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Author : Gregory M. Maney
Publisher : U of Minnesota Press
ISBN 13 : 081667289X
Total Pages : 360 pages
Book Rating : 4.8/5 (166 download)
Download or read book Strategies for Social Change written by Gregory M. Maney and published by U of Minnesota Press. This book was released on 2012 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how strategies within social movements develop and work
Author : R. Craig Lefebvre
Publisher : John Wiley & Sons
ISBN 13 : 111823524X
Total Pages : 592 pages
Book Rating : 4.1/5 (182 download)
Download or read book Social Marketing and Social Change written by R. Craig Lefebvre and published by John Wiley & Sons. This book was released on 2013-01-18 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Author : Allyson Kapin
Publisher : John Wiley & Sons
ISBN 13 : 1118331575
Total Pages : 286 pages
Book Rating : 4.1/5 (183 download)
Download or read book Social Change Anytime Everywhere written by Allyson Kapin and published by John Wiley & Sons. This book was released on 2013-02-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.
Author : Alnoor Ebrahim
Publisher : Stanford University Press
ISBN 13 : 1503609219
Total Pages : 370 pages
Book Rating : 4.5/5 (36 download)
Download or read book Measuring Social Change written by Alnoor Ebrahim and published by Stanford University Press. This book was released on 2019-07-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social sector is undergoing a major transformation. We are witnessing an explosion in efforts to deliver social change, a burgeoning impact investing industry, and an unprecedented intergenerational transfer of wealth. Yet we live in a world of rapidly rising inequality, where social sector services are unable to keep up with societal need, and governments are stretched beyond their means. Alnoor Ebrahim addresses one of the fundamental dilemmas facing leaders as they navigate this uncertain terrain: performance measurement. How can they track performance towards worthy goals such as reducing poverty, improving public health, or advancing human rights? What results can they reasonably measure and legitimately take credit for? This book tackles three core challenges of performance faced by social enterprises and nonprofit organizations alike: what to measure, what kinds of performance systems to build, and how to align multiple demands for accountability. It lays out four different types of strategies for managers to consider—niche, integrated, emergent, and ecosystem—and details the types of performance measurement and accountability systems best suited to each. Finally, this book examines the roles of funders such as impact investors, philanthropic foundations, and international aid agencies, laying out how they can best enable meaningful performance measurement.
Author : Arnetha F. Ball
Publisher : Teachers College Press
ISBN 13 : 9780807746691
Total Pages : 214 pages
Book Rating : 4.7/5 (466 download)
Download or read book Multicultural Strategies for Education and Social Change written by Arnetha F. Ball and published by Teachers College Press. This book was released on 2006 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes a different approach to teacher education designed to create "carriers of the torch"--teachers who have a sense of efficacy and the attitudes, dispositions, and skills necessary to teach students from diverse racial, ethnic, and linguistic backgrounds. Through her examination of teacher change and teacher education in two countries--the United States and South Africa--the author proposes new ways to prepare teachers for a rapidly changing global society.
Author : adrienne maree brown
Publisher : AK Press
ISBN 13 : 1849352615
Total Pages : 210 pages
Book Rating : 4.8/5 (493 download)
Download or read book Emergent Strategy written by adrienne maree brown and published by AK Press. This book was released on 2017-03-20 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Octavia Butler, here is radical self-help, society-help, and planet-help to shape the futures we want. Change is constant. The world, our bodies, and our minds are in a constant state of flux. They are a stream of ever-mutating, emergent patterns. Rather than steel ourselves against such change, Emergent Strategy teaches us to map and assess the swirling structures and to read them as they happen, all the better to shape that which ultimately shapes us, personally and politically. A resolutely materialist spirituality based equally on science and science fiction: a wild feminist and afro-futurist ride! adrienne maree brown, co-editor of Octavia’s Brood: Science Fiction from Social Justice Movements, is a social justice facilitator, healer, and doula living in Detroit.
