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Book Synopsis Public Relations Writing and Media Techniques by : Dennis L. Wilcox
Download or read book Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
Book Synopsis Nine Lies About Work by : Marcus Buckingham
Download or read book Nine Lies About Work written by Marcus Buckingham and published by Harvard Business Press. This book was released on 2019-04-02 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget what you know about the world of work You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. As strengths guru and bestselling author Marcus Buckingham and Cisco Leadership and Team Intelligence head Ashley Goodall show in this provocative, inspiring book, there are some big lies--distortions, faulty assumptions, wrong thinking--that we encounter every time we show up for work. Nine lies, to be exact. They cause dysfunction and frustration, ultimately resulting in workplaces that are a pale shadow of what they could be. But there are those who can get past the lies and discover what's real. These freethinking leaders recognize the power and beauty of our individual uniqueness. They know that emergent patterns are more valuable than received wisdom and that evidence is more powerful than dogma. With engaging stories and incisive analysis, the authors reveal the essential truths that such freethinking leaders will recognize immediately: that it is the strength and cohesiveness of your team, not your company's culture, that matter most; that we should focus less on top-down planning and more on giving our people reliable, real-time intelligence; that rather than trying to align people's goals we should strive to align people's sense of purpose and meaning; that people don't want constant feedback, they want helpful attention. This is the real world of work, as it is and as it should be. Nine Lies About Work reveals the few core truths that will help you show just how good you are to those who truly rely on you.
Book Synopsis Discovering the Lifespan by : Robert Stephen Feldman
Download or read book Discovering the Lifespan written by Robert Stephen Feldman and published by . This book was released on 2016-04-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. Discovering the Lifespan provides a broad overview of the field of human development and features a strong balance of research and application. In a unique departure from traditional lifespan development texts, each chapter is divided into three modules, and in turn, each module is divided into several smaller sections. Consequently, students encounter material in smaller, more manageable chunks that optimize learning.
Book Synopsis Merchants of Doubt by : Naomi Oreskes
Download or read book Merchants of Doubt written by Naomi Oreskes and published by A&C Black. This book was released on 2011-10-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. These scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers. Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. Remarkably, the same individuals surface repeatedly-some of the same figures who have claimed that the science of global warming is "not settled" denied the truth of studies linking smoking to lung cancer, coal smoke to acid rain, and CFCs to the ozone hole. "Doubt is our product," wrote one tobacco executive. These "experts" supplied it. Naomi Oreskes and Erik M. Conway, historians of science, roll back the rug on this dark corner of the American scientific community, showing how ideology and corporate interests, aided by a too-compliant media, have skewed public understanding of some of the most pressing issues of our era.
Book Synopsis Bending Adversity by : David Pilling
Download or read book Bending Adversity written by David Pilling and published by Penguin. This book was released on 2015-02-24 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[A]n excellent book...” —The Economist Financial Times Asia editor David Pilling presents a fresh vision of Japan, drawing on his own deep experience, as well as observations from a cross section of Japanese citizenry, including novelist Haruki Murakami, former prime minister Junichiro Koizumi, industrialists and bankers, activists and artists, teenagers and octogenarians. Through their voices, Pilling's Bending Adversity captures the dynamism and diversity of contemporary Japan. Pilling’s exploration begins with the 2011 triple disaster of earthquake, tsunami, and nuclear meltdown. His deep reporting reveals both Japan’s vulnerabilities and its resilience and pushes him to understand the country’s past through cycles of crisis and reconstruction. Japan’s survivalist mentality has carried it through tremendous hardship, but is also the source of great destruction: It was the nineteenth-century struggle to ward off colonial intent that resulted in Japan’s own imperial endeavor, culminating in the devastation of World War II. Even the postwar economic miracle—the manufacturing and commerce explosion that brought unprecedented economic growth and earned Japan international clout might have been a less pure victory than it seemed. In Bending Adversity Pilling questions what was lost in the country’s blind, aborted climb to #1. With the same rigor, he revisits 1990—the year the economic bubble burst, and the beginning of Japan’s “lost decades”—to ask if the turning point