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Author : William J. Carner
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (115 download)
Download or read book Study Guide for Use with Marketing, Seventh Edition written by William J. Carner and published by . This book was released on 2003 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 0470670126
Total Pages : 712 pages
Book Rating : 4.4/5 (76 download)
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Author : Eric N. Berkowitz
Publisher :
ISBN 13 : 9780256091830
Total Pages : 366 pages
Book Rating : 4.0/5 (918 download)
Download or read book Study guide for use with "Marketing" written by Eric N. Berkowitz and published by . This book was released on 1991-11-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rob Stokes
Publisher :
ISBN 13 : 9781936126323
Total Pages : 277 pages
Book Rating : 4.1/5 (263 download)
Download or read book EMarketing written by Rob Stokes and published by . This book was released on 2010 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.
Author : Susan Peterson
Publisher :
ISBN 13 : 9780324188325
Total Pages : 548 pages
Book Rating : 4.1/5 (883 download)
Download or read book Grademaker Study Guide, Marketing, 7th Edition written by Susan Peterson and published by . This book was released on 2004 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erica S. Michaels
Publisher :
ISBN 13 : 9780256132229
Total Pages : pages
Book Rating : 4.1/5 (322 download)
Download or read book Study Guide for Use with Marketing written by Erica S. Michaels and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kerin
Publisher :
ISBN 13 : 9780072469011
Total Pages : 578 pages
Book Rating : 4.4/5 (69 download)
Download or read book Study Guide: Sg Marketing written by Kerin and published by . This book was released on 2002-06 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger A. Kerin
Publisher :
ISBN 13 : 9780073284101
Total Pages : 384 pages
Book Rating : 4.2/5 (841 download)
Download or read book Study Guide for Use with Marketing written by Roger A. Kerin and published by . This book was released on 2009 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Hinde
Publisher : John Wiley & Sons
ISBN 13 : 1119970970
Total Pages : 596 pages
Book Rating : 4.1/5 (199 download)
Download or read book PRINCE2 Study Guide written by David Hinde and published by John Wiley & Sons. This book was released on 2012-03-22 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: The exam this book covered, PRINCE2, was retired by AXELOS in 2017 and is no longer offered. For coverage of the current exam PRINCE2: 2017 Update, please look for the latest edition of this guide: PRINCE2 Study Guide: 2017 Update (9781119420897). As an internationally recognized certification which focuses on the Foundation and Practitioner levels along with being recommended by the Project Management Institute, the PRINCE2 accreditation gives a bolster to any resume. The author, David Hinde, has trained hundreds of individuals from many different backgrounds to prepare for the PRINCE2 exams. The book provides explanations of all parts of the PRINCE2 approach, lots of practical examples, and a whole range of mock examination questions to test your knowledge. Explains all the PRINCE2 themes, processes, principles, roles and management products for the very latest version of PRINCE2 (PRINCE2 2009 Edition) Features full coverage of all Foundation and Practitioner level exam objectives Presents real–world scenarios, showing how the method is used in business and the public sector Includes challenging review questions and electronic flashcards to sharpen your knowledge Covers tips and techniques for tackling the PRINCE2 accreditation examinations and shows you how and where to take the exams Incorporates over 300 sample Foundation-level and over 100 sample Practitioner-level questions, with answers and full explanations Contains a glossary of all PRINCE2 terminology and a quick reference to all the PRINCE2 management products Gives a web link to a set of on-line tools with more bonus exams PRINCE2 Study Guide covers all the necessary topics you need to know in order to confidently take the PRINCE2 Foundation and Practitioner exams.