Author : David Peter Stroh
Publisher : Chelsea Green Publishing
ISBN 13 : 1603585818
Total Pages : 264 pages
Book Rating : 4.6/5 (35 download)
Download or read book Systems Thinking For Social Change written by David Peter Stroh and published by Chelsea Green Publishing. This book was released on 2015-09-24 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donors, leaders of nonprofits, and public policy makers usually have the best of intentions to serve society and improve social conditions. But often their solutions fall far short of what they want to accomplish and what is truly needed. Moreover, the answers they propose and fund often produce the opposite of what they want over time. We end up with temporary shelters that increase homelessness, drug busts that increase drug-related crime, or food aid that increases starvation. How do these unintended consequences come about and how can we avoid them? By applying conventional thinking to complex social problems, we often perpetuate the very problems we try so hard to solve, but it is possible to think differently, and get different results. Systems Thinking for Social Change enables readers to contribute more effectively to society by helping them understand what systems thinking is and why it is so important in their work. It also gives concrete guidance on how to incorporate systems thinking in problem solving, decision making, and strategic planning without becoming a technical expert. Systems thinking leader David Stroh walks readers through techniques he has used to help people improve their efforts to end homelessness, improve public health, strengthen education, design a system for early childhood development, protect child welfare, develop rural economies, facilitate the reentry of formerly incarcerated people into society, resolve identity-based conflicts, and more. The result is a highly readable, effective guide to understanding systems and using that knowledge to get the results you want.
Author : Andrew Shea
Publisher : Princeton Architectural Press
ISBN 13 : 9781616890476
Total Pages : 160 pages
Book Rating : 4.8/5 (94 download)
Download or read book Designing For Social Change written by Andrew Shea and published by Princeton Architectural Press. This book was released on 2012-03-07 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newest title in the design briefs series is a compact, hands-on guide for graphic design professionals who want to start helping communities and effectuating social change in the world. Author Andrew Shea presents ten strategies for successful community engagement, grounding each one in two real world case studies. The twenty projects featured in the book are by both design professionals and students and range from creating a map of services for the homeless community in Santa Monica, helping Chicago's Humboldt Park community by designing a website where donors can buy essential items for community members, to encouraging LA's Latina community to go for an annual PAP exam in an attempt to prevent cervical cancer through carefully designed posters, murals, and other material. Designing for Social Change is both an inspiration and a how-to book that encourages graphic designers everywhere to go out and do good with their work, providing them with the tools to complete successful projects in their communities.
Author : Andy Robinson
Publisher : John Wiley & Sons
ISBN 13 : 9780787965204
Total Pages : 256 pages
Book Rating : 4.9/5 (652 download)
Download or read book Selling Social Change (Without Selling Out) written by Andy Robinson and published by John Wiley & Sons. This book was released on 2007-06-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.
Author : Mohan J. Dutta
Publisher : Taylor & Francis
ISBN 13 : 1136848819
Total Pages : 361 pages
Book Rating : 4.1/5 (368 download)
Download or read book Communicating Social Change written by Mohan J. Dutta and published by Taylor & Francis. This book was released on 2011-05-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating Social Change: Structure, Culture, and Agency explores the use of communication to transform global, national, and local structures of power that create and sustain oppressive conditions. Author Mohan J. Dutta describes the social challenges that exist in current globalization politics, and examines the communicative processes, strategies, and tactics through which social change interventions are constituted in response to the challenges. Using empirical evidence and case studies, he documents the ways through which those in power create conditions at the margins, and he provides a theoretical base for discussing the ways in which these positions of power are resisted through communication processes, strategies, and tactics. The interplay of power and control with resistance is woven through each of the chapters in the book. This exceptional volume highlights the points of intersection between the theory and praxis of social change communication, creating theoretical entry points for the praxis of social change. It is intended for communication scholars and students studying activism, social movements, and communication for social change, and it will also resonate in such disciplines such as development, sociology, and social work, with those who are studying social transformations.
Author : Jason Saul
Publisher : John Wiley & Sons
ISBN 13 : 0470892196
Total Pages : 256 pages
Book Rating : 4.4/5 (78 download)
Download or read book Social Innovation, Inc. written by Jason Saul and published by John Wiley & Sons. This book was released on 2010-09-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.
