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Survey Dataset On Descriptive Analysis Of The Perceptions And Behavior Of Consumers Towards Fast Food Businesses In Zambia
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Book Synopsis Survey Dataset on Descriptive Analysis of the Perceptions and Behavior of Consumers Towards Fast-Food Businesses in Zambia by : Bravo Muchuu
Download or read book Survey Dataset on Descriptive Analysis of the Perceptions and Behavior of Consumers Towards Fast-Food Businesses in Zambia written by Bravo Muchuu and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast-food businesses need to know how to best meet the needs of fast-food consumers, especially after being hit hard by the Covid-19 pandemic. Using a cross-sectional survey research design, data were collected online via Google Forms. Besides their demographics, participants were asked on the change of their consumption patterns of fast-foods due to Covid-19 pandemic. All participants were given information solely for research purposes and confidentiality was emphasized during the survey. Participants received a closed-ended questionnaire containing pre-suggested answers on a 5-point scale of importance, from (1-strongly disagree to 5-strongly agree). A total of 126 questionnaires were analyzed using Excel and SPSS IBM version 23. Factor analysis was performed on Likert scale variables. Figures and tables were generated that described the perceptions of consumers towards fast-foods post Covid-19 pandemic. The data can be used by other scholars or researchers especially in sub-Saharan African countries, to expand the understanding of consumer behavior towards fast foods.
Book Synopsis Factors Affecting Customer Satisfaction in Fast Food Sector by : Abdullah Afzal
Download or read book Factors Affecting Customer Satisfaction in Fast Food Sector written by Abdullah Afzal and published by . This book was released on 2014-10-07 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masterarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Lovely Professional University, Punjab, Sprache: Deutsch, Abstract: Prior research has shown that customer satisfaction is the most important means for fast food restaurant. The main objectives of the study were to enhance the fast food service quality impact on overall customer satisfaction, to study purchaser behavior towards fast food places, to identify various key factors used by clients in the selection of fast food restaurants; and to analyze the particular differences/similarities in critical factors deemed by consumers for the selection of fast food restaurants. Our objective should be to look into the particular crucial elements that really help to determine the expectations which buyers have regarding the fast food market and his or her perceptions of good quality through experience. The organizations under study were Pizza Hut, Hardees, KFC, McDonald's and Subway located in Lahore, Pakistan. An extensive review of the literature was carried out by reviewing research studies, books, site pages and journals etc. On the basis of that literature review and its inferences, a questionnaire was developed which was needed for this quantitative type of research. The data was collected from the customer of these restaurants. A sample of 407 customers was selected randomly. Data was compiled and statistically analyzed using SPSS and Microsoft Excel. On the basis of their responses correlation test and analysis of variance (ANOVA) was applied through IBM SPSS. Results of each question were thoroughly analyzed and discussed by the researcher. Graphical representation of all the data has been shown. Conclusions of the study include the strengths of the organization as well as a few deficiencies in performance. Recommendations have been made for fast food restaurants to overcome those deficiencies for enhancing performance through statistical tec
Book Synopsis How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India by : Yash Mandviwala
Download or read book How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India written by Yash Mandviwala and published by GRIN Verlag. This book was released on 2021-10-08 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Sociology - Consumption and Advertising, grade: 8.0, , course: Bachelors of Business Administration, language: English, abstract: This paper aims at providing information about understanding how advertisement effects the fast food industry during COVID-19 in India. One of the world's fastest growing food types is victuals (fast foods). People buy fast food because it's easy to prepare, cheap and heavily promoted. But due to COVID-19 situations, the scenario changed. With the presence of lockdown in all countries because of the spread of the COVID-19 virus, the growth of the fast food industry declines. Restaurants in India are state subjects and during this time, they were having zero income but with a fixed cost. The fear of social proximity will persist post lockdown and initially affects business negatively. In the recent times, the fast food industry has shifted their normal advertisements to special COVID-related advertisements that may or may not drive the emotion of buying the fast food by any means.
Book Synopsis Customer Satisfaction, Consumer Behaviour and Perceptions in the Fast Food Industry by : Matthew Holmes
Download or read book Customer Satisfaction, Consumer Behaviour and Perceptions in the Fast Food Industry written by Matthew Holmes and published by . This book was released on 2003 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumers' Perception of the Service Quality of Fast-food Outlets in Gauteng by : Fransisca Du Plessis (A.M.)
