Targeted Advertising Technologies In The Ict Space

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Targeted Advertising Technologies in the ICT Space

Author : Christian Schlee
Publisher : Springer Science & Business Media
ISBN 13 : 3834823961
Total Pages : 339 pages
Book Rating : 4.8/5 (348 download)

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Book Synopsis Targeted Advertising Technologies in the ICT Space by : Christian Schlee

Download or read book Targeted Advertising Technologies in the ICT Space written by Christian Schlee and published by Springer Science & Business Media. This book was released on 2013-10-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

Targeted

Author : Mike Smith
Publisher : AMACOM
ISBN 13 : 0814449018
Total Pages : 233 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Targeted by : Mike Smith

Download or read book Targeted written by Mike Smith and published by AMACOM. This book was released on 2014-11-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part history, part guidebook, part prediction for the future,?this book?tells the story of the companies, individuals, and innovations driving the revolution of online ads. Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Targeted takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. You will also learn about several key aspects such as: keyword micro-markets, ad serving systems, aggregated virtual audiences, new business models, and much more! Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.?This book is sweeping in scope and stripped of technical complexity. Targeted is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.

Smartphone and App Implementations that Improve Productivity

Author : Tahir M. Nisar
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1547400544
Total Pages : 248 pages
Book Rating : 4.5/5 (474 download)

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Book Synopsis Smartphone and App Implementations that Improve Productivity by : Tahir M. Nisar

Download or read book Smartphone and App Implementations that Improve Productivity written by Tahir M. Nisar and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-05-20 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of digital applications into businesses has revolutionized the way employees and managers carry out their jobs while also benefiting them socially. Smartphone and App Implementations that Improve Productivity looks at the benefits of apps in the workplace and introduces academic perspectives that link prospective advantages with practical commercial examples. The analysis is structured into chapters that include real world application while at the same time critically assess implied benefits of the new app technology and draw out the main findings and conclusions. Tahir M. Nisar brings into focus the emerging role of digital applications and big data in enterprise decision making. Readers will learn how companies can achieve more efficiency and effectiveness in their business operations through new types of organizational design strategies and mechanisms of employee mobility and work-life balance that draw on digital apps.

Online Multimedia Advertising: Techniques and Technologies

Author : Hua, Xian-Sheng
Publisher : IGI Global
ISBN 13 : 1609601912
Total Pages : 352 pages
Book Rating : 4.6/5 (96 download)

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Book Synopsis Online Multimedia Advertising: Techniques and Technologies by : Hua, Xian-Sheng

Download or read book Online Multimedia Advertising: Techniques and Technologies written by Hua, Xian-Sheng and published by IGI Global. This book was released on 2010-12-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

Advances in Banking Technology and Management: Impacts of ICT and CRM

Author : Ravi, Vadlamani
Publisher : IGI Global
ISBN 13 : 1599046776
Total Pages : 380 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Advances in Banking Technology and Management: Impacts of ICT and CRM by : Ravi, Vadlamani

Download or read book Advances in Banking Technology and Management: Impacts of ICT and CRM written by Ravi, Vadlamani and published by IGI Global. This book was released on 2007-10-31 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Banking across the world has undergone extensive changes thanks to the profound influence of developments and trends in information communication technologies, business intelligence, and risk management strategies. While banking has become easier and more convenient for the consumer, the advances and intricacies of emerging technologies have made banking operations all the more cumbersome. Advances in Banking Technology and Management: Impacts of ICT and CRM examines the various myriads of technical and organizational elements that impact services management, business management, risk management, and customer relationship management, and offers research to aid the successful implementation of associated supportive technologies.

Global Media Giants

Author : Benjamin Birkinbine
Publisher : Routledge
ISBN 13 : 1317402863
Total Pages : 510 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Global Media Giants by : Benjamin Birkinbine

Download or read book Global Media Giants written by Benjamin Birkinbine and published by Routledge. This book was released on 2016-07-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

OECD Information Technology Outlook 2008

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264055541
Total Pages : 349 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis OECD Information Technology Outlook 2008 by : OECD

Download or read book OECD Information Technology Outlook 2008 written by OECD and published by OECD Publishing. This book was released on 2008-12-23 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2008 edition of the OECD Information Technology Outlook analyses recent developments in the IT goods and services industries, and suggests that the outlook is for constrainted but continued long-term growth.

