Supercommunicator

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Supercommunicator

Author : Frank Pietrucha
Publisher : AMACOM
ISBN 13 : 0814433693
Total Pages : 284 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Supercommunicator by : Frank Pietrucha

Download or read book Supercommunicator written by Frank Pietrucha and published by AMACOM. This book was released on 2014-05-15 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it. Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In Supercommunicator, learn how to: Distill details and data into big ideas Deliver meaning to audiences Use storytelling to captivate and educate Humanize content to make complicated ideas more tangible Layer harder ideas on top of easier ideas Strip away complex language, jargon, and acronyms Use analogies to explain unfamiliar areas Your latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! Supercommunicator reveals how to make the complex comprehensible, and the dry deeply compelling.

Supercommunicators

Author : Charles Duhigg
Publisher : Random House
ISBN 13 : 0593243935
Total Pages : 321 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Supercommunicators by : Charles Duhigg

Download or read book Supercommunicators written by Charles Duhigg and published by Random House. This book was released on 2024-02-20 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From the author of The Power of Habit, a fascinating exploration of what makes conversations work—and how we can all learn to be supercommunicators at work and in life “A winning combination of stories, studies, and guidance that might well transform the worst communicators you know into some of the best.”—Adam Grant, author of Think Again and Hidden Potential Come inside a jury room as one juror leads a starkly divided room to consensus. Join a young CIA officer as he recruits a reluctant foreign agent. And sit with an accomplished surgeon as he tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden layers that lurk beneath every conversation. Communication is a superpower and the best communicators understand that whenever we speak, we’re actually participating in one of three conversations: practical (What’s this really about?), emotional (How do we feel?), and social (Who are we?). If you don’t know what kind of conversation you’re having, you’re unlikely to connect. Supercommunicators know the importance of recognizing—and then matching—each kind of conversation, and how to hear the complex emotions, subtle negotiations, and deeply held beliefs that color so much of what we say and how we listen. Our experiences, our values, our emotional lives—and how we see ourselves, and others—shape every discussion, from who will pick up the kids to how we want to be treated at work. In this book, you will learn why some people are able to make themselves heard, and to hear others, so clearly. With his storytelling that takes us from the writers’ room of The Big Bang Theory to the couches of leading marriage counselors, Duhigg shows readers how to recognize these three conversations—and teaches us the tips and skills we need to navigate them more successfully. In the end, he delivers a simple but powerful lesson: With the right tools, we can connect with anyone.

Summary of Supercommunicators by Charles Duhigg:How to Unlock the Secret Language of Connection

Author : thomas francis
Publisher : BookSummaryGr
ISBN 13 :
Total Pages : 23 pages
Book Rating : 4.2/5 (23 download)

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Book Synopsis Summary of Supercommunicators by Charles Duhigg:How to Unlock the Secret Language of Connection by : thomas francis

Download or read book Summary of Supercommunicators by Charles Duhigg:How to Unlock the Secret Language of Connection written by thomas francis and published by BookSummaryGr. This book was released on 2024-03-16 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercommunicators Communication serves as the fundamental building block of human interaction. Whether it involves sharing ideas or establishing relationships, effective communication shapes our daily experiences and influences the outcomes of our interactions. In today's digital era, where communication avenues are plentiful, mastering this skill is more crucial than ever. Imagine effortlessly steering conversations towards positive outcomes, diffusing tension, building rapport, and expressing thoughts clearly and convincingly. These are the traits of what we term "supercommunicators."

Summary of Charles Duhigg's Supercommunicators

Author : Milkyway Media
Publisher : Milkyway Media
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Charles Duhigg's Supercommunicators by : Milkyway Media

Download or read book Summary of Charles Duhigg's Supercommunicators written by Milkyway Media and published by Milkyway Media. This book was released on 2024-04-16 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy now to get the main key ideas from Charles Duhigg's Supercommunicators Pulitzer Prize-winning investigative journalist Charles Duhigg believes that effective communication is a superpower that anyone can learn. In Supercommunicators (2024), he highlights three distinct types of conversations—practical, emotional, and social—and reveals that the secret to effective communication lies in matching the type of conversation others are using. Duhigg underscores the transformative power of deep, vulnerable questions in fostering connections and the importance of matching mood and energy to build rapport. He emphasizes the need for thoughtful discussions on sensitive topics like race and identity, offering strategies for preparing and conducting these conversations constructively.

