Survey Of College Marketing Programs Electronic Advertising Use Of Consultants

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The Survey of College Marketing Programs, 2013 Edition

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402153
Total Pages : 158 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs, 2013 Edition by : Primary Research Group

Download or read book The Survey of College Marketing Programs, 2013 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2012 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.

The Survey of College Marketing Programs 2010

Author : Primary Research Group Staff
Publisher : Primary Research Group Inc
ISBN 13 : 1574401491
Total Pages : 168 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs 2010 by : Primary Research Group Staff

Download or read book The Survey of College Marketing Programs 2010 written by Primary Research Group Staff and published by Primary Research Group Inc. This book was released on 2010-05-25 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.

Survey of Academic Library Use of Instructional Technology

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574401076
Total Pages : 132 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Survey of Academic Library Use of Instructional Technology by :

Download or read book Survey of Academic Library Use of Instructional Technology written by and published by Primary Research Group Inc. This book was released on 2008 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Survey of academic libraries, chiefly in the United States and Canada, on their use of classroom response systems (clickers); whiteboards, tablets, and other presentation aids; internet technologies such as instant messaging, blogs, wikis, podcasting, photo sharing, online simulations/tutorials, virtual classroom/reality software, virtual reference software, and course management systems; instructional budgets; instructional computer labs; and instructional furniture.

Survey of College Purchasing Managers

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574401246
Total Pages : 119 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Survey of College Purchasing Managers by :

Download or read book Survey of College Purchasing Managers written by and published by Primary Research Group Inc. This book was released on 2009 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Library Use of E-books

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574401017
Total Pages : 119 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Library Use of E-books by : Primary Research Group

Download or read book Library Use of E-books written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2008 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data in the report is based on a survey of 75 academic, public and special libraries. Librarians detail their plans on how they plan to develop their e-book collections, what they think of e-book readers and software, and which e-book aggregators and publishers appeal to them most and why. Other issues covered include: library production of e-books and collection digitization, e-book collection information literacy efforts, use of e-books in course reserves and inter-library loan, e-book pricing and inflation issues, acquisition sources and strategies for e-books and other issues of concern to libraries and book publishers.

The Survey of College Sports Marketing Practices

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402331
Total Pages : 142 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Sports Marketing Practices by : Primary Research Group

Download or read book The Survey of College Sports Marketing Practices written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2013 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 140-page report presents data from 100 North American colleges and universities about their sports marketing efforts. The study includes detailed data on the usage plans and spending by survey participants on ticket consultants, direct mail, web ads, website optimization, opt-in email, site sponsorships, student and mainstream newspaper and magazine ads, radio, television, billboards and other marketing vehicles. The study furnishes detailed info and spending data on the use of Facebook, Google, Yahoo and other major internet sites in sports marketing. The study also looks at overall sports marketing budgets and trends for this budget as well as for ticket sales in basketball, football, baseball and other sports. In addition it covers trends in the use of public relations firms, market research firms, advertising agencies and other consultants, social media and blogs, sports yearbooks, podcasts and other promotional venues and tactics. Data is broken out by Divisions 1, 2, and 3, by college enrollment, college type, and for public or private status.

Licensing and Copyright Management

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574400681
Total Pages : 84 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Licensing and Copyright Management by : Primary Research Group

Download or read book Licensing and Copyright Management written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2004 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report looks closely at the licensing and copyright management practices of leading academic, special and state libraries. Among the organziations profiled are: The University of Idaho, IBM, PriceWaterhouseCoopers, the University of South Carolina, and many others. Issues discussed include: recruitment of group buying partners, terms of consortium membership, authentication, archiving, title record keeping and accounting, the consolidation of buying power, state mandated contract language, changes in pricing over the life of contracts - and many other issues that impact database licensing.