Marketing Fundamentals

Author : Geoff Lancaster
Publisher : Routledge
ISBN 13 : 0750680075
Total Pages : 396 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Fundamentals by : Geoff Lancaster

Download or read book Marketing Fundamentals written by Geoff Lancaster and published by Routledge. This book was released on 2006 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Butterworth-Heinemann's 2006/07 CIM Coursebooks are the only study materials endorsed by CIM. Carefully structured to link directly to the CIM syllabus, the Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course! Reviewed and approved by The Chartered Institute of Marketing; written by experts in the field to guide you through the syllabus; each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory; contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam." - back cover.

Technology Application in Tourism in Asia

Author : Azizul Hassan
Publisher : Springer Nature
ISBN 13 : 9811654611
Total Pages : 489 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Technology Application in Tourism in Asia by : Azizul Hassan

Download or read book Technology Application in Tourism in Asia written by Azizul Hassan and published by Springer Nature. This book was released on 2022-03-02 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the Asian tourism business. This book, a blend of comprehensive and extensive efforts by the contributors and editor, is designed to extensively cover technology applications in tourism in Asia, including distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility, the post crisis situation of COVID-19, etc. This book is a significant contribution towards the very limited knowledge of technology applications in tourism, with selected examples of Asian countries. The importance of technology in Asian tourism is rapidly increasing, and has led to a rise in luxury, allowing citizens to enjoy leisure travel over both long and short distances. The rise of low-cost airlines and the region’s growing, affluent middle class have changed the tourism environment dramatically. More tourists are booking their holidays online as a result of technological advancements. Online travel is the most important and well-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia, more research attempts like this book need to be made aiming towards exploring diverse aspects. As tourism is an expanding area, this book can serve as a reading companion for tourism students, policy planners and industry professionals. This book is expected to be appreciated by expatriate researchers and researchers having a keen interest in the Asian tourism industry.

The Emerald Handbook of ICT in Tourism and Hospitality

Author : Azizul Hassan
Publisher : Emerald Group Publishing
ISBN 13 : 1839826908
Total Pages : 582 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis The Emerald Handbook of ICT in Tourism and Hospitality by : Azizul Hassan

Download or read book The Emerald Handbook of ICT in Tourism and Hospitality written by Azizul Hassan and published by Emerald Group Publishing. This book was released on 2020-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.

Guyana Information Strategy, Internet and E-Commerce Development Handbook - Strategic Information, Programs, Regulations

Author : IBP, Inc.
Publisher : Lulu.com
ISBN 13 : 1514520338
Total Pages : 278 pages
Book Rating : 4.5/5 (145 download)

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Book Synopsis Guyana Information Strategy, Internet and E-Commerce Development Handbook - Strategic Information, Programs, Regulations by : IBP, Inc.

Download or read book Guyana Information Strategy, Internet and E-Commerce Development Handbook - Strategic Information, Programs, Regulations written by IBP, Inc. and published by Lulu.com. This book was released on 2015-06 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guyana Information Strategy, Internet and E-Commerce Development Handbook - Strategic Information, Programs, Regulations

Personalising Learning in Teacher Education

Author : Mellita Jones
Publisher : Springer
ISBN 13 : 9811079307
Total Pages : 237 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Personalising Learning in Teacher Education by : Mellita Jones

Download or read book Personalising Learning in Teacher Education written by Mellita Jones and published by Springer. This book was released on 2018-03-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume sheds light on debates about personalised learning in teacher education by exploring the popular emergence of personalising learning in education and hence its significance in teacher education in the 21st century. It examines personalising learning theory and explores the tenets of this theory and its recent trends in international settings. The theory is explored in relation to both general and higher education pedagogy, and in a range of examples within a teacher education context. The examples from practice provide insights into maximising the potential for personalising learning theory to enhance teaching, learning and assessment in teacher education. The book includes case studies involving pre-service teachers working in communities of practice with one another, with schools and with the wider community. Examples of technology for personalising learning are also described. All the case studies demonstrate how the learner is made central to the teaching and assessment approaches adopted and contributes to a lifelong learning continuum. Providing insights into a new pedagogy for teacher education that leads to an enriched student experience, the book presents a model for personalising learning in teacher education that offers support for 21st century teacher educators.