The Power of Habit: by Charles Duhigg | Summary & Analysis

Author : Elite Summaries
Publisher : Elite Summaries
ISBN 13 :
Total Pages : 1 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Power of Habit: by Charles Duhigg | Summary & Analysis by : Elite Summaries

Download or read book The Power of Habit: by Charles Duhigg | Summary & Analysis written by Elite Summaries and published by Elite Summaries. This book was released on with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detailed summary and analysis of The Power of Habit.

Oswaal CLAT & AILET 10 Years' Solved Papers + 10 Mock Test Papers (Set of 2 books) | For 2025 Exam

Author : Oswaal Editorial Board
Publisher : Oswaal Books
ISBN 13 : 9362391104
Total Pages : 713 pages
Book Rating : 4.3/5 (623 download)

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Book Synopsis Oswaal CLAT & AILET 10 Years' Solved Papers + 10 Mock Test Papers (Set of 2 books) | For 2025 Exam by : Oswaal Editorial Board

Download or read book Oswaal CLAT & AILET 10 Years' Solved Papers + 10 Mock Test Papers (Set of 2 books) | For 2025 Exam written by Oswaal Editorial Board and published by Oswaal Books. This book was released on 2024-08-27 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decsription of the Product • 100% Updated with 2024 Paper of CLAT Fully Solved • Extensive Practice with 1200 + Questions based on Latest Pattern • Valuable Exam Insights with Hints, Shortcuts and Expert Tips to crack CLAT on the first attempt • Concept Clarity: Learn key Concepts through Detailed Explanations • 100% Exam Readiness with Section-wise Trend Analysis (2020 - 2024) • 100% Institute Updated with NLU’s Cut-offs (2020 – 2023)

What We Talk About When We Talk About Books

Author : Leah Price
Publisher : Basic Books
ISBN 13 : 1541673905
Total Pages : 165 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis What We Talk About When We Talk About Books by : Leah Price

Download or read book What We Talk About When We Talk About Books written by Leah Price and published by Basic Books. This book was released on 2019-08-20 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reports of the death of reading are greatly exaggerated Do you worry that you've lost patience for anything longer than a tweet? If so, you're not alone. Digital-age pundits warn that as our appetite for books dwindles, so too do the virtues in which printed, bound objects once trained us: the willpower to focus on a sustained argument, the curiosity to look beyond the day's news, the willingness to be alone. The shelves of the world's great libraries, though, tell a more complicated story. Examining the wear and tear on the books that they contain, English professor Leah Price finds scant evidence that a golden age of reading ever existed. From the dawn of mass literacy to the invention of the paperback, most readers already skimmed and multitasked. Print-era doctors even forbade the very same silent absorption now recommended as a cure for electronic addictions. The evidence that books are dying proves even scarcer. In encounters with librarians, booksellers and activists who are reinventing old ways of reading, Price offers fresh hope to bibliophiles and literature lovers alike. Winner of the Phi Beta Kappa Christian Gauss Award, 2020

Superconnector

Author : Scott Gerber
Publisher : Da Capo Lifelong Books
ISBN 13 : 0738219975
Total Pages : 227 pages
Book Rating : 4.7/5 (382 download)

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Book Synopsis Superconnector by : Scott Gerber

Download or read book Superconnector written by Scott Gerber and published by Da Capo Lifelong Books. This book was released on 2018-02-27 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abandon the networking-for-networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. STOP NETWORKING. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. In Superconnector, Scott Gerber and Ryan Paugh reveal a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Superconnectors understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value. How can you become a Superconnector? Gerber and Paugh share instructive anecdotes from a who's who roster of high achievers, revealing how to systematically manage a professional community and maximize its value. Of utmost importance is practicing Habitual Generosity, acting on the knowledge that your greatest returns come when you least expect them, and that by putting others' needs first the good karma will flow back to you tenfold. Gerber and Paugh also explore winning strategies such as The Art of Selectivity, a well-honed ability to define which relationships matter most for you and decide how you will maintain them over time. Full of helpful advice on how to communicate with anyone about anything, Google-proof your reputation, and much more, Superconnector is a must-read for those seeking personal and business success.

