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Successful Sales And Marketing Letters And Emails
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Book Synopsis Successful Sales and Marketing Letters and Emails by : Dianna Booher
Download or read book Successful Sales and Marketing Letters and Emails written by Dianna Booher and published by Booher Research Institute. This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever struggled to make your follow-up email to your sales appointment say something more meaningful than "thank you for meeting"? Have trouble getting a prospect to commit to more than, "Email me some information on that, and I'll take a look"? How do you introduce yourself as the new BD manager when the inactive account doesn't even remember your company name? So what do you put in your proposal cover letter that hasn't already been said in the full proposal? If these issues present problems when you sit down to write a customer or prospect, you're not alone. But if you're a sales professional or entrepreneur, then you know that writing letters and emails to your prospects and clients can be your most powerful sales tool. But is it? Really? Or is that the "paperwork" that gets put off until overcome by events? Unlike the spoken word that quickly fades from memory, the written word has staying power - power that can deliver your message while building lasting relationships. And if you're a business development or marketing manager, then you know that writing sales letters and marketing emails is a valuable and necessary part of your job. But writing can eat away hours and hours of your time! Successful Sales and Marketing Letters and Emails provides you with an effective, fast way to generate powerful prose on all the routine and sensitive issues you face each day: Setting up sales appointments Following up on client and prospect meetings Dealing with disgruntled customers Introducing new products or services Announcing the discontinuation of a product or service Encouraging a distributor to increase volume Raising prices Introducing a new business development manager to the territory Reactivating "inactive" accounts Changing the commission structure Handling credit and collection issues Requesting testimonials Asking for referrals Engaging clients or prospects with "staying in touch" contacts Getting people to complete your customer satisfaction surveys This collection of 399 sample sales letters and emails will save you time, increase your sales, open new business development opportunities, strengthen your marketing position, and increase goodwill among your customers and employees. These sample sales letters and marketing letters are grouped into these main categories. You'll find sales letter templates to handle the entire customer experience A-Z: -- The Sales Cycle (106 sample sales letters or emails) -- Routine Customer Transactions (82 sample sales letters or emails) -- Goodwill and Ongoing Customer Relations (41 sample sales letters or emails) -- Sales and Marketing Management (82 sample sales and marketing letters or emails) -- Credit and Collection (77 sample letters or emails) How to Use This Successful Sales and Marketing Letters Package You have two choices. Either . . . 1. Download the PDF package and select the samples sales letter or marketing letter you need. Then copy and paste it into Microsoft Word or any other word processor. Send it out. 2. Read samples to "get the flavor" of what the sales letter or marketing letter should say. Then "pick and choose" sentences you like to use in composing your own sales letter. Total Number of Marketing and Sales Letters and Emails: 399 Total Number of Situations/Topics: 101 If you need a sales letter or marketing letter to communicate your message clearly, concisely, and compellingly - and you don't have the time or the skill to find exactly the right words - this collection is your answer. Author Dianna Booher has "handled the paperwork" so you can get on with what you do best-selling in person and on the phone! Dianna Booher is an award-winning author of 49 books published by Simon and Schuster/Pocket Books, Random House/Ballantine, McGraw-Hill, Wiley, Warner, and Thomas Nelson.
Book Synopsis How to Write Sales Letters That Sell by : Drayton Bird
Download or read book How to Write Sales Letters That Sell written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2002 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
Book Synopsis The Greatest Direct Mail Sales Letters of All Time by : Richard S. Hodgson
Download or read book The Greatest Direct Mail Sales Letters of All Time written by Richard S. Hodgson and published by . This book was released on 1986 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products & services. Each letter is presented in its entirety, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed & what factors made each so successful. Adapt these strategies to your own particular marketing objectives & goals. Sales letters on diskette is included with each book.
Book Synopsis Winning Sales Letters From Prospect to Close by : Ralph Allora
Download or read book Winning Sales Letters From Prospect to Close written by Ralph Allora and published by McGraw Hill Professional. This book was released on 2009-08-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales Letters—From Prospect to Close teaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication “A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.” David Forgione, VP, Multi-Media Sales, The Wall Street Journal
Book Synopsis Letters that Pull by : Clinton J. Peacock
Download or read book Letters that Pull written by Clinton J. Peacock and published by . This book was released on 1946 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Writing Effective Sales Letters to Supercharge Your Marketing by : New Thrive Learning Institute
Download or read book Writing Effective Sales Letters to Supercharge Your Marketing written by New Thrive Learning Institute and published by Lulu.com. This book was released on 2016-03-12 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let's face it, if you can't write a sales letter, you can't sell your products. It's a fact. That's why we're here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content. Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can't take their eyes of your site until they're purchased your product? We're about to answer all those questions and more. The great thing about this is you don't need to go on any extensive copywriting courses, you don't need to spend years practicing, and there's absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time... Get this book today and learn how to write effective sales letters and earn extra income online - starting now!
Book Synopsis The Greatest Direct Mail Sales Letters of All Time by : Richard S. Hodgson
Download or read book The Greatest Direct Mail Sales Letters of All Time written by Richard S. Hodgson and published by Dartnell. This book was released on 1995 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes sample letters in Microsoft Word 2.0 format on accompanying disk.
