Summary Of Brian Halligan Dharmesh Shahs Inbound Marketing Revised And Updated

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Inbound Marketing, Revised and Updated

Author : Brian Halligan
Publisher : John Wiley & Sons
ISBN 13 : 1118896653
Total Pages : 231 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Inbound Marketing, Revised and Updated by : Brian Halligan

Download or read book Inbound Marketing, Revised and Updated written by Brian Halligan and published by John Wiley & Sons. This book was released on 2014-09-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Summary of Brian Halligan & Dharmesh Shah's Inbound Marketing, Revised and Updated

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4.8/5 (225 download)

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Book Synopsis Summary of Brian Halligan & Dharmesh Shah's Inbound Marketing, Revised and Updated by : Everest Media,

Download or read book Summary of Brian Halligan & Dharmesh Shah's Inbound Marketing, Revised and Updated written by Everest Media, and published by Everest Media LLC. This book was released on 2022-05-18T22:59:00Z with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The fundamental task of marketers is to spread the word about their products and services in order to get people to buy them. They do this by using outbound techniques, including e-mail blasts, telemarketing, direct mail, TV, radio, and print advertising. However, these techniques have become less effective at spreading the word as people get better at blocking out these interruptions. #2 The way people shop and learn has changed. They now use the Internet to shop and gather information, and they do so primarily through search engines, blogs, and social media. To be successful, you must market your products according to how your prospects learn about them. #3 Inbound marketing, if done right, is a very effective way to reach your prospective customers. It helps you connect with them directly instead of just talking at them. #4 The history of the company website began with the paper brochure that was handed out at trade shows and stuffed into envelopes for mailing to unsuspecting victims (prospects). When the Internet came into play, this same brochure was handed to a web designer who turned it into a beautiful website.

Inbound Marketing

Author : Brian Halligan
Publisher : Wiley
ISBN 13 : 9780470499313
Total Pages : 256 pages
Book Rating : 4.4/5 (993 download)

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Book Synopsis Inbound Marketing by : Brian Halligan

Download or read book Inbound Marketing written by Brian Halligan and published by Wiley. This book was released on 2009-10-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Quicklet on Brian Halligan and Dharmesh Shah's Inbound Marketing: Get Found Using Google, Social Media, and Blogs (CliffsNotes-like Summary & Analysis)

Download Quicklet on Brian Halligan and Dharmesh Shah's Inbound Marketing: Get Found Using Google, Social Media, and Blogs (CliffsNotes-like Summary & Analysis) PDF Online Free

Author : Larry Holzwarth
Publisher : Hyperink Inc
ISBN 13 : 1614646724
Total Pages : 50 pages
Book Rating : 4.6/5 (146 download)

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Book Synopsis Quicklet on Brian Halligan and Dharmesh Shah's Inbound Marketing: Get Found Using Google, Social Media, and Blogs (CliffsNotes-like Summary & Analysis) by : Larry Holzwarth

