Successful Development Of Green Building Projects

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Successful Development of Green Building Projects

Author : Tayyab Ahmad
Publisher : Taylor & Francis
ISBN 13 : 1000900711
Total Pages : 279 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Successful Development of Green Building Projects by : Tayyab Ahmad

Download or read book Successful Development of Green Building Projects written by Tayyab Ahmad and published by Taylor & Francis. This book was released on 2023-06-20 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on office buildings, this book explores how Green Building (GB) development can be managed to achieve successful project outcomes. The book starts by highlighting the special requirements of GBs which distinguish them from traditional buildings. The book then presents a detailed discussion of the success conditions for GB projects. Highlighting 73 success conditions which have been categorised within 20 broad themes, the book reports on the findings from interviews with GB stakeholders from Australia, Hong Kong, Pakistan, Singapore, the United Arab Emirates, and the United Kingdom. The book demonstrates how the complexity, design methodology, and team collaboration prevalent in the delivery of successful GB set them apart from traditional building projects. The book also demonstrates that success in GB delivery is generally associated with socio-technical conditions. The research reported in this book will allow project decision-makers such as clients and project team members to consider the wide range of identified success conditions to optimise project performance across its development stages and achieve successful project outcomes. Theoretically, the findings can inform future research focused on GB development, resulting in the more efficient development of GB projects that can reduce the effects of climate change and resource depletion.

Marketing Green Buildings

Author : Jerry Yudelson
Publisher : CRC Press
ISBN 13 : 877022255X
Total Pages : 176 pages
Book Rating : 4.7/5 (72 download)

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Book Synopsis Marketing Green Buildings by : Jerry Yudelson

Download or read book Marketing Green Buildings written by Jerry Yudelson and published by CRC Press. This book was released on 2020-12-17 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.

Green Building and Sustainable Development

Author : Jonathan E. Furr
Publisher : American Bar Association
ISBN 13 : 9781604420715
Total Pages : 322 pages
Book Rating : 4.4/5 (27 download)

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Book Synopsis Green Building and Sustainable Development by : Jonathan E. Furr

Download or read book Green Building and Sustainable Development written by Jonathan E. Furr and published by American Bar Association. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legal and economic landscape for building and development have fundamentally been altered by the country's major environmental problems - climate change, deforestation, loss of biodiversity, ozone depletion, pollution, and unsustainable natural resource consumption rates. The editors provide practical information for lawyers to assist their clients in fully understanding green building and sustainable development concepts so they can operate successfully in the evolving economic and regulatory environment while minimizing the potential cost penalty of business-as-usual practices.

Marketing Green Building Services

Author : Jerry Yudelson
Publisher : Routledge
ISBN 13 : 1136380027
Total Pages : 313 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Green Building Services by : Jerry Yudelson

Download or read book Marketing Green Building Services written by Jerry Yudelson and published by Routledge. This book was released on 2012-07-26 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

Green Construction Project Management and Cost Oversight

Author : Sam Kubba
Publisher : Butterworth-Heinemann
ISBN 13 : 9780128155677
Total Pages : 1102 pages
Book Rating : 4.1/5 (556 download)

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Book Synopsis Green Construction Project Management and Cost Oversight by : Sam Kubba

Download or read book Green Construction Project Management and Cost Oversight written by Sam Kubba and published by Butterworth-Heinemann. This book was released on 2019-11-15 with total page 1102 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's commercial construction industry, the demand for sustainable construction methods and green building techniques are growing at a rapid pace. A practical user friendly reference, Green Construction Project Management and Cost Oversight, Second Edition, provides project and cost management tools to ensure cost savings for every phase of the green construction project. This second edition directly targets the needs of construction professionals who are not only interested in green construction practices but also in budget planning and oversight. Expanded to include vital information for green building compliance standards and certification, Green Construction Management and Cost Oversight, Second Edition links project management tools with the cost management methods needed to construct high-performance, innovative green buildings. Based on over 30 years of experience, this reference identifies the common obstacles encountered during green construction projects and offers solutions to overcome those barriers. Provides options to minimize green construction cost and optimize efficient green construction management processes Expanded to include the latest in green building compliance standards and certification tools and techniques Provides techniques for balancing the short-term cost with the long term gains of green construction

Green Building in Developing Countries

Author : Zhonghua Gou
Publisher : Springer
ISBN 13 : 3030246507
Total Pages : 252 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Green Building in Developing Countries by : Zhonghua Gou

