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Symbolic Communication Strategies
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Book Synopsis The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by : Epure, Manuela
Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Book Synopsis Tactile Strategies for Children who Have Visual Impairments and Multiple Disabilities by : Deborah Chen
Download or read book Tactile Strategies for Children who Have Visual Impairments and Multiple Disabilities written by Deborah Chen and published by American Foundation for the Blind. This book was released on 2006 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young children who are visually impaired and have additional disabilities need to learn to use their sense of touch effectively to promote their growth, development, and ability to communicate. This manual provides teachers, early interventionists, and parents with critical information about alternative communication methods not based on the use of vision as well as countless practical strategies. Topics include assessing a child's skills, planning interventions, and selecting appropriate tactile strategies to meet the child's needs.
Book Synopsis The Patterns of Symbolic Communication by : Sui Yan
Download or read book The Patterns of Symbolic Communication written by Sui Yan and published by Routledge. This book was released on 2017-07-31 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the classic semiotician Roland Barthes' ground-breaking research of semiotics, symbols are liberated from linguistics and extended to media research, which makes semiotics increasingly important especially in the present-day world dominated by new media. In this book, the author offers an in-depth critique of the key theorizations of classic semiotics and clarifies some esoteric terminologies such as connotateur, isology, the metalanguage mechanism, the naturalization mechanism, etc. More importantly, combining semiotics with communication studies, the author proposes a number of innovative ideas, such as the leveraging communication, the collaborative communication, the rich variety of signifiers, etc. Besides, this book adds a practical dimension to semiotics studies by investigating diverse patterns of symbolic communication in the real world practices. It will help readers gain insights into the complexity of our life and society which depend on symbols for exchange and communication. This book will appeal to scholars and students of semiotics and communication. Readers who are interested in symbolic communication will also benefit from it.
Book Synopsis China in Symbolic Communication by : Sui Yan
Download or read book China in Symbolic Communication written by Sui Yan and published by Routledge. This book was released on 2017-07-31 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: What kinds of human individuals, events, things and commodities can best represent China? How have those representative symbols evolved in Chinese history? How have they been highlighted, disseminated and accepted? In this book, a full range of symbols and seemingly discrete social phenomena, hidden in diverse fields of Chinese society, are given lucid explanations based on the interdisciplinary theories of semiotics and communication. It studies the evolution of classic Chinese symbols through history and investigates the root causes for the communication of negative Chinese images in modern times. Besides, this book explicates the pattern of interaction between groups communication and mass communication in the Chinese society by exploring the different paths of transmutation and communication for the symbol of the "APEC Blue." How the image of China is constructed via non-government symbols is also addressed. By pointing out that classic semiotics has been reduced to an embarrassing dilemma of "a severe lack of historical sense," this book seeks to make Western semiotic findings bear closely on Chinese social reality and accomplish an updated contribution to this academic discipline. This book will appeal to scholars and students of semiotics and communication. Readers who are interested in modern Chinese society will also benefit from it.
Book Synopsis Communication and Symbolic Behaviour Scales by : Amy M. Wetherby
Download or read book Communication and Symbolic Behaviour Scales written by Amy M. Wetherby and published by Record Forms. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CSBS™ Record Forms and Caregiver Questionnaires, sold in packages for easy re-ordering, are assessment forms for the Communication and Symbolic Behavior Scales (CSBS™), one of the best measures of early communication in children 8–24 months (or up to 72 months if developmental delays are present). The norm-referenced, standardized CSBS™ uses parent interviews and naturalistic sampling procedures to collect crucial information — not just on language skills but also on often-overlooked communicative behaviors like communicative functions, gestures, rate of communicating, positive affect, and gaze shifts. CSBS™ takes just 50–75 minutes for child assessment and 60–75 minutes for in-depth scoring. Backed by technical data, CSBS™ is compatible with most developmental curricula in use today. A package of CSBS™ Record Forms and Caregiver Quesionnaires includes: 25 Caregiver Questionnaires: Caregivers complete this 15-minute qualitative questionnaire to provide background information. Their responses provide a baseline that helps professionals evaluate a child's performance. 25 Behavior Sample Record Forms: Data from the CSBS™ behavior sample is tallied on this form and converted to scores on 22 five-point scales. 2 Outline Cards: These reference cards outline sampling procedures step by step and give directions for scoring. Available separately or as part of the CSBS™ Complete Kit are the other materials required to conduct a CSBS™ assessment. These forms are part of CSBS™, a norm-referenced, standardized tool that uses parent interview and direct observation to assess infants, toddlers, and preschoolers at risk for communication delays and impairments. With 22 rating scales that accurately survey children's language skills and symbolic development, CSBS is backed by technical data and compatible with most developmental curricula in use today. This product is sold in a package of 25. Learn more about the whole CSBS system.
Book Synopsis Augmentative and Alternative Communication by : David R. Beukelman
Download or read book Augmentative and Alternative Communication written by David R. Beukelman and published by Brookes Publishing Company. This book was released on 2012 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of the foundational, widely adopted AAC textbook Augmentative and Alternative Communication is the definitive introduction to AAC processes, interventions, and technologies that help people best meet their daily communication needs. Future teachers, SLPs, OTs, PTs, and other professionals will prepare for their work in the field with critical new information on advancing literacy skills; conducting effective, culturally appropriate assessment and intervention; selecting AAC vocabulary tailored to individual needs; using new consumer technologies as affordable, nonstigmatizing communication devices; promoting social competence supporting language learning and development; providing effective support to beginning communicators; planning inclusive education services for students with complex communication needs; and improving the communication of people with specific developmental disabilities and acquired disabilities. An essential core text for tomorrow's professionals--and a key reference for in-service practitioners--this fourth edition prepares readers to support the communicative competence of children and adults with a wide range of complex needs.
Book Synopsis Remarkable Conversations by : Barbara Miles
Download or read book Remarkable Conversations written by Barbara Miles and published by eBookIt.com. This book was released on 1999 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the needs of children of all abilities, from those who use nonlinguistic forms of communication such as objects or body movements to those who use linguistic forms such as sign language or writing.
Author :Kathleen Mary Huebner Publisher :American Foundation for the Blind ISBN 13 :9780891289401 Total Pages :150 pages Book Rating :4.2/5 (894 download)
Book Synopsis Hand in Hand by : Kathleen Mary Huebner
Download or read book Hand in Hand written by Kathleen Mary Huebner and published by American Foundation for the Blind. This book was released on 1995 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series was designed to develop resources for educators of children who are visually impaired, hearing impaired, and severely disabled. The Hand In Hand materials emphasize the communication and mobility skills crucial to independence, and provide important information to help service providers do their jobs effectively. Containing contributions from more than 30 nationally recognized experts in the field of deaf-blindness, this groundbreaking information consists of four components that can be used separately or together. An in-service training guide that presents structured information and guidelines for using the Hand In Hand materials with various audiences. Focusing on the needs of the trainer, this manual provides sample blueprints for individual workshops, as well as an overview of training, assessment, and evaluation. Also includes sample forms for conducting a pre-training needs assessment and post-training evaluation.
Book Synopsis The Picture Exchange Communication System Training Manual by : Lori Frost
Download or read book The Picture Exchange Communication System Training Manual written by Lori Frost and published by . This book was released on 2002-01-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an updated description of The Picture Exchange Communication System (PECS). It begins with a discussion of the "big picture," or the authors view on the importance of laying the foundation for communication training by systematically structuring the learning environment (be it in the home, community or school). This approach, The Pyramid Approach to Education, embraces the principals of broad-spectrum applied behavior analysis and emphasizes the development of functional communication skills, independent of communication modality. The Pyramid Approach is one of the few approaches that encourages creativity and innovation on the teacher's part through databased decision making.
Book Synopsis The Symbolic Species: The Co-evolution of Language and the Brain by : Terrence W. Deacon
Download or read book The Symbolic Species: The Co-evolution of Language and the Brain written by Terrence W. Deacon and published by W. W. Norton & Company. This book was released on 1998-04-17 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A work of enormous breadth, likely to pleasantly surprise both general readers and experts."—New York Times Book Review This revolutionary book provides fresh answers to long-standing questions of human origins and consciousness. Drawing on his breakthrough research in comparative neuroscience, Terrence Deacon offers a wealth of insights into the significance of symbolic thinking: from the co-evolutionary exchange between language and brains over two million years of hominid evolution to the ethical repercussions that followed man's newfound access to other people's thoughts and emotions. Informing these insights is a new understanding of how Darwinian processes underlie the brain's development and function as well as its evolution. In contrast to much contemporary neuroscience that treats the brain as no more or less than a computer, Deacon provides a new clarity of vision into the mechanism of mind. It injects a renewed sense of adventure into the experience of being human.
