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Book Synopsis The Innovation Stack by : Jim McKelvey
Download or read book The Innovation Stack written by Jim McKelvey and published by Penguin. This book was released on 2020-03-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large. But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack. McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time.
Download or read book Options written by Daniel Lyons and published by Da Capo Press. This book was released on 2009-03-25 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the mind, to the world of Fake Steve Jobs. Fake Steve the counterintuitive management guru: "Obviously we can't literally put our employees' lives at risk. But we have to make them feel that way." Fake Steve the political hobnobber: "I can see why they keep Nancy Pelosi under wraps. Wacky as a dime watch." Fake Steve quoting friend/musician/philosopher Bono on road etiquette: "Tink about dat next toim yer cuttin off some bloke and you don't know who it is, right? Could be Jay-sus. Or Boutros Boutros-Ghali or sumfin." And on, yes, himself: "Geniuses have feelings, too." In the tradition of Thank You for Smoking and in the spirit of The Onion, Options is a novelistic sendup and takedown of Silicon Valley, Hollywood, and Washington, D.C., as viewed by a central character who exists, to his immense self-satisfaction, at the crossroads of all three worlds: "It's like in one of those movies where a guy realizes he's got telekinetic powers and it's just too bad if he doesn't want them, he's got them. Likewise, I have this gift. It's who I am."
Book Synopsis Rwanda, Where Souls Turn to Dust by : Patrick Habamenshi Um'Khonde
Download or read book Rwanda, Where Souls Turn to Dust written by Patrick Habamenshi Um'Khonde and published by iUniverse. This book was released on 2009 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, Um'Khonde Patrick Habamenshi, was appointed Minister of Agriculture in Rwanda in October 2003, two days after his thirty-fifth birthday. It started as a dream but rapidly became a nightmare marked by constant threats, insults, and unfounded accusations. He resigned in May 2005 and sought refuge in the Canadian Embassy in Kigali. The following year was a slow downward spiral to the same hell that decimated Rwanda in 1994, a hell of injustice and senseless persecution. The experience left him broken beyond words. He was left with the demons and ghosts of his broken country and with tortured experiences that would surely destroy him if he succumbed to them. Rwanda, Where Souls Turn to Dust is the remarkable story of his healing path to rebuilding his mind, body and spirit. He had to move away from the negative things that had been dominating his life, the loss of his loved ones, and the loss of his previous dreams. He rebuilt his life from the ashes of his old life in Rwanda, a life free of hatred, free of prejudice, and free of fears.
Book Synopsis The Chinatown Death Cloud Peril by : Paul Malmont
Download or read book The Chinatown Death Cloud Peril written by Paul Malmont and published by Simon and Schuster. This book was released on 2007-06-05 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set in the colorful world of the 1930s and peopled with writers H.P. Lovecraft, L. Ron Hubbard, Lester Dent, and Walter Gibson, this swashbuckling literary thriller propels the characters into a genuine pulp adventure in which they try to thwart a madman intent on creating a new global empire.
Book Synopsis Sears List of Subject Headings by : Minnie Earl Sears
Download or read book Sears List of Subject Headings written by Minnie Earl Sears and published by H. W. Wilson. This book was released on 1997 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a list of subject headings for use in smaller libraries.
Book Synopsis Guerrilla Marketing For Dummies by : Jonathan Margolis
Download or read book Guerrilla Marketing For Dummies written by Jonathan Margolis and published by John Wiley & Sons. This book was released on 2008-10-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Guerrilla Marketing For Dummies' provides organisations with cutting-edge solutions that achieve maximum results from minimal resources.
Book Synopsis Creative Strategy in Advertising by : Bonnie L. Drewniany
Download or read book Creative Strategy in Advertising written by Bonnie L. Drewniany and published by Wadsworth Publishing Company. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.