Download or read book Green Building in Developing Countries written by Zhonghua Gou and published by Springer. This book was released on 2019-07-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book reveals how green buildings are currently being adapted and applied in developing countries. It includes the major developing countries such as China, Indonesia, Malaysia, Thailand, Pakistan, Cambodia, Ghana, Nigeria and countries from the Middle East and gathers the insights of respected green building researchers from these areas to map out the developing world’s green building revolution. The book highlights these countries’ contribution to tackling climate change, emphasising the green building benefits and the research behind them. The contributing authors explore how the green building revolution has spread to developing countries and how national governments have initiated their own green building policies and agendas. They also explore how the market has echoed the green building policy, and how a business case for green buildings has been established. In turn, they show how an international set of green building standards, in the form of various techniques and tools, has been incorporated into local building and construction practices. In closing, they demonstrate how the developing world is emerging as a key player for addressing the energy and environmental problems currently facing the world. The book helps developers, designers and policy-makers in governments and green building stakeholders to make better decisions on the basis of global and local conditions. It is also of interest to engineers, designers, facility managers and researchers, as it provides a holistic picture of how the industry is responding to the worldwide call for greener and more sustainable buildings.

Becoming a Green Building Professional

Author : Holley Henderson
Publisher : John Wiley & Sons
ISBN 13 : 111831039X
Total Pages : 541 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Becoming a Green Building Professional by : Holley Henderson

Download or read book Becoming a Green Building Professional written by Holley Henderson and published by John Wiley & Sons. This book was released on 2012-08-03 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career guide for professionals in sustainable architecture, design, planning, development, and related consulting For those considering a new career or a career change focused on green and sustainable building and design, Becoming a Green Building Professional offers practical information on educational requirements, career options, guidance and tips, and first-hand interviews with green building professionals. Perfect for underemployed architects and other building and design professionals who want to reinvent and renew their careers, as well as students considering such a career, this is a vital and informative guide to a growing field.

The Green Building Revolution

Author : Jerry Yudelson
Publisher : Island Press
ISBN 13 : 1597267635
Total Pages : 270 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis The Green Building Revolution by : Jerry Yudelson

Download or read book The Green Building Revolution written by Jerry Yudelson and published by Island Press. This book was released on 2010-04-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The “green building revolution’’ is happening right now. This book is its chronicle and its manifesto. Written by industry insider Jerry Yudelson, The Green Building Revolution introduces readers to the basics of green building and to the projects and people that are advancing this movement. With interviews and case studies, it does more than simply report on the revolution; it shows readers why and how to start thinking about designing, building, and operating high performance, environmentally aware (LEED-certified) buildings on conventional budgets. Evolving quietly for more than a decade, the green building movement has found its voice. Its principles of human-centered, environmentally sensitive development have reached a critical mass of architects, engineers, builders, developers, professionals in government, and consumers. Green buildings are showing us how we can have healthier indoor environments that use far less energy and water than conventional buildings do. The federal government, eighteen states, and nearly fifty U.S. cities already require new public buildings to meet “green” standards. According to Yudelson, this is just the beginning. The Green Building Revolution describes the many “revolutions” that are taking place today: in commercial buildings, schools, universities, public buildings, health care institutions, housing, property management, and neighborhood design. In a clear, highly readable style, Yudelson outlines the broader “journey to sustainability” influenced by the green building revolution and provides a solid business case for accelerating this trend. Illustrated with more than 50 photos, tables, and charts, and filled with timely information, The Green Building Revolution is the definitive description of a major movement that’s poised to transform our world.

Contractor's Guide to Green Building Construction

Author : Thomas E. Glavinich
Publisher : John Wiley & Sons
ISBN 13 : 0470056215
Total Pages : 6 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Contractor's Guide to Green Building Construction by : Thomas E. Glavinich