Trends in European Tourism Planning and Organisation

Author : Carlos Costa
Publisher : Channel View Publications
ISBN 13 : 184541411X
Total Pages : 393 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Trends in European Tourism Planning and Organisation by : Carlos Costa

Download or read book Trends in European Tourism Planning and Organisation written by Carlos Costa and published by Channel View Publications. This book was released on 2013-09-27 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading international tourism researchers, this book examines the key trends in European tourism planning and organisation. It introduces a theoretical framework to tourism planning and organisation using a procedural and structural approach. It also identifies leading and emerging practices and offers a new vision for European tourism planning.

Biosurveillance in New Media Marketing

Author : Selena Nemorin
Publisher : Springer
ISBN 13 : 3319962175
Total Pages : 234 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Biosurveillance in New Media Marketing by : Selena Nemorin

Download or read book Biosurveillance in New Media Marketing written by Selena Nemorin and published by Springer. This book was released on 2018-10-05 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.

The Routledge Handbook of Media Use and Well-Being

Author : Leonard Reinecke
Publisher : Routledge
ISBN 13 : 1317501950
Total Pages : 485 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Routledge Handbook of Media Use and Well-Being by : Leonard Reinecke

Download or read book The Routledge Handbook of Media Use and Well-Being written by Leonard Reinecke and published by Routledge. This book was released on 2016-06-23 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Media Use and Well-Being serves as the first international review of the current state of this fast-developing area of research. The volume provides a multifaceted perspective on the beneficial as well as the detrimental effects of media exposure on psychological health and well-being. As a "first-mover," it will define the field of media use and well-being and provide an essential resource for research and teaching in this area. The volume is structured along four central considerations: Processes presents concepts that provide a theoretical bridge between media use and well-being, such as psychological need satisfaction, recovery from stress and strain, self-presentation and self-enhancement, or parasocial interactions with media characters, providing a comprehensive understanding of the underlying processes that drive psychological health and well-being through media. Moderators examines both risk factors that promote negative effects on well-being and protective factors that foster positive media effects. Contexts bridges the gap between theory and "real life" by illustrating how media use can influence well-being and satisfaction in very different life domains, covering the full spectrum of everyday life by addressing the public, private, and work spheres. Audiences takes a look at the influence of life phases and life situations on the interplay of media use and well-being, questioning whether various user groups differ with regard to the effects of media exposure. Bringing together the expertise of outstanding international scholars from multiple disciplines, including communication, media psychology, social psychology, clinical psychology, and media education, this handbook sheds new light on the role of media in influencing and affecting emotions.

Handbook of Research on Urban Informatics: The Practice and Promise of the Real-Time City

Author : Foth, Marcus
Publisher : IGI Global
ISBN 13 : 1605661538
Total Pages : 506 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Urban Informatics: The Practice and Promise of the Real-Time City by : Foth, Marcus

Download or read book Handbook of Research on Urban Informatics: The Practice and Promise of the Real-Time City written by Foth, Marcus and published by IGI Global. This book was released on 2008-12-31 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book exposes research accounts which seek to convey an appreciation for local differences, for the empowerment of people and for the human-centred design of urban technology"--Provided by publisher.

Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522571140
Total Pages : 2174 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 2174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The censorship and surveillance of individuals, societies, and countries have been a long-debated ethical and moral issue. In consequence, it is vital to explore this controversial topic from all angles. Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications is a vital reference source on the social, moral, religious, and political aspects of censorship and surveillance. It also explores the techniques of technologically supported censorship and surveillance. Highlighting a range of topics such as political censorship, propaganda, and information privacy, this multi-volume book is geared towards government officials, leaders, professionals, policymakers, media specialists, academicians, and researchers interested in the various facets of censorship and surveillance.