Survey of Assessment Practices in Higher Education

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574401009
Total Pages : 125 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Survey of Assessment Practices in Higher Education by :

Download or read book Survey of Assessment Practices in Higher Education written by and published by Primary Research Group Inc. This book was released on 2008 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of main findings -- Departmental assessment -- Standardized testing -- Assessment office -- Student assessment of instuctors -- Evaluation of adjunct faculty -- Faculty involvement in assessment -- Tutoring -- Assessing student services -- Assessment environment -- Curriculum changes -- Use of benchmarking data -- Use of consultants and services -- Post graduation assessment -- Assessing assessment.

International Survey of Library & Museum Digitization Projects

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 157440105X
Total Pages : 108 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis International Survey of Library & Museum Digitization Projects by : Primary Research Group

Download or read book International Survey of Library & Museum Digitization Projects written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2008 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Survey of Library & Museum Digitization Projects presents detailed data about the management and development of a broad range of library special collection and museum digitization projects. Data is broken out by type of digitization project (ie text, photograph, film, audio, etc) size and type of institution, annual spending on digitization and other variables. The report presents data and narrative on staffing, training, funding, technology selection, outsourcing, permissions and copyright clearance, cataloging, digital asset management, software and applications selection, marketing and many other issues of interest to libraries and museums that are digitizing aspects of their collections.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Survey of Distance Learning Programs in Higher Education

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574400878
Total Pages : 203 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Distance Learning Programs in Higher Education by :

Download or read book The Survey of Distance Learning Programs in Higher Education written by and published by Primary Research Group Inc. This book was released on 2007 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of major findings -- Methodology -- Enrollment growth -- Use of products and services from distance learning suppliers and vendors -- Use of web-based courses -- Third party course providers -- Departmental assistance to the distance learning program -- Use of technology -- Copyright and licensing issues -- Tuition costs -- Tailor-made courses for industry and government -- Consortium membership -- Adverstising and marketing the distance learning program -- Centralization of DL college bureaucracy -- Courses offered and staff salaries -- Profitability and cost structure.

Law Library Benchmarks

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574401041
Total Pages : 129 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Law Library Benchmarks by : Primary Research Group

Download or read book Law Library Benchmarks written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2008 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: . Data in the report is based on a survey of 55 North American law libraries drawn from law firm, private company, university, courthouse and government agency law libraries. Data is broken out by size and type of library for ease in benchmarking. The 120+ page report covers developments in staffing, salaries, budgets, materials spending, use of blogs & wikis, use of legal directories, the library role in knowledge management, records management and content management systems. Patron and librarian training, reimbursement for library-related education and other issues are also covered in this latest edition.

Trends in Training College Faculty, Staff & Students in Computer Literacy

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574400851
Total Pages : 67 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Trends in Training College Faculty, Staff & Students in Computer Literacy by :

Download or read book Trends in Training College Faculty, Staff & Students in Computer Literacy written by and published by Primary Research Group Inc. This book was released on 2007 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nine case studies from American institutions that are successfully confronting the challenges of computer and educational technology literacy, often in novel ways.

Survey of Student Retention Policies in Higher Education

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574400975
Total Pages : 110 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Survey of Student Retention Policies in Higher Education by :