Download or read book Quicklet on Brian Halligan and Dharmesh Shah's Inbound Marketing: Get Found Using Google, Social Media, and Blogs (CliffsNotes-like Summary & Analysis) written by Larry Holzwarth and published by Hyperink Inc. This book was released on 2012-07-30 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE BOOK When it was released in the fall of 2009, The Boston Globe called Inbound Marketing: Getting Found Using Google, Social Media and Blogs, “...quite simply the best collection of practical, tactical advice I’ve seen to explain this important shift in marketing.” Which raises the question, “Which shift is that?” According to Brian Halligan, one of the book's two authors, “People just don't listen to ads or read spam emails, and we don't pick up the phone if we don't know who it is. That kind of marketing is broken; The alternative is to have customers find the seller, rather than the seller, or marketer, interrupt potential customers with marketing materials and unsolicited calls. Inbound Marketing is all about how to do just that. Authored by the co-founders of Hubspot, which sells software to accomplish the processes described within, Inbound Marketing reveals the practical steps to be taken to develop a new kind of marketing strategy, using blogs, Facebook pages, Tweets and interactive Web sites to help potential customers field a marketing venture, rather than resorting to the traditional methods of high cost multi-media advertising, direct mail, email, or cold calling by a sales force. EXCERPT FROM THE BOOK Defining your approach is an essential step in developing your inbound marketing strategy. The Grateful Dead are used as an example of developing first a niche market and then an inbound marketing strategy to build their brand. For those unfamiliar, the Dead made records that sold poorly, yet attracted a singularly faithful audience. Brian Halligan is a self proclaimed Grateful Dead fan. He uses them as an example of using inbound marketing, allowing their fans to come to them and eventually becoming “one of the highest grossing bands of all time.” The use of the Grateful Dead as an example of a successful inbound marketing strategy is somewhat fallacious, the sort of anecdote expected in a seminar to inject a lighthearted moment. It is akin to Yogi Berra’s comment about making the right mistake. The Grateful Dead simply made records that did not sell particularly well outside of their own genre, though their fans were devoted followers. As an example of what can happen when devoted fans spread the word amongst themselves, leading to increased followers their example can be instructive, but the implication that they developed and implemented an effective inbound marketing strategy is misleading. They did not give records away. They charged competitive prices for their performances. They often performed at large music festivals. They followed the traditional methods of the day. They achieved success, though not as one of the highest grossing acts of all time, due to longevity and continuous work. There is a significant difference between a successful strategy and a fortuitous result. One does not necessarily follow the other. Part Two Get Found By Prospects Chapter Four. Get Found By Prospects In addition to a remarkable value proposition one must create remarkable content about one’s products and services. Remarkable content attracts to your web site, which in turn attracts the notice of search engines, indicating your site is worthy of increased attention via keywords. Remarkable content also moves quickly across the social media sites. A remarkable blog will spread quickly across the social media relevant to your product or service and draw more attention, more site visits and potentially more customers. It is therefore obvious that there is a need to create remarkable content on a continuing basis... Buy the book to continue reading! Follow @hyperink on Twitter! Visit us at www.facebook.com/hyperink! Go to www.hyperink.com to join our newsletter and get awesome freebies!

Disrupted

Author : Dan Lyons
Publisher : Hachette Books
ISBN 13 : 031630607X
Total Pages : 272 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Disrupted by : Dan Lyons

Download or read book Disrupted written by Dan Lyons and published by Hachette Books. This book was released on 2016-04-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."

Marketing Lessons from the Grateful Dead

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott

Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Inbound Content

Author : Justin Champion
Publisher : John Wiley & Sons
ISBN 13 : 1119488958
Total Pages : 256 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Inbound Content by : Justin Champion

Download or read book Inbound Content written by Justin Champion and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

Inbound Marketing Book

Author : Tom Poland
Publisher :
ISBN 13 : 9780977503247
Total Pages : pages
Book Rating : 4.5/5 (32 download)

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Book Synopsis Inbound Marketing Book by : Tom Poland

Download or read book Inbound Marketing Book written by Tom Poland and published by . This book was released on 2020-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a professional provide advice service or software and you average transaction numbers in the thousands or tens of thousands of dollars the this book will show you how to generate a weekly flow of high quality, inbound new client inquiries.

Inbound Selling

Author : Brian Signorelli
Publisher : John Wiley & Sons
ISBN 13 : 1119473276
Total Pages : 288 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Inbound Selling by : Brian Signorelli

Download or read book Inbound Selling written by Brian Signorelli and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer.

Inbound Organization

Author : Dan Tyre
Publisher : John Wiley & Sons
ISBN 13 : 1119482453
Total Pages : 288 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Inbound Organization by : Dan Tyre

Download or read book Inbound Organization written by Dan Tyre and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan. Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future. • Discover the foundation of inbound principles • Learn how to put ideas into practice today • Read about organizations that successfully apply the principles of Inbound • Keep your business on course to succeed amidst buyer changes Stay ahead of the curve and learn how to use Inbound principles to ensure you’re always ahead of the curve.