Download or read book Consumers' Perception of the Service Quality of Fast-food Outlets in Gauteng written by Fransisca Du Plessis (A.M.) and published by . This book was released on 2015 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast-food franchise industry has become one of the fastest growing and most successful segments of its retail sector. This study defines fast food as food that is prepared and served to the consumer in some form of a take-away package. According to the South African Customer Satisfaction Index (SAcsi*), South Africa's fast food industry is ranked second in the world, with a customer satisfaction score of 79 out of 100. South Africans have literally become fast-food junkies embracing large portions of affordable food that are readily accessible and available almost immediately, especially in major urban areas throughout South Africa, like those in Gauteng. The aim of this study was to determine and describe consumers perception of the quality of the service offering of fast-food outlets (in general) and to determine how the additional service offerings of this growing industry determine consumers patronage of fast-food outlets. Objectives were formulated to draw conclusions about consumers satisfaction with the service quality of fast-food outlets based on the expectations-confirmation paradigm in terms of selected demographic characteristics namely gender, age, education level, population group and monthly household income. The quantitative, correlational study was cross-sectional and reflected on perceptions at the specific time of the study and in a specific urban context. Survey data was gathered electronically from 447 respondents implementing a structured, self-administered questionnaire in which the established scale of Oyewole (1999) was used to provide insightful conclusions about consumers perceptions of specific dimensions of the service delivery, namely Hygiene and efficiency; Courtesy; Health consciousness; Child friendliness; Ease of complaint; Comfort; Orderliness; Availability; and Expeditiousness. Data analysis involved descriptive and inferential statistics.
Book Synopsis A Study to Analyze Consumer Behavior in the Fast Food Industry by : Jose L. Medrano
Download or read book A Study to Analyze Consumer Behavior in the Fast Food Industry written by Jose L. Medrano and published by . This book was released on 2011 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Determinants of Consumer Preferences in Fast Food Restaurants. an Application of the Dineserv Model by : Mirza Shoaib
Download or read book Determinants of Consumer Preferences in Fast Food Restaurants. an Application of the Dineserv Model written by Mirza Shoaib and published by Grin Publishing. This book was released on 2016-11-30 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Sociology - Consumption and Advertising, Iqra University, course: Marketing, language: English, abstract: The purpose of this research is to investigate the consumer preferences for the fast food restaurants by using modified DINESERV. The research is done in Karachi to target those who visit fast food restaurants. The variables used for this research are; consumer preference as a dependent variable and independent variables are DINESERV (Tangible, Reliability, Responsiveness, Assurance and Empathy) and Price. Sample data were conveniently collected from different fast food restaurants. Out of 330 respondents, 24 were outliers and 306 sample size is considered data from respondents. Factor analysis and multiple regression technique are used to achieve the objective. Results show that DINESERV subset Tangible, Reliability, Responsiveness and Price are the most significant variables among all.
Book Synopsis A Socio-psychological Analysis of Eating Behaviors at Fast Food Restaurants by : Nibedita Chakraborty
Download or read book A Socio-psychological Analysis of Eating Behaviors at Fast Food Restaurants written by Nibedita Chakraborty and published by . This book was released on 2012 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study was to explore the mutual interaction of attitude toward taste and the nutritional information of fast foods to explain fast food consumption behavior. The Health Belief Model (HBM) was used to examine from the mutual interplay of attitude toward taste and nutritional information of fast food, which factor is prioritized by consumers in predicting fast food consumption. In this cross-sectional, non-randomized study, an electronic self- administered survey was used as the primary mode of data collection. The survey was sent out to the students, staff, and the faculty members of the then College of Arts and Sciences at the University of Toledo. The statistical tests (using SPSS 20) revealed that attitude toward taste did not influence fast food consumption; nutritional information did not influence fast food consumption; and moreover, attitude toward taste did not influence nutritional knowledge. From the non significant results from the statistical tests no conclusion could be drawn about the mutual relationship of attitude toward taste and nutritional information of fast foods.
Book Synopsis The Impact of Fast Food Marketing on Millennials by : Kabo Tuelo Segokgo
Download or read book The Impact of Fast Food Marketing on Millennials written by Kabo Tuelo Segokgo and published by . This book was released on 2016 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast food marketing is an effective tool used by businesses to build food brand recognition among their consumers. Increased fast food consumption has been linked to the increase in high calorie consumption. This study sought among Millennials to assess the association between fast food marketing and consumption of fast food. It further dealt with perceptions on the relationship between fast food consumption and weight gain. A convenience sample of 507 participants was used to collect data from University of Arkansas{u2019} students through an online survey and an in person survey. An independent sample t test and multivariate analysis of variance (MANOVA) were used to analyze the data. The findings indicated that knowledge levels affected consumption decisions. Low nutritional knowledge level consumers would be more likely influenced by fast food advertisement to purchase fast food as opposed to consumers with adequate nutritional knowledge level. In addition, the findings revealed that mere nutritional knowledge does not necessarily lead to low prevalence of obesity. However, there was a relationship between the level of consumption of fast foods and obesity. The results of this study provided policy implications on how to help strengthen nutrition education resources and ultimately have an impact on Millennials dietary behavior.