Download or read book Contractor's Guide to Green Building Construction written by Thomas E. Glavinich and published by John Wiley & Sons. This book was released on 2008-04-07 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for contractors and endorsed by the Associated General Contractors of America Written specifically for contractors, this "how-to" book enables you to meet the challenges of green building construction. You'll discover how constructing environmentally friendly, sustainable buildings influences project management, delivery, documentation, and risk. Moreover, the book guides you through these important considerations at all phases of a green construction project, including: Bidding and contracting Managing green design when the contractor works as a design builder Subcontracting Procurement Construction management Project commissioning and closeout This book is endorsed by the Associated General Contractors of America (AGC) and was written with the assistance and advice of a specially assembled AGC task force. With a focus on the green building process from the contractor's viewpoint, the book avoids endorsing any one green building rating system in favor of presenting the business fundamentals common to them all. Throughout the presentation, flowcharts and other features offer working tools for successfully managing green construction projects. Plus, real-world case studies developed through discussions with the actual contractors involved help you understand exactly what to expect and how to best manage constructing a green building. In short, this is one book that you need to have on hand to be a part of the rapidly growing green building movement.

The Integrative Design Guide to Green Building

Author : 7group
Publisher : John Wiley & Sons
ISBN 13 : 0470181109
Total Pages : 436 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Integrative Design Guide to Green Building by : 7group

Download or read book The Integrative Design Guide to Green Building written by 7group and published by John Wiley & Sons. This book was released on 2009-04-13 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The members of 7group and Bill Reed are examples writ large of the kind of leadership that is taking this idea of green building and forming it into reality, by helping change minds, building practice, and design process." —from the Foreword by S. Rick Fedrizzi President, CEO, and Founding Chair, U.S. Green Building Council A whole-building approach to sustainability The integrative design process offers a new path to making better green building decisions and addressing complex issues that threaten living systems. In The Integrative Design Guide to Green Building: Redefining the Practice of Sustainability, 7group's principals and integrative design pioneer Bill Reed introduce design and construction professionals to the concepts of whole building design and whole systems. With integrative thinking that reframes what sustainability means, they provide a how-to guide for architects, designers, engineers, developers, builders, and other professionals on incorporating integrative design into every phase of a project. This practical manual: Explains the philosophy and underpinnings of effective integrative design, addressing systems thinking and building and community design from a whole-living system perspective Details how to implement integrative design from the discovery phase to occupancy, supported by process outlines, itemized tasks, practice examples, case studies, and real-world stories illustrating the nature of this work Explores the deeper understanding of integration that is required to transform architectural practice and our role on the planet This book, both practical and thoughtful, will help you deliver your vision of a sustainable environment. 7group, based in Kutztown, Pennsylvania, includes principals John Boecker, Scot Horst, Tom Keiter, Andrew Lau, Marcus Sheffer, and Brian Toevs, who bring a unique integration of expertise in design, engineering, energy and daylight modeling, materials assessments, commissioning, education, and communications to their work. Internationally recognized thought leaders in the green building movement, they have led countless teams through the practical implementation of integrative design on building projects of all types around the world. 7group also has been directly and deeply involved with the development of the LEED® Green Building Rating System, including experience on more than 100 LEED projects. Scot Horst currently serves as chair of the U.S. Green Building Council's LEED Steering Committee.

Sustainable Construction

Author : Charles J. Kibert
Publisher : John Wiley & Sons
ISBN 13 : 1119055172
Total Pages : 600 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Sustainable Construction by : Charles J. Kibert

Download or read book Sustainable Construction written by Charles J. Kibert and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading green building reference, updated with the latest advances in the field Sustainable Construction is the leading reference for the design, construction, and operation of high performance green buildings. With broad coverage including architecture, engineering, and construction, this book nevertheless delivers detailed information on all aspects of the green building process, from materials selection to building systems and more. This new fourth edition has been updated to reflect the latest codes and standards, including LEED v4, and includes new coverage of carbon accounting. The discussion has been updated to align with the current thinking on economics, climate change, net zero buildings, and more, with contributions by leaders in the field that illustrate the most recent shifts in thinking and practice. Ancillary materials including an instructor's manual and PowerPoint presentations for each chapter help bring this clear and up-to-date information into the classroom, making this book a valuable reference for working construction professionals. Also, Interactive graphics found throughout the course help activate the content and highlight key concepts for students. Sustainable construction has gone mainstream, and will one day be the industry norm. This book provides a comprehensive reference to all aspects of a project to show you how green building concepts and principles apply throughout the design and construction process. Get up to date on the latest green building codes and standards Learn about the newest technology in green building materials Adopt the best practices in procurement and delivery systems Apply sustainability concepts to all aspects of construction and design Green buildings operate at a very high level of efficiency, which is made possible only by careful consideration every step of the way. Appropriate land use, landscaping, construction materials, siting, water use, and more all play a role in a structure's ultimate carbon footprint. Sustainable Construction provides clear guidance for all aspects of green building, including the most recent advances and the latest technology.

