Summary Of Marcus Sheridans They Ask You Answer

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They Ask, You Answer

Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

The Visual Sale

Author : Marcus Sheridan
Publisher : IdeaPress Publishing
ISBN 13 : 9781646870189
Total Pages : 220 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis The Visual Sale by : Marcus Sheridan

Download or read book The Visual Sale written by Marcus Sheridan and published by IdeaPress Publishing. This book was released on 2020-10-27 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.

Start at the End

Author : Matt Wallaert
Publisher : National Geographic Books
ISBN 13 : 0525534423
Total Pages : 0 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Start at the End by : Matt Wallaert

Download or read book Start at the End written by Matt Wallaert and published by National Geographic Books. This book was released on 2019-06-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.

Who Not How

Author : Dan Sullivan
Publisher : Hay House, Inc
ISBN 13 : 1401960588
Total Pages : 209 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Who Not How by : Dan Sullivan

Download or read book Who Not How written by Dan Sullivan and published by Hay House, Inc. This book was released on 2020-10-20 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life. Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)? When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?" This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom. This book will teach you how to make this essential paradigm-shift so you can: • Build a successful business effectively while not killing yourself • Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway • Bypass the typical scarcity and decline of aging and other societal norms • Increase your vision in all areas of life and build teams of WHOs to support you in that vision • Never be limited in your goals and ambitions again • Expand your abundance of wealth, innovation, relationships, and joy • Build a life where everything you do is your choice--how you spend your time, how much money you make, the quality of your relationships, and the type of work you do Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.

The Start-Up J Curve

Author : Howard Love
Publisher : Greenleaf Book Group
ISBN 13 : 1626342938
Total Pages : 183 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Start-Up J Curve by : Howard Love

Download or read book The Start-Up J Curve written by Howard Love and published by Greenleaf Book Group. This book was released on 2016-08-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: A predictable pattern of success Entrepreneurs who have read early drafts of The Start-Up J Curve responded, ''I wish I had this book years ago.'' A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the start-up J Curve: The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond. Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.

How Not to Suck At Marketing

Author : Jeff Perkins
Publisher : How2Conquer
ISBN 13 : 1945783168
Total Pages : 212 pages
Book Rating : 4.9/5 (457 download)

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Book Synopsis How Not to Suck At Marketing by : Jeff Perkins

Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Long Story Short

Author : Margot Leitman
Publisher : Sasquatch Books
ISBN 13 : 1632170280
Total Pages : 322 pages
Book Rating : 4.6/5 (321 download)

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Book Synopsis Long Story Short by : Margot Leitman

Download or read book Long Story Short written by Margot Leitman and published by Sasquatch Books. This book was released on 2015-10-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Moth storytelling champion shows you how to leave your audience spellbound in this bestselling, practical guide to powerful storytelling—through writing, public speaking, and more. Using a fun, irreverent, and infographic approach, Margot Leitman breaks storytelling into concrete components. Whether you want to write a great wedding toast, deliver a compelling keynote speech, or simply entertain friends and family, comedian and Moth 5-time champion storyeller Margot Leitman provides a clear and engaging roadmap to telling your own personal stories in this approachable storytelling guide. From content and structure to emotional impact and delivery, Leitman guides you through the entire storytelling process, providing personal anecdotes, relatable examples, and practical exercises along the way. Table of Contents Part 1: Getting Started Chapter 1. You Already Have Great Stories Chapter 2. Getting Past Fear Chapter 3. The Truth Chapter 4. The Universal Theme Chapter 5. The Thesis-Based Story Part 2: Elements of a Story Chapter 6. Passion Chapter 7. Layering a Story Chapter 8. Perspective Chapter 9. Character Chapter 10. Rooting for the Storyteller Chapter 11. The Full Circle Chapter 12. Someone Else’s Story Chapter 13. The Unexpected Chapter 14. The Benign Part 3: The Performance and Beyond Chapter 15. How to Memorize & Vocalize a Story Chapter 16. The Business of Storytelling "This book is essential—a reminder that the world would be a better place if everyone knew how to tell a good story." —Diana Spechler, author and seven-time Moth StorySLAM winner

Archer's Voice

Author : Mia Sheridan
Publisher : Forever
ISBN 13 : 1538727374
Total Pages : 375 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Archer's Voice by : Mia Sheridan