Book Synopsis The Ultimate Sales Letter 4Th Edition by : Dan S Kennedy
Download or read book The Ultimate Sales Letter 4Th Edition written by Dan S Kennedy and published by Simon and Schuster. This book was released on 2011-01-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Book Synopsis How to Write Words that Sell by : Jim McCraigh
Download or read book How to Write Words that Sell written by Jim McCraigh and published by Salt River Press, LLC. This book was released on 2005 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Ultimate Sales Letter 3rd Editon E-Book by : Dan S Kennedy
Download or read book The Ultimate Sales Letter 3rd Editon E-Book written by Dan S Kennedy and published by Simon and Schuster. This book was released on 2008-11-18 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Book Synopsis Ultimate Sales Letter 2nd Ed by : Dan S Kennedy
Download or read book Ultimate Sales Letter 2nd Ed written by Dan S Kennedy and published by Adams Media. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of The Ultimate Sales Letter has clear and dynamic examples that will help anyone write the ultimate sales letter. It will help readers target their customer base as quickly as possible and draw them in with Dan Kennedy's creative and inspiring graphic enhancement ideas at their fingertips. Readers will find: * Dan Kennedy's 28 proven steps to a top-notch sales letter * Fill-in-the-blank headlines, with examples * Tips for improving readability * How to use bullets, lists, numbering, underlining, bold-facing, size and font style * How to use the P.S. to their advantage * And so much more!
Book Synopsis Pocket Guide to Writing Profit-Boosting Sales Letters by : Carol A. E Bentley
Download or read book Pocket Guide to Writing Profit-Boosting Sales Letters written by Carol A. E Bentley and published by Promote Your Business Ltd. This book was released on 2009-11 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manager's guide to the secrets behind the stunningly persuasive words millionaire marketers use to turn passive readers into eager and profitable customers! Your words can achieve the same magical results successful businesses revel in every day when you apply their closely guarded secrets to your company's sales messages. In just 7 steps, this pocket guide reveals some of the powerful techniques these millionaire marketers use to craft their compelling, results-generating sales letters... Step 1: Discovering Your Most Responsive Market Step 2: Harness Incredible Headline Power Step 3: Make Your Sales Letter Compelling Step 4: The 2 Sacred 'Must-Be-Obeyed' Copywriting Rules Step 5: A Simple Formula for Winning Sales Consistently Step 6: 8 Must-Have Elements for Your Sales-Generating Letter Step 7: How to be Confident of Your Marketing ROI Carol A E Bentley is a professional direct response copywriter and published author of 'I Want To Buy Your Product.. Have You Sent Me A Letter Yet?'; 'Beat The Recession: Proven Marketing Tactics' and this Pocket Guide.
Book Synopsis World's Greatest Direct Mail Sales Letters by : Herschell Gordon Lewis
Download or read book World's Greatest Direct Mail Sales Letters written by Herschell Gordon Lewis and published by Ntc Business Books. This book was released on 1996 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been successful for nearly half a century -- but they all have the ability to provoke, excite, or convince the recipient to order, contribute, or generate a response.
Book Synopsis Strategic Business Letters and E-mail by : Sheryl Lindsell-Roberts
Download or read book Strategic Business Letters and E-mail written by Sheryl Lindsell-Roberts and published by Houghton Mifflin Harcourt. This book was released on 2004 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results. Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts's proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know. Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. Opening this invaluable book is the first step to jump-starting effective business communication.
Book Synopsis Sales & Pitch Letters for Busy People by : George Sheldon
Download or read book Sales & Pitch Letters for Busy People written by George Sheldon and published by Red Wheel/Weiser. This book was released on 2007-08-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales and marketing is a fast-paced environment, and there is never enough time to write good letters—letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch. Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letters, but includes a wide range of samples that you can easily and quickly adapt and use right now.This book includes concise, easy-to-use writing tips and resources that get attention—and results! Packed with solid writing advice and useful techniques, this guide will cut the time you spend on writing sales, marketing, and pitch letters by half—and will help you get the results you want and need. Don't worry about finding the "right" word or phrase, or even the "right" format of your sales correspondence—the work has been done for you. Some example letters presented are: * Sales letters offering special discounts * Pitch letters introducing a new product or service * Letters that request referrals * Referral marketing campaigns * Pitch letters to the media * Cold call sales letters * Marketing campaigns for service businesses * E-mail pitch and sales letters * Letters for selling more to existing customers The letters can be copied, modified, and customized to fit your requirements. Creating and writing compelling and effective sales and pitch letters have never been so easy!
Book Synopsis Sales Letters that Sizzle by : Herschell Gordon Lewis
Download or read book Sales Letters that Sizzle written by Herschell Gordon Lewis and published by Contemporary Books. This book was released on 1999 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook on international development policy and management covers a broad spectrum of contemporary topics across all the major areas of interest. With over 40 chapters, the book comprehensively explores the many themes and issues of significance for both policy and implementation, and provides easily accessible reference material on current practice and research. The 42 contributors come from a diverse range of backgrounds, and enjoy international reputations in their chosen fields.
Book Synopsis The Robert Collier Letter Book by : Robert Collier
Download or read book The Robert Collier Letter Book written by Robert Collier and published by Blurb. This book was released on 2018-07-25 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
