Strikingly Different Selling

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Strikingly Different Selling

Author : Dale Merrill
Publisher : Mango Media Inc.
ISBN 13 : 1642504874
Total Pages : 157 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Strikingly Different Selling by : Dale Merrill

Download or read book Strikingly Different Selling written by Dale Merrill and published by Mango Media Inc.. This book was released on 2022-01-18 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Sales Success #1 New Release in Global, Direct, and Industrial Marketing You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner. What separates a “winner” from the rest of the very best and makes them “strikingly different”? Six years of focused research involving more than 2,800 sales professionals from 135 countries reveals the 6 vital skills that separate top sales performers from the herd. Learn what it takes to be that one winner! What really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success. The 6 Vital Skills. The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the “Strikingly Different” sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results. Go from being just one of the sales crowd to the superior choice. Read Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More and learn the details behind the 6 skills. The 6 vital skills to stand out and sell more: Capture Attention with Verbal Billboards Create Excitement with Movie Trailers Build Confidence with Flashbacks and Flashforwards Become Essential with “Why Us!” Differentiators Get Curious and Find the Gaps Navigate Traffic Lights and Close the Gaps If you have found books such as SPIN Selling, The Challenger Sale, To Sell is Human, The Secrets of Closing the Sale, or Start with Why to be useful; then your next read should be Strikingly Different Selling.

Let's Get Real or Let's Not Play

Author : Mahan Khalsa
Publisher : Penguin
ISBN 13 : 144063291X
Total Pages : 289 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Let's Get Real or Let's Not Play by : Mahan Khalsa

Download or read book Let's Get Real or Let's Not Play written by Mahan Khalsa and published by Penguin. This book was released on 2008-10-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers: · Start new business from scratch in a way both salespeople and clients can feel good about · Ask hard questions in a soft way · Close the deal by opening minds

The 5 Choices

Author : Kory Kogon
Publisher : Simon and Schuster
ISBN 13 : 1476711836
Total Pages : 288 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis The 5 Choices by : Kory Kogon

Download or read book The 5 Choices written by Kory Kogon and published by Simon and Schuster. This book was released on 2014-12-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The 5 Choices provides the methods to get the right things done, not try to get everything done, and to feel like you made a meaningful contribution at the end of the day.” —Kevin Turner, former COO of Microsoft For fans of Deep Work, Great at Work, and the 7 Habits of Highly Effective People, The 5 Choices is an essential guide for understanding productivity and time-management in the 21st century. Every day brings us a crushing wave of demands: a barrage of texts, emails, interruptions, meetings, phone calls, tweets, breaking news—not to mention the high-pressure demands of our jobs—which can be overwhelming and exhausting. The sheer number of distractions can threaten our ability to think clearly, make good decisions, and accomplish what matters most, leaving us worn out and frustrated. From the business experts at FranklinCovey, The 5 Choices is an exploration of modern productivity. It offers powerful insights drawn from the latest neuroscience research and decades of experience in the time-management field to help you master your attention and energy management. The 5 Choices is time management redefined: through five fundamental choices, it increases the productivity of individuals, teams, and organizations, and empowers individuals to make selective, high-impact choices about where to invest their valuable time, attention, and energy. The 5 Choices—like “Act on the Important, Don’t React to the Urgent” and “Rule Your Technology, Don’t Let It Rule You”—will not only increase your productivity, but also provide a renewed sense of engagement and accomplishment. You will quickly find yourself moving beyond thinking, “I was so busy today, what did I actually accomplish?” to confidently realizing “I did everything I needed to accomplish today—and did it meaningfully.”