Author : Joel R. Evans
Publisher :
ISBN 13 : 9780023346408
Total Pages : 412 pages
Book Rating : 4.3/5 (464 download)
Download or read book Marketing written by Joel R. Evans and published by . This book was released on 1987 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Gerald Rose
Publisher :
ISBN 13 : 9780958248402
Total Pages : 64 pages
Book Rating : 4.2/5 (484 download)
Download or read book Marketing written by Paul Gerald Rose and published by . This book was released on 2003-01-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerald S. Albaum
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 698 pages
Book Rating : 4.:/5 (318 download)
Download or read book International Marketing and Export Management written by Gerald S. Albaum and published by Prentice Hall. This book was released on 2005 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. "In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative." David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners. New to this edition! In response to recent global developments, the authors have increased emphasis on the following: the impact of the Internet, World Wide Web, and e-commerce the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises the impact of technological advances on international marketing the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations. Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor's Manual and Power Point Slides. Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy. Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
Author : Todd Lammle
Publisher : John Wiley & Sons
ISBN 13 : 1118088050
Total Pages : 343 pages
Book Rating : 4.1/5 (18 download)
Download or read book CCNA Cisco Certified Network Associate Study Guide, 7th Edition written by Todd Lammle and published by John Wiley & Sons. This book was released on 2011-03-08 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from the Best - Cisco Networking Authority Todd Lammle Written by Cisco networking authority Todd Lammle, this comprehensive guide has been completely updated to reflect the latest CCNA 640-802 exam. Todd’s straightforward style provides lively examples, hands on and written labs, easy-to-understand analogies, and real-world scenarios that will not only help you prepare for the exam, but also give you a solid foundation as a Cisco networking professional. This Study Guide teaches you how to Describe how a network works Configure, verify and troubleshoot a switch with VLANs and interswitch communications Implement an IP addressing scheme and IP Services to meet network requirements in a medium-size Enterprise branch office network. Configure, verify, and troubleshoot basic router operation and routing on Cisco devices Explain and select the appropriate administrative tasks required for a WLAN Identify security threats to a network and describe general methods to mitigate those threats Implement, verify, and troubleshoot NAT and ACLs in a medium-size Enterprise branch office network. Implement and verify WAN links On the CD-ROM: Chapter Review Questions Full-Length Practice Exams Electronic Flashcards · Exclusive CD-only bonus material, including the CCNA Simulation Exam Practice Guide All new Audio and Video Instruction from Todd Lammle Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. For Instructors: Teaching supplements are available for this title.
Author : Maurice I. Mandell
Publisher :
ISBN 13 : 9780135562338
Total Pages : 218 pages
Book Rating : 4.5/5 (623 download)
Download or read book Marketing written by Maurice I. Mandell and published by . This book was released on 1980 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Armstrong
Publisher : Prentice Hall
ISBN 13 : 9781405807388
Total Pages : pages
Book Rating : 4.8/5 (73 download)
Download or read book Multi Pack written by Gary Armstrong and published by Prentice Hall. This book was released on 2004-11-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This multipack consists of Armstrong/Kotler: Marketing: An Introduction Pearson International Edition 7th Edition (ISBN 0131273124) and the Armstrong/Kotler: Marketing: An Introduction Student Study Guide (ISBN 0131470280). For undergraduate and postgraduate courses in Principles of Marketing. This accessible, streamlined introduction to marketing, written by two of today's best-selling marketing authors, helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. This text continues to provide an excellent learning package, explaining how marketing affects the big picture in business and influences specific company divisions; like accounting, information technologies, finance, operations, and human resources. Its coverage balances upon three essential pillars: theory and concepts; practices and applications; and pedagogy. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return.
Author : Alvin C. Burns
Publisher :
ISBN 13 : 9780131494169
Total Pages : 680 pages
Book Rating : 4.4/5 (941 download)
Download or read book Marketing Research written by Alvin C. Burns and published by . This book was released on 2004 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pride
Publisher :
ISBN 13 : 9780395878781
Total Pages : pages
Book Rating : 4.8/5 (787 download)
Download or read book Marketing, Tenth Edition and Complete Study Guide and Study Guide and Marketing Sim, Second Edition written by Pride and published by . This book was released on 1997-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