might be viewed differently. While financial struggle and national debt are a reality, post-growth Japan has also successfully maintained a stable standard of living and social cohesion. And while life has become less certain, opportunities—in particular for the young and for women—have diversified. Still, Japan is in many ways a country in recovery, working to find a way forward after the events of 2011 and decades of slow growth. Bending Adversity closes with a reflection on what the 2012 reelection of Prime Minister Shinzo Abe, and his radical antideflation policy, might mean for Japan and its future. Informed throughout by the insights shared by Pilling’s many interview subjects, Bending Adversity rigorously engages with the social, spiritual, financial, and political life of Japan to create a more nuanced representation of the oft-misunderstood island nation and its people. The Financial Times “David Pilling quotes a visiting MP from northern England, dazzled by Tokyo’s lights and awed by its bustling prosperity: ‘If this is a recession, I want one.’ Not the least of the merits of Pilling’s hugely enjoyable and perceptive book on Japan is that he places the denunciations of two allegedly “lost decades” in the context of what the country is really like and its actual achievements.” The Telegraph (UK) “Pilling, the Asia editor of the Financial Times, is perfectly placed to be our guide, and his insights are a real rarity when very few Western journalists communicate the essence of the world’s third-largest economy in anything but the most superficial ways. Here, there is a terrific selection of interview subjects mixed with great reportage and fact selection... he does get people to say wonderful things. The novelist Haruki Murakami tells him: “When we were rich, I hated this country”... well-written... valuable.” Publishers Weekly (starred): "A probing and insightful portrait of contemporary Japan."
Book Synopsis Exploring Lifespan Development by : Laura E. Berk
Download or read book Exploring Lifespan Development written by Laura E. Berk and published by Prentice Hall. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shorter, essentials version of Berk's best-selling Development Through the Lifespan, 5/e, covers the same topics and contains the same number of chapters, but presents only the essential information with an exceptionally strong emphasis on applications. Exploring Lifespan Development includes all the features Berk's texts are known for: Engaging writing style, exceptional cross-cultural focus, rich examples, the most up-to-date research, and practical applications that help students relate the subject to their personal and professional lives. Laura Berk, renowned professor and researcher, has refashioned her text to provide the core information in the field with an exceptionally strong emphasis on applications. Visually stunning, pedagogically balanced, and fully integrated, the Exploring edition has all the great features of Development Through the Lifespan, 5e, in an abbreviated form. The latest theories and findings in the field are made accessible to students in a manageable and relevant way. Berk's signature storytelling style invites students to actively learn beside the text's "characters," who share their influential experiences and developmental milestones. Students are provided with an exceptionally clear and coherent understanding of the sequence and underlying processes of human development, emphasizing the interrelatedness of all domains--physical, cognitive, emotional, social--throughout the text narrative and in special features. Berk also helps students connect their learning to their personal and professional areas of interest. Her voice comes through when speaking directly about issues students will face in their future pursuits as parents, educators, heath care providers, social workers, and researchers. As members of a global and diverse human community, students are called to intelligently approach the responsibility of understanding and responding to the needs and concerns of both young and old. Berk presents the most important classic and emerging theories in an especially clear, coherent, engaging writing style, with a multitude of research-based, real-world, and cross-cultural examples. Strengthening the connections among developmental domains and highlighting the application of theories and research to the real world, this text presents the most important scholarship in the changing field of human development.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Book Synopsis Infants, Children, and Adolescents -- Books a la Carte by : Laura Berk