Book Synopsis Consumers' Perceptions and Expectations of Service Quality in Selected Fast Food Restaurants by : Nalini Arumugam
Download or read book Consumers' Perceptions and Expectations of Service Quality in Selected Fast Food Restaurants written by Nalini Arumugam and published by . This book was released on 2001 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Perception of Branding in the Fast Food Industry by : Chantaluk Booranaphant
Download or read book Consumer Perception of Branding in the Fast Food Industry written by Chantaluk Booranaphant and published by . This book was released on 1998 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fast Food in a Chinese Provincial City by : Haiying Zhu
Download or read book Fast Food in a Chinese Provincial City written by Haiying Zhu and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a decade ago American fast food entered the Chinese market. Since then the number of fast food and organized chain restaurants in China has multiplied. Chinese consumers, especially those who live in large urban areas, have accepted Western-style fast food restaurants that serve French fries and other popular dishes as a way of life. Inspired by the success of the symbolism of McDonald's and KFC, many Chinese restaurants have tried to use traditional Chinese culture to lure customers into what is advertised as indigenous, modern fast food outlets. Recently some Chinese fast food entrepreneurs have successfully developed local versions of the Western fast food system. Based on my three months' ethnographic research in Huai'an, I address the competitive situation between American fast food restaurants and local Chinese restaurants by examining service, price, management, food, and customer expectations. Specifically, this case analysis includes one of the largest American fast food chains and one of the largest Chinese fast food restaurant chains. The data are based on participant observation, informal and formal interviews, a sample survey, and historical documents. The study finds that in Huai'an, one local Chinese fast food restaurant, after improving décor, hygiene and service, has experienced increasing success in the local market. I show that the globalization process has experienced two types of localization in Huai'an. First, Western chains have striven to adapt to the consumers in Huai'an, by insisting on a high degree of local ownership and by modestly tailoring their products to local taste. Second, the mere presence of these Western chains has encouraged Chinese entrepreneurs to develop decidedly local versions of modern fast food enterprises.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9251309809 Total Pages :108 pages Book Rating :4.2/5 (513 download)
Book Synopsis Food data collection in Household Consumption and Expenditure Surveys. Guidelines for low and middle income countries by : Food and Agriculture Organization of the United Nations
Download or read book Food data collection in Household Consumption and Expenditure Surveys. Guidelines for low and middle income countries written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-10-30 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The measurement of food consumption and expenditure is a fundamental component of any analysis of poverty and food security, and hence the importance and timeliness of devoting attention to the topic cannot be overemphasized as the international development community confronts the challenges of monitoring progress in implementing the 2030 Agenda for Sustainable Development. In 2014, the International Household Survey Network published a desk review of the reliability and relevance of survey questions as included in 100 household surveys from low- and middle-income countries. The report was presented in March 2014 at the forty-fifth session of the United Nations Statistical Commission (UNSC), in a seminar organized by the Inter-Agency and Expert Group on Food Security, Agricultural and Rural Statistics (IAEG-AG). The assessment painted a bleak picture in terms of heterogeneity in survey design and overall relevance and reliability of the data being collected. On the positive side, it pointed to many areas in which even marginal changes to survey and questionnaire design could lead to a significant increase in reliability and consequently, great improvements in measurement accuracy. The report, which sparked a lot of interest from development partners and UNSC member countries, prompted IAEG-AG to pursue this area of work with the ultimate objective of developing, validating, and promoting scalable standards for the measurement of food consumption in household surveys. The work started with an expert workshop that took place in Rome in November 2014. Successive versions of the guidelines were drafted and discussed at various IAEG-AG meetings, and in another expert workshop organized in November 2016 in Rome. The guidelines were put together by a joint FAO-World Bank team, with inputs and comments received from representatives of national statistical offices, international organizations, survey practitioners, academics, and experts in different disciplines (statistics, economics, nutrition, food security, and analysis). A list of the main contributors is included in the acknowledgment section. In December 2017 a draft of the guidelines was circulated to 148 National Statistical Offices from low- to high-income countries for comments. The document was revised following that consultation and submitted to UNSC, which endorsed it at its forty-ninth session in March 2018 (under item 3(j) of the agenda, agricultural and rural statistics. The version presented here reflects what was endorsed by the Commission, edited for language. The process received support from the Global Strategy for Agricultural and Rural Statistics. The document is intended to be a reference document for National Statistical Offices, survey practitioners, and national and international agencies designing household surveys that involve the collection of food consumption and expenditure data.