Talent Unleashed

Author : Shawn D. Moon
Publisher : Post Hill Press
ISBN 13 : 1682610039
Total Pages : 238 pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis Talent Unleashed by : Shawn D. Moon

Download or read book Talent Unleashed written by Shawn D. Moon and published by Post Hill Press. This book was released on 2017-04-18 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The vast majority of the workforce in any organization possesses far more talent, intelligence, capability, and creativity than their present jobs require or even allow." - Dr. Stephen R. Covey That's what Talent Unleashed is about—unleashing that unlimited store of potential in people. That's a leader's job. And how does a leader do that job? Through 3 leadership conversations—not just individual events, but ongoing discussions designed to help people give the best they can. In these conversations, leaders trade fear for trust, confusion for clarity, and micromanaging for empowerment. The three vital conversations are: The performance Conversation The Voice Conversation The Clearing the Path Conversation Performance Conversations define roles and set clear goals. Leaders hold people accountable for these roles and goals, thus transforming team members from "managed hirelings" to "trusted partners and teammates." Voice Conversations affirm the worth and potential of each person on a team. Leaders help individuals discover their unique gifts, talents, and abilities and align these gifts, talents, and abilities to the great mission of the organization. It is the process that ignites the inner fire. Clear the Path Conversations turn supervisors into leaders who become sources of help and empower people to succeed in their jobs. Leaders help clear away the obstacles from the success pathway.

The Challenger Sale

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 242 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Unlocking Potential

Author : Michael K. Simpson
Publisher :
ISBN 13 : 9781477824009
Total Pages : 0 pages
Book Rating : 4.8/5 (24 download)

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Book Synopsis Unlocking Potential by : Michael K. Simpson

Download or read book Unlocking Potential written by Michael K. Simpson and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To get the best from your employees, you need to be more than a manager. You need to be a coach. You're a leader because you possess expertise in your field. You have the training and experience. You understand your business...but can you fully motivate and engage your team? Michael K. Simpson, a senior consultant to FranklinCovey, has spent more than twenty-five years training executives to become effective coaches, mentoring and guiding leaders and managers to encourage and develop the talent of their people--the most important asset in any organization. In this guide, you will acquire the skills to coach your personnel from the ground up, maximizing their potential on a personal level, as members of the team, and as contributors to the organization as a whole. Transform your business relationships (and your business) with this comprehensive tool for optimizing productivity, profitability, loyalty, and customer focus. Don't just manage; energize, galvanize, inspire. Be a coach.

Presentation Advantage

Author : Kory Kogon
Publisher : BenBella Books, Inc.
ISBN 13 : 1941631223
Total Pages : 225 pages
Book Rating : 4.9/5 (416 download)

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Book Synopsis Presentation Advantage by : Kory Kogon

Download or read book Presentation Advantage written by Kory Kogon and published by BenBella Books, Inc.. This book was released on 2015-09-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average attention span of an adult is eight seconds—eight seconds! That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You're competing with a slew of activities demanding their attention—email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule. How do you get a message across in a world like that? The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the twenty-first-century workplace. Learn to connect with your audience, and you'll stop having unproductive meetings and wasted time. In Presentation Advantage, FranklinCovey outlines its "Connect Model," the mental model that allows you to connect with the message, yourself, and the audience during any presentation by: Structuring relevant and purpose-driven messages Understanding how our brains best synthesize and remember key information Using visuals such as PowerPoint to inspire instead of torture your audience Aligning your message, body language, and tone of voice for a powerful delivery Whether to one person or one hundred, effective presenting is today's top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage, you can deliver dynamic, compelling, and truly effective presentations every time.

Selling U.S. Out

Author : J. R. Martin
Publisher : Bookhouse Fulfillment
ISBN 13 : 9781592984961
Total Pages : 375 pages
Book Rating : 4.9/5 (849 download)

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Book Synopsis Selling U.S. Out by : J. R. Martin

Download or read book Selling U.S. Out written by J. R. Martin and published by Bookhouse Fulfillment. This book was released on 2012-07-15 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling U.S. out is not about some grand conspiracy. It is about how the toxic combination of ignorance, negligence, political ideology, corruption, and greed drove bad trade and economic policies that culminated in the economic collapse of 2008. While the trillions of dollars the U.S. government borrowed and injected into the system averted a total system meltdown, the borrowed money did not address the underlying issues, it is only a matter of time before the system fails again with catastrophic consequences for the U.S. economy and our overall way of life. The time has come for us to set aside partisan politics and come together, as one nation, to ensure that "The Glorious Cause of America" continues, and is passed on to future generations. It is time for us to put America and Americans first again"--Cover.

