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Author :
Publisher :
ISBN 13 :
Total Pages : 714 pages
Book Rating : 4.:/5 (89 download)
Download or read book Trade-marks Journal written by and published by . This book was released on 2001-03 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gérard Cliquet
Publisher : John Wiley & Sons
ISBN 13 : 1118614143
Total Pages : 236 pages
Book Rating : 4.1/5 (186 download)
Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Author : Sven Boermeester
Publisher :
ISBN 13 : 9781949677072
Total Pages : pages
Book Rating : 4.6/5 (77 download)
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Author : Timothy J. Coelli
Publisher : Springer Science & Business Media
ISBN 13 : 9780387242651
Total Pages : 376 pages
Book Rating : 4.2/5 (426 download)
Download or read book An Introduction to Efficiency and Productivity Analysis written by Timothy J. Coelli and published by Springer Science & Business Media. This book was released on 2005-07-22 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Softcover version of the second edition Hardcover. Incorporates a new author, Dr. Chris O'Donnell, who brings considerable expertise to the project in the area of performance measurement. Numerous topics are being added and more applications using real data, as well as exercises at the end of the chapters. Data sets, computer codes and software will be available for download from the web to accompany the volume.
Author : Gilles Laurent
Publisher : Springer Science & Business Media
ISBN 13 : 9780792393887
Total Pages : 474 pages
Book Rating : 4.3/5 (938 download)
Download or read book Research traditions in marketing written by Gilles Laurent and published by Springer Science & Business Media. This book was released on 1994-01-31 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.
Author : David F. Ross
Publisher : Springer Science & Business Media
ISBN 13 : 1441989390
Total Pages : 834 pages
Book Rating : 4.4/5 (419 download)
Download or read book Distribution Planning and Control written by David F. Ross and published by Springer Science & Business Media. This book was released on 2011-06-27 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: When work began on the first volume ofthis text in 1992, the science of dis tribution management was still very much a backwater of general manage ment and academic thought. While most of the body of knowledge associated with calculating EOQs, fair-shares inventory deployment, productivity curves, and other operations management techniques had long been solidly established, new thinking about distribution management had taken a definite back-seat to the then dominant interest in Lean thinking, quality management, and business process reengineering and their impact on manufacturing and service organizations. For the most part, discussion relating to the distri bution function centered on a fairly recent concept called Logistics Manage ment. But, despite talk of how logistics could be used to integrate internal and external business functions and even be considered a source of com petitive advantage on its own, most of the focus remained on how companies could utilize operations management techniques to optimize the traditional day-to-day shipping and receiving functions in order to achieve cost contain ment and customer fulfillment objectives. In the end, distribution manage ment was, for the most part, still considered a dreary science, concerned with oftransportation rates and cost trade-offs. expediting and the tedious calculus Today, the science of distribution has become perhaps one of the most im portant and exciting disciplines in the management of business.
Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)
Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author : Jessica S. Sanders
Publisher : Food & Agriculture Organization of the UN (FAO)
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marine Protected Areas written by Jessica S. Sanders and published by Food & Agriculture Organization of the UN (FAO). This book was released on 2013 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The five case studies from Belize, Mauritania, Samoa, Philippines and Japan were prepared as part of a set of 16 studies gathering national experiences from around the world. The studies are intended to ground the FAO Technical Guidelines on Marine Protected Areas (MPAs) and Fisheries1 in practical experience and to inform the use of MPAs globally
Author : Heinrich von Stackelberg
Publisher : Springer Science & Business Media
ISBN 13 : 3642125867
Total Pages : 147 pages
Book Rating : 4.6/5 (421 download)
Download or read book Market Structure and Equilibrium written by Heinrich von Stackelberg and published by Springer Science & Business Media. This book was released on 2010-11-10 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his book „Marktform und Gleichgewicht“, published initially in 1934, Heinrich von Stackelberg presented his groundbreaking leadership model of firm competition. In a work of great originality and richness, he described and analyzed a market situation in which the leader firm moves first and the follower firms then move sequentially. This game-theoretic model, now widely known as Stackelberg competition, has had tremendous impact on the theory of the firm and economic analysis in general, and has been applied to study decision-making in various fields of business. As the first translation of von Stackelberg’s book into English, this volume makes his classic work available in its original form to an English-speaking audience for the very first time.
Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author : Yadolah Dodge
Publisher : Birkhäuser
ISBN 13 : 3034882017
Total Pages : 447 pages
Book Rating : 4.0/5 (348 download)
Download or read book Statistical Data Analysis Based on the L1-Norm and Related Methods written by Yadolah Dodge and published by Birkhäuser. This book was released on 2012-12-06 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a selection of invited papers, presented to the fourth International Conference on Statistical Data Analysis Based on the L1-Norm and Related Methods, held in Neuchâtel, Switzerland, from August 4–9, 2002. The contributions represent clear evidence to the importance of the development of theory, methods and applications related to the statistical data analysis based on the L1-norm.
