Television Brandcasting

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Author :
Publisher : Routledge
ISBN 13 : 1135020620
Total Pages : 294 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Television Brandcasting by : Jennifer Gillan

Download or read book Television Brandcasting written by Jennifer Gillan and published by Routledge. This book was released on 2014-11-20 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

Reading Joss Whedon

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Publisher : Syracuse University Press
ISBN 13 : 0815652836
Total Pages : 482 pages
Book Rating : 4.8/5 (156 download)

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Book Synopsis Reading Joss Whedon by : Rhonda V. Wilcox

Download or read book Reading Joss Whedon written by Rhonda V. Wilcox and published by Syracuse University Press. This book was released on 2014-05-16 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when geek chic has come to define mainstream pop culture, few writers and producers inspire more admiration and response than Joss Whedon. From Buffy the Vampire Slayer to Much Ado About Nothing, from Dr. Horrible’s Sing–Along Blog to The Avengers, the works of Whedon have been the focus of increasing academic attention. This collection of articles represents some of the best work covering a wide array of topics that clarify Whedon’s importance, including considerations of narrative and visual techniques, myth construction, symbolism, gender, heroism, and the business side of television. The editors argue that Whedon’s work is of both social and aesthetic significance; that he creates “canonical television.” He is a master of his artistic medium and has managed this success on broadcast networks rather than on cable. From the focus on a single episode to the exploration of an entire season, from the discussion of a particular narrative technique to a recounting of the history of Whedon studies, this collection will both entertain and educate those exploring Whedon scholarship for the first time and those planning to teach a course on his works.

Cult TV Heroines

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350163929
Total Pages : 225 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Cult TV Heroines by : Catriona Miller

Download or read book Cult TV Heroines written by Catriona Miller and published by Bloomsbury Publishing. This book was released on 2020-10-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Mrs Peel to the first female Doctor Who, this book offers a timely focus on the popular phenomenon of the cult TV heroine. The enduring phenomenon of cult TV itself is carefully explored through questions of genre, the role of the audience and the external environment of technological advances and business drivers. Catriona Miller then suggests a fresh account of the psychological dimension of the phenomenon utilising Carl Jung's concepts of the transcendent function and active imagination. Her analysis of the heroines themselves considers the workings of the audio-visual text alongside narrative and character arcs, exploring the complex and contradictory ways in which the heroines are represented. Established cult TV favourites such as Buffy the Vampire Slayer, The X Files, and Xena: Warrior Princess are examined alongside more recent shows such as Chilling Adventures of Sabrina, Jessica Jones and American Horror Story: Coven.

Billboard

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Author :
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 2003-06-14 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Black Baseball Entrepreneurs, 1860-1901

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Publisher : Syracuse University Press
ISBN 13 : 9780815607861
Total Pages : 260 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis Black Baseball Entrepreneurs, 1860-1901 by : Michael E. Lomax

Download or read book Black Baseball Entrepreneurs, 1860-1901 written by Michael E. Lomax and published by Syracuse University Press. This book was released on 2003-04-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first in-depth account of the birth of black baseball and its dramatic passage from grass-roots venture to commercial enterprise. In the late nineteenth century resourceful black businessmen founded ball teams that became the Negro Leagues. Racial bias aside, they faced vast odds, from the need to court white sponsors to negotiating ball parks. With no blacks in cities, they barnstormed small towns to attract fans, employing all manner of gimmickry to rouse attention. Drawing on major newspapers and obscure African-American journals, the author explores the diverse forces that shaped minority baseball. He looks unflinchingly at prejudice in amateur and pro circles and constant inadequate press coverage. He assesses the impact of urbanization, migration, and the rise of northern ghettoes, and he applauds those bold innovators who forged black baseball into a parallel club that appealed to whites yet nurtured a uniquely African American playing style. This was black baseball's finest hour: at once a source of great ethnic pride and a hard won pathway for integration into the mainstream.