Bowling Alone: Revised and Updated

Author : Robert D. Putnam
Publisher : Simon & Schuster
ISBN 13 : 1982130849
Total Pages : 592 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Bowling Alone: Revised and Updated by : Robert D. Putnam

Download or read book Bowling Alone: Revised and Updated written by Robert D. Putnam and published by Simon & Schuster. This book was released on 2020-10-13 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include a new chapter about the influence of social media and the Internet—the 20th anniversary edition of Bowling Alone remains a seminal work of social analysis, and its examination of what happened to our sense of community remains more relevant than ever in today’s fractured America. Twenty years, ago, Robert D. Putnam made a seemingly simple observation: once we bowled in leagues, usually after work; but no longer. This seemingly small phenomenon symbolized a significant social change that became the basis of the acclaimed bestseller, Bowling Alone, which The Washington Post called “a very important book” and Putnam, “the de Tocqueville of our generation.” Bowling Alone surveyed in detail Americans’ changing behavior over the decades, showing how we had become increasingly disconnected from family, friends, neighbors, and social structures, whether it’s with the PTA, church, clubs, political parties, or bowling leagues. In the revised edition of his classic work, Putnam shows how our shrinking access to the “social capital” that is the reward of communal activity and community sharing still poses a serious threat to our civic and personal health, and how these consequences have a new resonance for our divided country today. He includes critical new material on the pervasive influence of social media and the internet, which has introduced previously unthinkable opportunities for social connection—as well as unprecedented levels of alienation and isolation. At the time of its publication, Putnam’s then-groundbreaking work showed how social bonds are the most powerful predictor of life satisfaction, and how the loss of social capital is felt in critical ways, acting as a strong predictor of crime rates and other measures of neighborhood quality of life, and affecting our health in other ways. While the ways in which we connect, or become disconnected, have changed over the decades, his central argument remains as powerful and urgent as ever: mending our frayed social capital is key to preserving the very fabric of our society.

The Way of Women

Author : Lauraine Snelling
Publisher : WaterBrook
ISBN 13 : 0307552071
Total Pages : 385 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis The Way of Women by : Lauraine Snelling

Download or read book The Way of Women written by Lauraine Snelling and published by WaterBrook. This book was released on 2010-04-07 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the verge of Mt. St. Helens’ historic eruption, three women must face the mountain: two to search for their missing husbands; the third, to rediscover her life… After a local mountain becomes a deadly and imminent threat, three strikingly different women become linked in a desperate mission. Children’s author Katherine Sommers is searching for her depressed husband, David, and their son Brian, camping together on Mt. St. Helens’ tumultuous north slope. Mellie Sedor seeks her husband, Daniel, who has taken a logging job to pay for their daughter’s chemotherapy. Fashion photographer Jen Stockton joins Cowlitz County Sheriff Frank McKenzie, himself the victim of a brutal loss, in his quest to evacuate the awakening volcano. Jen came to the mountain in an effort to recover the peace she experienced as a child. Instead, she finds destruction and heroism, tragedy and friendship. When Women Strive Together, They Can Face Even the Unthinkable. Written by best-selling and award-winning author Lauraine Snelling, The Way of Women celebrates the resilience and strength of women, both individually and collectively, in the face of extraordinary crisis.

The SPEED of Trust

Author : Stephen R. Covey
Publisher : Simon and Schuster
ISBN 13 : 1416549005
Total Pages : 400 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis The SPEED of Trust by : Stephen R. Covey

Download or read book The SPEED of Trust written by Stephen R. Covey and published by Simon and Schuster. This book was released on 2008-02-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how trust is a key catalyst for personal and organizational success in the twenty-first century, in a guide for businesspeople that demonstrates how to inspire trust while overcoming bureaucratic obstacles.

