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ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.:/5 (319 download)
Download or read book Public Health Reports written by and published by . This book was released on 1993 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Benjamin Lorr
Publisher : Penguin
ISBN 13 : 0553459406
Total Pages : 352 pages
Book Rating : 4.5/5 (534 download)
Download or read book The Secret Life of Groceries written by Benjamin Lorr and published by Penguin. This book was released on 2020-09-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery store What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing, immersive reporting, and compulsively readable prose, Lorr leads a wild investigation in which we learn: • The secrets of Trader Joe’s success from Trader Joe himself • Why truckers call their job “sharecropping on wheels” • What it takes for a product to earn certification labels like “organic” and “fair trade” • The struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business • The truth behind the alarming slave trade in the shrimp industry The result is a page-turning portrait of an industry in flux, filled with the passion, ingenuity, and exploitation required to make this everyday miracle continue to function. The product of five years of research and hundreds of interviews across every level of the industry, The Secret Life of Groceries delivers powerful social commentary on the inherently American quest for more and the social costs therein.
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ISBN 13 :
Total Pages : 1388 pages
Book Rating : 4.3/5 (243 download)
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on 1971 with total page 1388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Superintendent of Documents
Publisher :
ISBN 13 :
Total Pages : 1408 pages
Book Rating : 4.F/5 ( download)
Download or read book Monthly Catalog of United States Government Publications, Cumulative Index written by United States. Superintendent of Documents and published by . This book was released on 1976 with total page 1408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress House. Committee on Agriculture
Publisher :
ISBN 13 :
Total Pages : 1208 pages
Book Rating : 4.:/5 (36 download)
Download or read book Hearings, Reports and Prints of the House Committee on Agriculture written by United States. Congress House. Committee on Agriculture and published by . This book was released on 1972 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Hermann Kaindl
Publisher : Springer Nature
ISBN 13 : 3031641825
Total Pages : 356 pages
Book Rating : 4.0/5 (316 download)
Download or read book Evaluation of Novel Approaches to Software Engineering written by Hermann Kaindl and published by Springer Nature. This book was released on with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author : United States. Congress. House
Publisher :
ISBN 13 :
Total Pages : 2186 pages
Book Rating : 4.3/5 (511 download)
Download or read book Report written by United States. Congress. House and published by . This book was released on with total page 2186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Adler
Publisher : Washington : National Science Foundation
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 ( download)
Download or read book Research on the Effects of Television Advertising on Children written by Richard Adler and published by Washington : National Science Foundation. This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Education and Labor. Subcommittee on Elementary, Secondary, and Vocational Education
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 (121 download)
Download or read book Oversight Hearing on Testing/assessment/evaluation to Improve Learning in Our Schools written by United States. Congress. House. Committee on Education and Labor. Subcommittee on Elementary, Secondary, and Vocational Education and published by . This book was released on 1990 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1062 pages
Book Rating : 4.:/5 (2 download)
Download or read book Government-wide Index to Federal Research & Development Reports written by and published by . This book was released on 1967 with total page 1062 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 922 pages
Book Rating : 4.:/5 (31 download)
Download or read book Research Report written by and published by . This book was released on 1971 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Naresh K. Malhotra
Publisher : Springer
ISBN 13 : 3319169432
Total Pages : 509 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 634 pages
Book Rating : 4.4/5 (446 download)
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
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ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.:/5 (318 download)
Download or read book Media/Scope written by and published by . This book was released on 1963 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