Download or read book Infants, Children, and Adolescents -- Books a la Carte written by Laura Berk and published by Pearson. This book was released on 2015-03-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This product will no longer be available for purchase effective May 31, 2022. NOTE: This loose-leaf, three-hole punched version of the textbook gives students the flexibility to take only what they need to class and add their own notes -- all at an affordable price. For courses in Child Development Visit the Showcase Website to see sample chapters, get information on the supplements (including sample videos and on-line simulations), and much more. A best-selling, chronologically organized child development text, Berk and Meyers' Infants, Children, and Adolescents is relied on in classrooms worldwide for its clear, engaging writing style, exceptional multicultural and cross-cultural focus, rich examples, and long-standing commitment to presenting the most up-to-date scholarship while also offering students research-based, practical applications that they can relate to their personal and professional lives. The authors take an integrated approach to presenting development in the physical, cognitive, emotional, and social domains; emphasize the complex interchanges between heredity and environment; and provide exceptional attention to culture. Renowned professor, researcher, and author Laura Berk is joined by new coauthor Adena Meyers. As faculty colleagues in the Department of Psychology at Illinois State University, they have collaborated on numerous projects, and their distinct areas of specialization and tremendous expertise make them a great team for coauthoring this new edition. Together, they present the latest theories and findings in the field to students in a manageable and relevant way. Berk and Meyers' signature story-like, conversational style invites students to actively learn beside the text's "characters," who experience real issues in development, including physical, cognitive, and peer challenges, as well as parenting and educational concerns. Berk and Meyers also help students connect their learning to their personal and professional areas of interest, speaking directly about issues students will face in their future pursuits as parents, educators, health care providers, social workers, and researchers. As members of a global and diverse human community, students are called on to intelligently approach the responsibility of understanding and responding to the needs and concerns of children. While carefully considering the complexities of child development, the authors present classic and emerging theories in an especially clear, engaging writing style, with a multitude of research-based, real-world, cross-cultural, and multicultural examples. Strengthening the connections among developmental domains and of theory and research with applications, this edition's extensive revision brings forth the most recent scholarship, representing the changing field of child development. This book is also available in an abridged paperbound version, Infants and Children: Prenatal Through Middle Childhood, comprising the complete Chapters 1-13. Infants, Children, and Adolescents, Eighth Edition is also available via Revel(TM), an immersive learning experience designed for the way today's students read, think, and learn. Learn more.
Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Download or read book Words Their Way written by Donald R. Bear and published by Pearson. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Words Their Way" is a hands-on, developmentally driven approach to word study that illustrates how to integrate and teach children phonics, vocabulary, and spelling skills. This fifth edition features updated activities, expanded coverage of English learners, and emphasis on progress monitoring.
Book Synopsis Strategies for Successful Writing by : James A. Reinking
Download or read book Strategies for Successful Writing written by James A. Reinking and published by . This book was released on 2014-08-05 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note: If you are purchasing¿an¿electronic version, MyWritingLab does not come automatically packaged with it. To purchase MyWritingLab, please visit www.mywritinglab.com, or you can purchase a package of the physical text and MyWritingLab by searching for ISBN 10: 013398303X / ISBN 13: 9780133983036. Informed by current rhetorical theory and an organization that reflects a view of writing as a process, Strategies for Successful Writing provides the necessary strategies to help you produce effective post-secondary writing, regardless of your discipline. Featuring a reader-friendly layout and tone, Strategies will engage you through a relaxed, conversational style that complements its practical, student-based approach to writing. Lively and appealing professional and student model essays allow you to observe and internalize the strategies of successful writing. This popular text has been updated with 10 new readings, carefully streamlined content to reduce length, and updated MLA and APA documentation guidelines.
Book Synopsis Infants and Children by : Laura E. Berk
Download or read book Infants and Children written by Laura E. Berk and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A best-selling, chronologically organized child development text, Berk and Meyers’ Infants and Children: Prenatal Through Middle Childhood is relied on in classrooms worldwide for its clear, engaging writing style, exceptional multicultural and cross-cultural focus, rich examples, and long-standing commitment to presenting the most up-to-date scholarship while also offering students research-based, practical applications that they can relate to their personal and professional lives. The authors takes an integrated approach to presenting development in the physical, cognitive, emotional, and social domains; emphasize the complex interchanges between heredity and environment; and provide exceptional attention to culture.--Publisher's description.