Be a Successful Green Builder

Author : R. Dodge Woodson
Publisher : McGraw Hill Professional
ISBN 13 : 0071592628
Total Pages : 386 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Be a Successful Green Builder by : R. Dodge Woodson

Download or read book Be a Successful Green Builder written by R. Dodge Woodson and published by McGraw Hill Professional. This book was released on 2008-10-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase Profits by Incorporating Sustainable Practices into Your Building Operations Filled with environmentally friendly methods that reduce the impact of housing on natural areas, Be a Successful Green Builder contains everything needed to get started in the green building business and develop a thriving enterprise. Successful contractor and bestselling author R. Dodge Woodson explains how to select green building products, understand zoning requirements associated with green building, write winning proposals, find suitable financing, and deal with brokers. He also reviews 20 key mistakes to avoid in building green. Be a Successful Green Builder features: A plain-English guide to developing a lucrative green building enterprise Information on selecting the best green building products Valuable tips on preparing winning bids Step-by-step advice on expanding a green building business Inside This Hands-on Guide to Profitable Green Building • Getting Started in Green Building • Setting Up Your Business Structure • 20 Mistakes to Avoid When Becoming a Green Contractor • Matching Green Projects with Suitable Locations • Finding Financing • Working from Home Versus an Office • Building on Speculation • Working with Real Estate Brokers • Selecting Green Building Products • Dealing with Subcontractors • Preparing Winning Bids • Using Sustainable Practices to Make More Money • Growing Your Business • Expanding into Green Land Development to Double Your Money • Landscaping Tips that Sell Houses Fast

Sustainable Building Through The Project Planning Process: The Case of Malaysia

Author : Nor Kalsum Mohd Isa
Publisher : The University of Malaya Press
ISBN 13 : 9831009169
Total Pages : 146 pages
Book Rating : 4.8/5 (31 download)

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Book Synopsis Sustainable Building Through The Project Planning Process: The Case of Malaysia by : Nor Kalsum Mohd Isa

Download or read book Sustainable Building Through The Project Planning Process: The Case of Malaysia written by Nor Kalsum Mohd Isa and published by The University of Malaya Press. This book was released on 2017-07-07 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the concept of sustainable development, sustainable building development and the planning process of a sustainable building project. It offers expert insight into tackling sustainable building projects, specifically during the planning process of the project from the conceptual to design stage, to bring together project team members in developing sustainable buildings within the time and budget. This book includes case studies of a number of sustainable building projects in Malaysia. It also features interviews with the sustainable projects’ key stakeholders as a way to reveals the sustainable project planning process, including the impact of the process towards project success. It also discusses the issues, barriers and suggested relevant strategies to integrated sustainability principles into the project planning process. This book is the most complete overview of sustainable building projects development in Malaysia that every member of the building project stakeholders will find invaluable.

Greening Our Built World

Author : Greg Kats
Publisher : Island Press
ISBN 13 : 1610910796
Total Pages : 281 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Greening Our Built World by : Greg Kats

Download or read book Greening Our Built World written by Greg Kats and published by Island Press. This book was released on 2013-03-05 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Green” buildings—buildings that use fewer resources to build and to sustain—are commonly thought to be too expensive to attract builders and buyers. But are they? The answer to this question has enormous consequences, since residential and commercial buildings together account for nearly 50% of American energy consumption—including at least 75% of electricity usage—according to recent government statistics. This eye-opening book reports the results of a large-scale study based on extensive financial and technical analyses of more than 150 green buildings in the U.S. and ten other countries. It provides detailed findings on the costs and financial benefits of building green. According to the study, green buildings cost roughly 2% more to build than conventional buildings—far less than previously assumed—and provide a wide range of financial, health and social benefits. In addition, green buildings reduce energy use by an average of 33%, resulting in significant cost savings. Greening Our Built World also evaluates the cost effectiveness of “green community development” and presents the results of the first-ever survey of green buildings constructed by faith-based organizations. Throughout the book, leading practitioners in green design—including architects, developers, and property owners—share their own experiences in building green. A compelling combination of rock-solid facts and specific examples, this book proves that green design is both cost-effective and earth-friendly.