Contemporary Television Series

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Publisher : Edinburgh University Press
ISBN 13 : 0748679642
Total Pages : 272 pages
Book Rating : 4.7/5 (486 download)

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Book Synopsis Contemporary Television Series by : Michael Hammond

Download or read book Contemporary Television Series written by Michael Hammond and published by Edinburgh University Press. This book was released on 2005-05-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging and provocative study of the contemporary prime-time 'quality' serial television format, this book gives a timely account of prominent programmes such as 24, Buffy the Vampire Slayer, ER, The Sopranos and The West Wing and explores their influential position within the television industry. Divided into the areas of history, aesthetics and reception, the text provides an illuminating overview of an increasingly hybrid television studies discipline. Chapters consider the formal and aesthetic elements in the contemporary television serial through approaches ranging from those concerned with issues of gender and sexuality, national identity, and reception to industry history and textual analysis. The book also includes British examples of 'quality' serial television emphasizing not only their cultural specificity but also the transnational context in which these programmes operate. Features*Section introductions provide student-friendly explanations of the various approaches and methodologies employed in the book*Chapters are written by an international team of experts in the field of television studies*Ideal for use as a textbook on courses in contemporary television taught at undergraduate level

Producing for TV and New Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 0240818970
Total Pages : 415 pages
Book Rating : 4.2/5 (48 download)

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Book Synopsis Producing for TV and New Media by : Cathrine Kellison

Download or read book Producing for TV and New Media written by Cathrine Kellison and published by Taylor & Francis. This book was released on 2013 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously published as: Producing for TV and video, 2005.

Television Program Master Index

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Author :
Publisher : McFarland
ISBN 13 : 0786472456
Total Pages : 337 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Television Program Master Index by : Charles V. Dintrone

Download or read book Television Program Master Index written by Charles V. Dintrone and published by McFarland. This book was released on 2014-02-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work indexes books, dissertations and journal articles that mention television shows. Memoirs, autobiographies, biographies, and some popular works meant for fans are also indexed. The major focus is on service to researchers in the history of television. Listings are keyed to an annotated bibliography. Appendices include a list of websites; an index of groups or classes of people on television; and a list of programs by genre. Changes from the second edition include more than 300 new shows, airing on a wider variety of networks; 2000-plus references (more than double the second edition); and a large increase in scholarly articles. The book provides access to materials on almost 2300 shows, including groundbreaking ones like All in the Family (almost 200 entries); cult favorites like Buffy: The Vampire Slayer (200-plus entries); and a classic franchise, Star Trek (more than 400 entries for all the shows). The shows covered range from the late 1940s to 2010 (The Walking Dead). References range from 1956 to 2013.

Plunkett's Entertainment and Media Industry Almanac 2008

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Author :
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921039
Total Pages : 593 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Entertainment and Media Industry Almanac 2008 by : Jack W. Plunkett

Download or read book Plunkett's Entertainment and Media Industry Almanac 2008 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the entertainment and media industry. It contains trends, statistical tables, and an industry glossary. It also includes one page profiles of entertainment and media industry firms, including addresses, phone numbers, executive names.

Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954

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Author :
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954 by :

Download or read book Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954 written by and published by . This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

DIY House Shows and Music Venues in the US

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Author :
Publisher : Routledge
ISBN 13 : 1000460029
Total Pages : 239 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis DIY House Shows and Music Venues in the US by : David Verbuč

Download or read book DIY House Shows and Music Venues in the US written by David Verbuč and published by Routledge. This book was released on 2021-09-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIY House Shows and Music Venues in the US is an interdisciplinary study of house concerts and other types of DIY ("do- it- yourself") music venues and events in the United States, such as warehouses, all- ages clubs, and guerrilla shows, with its primary focus on West Coast American DIY locales. It approaches the subject not only through a cultural analysis of sound and discourse, as it is common in popular music studies, but primarily through an ethnographic examination of place, space, and community. Focusing on DIY houses, music venues, social spaces, and local and translocal cultural geographies, the author examines how American DIY communities constitute themselves in relation to their social and spatial environment. The ethnographic approach shows the inner workings of American DIY culture, and how the particular people within particular places strive to achieve a social ideal of an "intimate" community. This research contributes to the sparse range of Western popular music studies (especially regarding rock, punk, and experimental music) that approach their subject matter through a participatory ethnographic research.

The Acoustics of the Social on Page and Screen

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501361392
Total Pages : 217 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis The Acoustics of the Social on Page and Screen by : Nathalie Aghoro

Download or read book The Acoustics of the Social on Page and Screen written by Nathalie Aghoro and published by Bloomsbury Publishing USA. This book was released on 2021-09-09 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sound positions individuals as social subjects. The presence of human beings, animals, objects, or technologies reverberates into the spaces we inhabit and produces distinct soundscapes that render social practices, group associations, and socio-cultural tensions audible. The Acoustics of the Social on Page and Screen unites interdisciplinary perspectives on the social dimensions of sound in audiovisual and literary environments. The essays in the collection discuss soundtracks for shared values, group membership, and collective agency, and engage with the subversive functions of sound and sonic forms of resistance in American literature, film, and TV.

