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Author : Robert A. Grayson
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.:/5 (731 download)
Download or read book Study Guide and ACCESS Workbook for Introduction to Marketing written by Robert A. Grayson and published by . This book was released on 1971 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Burnett
Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.7/5 (61 download)
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Author : Maurice I. Mandell
Publisher :
ISBN 13 : 9780135562338
Total Pages : 218 pages
Book Rating : 4.5/5 (623 download)
Download or read book Marketing written by Maurice I. Mandell and published by . This book was released on 1980 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adrian Palmer
Publisher : Oxford University Press
ISBN 13 : 0199602131
Total Pages : 575 pages
Book Rating : 4.1/5 (996 download)
Download or read book Introduction to Marketing written by Adrian Palmer and published by Oxford University Press. This book was released on 2012-03-29 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Author : Susan J. Dann
Publisher : Wiley
ISBN 13 : 9780470801826
Total Pages : 0 pages
Book Rating : 4.8/5 (18 download)
Download or read book Introduction to Marketing Study Guide written by Susan J. Dann and published by Wiley. This book was released on 2003-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University Access (Firm)
Publisher :
ISBN 13 : 9780072420982
Total Pages : 210 pages
Book Rating : 4.4/5 (29 download)
Download or read book Introduction to Marketing written by University Access (Firm) and published by . This book was released on 2000 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosalind Masterson
Publisher : SAGE
ISBN 13 : 1446297667
Total Pages : 609 pages
Book Rating : 4.4/5 (462 download)
Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2014-03-25 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Mondher Toumi
Publisher : CRC Press
ISBN 13 : 1315314584
Total Pages : 310 pages
Book Rating : 4.3/5 (153 download)
Download or read book Introduction to Market Access for Pharmaceuticals written by Mondher Toumi and published by CRC Press. This book was released on 2017-01-12 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University. Key Features: The first guide to market access for pharmaceuticals based on tested teaching materials Addresses both pharmaceutical and vaccine products Includes case studies and scenarios Covers market access consdierations for Western Europe, the USA, Japan and China Explains the impact the changing healthcare market will have on your product
Author : Gary Armstrong
Publisher : Prentice Hall
ISBN 13 : 9780136102847
Total Pages : 648 pages
Book Rating : 4.1/5 (28 download)
Download or read book Marketing written by Gary Armstrong and published by Prentice Hall. This book was released on 2010-06 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --
Author : Susan J. Dann
Publisher : Wiley
ISBN 13 : 9780470102299
Total Pages : pages
Book Rating : 4.1/5 (22 download)
Download or read book Introduction to Marketing with Student Study Guide Set written by Susan J. Dann and published by Wiley. This book was released on 2006-07-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1526485354
Total Pages : 552 pages
Book Rating : 4.5/5 (264 download)
Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.
Author : Matthew Harrison
Publisher : Kogan Page Publishers
ISBN 13 : 0749475862
Total Pages : 400 pages
Book Rating : 4.7/5 (494 download)
Download or read book Market Research in Practice written by Matthew Harrison and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
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Author : Thomas Paczkowski
Publisher :
ISBN 13 : 9780135565490
Total Pages : 340 pages
Book Rating : 4.5/5 (654 download)
Download or read book Study Guide [to] Marketing written by Thomas Paczkowski and published by . This book was released on 1990-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Pride
Publisher :
ISBN 13 : 9780618705030
Total Pages : pages
Book Rating : 4.7/5 (5 download)
Download or read book Marketing Bonus Pack with Study Guide written by William M. Pride and published by . This book was released on 2006-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to all the tools in the textbook and student supplements package includes important study tips to help students achieve success in the course. Packaged with every new book, the Marketing Bonus Pack also includes a unique passkey for access to premium online study guide content at the Online Study Center. Written by the authors, this study guide (available for sale separately 0-618-60850-8) helps students review and integrate key marketing concepts. It also contains questions in addition to those in the ACE practice tests, and includes matching, true/false, multiple-choice, and mini-case sample tests with answers. For students buying a used textbook, the Marketing Bonus Pack is available for less than the price of a traditional study guide.
Author : Susan J. Dann
Publisher : Wiley
ISBN 13 : 9780470800645
Total Pages : 0 pages
Book Rating : 4.8/5 (6 download)
Download or read book Introduction to Marketing written by Susan J. Dann and published by Wiley. This book was released on 2003-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The positioning strategy of the Dann and Dann Introduction to Marketing is to present a text primarily for first year undergraduates that focuses on delivering an introduction to marketing, without overlapping significantly into strategic management, or expecting a range of prior industry experience. The text also refocusses introduction to marketing to concentrate on the development of the fundamental knowledge and skills necessary to understand marketing, without burdening the student with managerial strategy theory which is best suited to later courses. By intentionally targeting the first year university student market, and recognising their usually limited skills, life experiences and work experiences, the text assumes no prior experience or learning of marketing. This book is designed to return Introduction to Marketing to being an introduction to the fundamentals and principles of marketing, and leave the elements of marketing strategy to the relevant strategy texts and courses. The overall approach of the text, as outlined in the table of contents, is to reduce the level of overlap between second and third year strategic courses and the introductory marketing subjects. By refocussing introduction to marketing on the fundamentals of the discipline, the philosophy-strategy-tactics approach and concentrating on introducing students to these ideas, the text is able to be delivered as a concise book aimed at a the specific life experience and educational skill levels of first year students.
Author : Cecilia Figueroa
Publisher : BPB Publications
ISBN 13 : 9389328187
Total Pages : 545 pages
Book Rating : 4.3/5 (893 download)
Download or read book Introduction to Digital Marketing 101 written by Cecilia Figueroa and published by BPB Publications. This book was released on 2019-09-17 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch
