting scenarios that directly point to life lessons. Rosenthal manages to spotlight grand moments and everyday moments with equal curiosity, proving that it can be both a privilege — and petrifying — to peek into one’s humanity.”—Associated Press “Rosenthal is a marvel… a talented storyteller with an experimental flair for formatting… This engaging, playful, and clever glimpse into one woman’s life offers lots of photographs, graphic illustrations, and diagrams, resulting in a book that will make readers smile as their notions of story delivery expand.” —Booklist
Author : E. Jean Carroll
Publisher : St. Martin's Press
ISBN 13 : 1250215447
Total Pages : 311 pages
Book Rating : 4.2/5 (52 download)
Download or read book What Do We Need Men For? written by E. Jean Carroll and published by St. Martin's Press. This book was released on 2019-07-02 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A The Washington Post 50 notable works of nonfiction in 2019 "A work of comic genius." —Mary Norris, The New Yorker “Darkly humorous and deadly serious.” –Sibbie O'Sullivan, Washington Post “A compulsively interesting feminist memoir.” –Virginia Heffernan, Slate "Somehow hilarious, in the way that only E. Jean could have written it" –Leigh Haber, Oprah Magazine America's longest running advice columnist goes on the road to speak to women about hideous men and whether we need them. When E. Jean Carroll—possibly the liveliest woman in the world and author of the “Ask E. Jean” advice column in Elle Magazine, realized that her eight million readers and question-writers all seemed to have one thing in common—problems caused by men—she hit the road. Crisscrossing the country with her blue-haired poodle, Lewis Carroll, E. Jean stopped in every town named after a woman between Eden, Vermont and Tallulah, Louisiana to ask women the crucial question: What Do We Need Men For? E. Jean gave her rollicking road trip a sly, stylish turn when she deepened the story, creating a list called “The Most Hideous Men of My Life,” and began to reflect on her own sometimes very dark history with the opposite sex. What advice would she have given to her past selves—as Miss Cheerleader USA and Miss Indiana University? Or as the fearless journalist, television host, and eventual advice columnist she became? E. Jean intertwines the stories of the fascinating people she meets on her road trip with her “horrible history with the male sex” (including mafia bosses, media titans, boyfriends, husbands, a serial killer, and a president), creating a decidedly dark yet hopeful, hilarious, and thrilling narrative. Her answer to the question What Do We Need Men For? will shock men and delight women.
Author : Mark S. Hamm
Publisher : DIANE Publishing
ISBN 13 : 1437929591
Total Pages : 258 pages
Book Rating : 4.4/5 (379 download)
Download or read book Crimes Committed by Terrorist Groups written by Mark S. Hamm and published by DIANE Publishing. This book was released on 2011 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a print on demand edition of a hard to find publication. Examines terrorists¿ involvement in a variety of crimes ranging from motor vehicle violations, immigration fraud, and mfg. illegal firearms to counterfeiting, armed bank robbery, and smuggling weapons of mass destruction. There are 3 parts: (1) Compares the criminality of internat. jihad groups with domestic right-wing groups. (2) Six case studies of crimes includes trial transcripts, official reports, previous scholarship, and interviews with law enforce. officials and former terrorists are used to explore skills that made crimes possible; or events and lack of skill that the prevented crimes. Includes brief bio. of the terrorists along with descriptions of their org., strategies, and plots. (3) Analysis of the themes in closing arguments of the transcripts in Part 2. Illus.
Author : Bob Lutz
Publisher : Penguin
ISBN 13 : 1101608080
Total Pages : 177 pages
Book Rating : 4.1/5 (16 download)
Download or read book Icons and Idiots written by Bob Lutz and published by Penguin. This book was released on 2013-06-04 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks. Now Lutz is revealing the leaders-good, bad, and ugly-who made the strongest impression on him throughout his career. Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders. No textbook or business school course can fully capture their idiosyncrasies, foibles and weaknesses - which can make or break companies in the real world. Lutz shows that we can learn just as much from the most stubborn, stupid, and corrupt leaders as we can from the inspiring geniuses. The result is a powerful and entertaining guide for any aspiring leader.
Author : C. Whan Park
Publisher : John Wiley & Sons
ISBN 13 : 1119308070
Total Pages : 292 pages
Book Rating : 4.1/5 (193 download)
Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author : The J. Paul Getty Museum
Publisher : Getty Publications
ISBN 13 : 0892362081
Total Pages : 190 pages
Book Rating : 4.8/5 (923 download)
Download or read book The J. Paul Getty Museum Journal written by The J. Paul Getty Museum and published by Getty Publications. This book was released on 1993-01-28 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The J. Paul Getty Museum Journal has been published annually since 1974. It contains scholarly articles and shorter notes pertaining to objects in the Museum’s seven curatorial departments: Antiquities, Manuscripts, Paintings, Drawings, Decorative Arts, Sculpture and Works of Art, and Photographs. The Journal also contains an illustrated checklist of the Museum’s acquisitions for the previous year, a staff listing, and a statement by the Museum’s Director outlining the year’s most important activities. Volume 19 of the J. Paul Getty Museum Journal includes articles by Nicholas Penny, Ariane van Suchtelen, Thomas DaCosta Kaufmann and Virginia Roehrig Kaufmann, Frits Scholten, David Harris Cohen, and Dawson W. Carr.
Author : James Kendrick
Publisher : John Wiley & Sons
ISBN 13 : 1119100763
Total Pages : 593 pages
Book Rating : 4.1/5 (191 download)
Download or read book A Companion to the Action Film written by James Kendrick and published by John Wiley & Sons. This book was released on 2019-01-25 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative guide to the action-packed film genre With 24 incisive, cutting-edge contributions from esteemed scholars and critics, A Companion to the Action Filmprovides an authoritative and in-depth guide to this internationally popular and wide-ranging genre. As the first major anthology on the action film in more than a decade, the volume offers insights into the genre’s historical development, explores its production techniques and visual poetics, and provides reflections on the numerous social, cultural, and political issues it has and continues to embody. A Companion to the Action Film offers original research and critical analysis that examines the iconic characteristics of the genre, its visual aesthetics, and its narrative traits; considers the impact of major directors and stars on the genre’s evolution; puts the action film in dialogue with various technologies and other forms of media such as graphic novels and television; and maps out new avenues of critical study for the future. This important resource: Offers a definitive guide to the action film Contains insightful contributions from a wide range of international film experts and scholars Reviews the evolution of the genre from the silent era to today’s age of digital blockbusters Offers nuanced commentary and analysis of socio-cultural issues such as race, nationality, and gender in action films Written for scholars, teachers and students in film studies, film theory, film history, genre studies, and popular culture, A Companion to the Action Film is an essential guide to one of international cinema’s most important, popular, and influential genres.
Author : Rose Arny
Publisher :
ISBN 13 :
Total Pages : 1926 pages
Book Rating : 4.3/5 (91 download)
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1994-04 with total page 1926 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author : Douglas Brinkley
Publisher :
ISBN 13 : 9781437965506
Total Pages : 858 pages
Book Rating : 4.9/5 (655 download)
Download or read book Wheels for the World written by Douglas Brinkley and published by . This book was released on 2009-05 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: The saga of how Henry Ford and Ford Motor Co. changed our world. Reveals the details of Ford¿s achievements, from the success of the Tin Lizzie to the Model A and V-8, through the Thunderbird, Mustang, and Taurus. Innovators include: Thomas Edison, Alfred Sloan, the Wright Bros., Diego Rivera, and Charles Lindbergh. Discusses 3 factories: Highland Park, River Rouge, and Willow Run, where B-24 airplanes were mass-produced during WW2. Tells of Ford¿s expansion throughout the world, as well as the acquisitions of Volvo, Land Rover, Jaguar, and Mazda. Explores Ford¿s darker aspects, incl. its founder¿s anti-Semitism and wartime pacifism. Introduces us to: James Couzens, Lee Iocacco and William Clay Ford Jr. Photos.
Author : Vincent P. Barabba
Publisher : Oxford University Press
ISBN 13 : 0195171411
Total Pages : 281 pages
Book Rating : 4.1/5 (951 download)
Download or read book Surviving Transformation written by Vincent P. Barabba and published by Oxford University Press. This book was released on 2004-08-26 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the impressive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.
Author : Simon Anholt
Publisher : Routledge
ISBN 13 : 1136426078
Total Pages : 185 pages
Book Rating : 4.1/5 (364 download)
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author : Joseph S. Nelson
Publisher : John Wiley & Sons
ISBN 13 : 1119220823
Total Pages : 752 pages
Book Rating : 4.1/5 (192 download)
Download or read book Fishes of the World written by Joseph S. Nelson and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your knowledge of fishes to the next level Fishes of the World, Fifth Edition is the only modern, phylogenetically based classification of the world’s fishes. The updated text offers new phylogenetic diagrams that clarify the relationships among fish groups, as well as cutting-edge global knowledge that brings this classic reference up to date. With this resource, you can classify orders, families, and genera of fishes, understand the connections among fish groups, organize fishes in their evolutionary context, and imagine new areas of research. To further assist your work, this text provides representative drawings, many of them new, for most families of fishes, allowing you to make visual connections to the information as you read. It also contains many references to the classical as well as the most up-to-date literature on fish relationships, based on both morphology and molecular biology. The study of fishes is one that certainly requires dedication—and access to reliable, accurate information. With more than 30,000 known species of sharks, rays, and bony fishes, both lobe-finned and ray-finned, you will need to master your area of study with the assistance of the best reference materials available. This text will help you bring your knowledge of fishes to the next level. Explore the anatomical characteristics, distribution, common and scientific names, and phylogenetic relationships of fishes Access biological and anatomical information on more than 515 families of living fishes Better appreciate the complexities and controversies behind the modern view of fish relationships Refer to an extensive bibliography, which points you in the direction of additional, valuable, and up-to-date information, much of it published within the last few years Fishes of the World, Fifth Edition is an invaluable resource for professional ichthyologists, aquatic ecologists, marine biologists, fish breeders, aquaculturists, and conservationists.