Book Synopsis Research Handbook on Strategic Communication by : Jesper Falkheimer
Download or read book Research Handbook on Strategic Communication written by Jesper Falkheimer and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
Book Synopsis Fundamentals of AAC by : Nerissa Hall
Download or read book Fundamentals of AAC written by Nerissa Hall and published by Plural Publishing. This book was released on 2022-03-11 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of AAC: A Case-Based Approach to Enhancing Communication is a course-friendly textbook designed to walk readers through the theoretical and clinical underpinnings of assessment, intervention, and consultation for individuals with complex communication needs across the lifespan. Augmentative and alternative communication (AAC) encompasses a variety of communication methods and is used by those with a wide range of speech and language impairments. With a consistent framework and descriptive case studies, as well as input from various stakeholders, readers can gain a comprehensive understanding of the needs of persons who use AAC and how to provide them with ethically and culturally considerate support. Unlike other texts on this topic, this book empowers the reader to visualize AAC in action. Each chapter offers evidence-based information about the topic along with a case study. The case studies combined with short essays from various stakeholders illustrate the variety of ways in which AAC can enhance an individual’s connection with their communication partners and community, and the role of the speech-language pathologist as integral to this process. Intended to easily translate into a 6-, 8-, or 13-week semester course, this textbook is divided into seven distinct sections: Section I provides an overview of AAC, no-tech, mid-tech, and high-tech AAC systems, as well as mobile technology and advancing technology. Section II discusses cultural and linguistic responsivity and how this underlies AAC systems and services. Section III reviews AAC assessment, intervention and implementation for toddlers, preschoolers, and school-aged individuals, along with goal-writing and data collection. Section IV covers assessment, intervention, and implementation for young adults and adults needing AAC. Section V offers the reader detailed information and rich examples of the application of AAC for persons with developmental disabilities. Section VI provides the theoretical foundation and exemplar case studies of AAC for persons with acquired disabilities. Section VII details consultation and training for various stakeholders, as well as tele-AAC services. Key Features: * Overviews with key terms set the stage for each section * 36 case studies with questions and visuals to clearly depict each case * Boxes with practical tips and expert advice
Download or read book Tele-AAC written by Nerissa Hall and published by Plural Publishing. This book was released on 2019-06-28 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tele-AAC: Augmentative and Alternative Communication Through Telepractice is the first comprehensive resource guide to Tele-AAC. Tele-AAC is the use of telepractice specifically for providing services to individuals using augmentative and alternative communication (AAC). This text establishes Tele-AAC as a new service delivery model and promotes safe, efficacious, evidence-based, and ethical telepractice for individuals who need AAC systems. The goal is to provide readers with fundamental information about policy and service delivery of AAC services via telepractice to enable clinical practice. The text details the specific technical components unique to Tele-AAC service delivery, and how the technology, personnel, and service delivery practices may vary across settings and populations. It offers didactic and case-based content for speech-language pathologists across all levels, from introductory to advanced. Chapters are included that clarify and define the term Tele-AAC, highlight the procedures used while providing assessment and intervention via Tele-AAC, identify ethical and cultural considerations while providing Tele-AAC, and demonstrate its application in a variety of settings. The content has been enriched by the input and knowledge offered by leaders from both telepractice and AAC disciplines, and offers readers the right combination of foundational information and principles to help form a base of understanding for practitioners engaging in Tele-AAC. The field of Tele-AAC is evolving and will transform as the technology changes and advances. This text provides a threshold of understanding from which the field and practitioners can grow.
Book Synopsis Handbook of Developmental Disabilities by : Samuel L. Odom
Download or read book Handbook of Developmental Disabilities written by Samuel L. Odom and published by Guilford Press. This book was released on 2009-01-21 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative handbook reviews the breadth of current knowledge about developmental disabilities: neuroscientific and genetic foundations; the impact on health, learning, and behavior; and effective educational and clinical practices. Leading authorities analyze what works in intervening with diverse children and families, from infancy through the school years and the transition to adulthood. Chapters present established and emerging approaches to promoting communication and language abilities, academic skills, positive social relationships, and vocational and independent living skills. Current practices in positive behavior support are discussed, as are strategies for supporting family adaptation and resilience.
Book Synopsis Augmentative and Alternative Communication Intervention by :
Download or read book Augmentative and Alternative Communication Intervention written by and published by . This book was released on 1993 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Angelman Syndrome: Communication, Educational and Related Considerations by : Stephen N. Calculator
Download or read book Angelman Syndrome: Communication, Educational and Related Considerations written by Stephen N. Calculator and published by Bentham Science Publishers. This book was released on 2015-02-12 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Individuals with Angelman Syndrome (AS) present many unique challenges to professionals, parents and others who are committed to maximizing individuals’ competence while ensuring them the best possible quality of life. Angelman Syndrome: Communication, Educational, and Related Considerations is a unique, exhaustive compilation of existing material related to understanding the nature of AS and how individuals’ communication and related skills can be fostered most effectively. It provides readers with a comprehensive understanding of the background of Angelman Syndrome along with an in-depth exploration of communication (with a focus on augmentative and alternative communication), educational, and related issues that should be addressed when attempting to meet the needs of individuals with AS at home, school, work, and elsewhere in the community. Key features of the book include: • Extensive background information about medical and related factors behind AS and how they influence individuals’ learning • A series of prologues written by the parents of individuals with AS • Contributions from internationally recognized experts on AS, communication disorders, psychology and education • Numerous practical, evidence-based strategies for conducting assessments and carrying out interventions among AS affected individuals Speech-language pathologists, allied healthcare providers and educators providing support to affected individuals should benefit from the information provided in the book by being able to identify appropriate communication, behavioral and educational goals. Laypersons, particularly parents, will also find the information highly useful in advocating for best practices for their children (which is partly fostered by the series of parental prologues). Angelman Syndrome: Communication, Educational, and Related Considerations will not only serve as a valuable reference for improving the learning experience for AS affected individuals but will also embolden both professionals and parents to maintain higher expectations for them.
Download or read book Decoding Design written by Maggie Macnab and published by HOW Books. This book was released on 2008-02-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner. Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.