The Strategic Storyteller

Author : Alexander Jutkowitz
Publisher : John Wiley & Sons
ISBN 13 : 1119345111
Total Pages : 181 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The Strategic Storyteller by : Alexander Jutkowitz

Download or read book The Strategic Storyteller written by Alexander Jutkowitz and published by John Wiley & Sons. This book was released on 2017-08-21 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

On Startups: Advice and Insights for Entrepreneurs

Author : Dharmesh Shah
Publisher : Hyperink Inc
ISBN 13 : 1614645965
Total Pages : 354 pages
Book Rating : 4.6/5 (146 download)

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Book Synopsis On Startups: Advice and Insights for Entrepreneurs by : Dharmesh Shah

Download or read book On Startups: Advice and Insights for Entrepreneurs written by Dharmesh Shah and published by Hyperink Inc. This book was released on 2012-12-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note from the Author Hi, my name is Dharmesh, and I’m a startup addict. And, chances are, if you’re reading this, you have at least a mild obsession as well. This book is based on content from the OnStartups.com blog. The story behind how the blog got started is sort of interesting—but before I tell you that story, it’ll help to understand my earlier story. As a professional programmer, I used to work in a reasonably fun job doing what I liked to do (write code). Eventually, I got a little frustrated with it all, so at the ripe old age of 24, I started my first software company. It did pretty well. It was on the Inc. 500 list of fastest growing companies three times. It reached millions of dollars of sales and was ultimately acquired. I ran that first company for over 10 years working the typical startup hours. When I sold that company, I went back to school to get a master’s degree at MIT. I’ve always enjoyed academics, and I figured this would be a nice “soft landing” and give me some time to figure out what I wanted to do with my life. As part of my degree requirements, I had to write a graduate thesis. I titled my thesis “On Startups: Patterns and Practices of Contemporary Software Entrepreneurs.” And, as part of that thesis work, I wanted to get some feedback from some entrepreneurs. So, I figured I’d start a blog. I took the first two words of the thesis title, “On Startups,” discovered that the domain name OnStartups.com was available, and was then off to the races. The blog was launched on November 5, 2005. Since then, the blog and associated community have grown quite large. Across Facebook, LinkedIn, and email subscribers, there are over 300,000 people in the OnStartups.com audience. This book is a collection of some of the best articles from over 7 years of OnStartups.com. The articles have been topically organized and edited. I hope you enjoy them.

The YouTube Formula

Author : Derral Eves
Publisher : John Wiley & Sons
ISBN 13 : 1119716020
Total Pages : 355 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The YouTube Formula by : Derral Eves

Download or read book The YouTube Formula written by Derral Eves and published by John Wiley & Sons. This book was released on 2021-02-24 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

The Art of Digital Marketing

Author : Ian Dodson
Publisher : John Wiley & Sons
ISBN 13 : 1119265711
Total Pages : 398 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Art of Digital Marketing by : Ian Dodson

Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-04 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

The Marketing Agency Blueprint

Author : Paul Roetzer
Publisher : John Wiley & Sons
ISBN 13 : 111817688X
Total Pages : 262 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Marketing Agency Blueprint by : Paul Roetzer

Download or read book The Marketing Agency Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2011-11-29 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

Conscious Marketing

Author : Carolyn Tate
Publisher : John Wiley & Sons
ISBN 13 : 0730309649
Total Pages : 223 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Conscious Marketing by : Carolyn Tate

Download or read book Conscious Marketing written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.

Social Marketing to the Business Customer

Author : Paul Gillin
Publisher : John Wiley & Sons
ISBN 13 : 0470939737
Total Pages : 248 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Marketing to the Business Customer by : Paul Gillin

Download or read book Social Marketing to the Business Customer written by Paul Gillin and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!