The Premonition: A Pandemic Story

Author : Michael Lewis
Publisher : W. W. Norton & Company
ISBN 13 : 0393881563
Total Pages : 211 pages
Book Rating : 4.3/5 (938 download)

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Book Synopsis The Premonition: A Pandemic Story by : Michael Lewis

Download or read book The Premonition: A Pandemic Story written by Michael Lewis and published by W. W. Norton & Company. This book was released on 2021-05-04 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller For those who could read between the lines, the censored news out of China was terrifying. But the president insisted there was nothing to worry about. Fortunately, we are still a nation of skeptics. Fortunately, there are those among us who study pandemics and are willing to look unflinchingly at worst-case scenarios. Michael Lewis’s taut and brilliant nonfiction thriller pits a band of medical visionaries against the wall of ignorance that was the official response of the Trump administration to the outbreak of COVID-19. The characters you will meet in these pages are as fascinating as they are unexpected. A thirteen-year-old girl’s science project on transmission of an airborne pathogen develops into a very grown-up model of disease control. A local public-health officer uses her worm’s-eye view to see what the CDC misses, and reveals great truths about American society. A secret team of dissenting doctors, nicknamed the Wolverines, has everything necessary to fight the pandemic: brilliant backgrounds, world-class labs, prior experience with the pandemic scares of bird flu and swine flu…everything, that is, except official permission to implement their work. Michael Lewis is not shy about calling these people heroes for their refusal to follow directives that they know to be based on misinformation and bad science. Even the internet, as crucial as it is to their exchange of ideas, poses a risk to them. They never know for sure who else might be listening in.

The Pursuit of Excellence: The Uncommon Behaviors of the World's Most Productive Achievers

Author : Ryan Hawk
Publisher : McGraw Hill Professional
ISBN 13 : 1264269102
Total Pages : 256 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis The Pursuit of Excellence: The Uncommon Behaviors of the World's Most Productive Achievers by : Ryan Hawk

Download or read book The Pursuit of Excellence: The Uncommon Behaviors of the World's Most Productive Achievers written by Ryan Hawk and published by McGraw Hill Professional. This book was released on 2022-01-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A master class in achieving and sustaining excellence, even in the most challenging of times—from the host of The Learning Leader Show and author of Welcome to Management Millions of business professionals aspire to become effective leaders. But for hardworking, growth-oriented top performers who are always looking to improve and for rigorous thinkers who are never quite satisfied with the status quo, the true goal is the lifelong pursuit of excellence. Leadership advisor Ryan Hawk has interviewed hundreds of the most productive achievers in the world on his acclaimed podcast, The Learning Leader Show, to discover the best practices for pursuing and sustaining excellence. He found a pattern of uncommon behaviors that set these stellar individuals apart. By following their examples, you will learn how to: Commit to yourself and the process―and build purpose, focus, and discipline Develop resilience to face new challenges―and find inspiration for the long haul Seek guidance―and lead others to new heights Meet the moment―and make the most of every opportunity to excel Create a trusted group of advisors―and become a lifelong learner Packed with specific actions to take, experiments to run, and tools to analyze what works best for you, this uncompromisingly practical guide will inspire, challenge, support, and empower you to become your very best. Put mindsets into action and turn behaviors into habits with The Pursuit of Excellence.

Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

Author : Joseph Grenny
Publisher : McGraw Hill Professional
ISBN 13 : 1260474194
Total Pages : 332 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Crucial Conversations: Tools for Talking When Stakes are High, Third Edition by : Joseph Grenny

Download or read book Crucial Conversations: Tools for Talking When Stakes are High, Third Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2021-10-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.

How to Say Anything to Anyone

Author : Shari Harley
Publisher : Greenleaf Book Group
ISBN 13 : 1608325598
Total Pages : 177 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis How to Say Anything to Anyone by : Shari Harley

Download or read book How to Say Anything to Anyone written by Shari Harley and published by Greenleaf Book Group. This book was released on 2013-01-07 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take charge of your career by taking charge of your business relationships and communication skills. We all know how it feels when our colleagues talk about us but not to us. It's frustrating, and it creates tension. When effective communication is missing in the workplace, employees feel like they're working in the dark. Leaders don't have crucial conversations; managers are frustrated when outcomes are not what they expect; and employees often don’t get positive feedback or constructive feedback. Many of us remain passive against poor communication habits and communication barriers, hoping that business communication will miraculously improve--but it won't. Business communication and relationships won’t improve without skills and effort. The people you work with can work with you, around you, or against you. How people work with you depends on the business relationships you cultivate. Do your colleagues trust you? Can they speak openly to you when projects and tasks go awry? Do you have effective communication skills? Take charge of your career by eliminating communication barriers and taking charge of your business relationships. Make your work environment less tense and more productive by improving communication skills. Set relationship expectations, work with people how they like to work, and give positive feedback and constructive feedback. In How to Say Anything to Anyone, you'll learn how to: - ask for what you want at work - improve communication skills - strengthen all types of working relationships - reduce the gossip and drama in your office - tell people when you’re frustrated and have difficult conversations in a way that resonates - take action on your ideas and feelings - get honest positive feedback and constructive feedback on your performance Harley shares the real-life stories of people who have struggled to get what they want at work. With her clear and specific business communication roadmap in hand, Harley enables you to improve communication skills and create the career and business relationships you really want--and keep them.