Television After TV

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Publisher : Duke University Press
ISBN 13 : 9780822333937
Total Pages : 478 pages
Book Rating : 4.3/5 (339 download)

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Book Synopsis Television After TV by : Lynn Spigel

Download or read book Television After TV written by Lynn Spigel and published by Duke University Press. This book was released on 2004-11-30 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA critical reassessment of television and television studies in the age of new media./div

Science Fiction Double Feature

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Publisher : Oxford University Press
ISBN 13 : 1781381836
Total Pages : 288 pages
Book Rating : 4.7/5 (813 download)

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Book Synopsis Science Fiction Double Feature by : J. P. Telotte

Download or read book Science Fiction Double Feature written by J. P. Telotte and published by Oxford University Press. This book was released on 2015 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited collection examining the relationship between science fiction and the formation of cult cinema.

Plunkett's Entertainment & Media Industry Almanac 2006: The Only Complete Guide to the Technologies and Companies Changing the Way the World Shares En

Download Plunkett's Entertainment & Media Industry Almanac 2006: The Only Complete Guide to the Technologies and Companies Changing the Way the World Shares En PDF Online Free

Author :
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920512
Total Pages : 581 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Entertainment & Media Industry Almanac 2006: The Only Complete Guide to the Technologies and Companies Changing the Way the World Shares En by : Jack W. Plunkett

Download or read book Plunkett's Entertainment & Media Industry Almanac 2006: The Only Complete Guide to the Technologies and Companies Changing the Way the World Shares En written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2006 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. Youll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key data.

Cop Shows

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Publisher : McFarland
ISBN 13 : 0786448199
Total Pages : 229 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Cop Shows by : Roger Sabin

Download or read book Cop Shows written by Roger Sabin and published by McFarland. This book was released on 2015-03-23 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: From cops who are paragons of virtue, to cops who are as bad as the bad guys...from surly loners, to upbeat partners...from detectives who pursue painstaking investigation, to loose cannons who just want to kick down the door, the heroes and anti-heroes of TV police dramas are part of who we are. They enter our living rooms and tell us tall tales about the social contract that exists between the citizen and the police. Love them or loathe them--according to the ratings, we love them--they serve a function. They've entertained, informed and sometimes infuriated audiences for more than 60 years. This book examines Dragnet, Highway Patrol, Naked City, The Untouchables, The F.B.I., Columbo, Hawaii Five-O, Kojak, Starsky & Hutch, Hill Street Blues, Cagney & Lacey, Miami Vice, Law & Order, Homicide: Life on the Street, NYPD Blue, CSI, The Shield, The Wire, and Justified. It's time to take another look at the "perps," the "vics" and the boys and girls in blue, and ask how their representation intersects with questions of class, gender, sexuality, and "race." What is their socio-cultural agenda? What is their relation to genre and televisuality? And why is it that when a TV cop gives a witness his card and says, "call me," that witness always ends up on a slab?

Mr. Sorkin Goes to Washington

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Author :
Publisher : McFarland
ISBN 13 : 0786455241
Total Pages : 233 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Mr. Sorkin Goes to Washington by : Melissa Crawley

Download or read book Mr. Sorkin Goes to Washington written by Melissa Crawley and published by McFarland. This book was released on 2014-06-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before the unprecedented televised presidential debates of 1960, most Americans were able to relate to their leaders in little more than an historical context. In the era of televised elections, however, the media have allowed Americans to witness the paternal, moral and intellectual qualities of their president up close. Television has been so critical to this process of political socialization that, for many Americans, the televised image of the president is the president. As the acclaimed television drama The West Wing demonstrates, fictional representations of the presidency can also be significant civic forces. This book examines how film and television drama contribute to shaping the presidency and the way most Americans understand it, and particularly the processes of political education. The text discusses The West Wing's didactic potential, its representation of White House politics, and its depiction of race and gender, with commentary on how fictional representations of the presidency become important elements of American political consciousness.