Selling the Amish

Author : Susan L. Trollinger
Publisher : JHU Press
ISBN 13 : 1421404192
Total Pages : 219 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Selling the Amish by : Susan L. Trollinger

Download or read book Selling the Amish written by Susan L. Trollinger and published by JHU Press. This book was released on 2012-03-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 19 million tourists flock to Amish Country each year, drawn by the opportunity to glimpse "a better time" and the quaint beauty of picturesque farmland and handcrafted quilts. What they may find, however, are elaborately themed town centers, outlet malls, or even a water park. Susan L. Trollinger explores this puzzling incongruity, showing that Amish tourism is anything but plain and simple. Selling the Amish takes readers on a virtual tour of three such tourist destinations in Ohio’s Amish Country, the world’s largest Amish settlement. Trollinger examines the visual rhetoric of these uniquely themed places—their architecture, interior decor, even their merchandise and souvenirs—and explains how these features create a setting and a story that brings tourists back year after year. This compelling story is, Trollinger argues, in part legitimized by the Amish themselves. To Americans faced with anxieties about modern life, being near the Amish way of life is comforting. The Amish seem to have escaped the rush of contemporary life, the confusion of gender relations, and the loss of ethnic heritage. While the Amish way supports the idealized experience of these tourist destinations, it also raises powerful questions. Tourists may want a life uncomplicated by technology, but would they be willing to drive around in horse-drawn buggies in order to achieve it? Trollinger's answers to important questions in her fascinating study of Amish Country tourism are sure to challenge readers’ understanding of this surprising cultural phenomenon.

History Without the Boring Bits

Author : Ian Crofton
Publisher : Quercus
ISBN 13 : 1623652448
Total Pages : 475 pages
Book Rating : 4.6/5 (236 download)

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Book Synopsis History Without the Boring Bits by : Ian Crofton

Download or read book History Without the Boring Bits written by Ian Crofton and published by Quercus. This book was released on 2013-09-03 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional chronologies of world history concentrate on the reigns of kings and queens, the dates of battles and treaties, the publication dates of great books, the completion of famous buildings, the deaths of iconic figures, and the years of major discoveries. But there are other more interesting stories to tell--stories that don't usually get into the history books, but which can nevertheless bring the past vividly and excitingly to life. Imagine a history lesson that spares you the details of such seminal events as the 11th-century papal-imperial conflict, that fails to say much at all about the 1815 Congress of Vienna--and that neglects entirely to mention the world-changing moment that was the 1521 Diet of Worms. Imagine instead a book that tells you the date of the ancient Roman law that made it legal to break wind at banquets; the name of the defunct medieval pope whose putrefying corpse was subjected to the humiliation of a trial before a court of law; the identity of the priapic monarch who sired more bastards than any other king of England; and last but not least the date of the demise in London of the first goat to have circumnavigated the globe twice. Imagine a book crammed with such deliciously disposable information, and you have History without the Boring Bits. By turns bizarre, surprising, trivial, and enlightening, History without the Boring Bits offers rich pickings for the browser, and entertainment and inspiration aplenty for those who have grown weary of more conventional works of history.

Great Work, Great Career

Author : Stephen R. Covey
Publisher : Franklin Covey
ISBN 13 : 9781936111107
Total Pages : 0 pages
Book Rating : 4.1/5 (111 download)

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Book Synopsis Great Work, Great Career by : Stephen R. Covey

Download or read book Great Work, Great Career written by Stephen R. Covey and published by Franklin Covey. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Covey reveals how to hurdle economic disaster while staying on the path for a successful future. Here, listeners will discove.