Author : Linda Strande
Publisher : IWA Publishing
ISBN 13 : 1780404735
Total Pages : 428 pages
Book Rating : 4.7/5 (84 download)
Download or read book Faecal Sludge Management written by Linda Strande and published by IWA Publishing. This book was released on 2014-08-15 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is estimated that literally billions of residents in urban and peri-urban areas of Africa, Asia, and Latin America are served by onsite sanitation systems (e.g. various types of latrines and septic tanks). Until recently, the management of faecal sludge from these onsite systems has been grossly neglected, partially as a result of them being considered temporary solutions until sewer-based systems could be implemented. However, the perception of onsite or decentralized sanitation technologies for urban areas is gradually changing, and is increasingly being considered as long-term, sustainable options in urban areas, especially in low- and middle-income countries that lack sewer infrastructures. This is the first book dedicated to faecal sludge management. It compiles the current state of knowledge of the rapidly evolving field of faecal sludge management, and presents an integrated approach that includes technology, management, and planning based on Sandecs 20 years of experience in the field. Faecal Sludge Management: Systems Approach for Implementation and Operation addresses the organization of the entire faecal sludge management service chain, from the collection and transport of sludge, and the current state of knowledge of treatment options, to the final end use or disposal of treated sludge. The book also presents important factors to consider when evaluating and upscaling new treatment technology options. The book is designed for undergraduate and graduate students, and engineers and practitioners in the field who have some basic knowledge of environmental and/or wastewater engineering.
Author : Willem Willems
Publisher :
ISBN 13 : 9789088903861
Total Pages : 434 pages
Book Rating : 4.9/5 (38 download)
Download or read book Water & Heritage written by Willem Willems and published by . This book was released on 2017-01-15 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Water is vital for life, and its availability has been a concern for mankind throughout the ages. Its presence has always been ascertained in a variety of ways and the development of human society everywhere is connected with various forms of water management. Man also needed to manage water to find protection from its dangers and the need for that is increasing. In the coming decades, the impact of climate change is expected to intensify floods and droughts, affect groundwater resources, raise sea levels, increase pollution and enhance the frequency and magnitude of disasters. Societies around the world are challenged to adapt to these threats to ensure water security, economic prosperity and environmental and cultural sustainability. This book deals with the heritage of water management and the use that was made of water, as well as the impact of water management on heritage. An example of the former may be an ancient irrigation system in the Filipines or in the Middle East that still functions today, while the latter may reflect the importance of maintaining groundwater levels for the preservation of organic remains on archaeological sites or of wooden piles underneath standing buildings. In either case the papers in this book reflect the dynamic nature of water, and hence the equally dynamic relation between water management and heritage. This publication follows up on a Heritage and Water conference in Amsterdam, the first of its kind. Its main purpose is to credibly present the importance and value of heritage and historical experience for water and sustainable development, and vice versa, present the importance of water management for the protection of heritage. It presents evolving insights and concepts about Water and about Heritage from a variety of disciplines, policy and public perspectives illustrated with cases studies and aims to connect decision makers with experts such as engineers, archaeologists, historians, geographers, ecologist and landscape architects
Author : Asian Development Bank
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.:/5 (318 download)
Download or read book Handbook for Integrating Risk Analysis in the Economic Analysis of Projects written by Asian Development Bank and published by . This book was released on 2002 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aiming to support the development of a framework for the analysis of risk in project design and economic analysis, this handbook outlines technical approaches to modeling risk. Also summarized is the nature and practice of sensitivity analysis in dealing with uncertain outcomes as well as the principles to consider in typical risk analysis situations sector by sector. Case studies are included to demonstrate the application of quantitative risk analysis using actual Asian Development Bank projects to help improve project design and quality. Handbook users will learn to identify factors that are the key determinants of project outcomes, determine the likelihood of an individual project's returns being unacceptable, and design measures to mitigate the risks arising from the identified key factors.
Author : Tiago Carneiro Peixoto
Publisher :
ISBN 13 : 9780996414227
Total Pages : pages
Book Rating : 4.4/5 (142 download)
Download or read book Civic Tech in the Global South written by Tiago Carneiro Peixoto and published by . This book was released on 2015-06-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Avijit Ghosh
Publisher : Free Press
ISBN 13 : 9780669120325
Total Pages : 212 pages
Book Rating : 4.1/5 (23 download)
Download or read book Location Strategies for Retail and Service Firms written by Avijit Ghosh and published by Free Press. This book was released on 1987 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antoine Leboyer
Publisher : Editions Eyrolles
ISBN 13 : 2212067437
Total Pages : 230 pages
Book Rating : 4.2/5 (12 download)
Download or read book Optimisez votre stratégie commerciale written by Antoine Leboyer and published by Editions Eyrolles. This book was released on 2011-07-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Structurez vos ressources de commercialisation pour obtenir une plus grande efficacité au moindre coût La vente n'est pas un art, ni une intuition. C'est un processus qui implique de multiples fonctions et dépasse même les frontières de l'entreprise. Ce livre prend en compte le processus de commercialisation dans son ensemble et propose une méthodologie pratique développée par des dirigeants pour des dirigeants pour leur permettre de maîtriser les étapes du cycle de vente et d'établir un lien entre la stratégie et les opérations, entre le produit et les clients, entre l'entreprise et ses partenaires extérieurs. Ce recueil de conseils pratiques intéressera particulièrement : la direction de l'entreprise qui doit décider de l'allocation des ressources ; les chefs de produit qui ont des objectifs de revenus et de profitabilité ; les intervenants internes et externes dans les domaines de la communication, de la publicité, du marketing et de la vente ; des investisseurs qui veulent évaluer la validité d'un business model ; la direction financière qui doit évaluer la profitabilité des départements de l'entreprise. Préface d'Yvon Gattaz, membre de l'Institut et président d'honneur du MEDEF.