Green Building Materials

Author : Ross Spiegel
Publisher : John Wiley & Sons
ISBN 13 : 0470880554
Total Pages : 572 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Green Building Materials by : Ross Spiegel

Download or read book Green Building Materials written by Ross Spiegel and published by John Wiley & Sons. This book was released on 2010-10-19 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: GREEN BUILDING MATERIALS THE ULTIMATE USER’S MANUAL TO GREEN BUILDING MATERIALS To properly select and specify green building materials, successful architects need authoritative, real-world advice on how to select and use nontoxic, recycled, and recyclable products, and how to integrate these products into the design process in order to capitalize on the many practical and economic advantages of “going green.” Green Building Materials, Third Edition is the most reliable, up-to-date resource to meet today’s green building challenges—from reducing waste and improving energy efficiency to promoting proper code compliance and safeguarding against liability claims. Written by two nationally known experts on green building methods and materials, Green Building Materials, Third Edition offers in-depth, practical information on the product selection, product specification, and construction process. This new Third Edition is an excellent hands-on guide to today’s newest range of green building materials: what they are, where to find them, how to use them effectively, and how to address LEED requirements. Organized by CSI MasterFormat® category for fast access to specific information, it features: A new chapter on eco-labels, green standards, and product certification A new appendix providing reference information for sustainability standards and standards development organizations New sample specifications, including green power requirements, vegetated green roof systems, rainwater harvesting, and water reuse systems Revised and updated review of trends affecting the future of green building materials Updated approach and reference information for the product selection process Green Building Materials, Third Edition is an essential tool for designing environmentally friendly buildings—ones made from materials that preserve the Earth’s natural legacy for future generations.

The Green Building Bottom Line (GreenSource Books; Green Source)

Author : Martin Melaver
Publisher : McGraw Hill Professional
ISBN 13 : 0071599223
Total Pages : 380 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis The Green Building Bottom Line (GreenSource Books; Green Source) by : Martin Melaver

Download or read book The Green Building Bottom Line (GreenSource Books; Green Source) written by Martin Melaver and published by McGraw Hill Professional. This book was released on 2008-12-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the real costs and real benefits of building green? As any builder knows, cost estimation and reality are often two very different things. The Green Building Bottom Line makes the case for green building by providing the insights and data that demonstrate the true costs and benefits of building green. It's a “why to” and a “how to” that explores everything from the ground up. The Green Building Bottom Line puts an entire development team at the table to better understand both the issues encountered and what's behind the perceived price premium for building green. This candid and transparent account explores every aspect of green development on groundbreaking projects, from the nation's first all-retail LEED core and shell project to an innovative multitenanted LEED-Existing Buildings office project, to a mixed-use hotel-retail-condo project in a transitional urban market. The authors focus on such issues as values, culture, life-cycle costs, insurance, financing, coordinating a team, marketing, and negotiating leases. Includes: Detailed case studies of green-building projects, start to finish Information on financial, legal, and operational aspects of the job The real-world costs of green building-not unrealistic estimates A behind-the-scenes look at the LEED building process Unique insight from those who have actually done the work The Green Building Bottom Line covers: • Economical and ecological benefits • Auditing sustainability in existing buildings • Financial benefits of green tenancy • Loan analysis • Insurance underwriting • Expense reduction • Writing a green lease • Converting an existing building • Green retail • Brokering sustainability • Marketing • HR practices and processes

Construction Productivity in the Multilayer Subcontracting System

Author : Low Sui Pheng
Publisher : Springer
ISBN 13 : 981131831X
Total Pages : 290 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Construction Productivity in the Multilayer Subcontracting System by : Low Sui Pheng

Download or read book Construction Productivity in the Multilayer Subcontracting System written by Low Sui Pheng and published by Springer. This book was released on 2018-08-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on current subcontracting practices in the construction industry and their effects on Singapore’s construction productivity. It offers readers a better understanding of how the fragmentation of large and small firms in Singapore impacts construction productivity when operating under the commonly adopted multilayer subcontracting system (MLSS), which extends globally to the construction industries in other countries that have adopted the MLSS. The book also assesses the effectiveness of subcontracting practices in helping local contractors improve their construction productivity (and thereby improve the industry’s overall productivity). In closing, it provides recommendations on how the problems associated with the MLSS can best be addressed, and how its benefits can be capitalized on through organizational learning.