Download or read book Public Speaking written by David Zarefsky and published by . This book was released on 1999 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Interpersonal Communication Book by : Joseph A. DeVito
Download or read book Interpersonal Communication Book written by Joseph A. DeVito and published by . This book was released on 2013-07-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition presents a comprehensive view of the theory and research in interpersonal communication and, at the same time, guides readers to improve a wide range of interpersonal skills. The text emphasizes how to choose among those skills and make effective communication choices in a variety of personal, social, and workplace relationships
Book Synopsis Public Speaking Handbook by : Steven A. Beebe
Download or read book Public Speaking Handbook written by Steven A. Beebe and published by Pearson. This book was released on 2015-01-09 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: You are purchasing a standalone product; MyCommunicationLab does not come packaged with this content. If you would like to purchase both the physical text and MyCommunicationLab, search for ISBN-10: 0134126904 / ISBN-13: 9780134126906. That package includes ISBN-10: 0133753980 / ISBN-13: 9780133753981 and ISBN-10: 0133907279 / ISBN-13: 9780133907278. MyCommunicationLab should only be purchased when required by an instructor. For courses in Public Speaking An audience-centered approach to public speaking in a student-friendly reference format Public Speaking Handbook, Fifth Edition emphasizes the importance of analyzing and considering the audience at every point in the speech-making process. Using a student-friendly reference format that facilitates quick and easy access to key information, authors Steven and Susan Beebe present a balance of theory and practice to guide students on how to enhance their public speaking skills. By focusing student attention on the dynamics of diverse audiences, ethics, and communication apprehension, Public Speaking Handbook bridges the gap between the classroom and the real world. Also available with MyCommunicationLab® MyCommunicationLab for the Public Speaking course extends learning online, engaging students and improving results. Media resources with assignments bring concepts to life, and offer students opportunities to practice applying what they’ve learned. And MediaShare offers an easy, mobile way for students and instructors to interact and engage with speeches, visual aids, group projects, and other files. Please note: this version of MyCommunicationLab does not include an eText. Public Speaking Handbook, Fifth Edition is also available via Revel™, an immersive learning experience designed for the way today's students read, think, and learn. You can also purchase a loose-leaf print reference to complement Revel Public Speaking Handbook . This is optional.
Book Synopsis Communicating in Small Groups by : Steven A. Beebe
Download or read book Communicating in Small Groups written by Steven A. Beebe and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Balances the principles of small group communication with real world applications With an emphasis on real world examples, technology, and ethical collaboration, Communicating in Small Groups: Principles and Practices helps readers enhance their performance in groups and teams, while giving them insight into why group and team members communicate as they do. MySearchLab is a part of the Beebe/Masterson program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. 0133815617 / 9780133815610 Communicating in Small Groups: Principles and Practices Plus MySearchLab with eText -- Access Card Package Package consists of: 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 020598083X / 9780205980833 Communicating in Small Groups: Principles and Practices
Book Synopsis Rhetorical Grammar by : Martha Kolln
Download or read book Rhetorical Grammar written by Martha Kolln and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers don't write themselves, (But we've got an app that can help). Pearson Writer makes it easier by giving you writing and research support-whenever, wherever you need it. Whenever you have a question or need help, just go to the Writing, Grammar, and Research Guide. Need feedback on your drafts? Automatic Writing Review checks your paper for possible spelling, grammar, and style errors, while offering grammar lessons and suggestions for revising and editing. Keep track of sources, build your bibliography, and take care of formatting details with Citation Generator. Streamline your research-and search for and manage source materials more easily-with the Research Database and NoteClipper. Stay on top of multiple projects with Project Manager and Notebook-they'll help you organize your ideas and sources. Mobile, affordable, and easy to use, Pearson Writer is for all writers at all levels. Check it out at PearsonWriter.com. Book jacket.