Download or read book World Development Report 1978 written by and published by World Bank Publications. This book was released on 1978 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first report deals with some of the major development issues confronting the developing countries and explores the relationship of the major trends in the international economy to them. It is designed to help clarify some of the linkages between the international economy and domestic strategies in the developing countries against the background of growing interdependence and increasing complexity in the world economy. It assesses the prospects for progress in accelerating growth and alleviating poverty, and identifies some of the major policy issues which will affect these prospects.
Book Synopsis Trade in Counterfeit and Pirated Goods by : Piotr Stryszowski
Download or read book Trade in Counterfeit and Pirated Goods written by Piotr Stryszowski and published by . This book was released on 2016 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study offers unique up-to-date analysis of the impact on global trade of counterfeit and pirated products, known as "fakes" by the general public. Using statistical analysis and drawing on a global dataset covering almost half million customs data on seizures, the study estimates the huge share of international trade commandeered by counterfeit and pirated goods. In 2013, international trade in such products represented up to 2.5% of world trade, or as much as USD 461 billion. This is the equivalent of the GDP of Austria, or the combined GDP of Ireland and the Czech Republic. Above all, it highlights that right holders, governments and the formal economy as a whole suffer from significant economic and social losses. It also gives an idea about the potential financial revenues collected by criminal networks that are behind such trade.^More specifically, counterfeit and pirated products amounted to up to 5 % of imports in 2013 in the European Union, or as much as EUR 85 billion (USD 116 billion). This suggests that the relative impact of counterfeiting is twice as high for a group of developed countries, such as the EU, than it is for the world as a whole. The scope of the phenomenon appears to be greater than a decade ago. Back in 2008, a previous OECD study estimated that counterfeit and pirated goods accounted for up to 1.9 % of world imports, or up to USD 200 billion, relying on the best data and more limited methods available at that time. In the context of today's revival of international trade in the global economy, there is no shortage of opportunities for counterfeiters and criminals. Counterfeit and pirated trade is a major threat to any modern, knowledge-based economy. Counterfeiting and piracy matter in an innovation driven global economy.^Intellectual property (IP) is a key value generator for firms, helping them succeed in competitive markets. At the macroeconomic level, IP protection and enforcement is one of the main drivers of innovation, which contributes to long term economic growth. Given the fundamental economic importance of IP, counterfeiting and piracy must be directly targeted as a threat to sustainable IP-based business models.
Download or read book Making It Big written by Andrea Ciani and published by World Bank Publications. This book was released on 2020-10-08 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic and social progress requires a diverse ecosystem of firms that play complementary roles. Making It Big: Why Developing Countries Need More Large Firms constitutes one of the most up-to-date assessments of how large firms are created in low- and middle-income countries and their role in development. It argues that large firms advance a range of development objectives in ways that other firms do not: large firms are more likely to innovate, export, and offer training and are more likely to adopt international standards of quality, among other contributions. Their particularities are closely associated with productivity advantages and translate into improved outcomes not only for their owners but also for their workers and for smaller enterprises in their value chains. The challenge for economic development, however, is that production does not reach economic scale in low- and middle-income countries. Why are large firms scarcer in developing countries? Drawing on a rare set of data from public and private sources, as well as proprietary data from the International Finance Corporation and case studies, this book shows that large firms are often born large—or with the attributes of largeness. In other words, what is distinct about them is often in place from day one of their operations. To fill the “missing top†? of the firm-size distribution with additional large firms, governments should support the creation of such firms by opening markets to greater competition. In low-income countries, this objective can be achieved through simple policy reorientation, such as breaking oligopolies, removing unnecessary restrictions to international trade and investment, and establishing strong rules to prevent the abuse of market power. Governments should also strive to ensure that private actors have the skills, technology, intelligence, infrastructure, and finance they need to create large ventures. Additionally, they should actively work to spread the benefits from production at scale across the largest possible number of market participants. This book seeks to bring frontier thinking and evidence on the role and origins of large firms to a wide range of readers, including academics, development practitioners and policy makers.
Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