Download or read book Timequake written by Kurt Vonnegut and published by Penguin. This book was released on 1998-08-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Notable Book from the acclaimed author of Slaughterhouse-Five, Breakfast of Champions, and Cat's Cradle. At 2:27pm on February 13th of the year 2001, the Universe suffered a crisis in self-confidence. Should it go on expanding indefinitely? What was the point? There's been a timequake. And everyone—even you—must live the decade between February 17, 1991 and February 17, 2001 over again. The trick is that we all have to do exactly the same things as we did the first time—minute by minute, hour by hour, year by year, betting on the wrong horse again, marrying the wrong person again. Why? You'll have to ask the old science fiction writer, Kilgore Trout. This was all his idea.
Download or read book Captivate written by Vanessa Van Edwards and published by Penguin. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people. As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone—and a completely new approach to building connections. Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems. You’ll learn, for example… · How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections. · How to read faces: It’s easier than you think to speed-read facial expressions and use them to predict people’s emotions. · How to talk to anyone: Every conversation can be memorable—once you learn how certain words generate the pleasure hormone dopamine in listeners. When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What’s more, you will improve your interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation—negotiations, interviews, parties, and pitches. You’ll never interact the same way again.
Book Synopsis this bridge we call home by : Gloria Anzaldúa
Download or read book this bridge we call home written by Gloria Anzaldúa and published by Routledge. This book was released on 2013-10-18 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than twenty years after the ground-breaking anthology This Bridge Called My Back called upon feminists to envision new forms of communities and practices, Gloria E. Anzaldúa and AnaLouise Keating have painstakingly assembled a new collection of over eighty original writings that offers a bold new vision of women-of-color consciousness for the twenty-first century. Written by women and men--both "of color" and "white"--this bridge we call home will challenge readers to rethink existing categories and invent new individual and collective identities.
Book Synopsis Guido Culture and Italian American Youth by : Donald Tricarico
Download or read book Guido Culture and Italian American Youth written by Donald Tricarico and published by Springer. This book was released on 2018-12-24 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Saturday Night Fever to Jersey Shore, Italian American youth in New York City have appropriated—and been appropriated by—popular American culture. Here, Donald Tricarico investigates how Italian ethnicity has been used to fashion Guido as a distinct youth style that signals inclusion in popular American culture and, simultaneously, the making of a new ethnic subject. Emerging from a wave of Italian immigration after World War II in outer borough neighborhoods such as Bensonhurst, the story of the Guido is an Italian American story, symbolizing the negotiation of a negatively privileged ethnicity within American society. Tricarico takes up questions about the definition of Guido, the role of disco, and the identity politics of Jersey Shore in order to reconsider the significance of Guido for the study of Italian American ethnicity.
Download or read book Brandwashed written by Martin Lindstrom and published by Random House Australia. This book was released on 2011-09-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
Download or read book The Writer's Way written by Jack Rawlins and published by Houghton Mifflin College Division. This book was released on 1996 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading students step by step through the writing process, from pre-writing to the final draft, this text is based upon the theory that people learn best by doing the whole thing to be learned and doing it often, surrounded by examples and in a context that offers immediate personal rewards. It focuses on personal motivation, interaction with other writers, and revision, and includes 47 student papers which serve as models for skills such as abstracting, revising and peer editing.
Book Synopsis Public Relations Writing and Media Techniques by : Dennis L. Wilcox
Download or read book Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
Download or read book Lux written by YYZ (Gallery) and published by Pleasure Dome. This book was released on 2000 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become immersed in the most innovative and vital in recent Canadian and international experimental film and video. Using the exhibition history of the Toronto screening group Pleasure Dome as a starting point to survey the work of independent film and videomakers during the 1990s, Lux delves into the work of these experimental artists with unprecedented depth and insight. The result is an anthology that provides an extensive overview of the period and also zooms in on the specific themes, oeuvres, styles and individual works that characterize the decade.
Download or read book Batman written by Donald Lemke and published by Raintree Publishers. This book was released on 2010-03-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Media Marketing by : Tracy L. Tuten
Download or read book Social Media Marketing written by Tracy L. Tuten and published by Pearson Educacion. This book was released on 2013 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