The 4 Disciplines of Execution

Author : Chris McChesney
Publisher : Simon and Schuster
ISBN 13 : 1451627068
Total Pages : 352 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis The 4 Disciplines of Execution by : Chris McChesney

Download or read book The 4 Disciplines of Execution written by Chris McChesney and published by Simon and Schuster. This book was released on 2016-04-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUSINESS STRATEGY. "The 4 Disciplines of Execution "offers the what but also how effective execution is achieved. They share numerous examples of companies that have done just that, not once, but over and over again. This is a book that every leader should read! (Clayton Christensen, Professor, Harvard Business School, and author of "The Innovator s Dilemma)." Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it s likely no one even noticed. What happened? The whirlwind of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow. "The 4 Disciplines of Execution" can change all that forever.

The Dumbest Generation

Author : Mark Bauerlein
Publisher : Penguin
ISBN 13 : 1440636893
Total Pages : 272 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Dumbest Generation by : Mark Bauerlein

Download or read book The Dumbest Generation written by Mark Bauerlein and published by Penguin. This book was released on 2008-05-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shocking, surprisingly entertaining romp into the intellectual nether regions of today's underthirty set reveals the disturbing and, ultimately, incontrovertible truth: cyberculture is turning us into a society of know-nothings. The Dumbest Generation is a dire report on the intellectual life of young adults and a timely warning of its impact on American democracy and culture. For decades, concern has been brewing about the dumbed-down popular culture available to young people and the impact it has on their futures. But at the dawn of the digital age, many thought they saw an answer: the internet, email, blogs, and interactive and hyper-realistic video games promised to yield a generation of sharper, more aware, and intellectually sophisticated children. The terms “information superhighway” and “knowledge economy” entered the lexicon, and we assumed that teens would use their knowledge and understanding of technology to set themselves apart as the vanguards of this new digital era. That was the promise. But the enlightenment didn’t happen. The technology that was supposed to make young adults more aware, diversify their tastes, and improve their verbal skills has had the opposite effect. According to recent reports from the National Endowment for the Arts, most young people in the United States do not read literature, visit museums, or vote. They cannot explain basic scientific methods, recount basic American history, name their local political representatives, or locate Iraq or Israel on a map. The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future is a startling examination of the intellectual life of young adults and a timely warning of its impact on American culture and democracy. Over the last few decades, how we view adolescence itself has changed, growing from a pitstop on the road to adulthood to its own space in society, wholly separate from adult life. This change in adolescent culture has gone hand in hand with an insidious infantilization of our culture at large; as adolescents continue to disengage from the adult world, they have built their own, acquiring more spending money, steering classrooms and culture towards their own needs and interests, and now using the technology once promoted as the greatest hope for their futures to indulge in diversions, from MySpace to multiplayer video games, 24/7. Can a nation continue to enjoy political and economic predominance if its citizens refuse to grow up? Drawing upon exhaustive research, personal anecdotes, and historical and social analysis, The Dumbest Generation presents a portrait of the young American mind at this critical juncture, and lays out a compelling vision of how we might address its deficiencies. The Dumbest Generation pulls no punches as it reveals the true cost of the digital age—and our last chance to fix it.

The World Before

Author : Karen Traviss
Publisher : Zondervan
ISBN 13 : 0061758736
Total Pages : 402 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The World Before by : Karen Traviss

Download or read book The World Before written by Karen Traviss and published by Zondervan. This book was released on 2009-10-13 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three strikingly different alien races greeted the military mission from Earth when it reached the planet called Bezer'ej. Now one of the sentient species has been exterminated—and two others are poised on the brink of war. The fragile bezeri are no more, due to the ignorant, desperate actions of human interlopers. The powerful wess'har protectors have failed in their sworn obligation to the destroyed native population—and the outrage must be redressed. But those who are coming to judge from the World Before -- the home planet, now distant and alien to the wess'har, whose ancestors left there generations ago -- will not restrict their justice to the individual humans responsible for the slaughter. Earth itself must answer for the genocide. And its ultimate fate may depend on a dead woman: former police officer Shan Frankland, who became something far greater than human before destroying herself in the vast airless depths of space.