Download or read book Archer's Voice written by Mia Sheridan and published by Forever. This book was released on 2016-11-01 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A beautifully touching story of true love and triumph over heartbreaking situations.” — People.com From New York Times bestselling author Mia Sheridan comes an emotional, slow burn romance about a woman desperate to hide and the man who sees through her walls, perfect for fans of Colleen Hoover and Lucy Score. I wanted to lose myself in the small town of Pelion, Maine. To forget everything I had left behind. The sound of rain. The blood. The coldness of a gun against my skin. For six months, each breath has been a reminder that I survived--and my dad didn't. I'm almost safe again. But the moment I meet Archer Hale, my entire world tilts on its axis . . . and never rights itself again. Until I trespass into his strange, silent, and isolated world, Archer communicates with no one. Yet in his whiskey-colored eyes, something intangible happens between us. There's so much more to him than just his beauty, his presence, or the ways his hands communicate with me. On me. But this town is mired in secrets and betrayals, and Archer is the explosive center of it all. So much passion. And so much hurt. But it's only in Archer's silence that we might just find what we need to heal . . . and live. Includes an exclusive extended epilogue from Archer's POV! A Goodread's "Top Romance Novel of All Time" A New York Times, USA Today, and Wall Street Journal bestseller

Advertising on Trial

Author : Inger L. Stole
Publisher : University of Illinois Press
ISBN 13 : 0252092589
Total Pages : 314 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Advertising on Trial by : Inger L. Stole

Download or read book Advertising on Trial written by Inger L. Stole and published by University of Illinois Press. This book was released on 2010-10-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the emerging ad business and its practices with fierce political opposition. Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. Stole weaves the story through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her account of the struggle also demonstrates how public relations developed in order to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for civic life in the 1930s but for our era as well.

Ultimate Guide to Local Business Marketing

Author : Perry Marshall
Publisher : Entrepreneur Press
ISBN 13 : 1613083238
Total Pages : 333 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall

Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

The Strategic Storyteller

Author : Alexander Jutkowitz
Publisher : John Wiley & Sons
ISBN 13 : 1119345111
Total Pages : 181 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The Strategic Storyteller by : Alexander Jutkowitz

Download or read book The Strategic Storyteller written by Alexander Jutkowitz and published by John Wiley & Sons. This book was released on 2017-08-21 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

Summary of Marcus Sheridan's They Ask, You Answer

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 : 1669375196
Total Pages : 44 pages
Book Rating : 4.6/5 (693 download)

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Book Synopsis Summary of Marcus Sheridan's They Ask, You Answer by : Everest Media,

Download or read book Summary of Marcus Sheridan's They Ask, You Answer written by Everest Media, and published by Everest Media LLC. This book was released on 2022-03-31T22:59:00Z with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 I was a 31-year-old pool guy in 2009, and I was miserable. My business was a failure, my family life was suffering, and for a guy who sees himself as a problem-solver, I was out of answers. #2 I graduated from West Virginia University in 2001, and was offered a job immediately. I didn’t like my job, and my wife hated Washington, D. C. , traffic. So I left the area and returned to the Northern Neck of Virginia to regroup. #3 The strong economy during the 2000s allowed almost anyone to get a second mortgage or a home equity line, which enabled them to get a loan for a swimming pool. #4 The 70 percent figure is true regardless of business type, size, location, and so on. The fact is, sales and marketing will never be the same, and the line between them will only become more and more blurred over time.

See You on the Internet

Author : Avery Swartz
Publisher : Page Two
ISBN 13 : 1989603084
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis See You on the Internet by : Avery Swartz

Download or read book See You on the Internet written by Avery Swartz and published by Page Two. This book was released on 2020-03-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.

Bulletproof Problem Solving

Author : Charles Conn
Publisher : John Wiley & Sons
ISBN 13 : 1119553032
Total Pages : 352 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Bulletproof Problem Solving by : Charles Conn

Download or read book Bulletproof Problem Solving written by Charles Conn and published by John Wiley & Sons. This book was released on 2019-03-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complex problem solving is the core skill for 21st Century Teams Complex problem solving is at the very top of the list of essential skills for career progression in the modern world. But how problem solving is taught in our schools, universities, businesses and organizations comes up short. In Bulletproof Problem Solving: The One Skill That Changes Everything you’ll learn the seven-step systematic approach to creative problem solving developed in top consulting firms that will work in any field or industry, turning you into a highly sought-after bulletproof problem solver who can tackle challenges that others balk at. The problem-solving technique outlined in this book is based on a highly visual, logic-tree method that can be applied to everything from everyday decisions to strategic issues in business to global social challenges. The authors, with decades of experience at McKinsey and Company, provide 30 detailed, real-world examples, so you can see exactly how the technique works in action. With this bulletproof approach to defining, unpacking, understanding, and ultimately solving problems, you’ll have a personal superpower for developing compelling solutions in your workplace. Discover the time-tested 7-step technique to problem solving that top consulting professionals employ Learn how a simple visual system can help you break down and understand the component parts of even the most complex problems Build team brainstorming techniques that fight cognitive bias, streamline workplanning, and speed solutions Know when and how to employ modern analytic tools and techniques from machine learning to game theory Learn how to structure and communicate your findings to convince audiences and compel action The secrets revealed in Bulletproof Problem Solving will transform the way you approach problems and take you to the next level of business and personal success.

Content Marketing Revolution

Author : Dane Brookes
Publisher :
ISBN 13 : 9780993369704
Total Pages : 292 pages
Book Rating : 4.3/5 (697 download)

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Book Synopsis Content Marketing Revolution by : Dane Brookes

Download or read book Content Marketing Revolution written by Dane Brookes and published by . This book was released on 2015-08-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Marketing Revolution boldly guides you through five proven steps that will help your business to attract more customers, close more sales and excite brand loyalty. Whether you're a marketing manager, an entrepreneur or an S&P Index CEO, this book provides a step-by-step guide to planning, executing and monitoring a killer content marketing strategy. Gone are the days when traditional marketing messages had critical power on buying decisions. Instead, customers now want to make empowered decisions based on useful information, valuable engagements and brand affinity. This book will help you to quickly adapt to the demise of traditional marketing and position your brand as a market leader in the 'content age'. Content marketing expert, Dane Brookes, shares his secrets and battle tactics, along with everything you need to know to seize control of your market by giving your customers exactly what they want, before they even realise it. Entertainingly written, this book is packed with practical tips, proven strategies, and case studies that demonstrate how some of the most successful brands in the world like Red Bull, Four Seasons and Open University are nurturing customers with highly-relevant content. The book also includes contributions from leading content experts, including Olivier award-winning writer, Mark Davies Markham and Philips' Digital Editor in Chief, Matt Warnock (Foreword). It's time to declare war on your competitors and revolutionise your place in the market. Expert reviews: "Dane Brookes inspiringly guides you through the five key steps to success. This book is a must for marketers of all levels." - Mark Langshaw, Journalist at Digital Spy "Dane Brookes is amongst the new breed of true content marketers. By following his advice in this book, you'll be able to devise a solid content strategy, with insights into how you can test, measure and improve." - Matt Warnock, Digital Editor in Chief at Philips "Content Marketing Revolution is the new bible for business owners. If you want to dominate your market, this is your starting point." - Debora Fougere, Emmy & Peabody Award-Winning TV Producer "If you're looking to build a marketing strategy that actually works, this book contains the instructions." - Jo Banks, Author & Business Consultant

Hands-On Cloud Administration in Azure

Author : Mustafa Toroman
Publisher : Packt Publishing Ltd
ISBN 13 : 1789139775
Total Pages : 381 pages
Book Rating : 4.7/5 (891 download)

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Book Synopsis Hands-On Cloud Administration in Azure by : Mustafa Toroman

Download or read book Hands-On Cloud Administration in Azure written by Mustafa Toroman and published by Packt Publishing Ltd. This book was released on 2018-10-23 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore Azure services such as networking, virtual machines, web apps, databases, cloud migration, and security Key FeaturesUnderstand Azure services to build, deploy, and manage workloads on cloudLearn in-depth core Azure services and work through real-world scenarios and case studiesA concise and practical guide for learning cloud administration on AzureBook Description Azure continues to dominate the public cloud market and grow rapidly thanks to a number of recent innovations. Azure's wide range of services and support has led to a large number of customers switching to Azure cloud. Hands-On Cloud Administration in Azure starts with the basics of Azure cloud fundamentals and key concepts of the cloud computing ecosystem and services. Then, you will gradually get acquainted with core services provided by Azure, including Azure VNet, types and assignments of IP addresses, and network security groups. You will also work on creating and administering Azure Virtual Machines, types of virtual machines (VMs), and design VM solutions based on computing workloads. As you make your way through the chapters, you will explore Azure App Service, discover how to host your web apps in Azure, and monitor and troubleshoot them. In the concluding chapters, you will learn more complex and abstract services, such as Azure Storage, Azure Backup, and Azure Site Recovery. You will also get to grips with Azure SQL Databases and the SQL on Azure VM concept. By the end of this book, you will have obtained practical experience of working with Azure services and Azure administration, along with maintaining, monitoring, and securing your Azure resources. What you will learnUnderstand the concepts of IaaS and PaaSLearn design patterns for Azure solutionsDesign data solutions in AzureExplore concepts of hybrid clouds with AzureImplement Azure Security in cloudCreate and manage Azure resources with script-based toolsWho this book is for Hands-On Cloud Administration in Azure is for system administrators, cloud admins, cloud engineers, and DevOps engineers who are interested in understanding administration-related services in Azure. Prior experience of working with Azure is an added advantage.

Tribes

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 9781591842330
Total Pages : 164 pages
Book Rating : 4.8/5 (423 download)

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Book Synopsis Tribes by : Seth Godin

Download or read book Tribes written by Seth Godin and published by Penguin. This book was released on 2008-10-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.