Download or read book Survey of Student Retention Policies in Higher Education written by and published by Primary Research Group Inc. This book was released on 2008 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Survey of Student Retention Policies in Higher Education presents data from a benchmarking study of the retention policies of 40 American colleges. Data is broken out for public and private colleges, by Carnegie class and enrollment level, to allow for easier benchmarking. This 100+ page study presents data on: spending on consulting services to aid in student retention, spending on conferences, reports and other information and analysis about retention; percentage of colleges that have a dean or other high level administrator for retention; retention rates for students; ways in which colleges track and present retention data; perceived impact of financial assistance on retention; perceived impact of severity in grading on retention; perceived impact of tutoring services on retention; perceived impact of psychological counseling serviceson retention; perceived impact of general economic conditions on retention; perceived impact of involvement in extra-curricular activities on retention; perceived impact of the quality of food services and residence halls on retention; use of interviews of transferees or drop outs from the college; use of interviews of graduates of the college; importance of exit interviews; percentage of colleges that maintain records on students that are engaged in few or no extracurricular activities; description of college info literacy policies; percentage of colleges that offer child care services to students; role of part time job finding services; perceived importance of career services division for retention; perceived importance of the academic advising services unit for retention; perceived importance of peer mentoring for retention; percentage of colleges that intervene at pre-determined thresholds of student difficulties such as number of classes missed or low grade point average; description of college efforts to reach out to help high risk students; College spending on tutoring services; Projected future spending on tutoring services; Perceived impact of tutoring services on retention; Source of tutors; Cost of Tutors; percentage of residence halls that have student advisory centers; percentage of colleges that have hired consultants to advise on the academic advising services; Annual Budget of the academic advising unit; number of full time equivalent positions allocated to the academic advising unit; description of rate of growth in the college's financial aid to students over the past two years; description of changes in tuition levels; perceived view of the need to increase financial aid or lower tuition in order to maintain or enhance enrollment; institutional attitudes towards the encouragement of instructor-student interaction outside of class; percentage of students that need special help in reading, writing or pronouncing English; percentage of colleges that offer ESL.

The Survey of Adult & Continuing Education Programs in Higher Education

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574401599
Total Pages : 231 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Adult & Continuing Education Programs in Higher Education by :

Download or read book The Survey of Adult & Continuing Education Programs in Higher Education written by and published by Primary Research Group Inc. This book was released on 2011 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 200+ page report presents data from 40 higher education programs of adult or continuing education The report covers recent and expected trends in revenues, enrollment, course development, budget, admininstrative and faculty personnel development, technology use, source of revenues and other factors important to administrators of adult and continuing education programs in higher education. The report gives highely specific data on current and expected enrollment and revenue growth, and cost structure with a particularly strong empohasis on marketing expenditures. The study presents highly detailed data on marketing spending for direct mail, newspaper and magazine advertising, billboards, radio and television, and various forms of e-advertising including opt in email, banner ads, search engine optimization, ads on Google and Bing, and social network marketing through Facebook and other venues. Other issues covered include: contracted and tailored adult ed programs for specific institutions, trends in employer support for adult ed programs, revneues derived from distance learning, and other issues Data is broken out by size and type of educational institution.

Libraries & the Mega-Internet Sites

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574400967
Total Pages : 110 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Libraries & the Mega-Internet Sites by :

Download or read book Libraries & the Mega-Internet Sites written by and published by Primary Research Group Inc. This book was released on 2008 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries & the Mega Internet Sites: A Survey of How Libraries Use and Relate to Google, Yahoo, Wikipedia, eBay, Amazon, Facebook, YouTube & Other Mega Internet Sites.

College Alumni Relations Benchmarks

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574400886
Total Pages : 121 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis College Alumni Relations Benchmarks by :

Download or read book College Alumni Relations Benchmarks written by and published by Primary Research Group Inc. This book was released on 2007 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report gives critical data about the alumni relations efforts of North American colleges. In more than 115 pages and 400 tables present hard data on alumni affairs office budgets, marketing expenditures, use of print publications and the internet, directory building and fundraising activities, among other topics. The report, based on data from 60 colleges, gives the end user highly specific benchmarking data such as the percentage of alumni that participate in reunions, earning from insurance plans and credit cards offered to alumni, spending on promotional materials for alumni clubs, percentage of alumni for whom the college maintains a working email address, and hundreds of other useful benchmarks and datapoints. Useful benchmarks include alumin office staff size, staff time spent on specific tasks, impact of the internet on alumni communications, relations with the Office of Institutional Advancement, plans for the print directory and much much more. Data is broken out for public and private colleges and by size and type of college and by size of the overall alumni population.