Author : Tanya S Osensky
Publisher : University Press of New England
ISBN 13 : 1512601446
Total Pages : 186 pages
Book Rating : 4.5/5 (126 download)
Download or read book Shortchanged written by Tanya S Osensky and published by University Press of New England. This book was released on 2017-10-03 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to be taller? Many people - except very tall people - would likely answer yes. Why should this be the case, when height has nothing to do with intelligence, talent, fortitude, compassion, or indeed any of the factors that make us human? In her thoughtful and provocative book, Tanya S Osensky examines "heightism": the widely held and mostly unconscious notion that taller is better. She explores how and why short people are considered by many to be inferior, and describes the ways in which height bias affects them. Prejudice against short people is so common and casual that we do not even notice it, yet it factors significantly into discrimination in the workplace, in social situations, and beyond. The most helpless victims are short children, who are frequently subjected to years of hormone therapy, even when they have no physical need for such treatment, simply in an effort to make them taller as a way of countering this social bias. There is little legal recourse for short people who suffer workplace discrimination based on height. This succinct book exposes the cultural, medical, and occupational issues that short people face, which are often deemed unimportant and disregarded. Osensky challenges heightism by disclosing some beneficial aspects of shortness and suggesting avenues of activism and change.
Author : Saul Alinsky
Publisher : Vintage
ISBN 13 : 0307756890
Total Pages : 226 pages
Book Rating : 4.3/5 (77 download)
Download or read book Rules for Radicals written by Saul Alinsky and published by Vintage. This book was released on 2010-06-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This country's leading hell-raiser" (The Nation) shares his impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” First published in 1971 and written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition.
Author : L. Meghan Mahoney
Publisher : John Wiley & Sons
ISBN 13 : 1118556844
Total Pages : 368 pages
Book Rating : 4.1/5 (185 download)
Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2016-10-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
Author : Giuliana Sorce
Publisher : Routledge
ISBN 13 : 100047495X
Total Pages : 182 pages
Book Rating : 4.0/5 (4 download)
Download or read book Global Perspectives on NGO Communication for Social Change written by Giuliana Sorce and published by Routledge. This book was released on 2021-11-03 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities. An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NGO organizing from all over the world—ranging from Sudan via Brazil to China – to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society. This comprehensive and wide-ranging exploration of global NGO communication will be of great interest to scholars across communication studies, media studies, public relations, organizational studies, political science, and development studies, while offering accessible pieces for practitioners and organizers.
Author : Cyndi Suarez
Publisher : New Society Publishers
ISBN 13 : 1550926748
Total Pages : 194 pages
Book Rating : 4.5/5 (59 download)
Download or read book The Power Manual written by Cyndi Suarez and published by New Society Publishers. This book was released on 2018-07-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liberate yourself by understanding and mastering power dynamics All social relations are laden with power. Getting out from under dominant power relations and mastering power dynamics is perhaps the most essential skill for change agents across all sectors seeking to ignite positive change in the world. This concise action manual explores major concepts of power, with a focus on the dynamics of domination and liberation, and presents methods for shifting power relations and enacting freedom. The Power Manual: Clearly distills the major theories of power from post-modern and feminist theory to business management and developmental psychology, and beyond Examines key ways that power is deployed and transformed in society Presents a new theory of power based on enactment-the bringing of something to life through one's actions Explains how to refuse powerless identities and enact powerful ones Helps readers choose egalitarian interactions over domination Demonstrates mastering the process of power expansion Features workshop games and group activities for identifying and shifting power relations. This accessible action manual is ideal for change agents, leaders, and activists across all nonprofit and business sectors aiming to understand, master, and shift power relations.
Author : H. Dan O'Hair
Publisher : John Wiley & Sons
ISBN 13 : 1119399874
Total Pages : 1100 pages
Book Rating : 4.1/5 (193 download)
Download or read book The Handbook of Applied Communication Research written by H. Dan O'Hair and published by John Wiley & Sons. This book was released on 2020-04-24 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.