I Am Not Okay With This

Author : Charles Forsman
Publisher : Fantagraphics Books
ISBN 13 : 1683960629
Total Pages : 160 pages
Book Rating : 4.6/5 (839 download)

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Book Synopsis I Am Not Okay With This by : Charles Forsman

Download or read book I Am Not Okay With This written by Charles Forsman and published by Fantagraphics Books. This book was released on 2017-11-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sydney seems like a normal 15-year-old freshman. She hangs out underneath the bleachers, listens to music in her friend’s car, and gets into arguments with her annoying little brother ― but she also has a few secrets she’s only shared in her diary. Like how she’s in love with her best friend Dina, the bizarreness of her father's death, and those painful telekinetic powers that keep popping up at the most inopportune times. In this collection of the self-published minicomic series, Forsman expertly channels the teenage ethos in a style that evokes classic comic strips while telling a powerful story about the intense, and sometimes violent, tug of war between trauma and control.

SmartTribes

Author : Christine Comaford
Publisher : Penguin
ISBN 13 : 159184648X
Total Pages : 274 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis SmartTribes by : Christine Comaford

Download or read book SmartTribes written by Christine Comaford and published by Penguin. This book was released on 2013-05-30 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Scaring Your People into Mediocrity? All leaders want to outperform, outsell, and outinnovate the competition. And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision making to one question: What will keep me safest? Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance. New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again. Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hundreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people. Now she shares potent yet easy-to-learn neuroscience techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart State—focus, clarity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people. Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen their revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and 100% more accountable; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them to create the future they want. Ultimately, SmartTribes will help you and your team achieve optimal performance and engagement—brilliance—and leave competitors in the dust.

A World Without Email

Author : Cal Newport
Publisher : Penguin
ISBN 13 : 0525536558
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis A World Without Email by : Cal Newport

Download or read book A World Without Email written by Cal Newport and published by Penguin. This book was released on 2021-03-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller! From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.

Happy Money

Author : Elizabeth Dunn
Publisher : Simon and Schuster
ISBN 13 : 1476740704
Total Pages : 224 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Happy Money by : Elizabeth Dunn

Download or read book Happy Money written by Elizabeth Dunn and published by Simon and Schuster. This book was released on 2013-05-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action. Along the way, the authors describe new research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this book, readers will ask themselves one simple question whenever they reach for their wallets: Am I getting the biggest happiness bang for my buck?

The Wizard and the Prophet

Author : Charles C. Mann
Publisher : Vintage
ISBN 13 : 0307961702
Total Pages : 641 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Wizard and the Prophet by : Charles C. Mann

Download or read book The Wizard and the Prophet written by Charles C. Mann and published by Vintage. This book was released on 2018-01-23 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling, award-winning author of 1491 and 1493—an incisive portrait of the two little-known twentieth-century scientists, Norman Borlaug and William Vogt, whose diametrically opposed views shaped our ideas about the environment, laying the groundwork for how people in the twenty-first century will choose to live in tomorrow's world. In forty years, Earth's population will reach ten billion. Can our world support that? What kind of world will it be? Those answering these questions generally fall into two deeply divided groups--Wizards and Prophets, as Charles Mann calls them in this balanced, authoritative, nonpolemical new book. The Prophets, he explains, follow William Vogt, a founding environmentalist who believed that in using more than our planet has to give, our prosperity will lead us to ruin. Cut back! was his mantra. Otherwise everyone will lose! The Wizards are the heirs of Norman Borlaug, whose research, in effect, wrangled the world in service to our species to produce modern high-yield crops that then saved millions from starvation. Innovate! was Borlaug's cry. Only in that way can everyone win! Mann delves into these diverging viewpoints to assess the four great challenges humanity faces--food, water, energy, climate change--grounding each in historical context and weighing the options for the future. With our civilization on the line, the author's insightful analysis is an essential addition to the urgent conversation about how our children will fare on an increasingly crowded Earth.