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Author : Lawrence W. Tuller
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (318 download)
Download or read book Strategic Marketing in the Caribbean written by Lawrence W. Tuller and published by . This book was released on 1995 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseann Knight
Publisher : Routledge
ISBN 13 : 1000555194
Total Pages : 239 pages
Book Rating : 4.0/5 (5 download)
Download or read book Marketing in Latin America and the Caribbean written by Joseann Knight and published by Routledge. This book was released on 2022-03-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4./5 ( download)
Download or read book An Agricultural Marketing Strategy for the Caribbean written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence W. Tuller
Publisher :
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.:/5 (318 download)
Download or read book Strategic Marketing in Central America written by Lawrence W. Tuller and published by . This book was released on 1996 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dennis J. Gayle
Publisher : Routledge
ISBN 13 : 1317663128
Total Pages : 270 pages
Book Rating : 4.3/5 (176 download)
Download or read book Tourism Marketing and Management in the Caribbean (RLE Marketing) written by Dennis J. Gayle and published by Routledge. This book was released on 2014-09-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Author :
Publisher : IICA Biblioteca Venezuela
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4./5 ( download)
Download or read book An Agricultural Marketing Strategy for the Caribbean written by and published by IICA Biblioteca Venezuela. This book was released on with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cynthia Wilson
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.A/5 ( download)
Download or read book Caribbean Tourism Markets written by Cynthia Wilson and published by . This book was released on 1980 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Acolla Lewis
Publisher : Routledge
ISBN 13 : 113644498X
Total Pages : 186 pages
Book Rating : 4.1/5 (364 download)
Download or read book Marketing Island Destinations written by Acolla Lewis and published by Routledge. This book was released on 2010-10-13 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
Author : Lawrence W. Tuller
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.:/5 (318 download)
Download or read book Strategic Marketing in South America written by Lawrence W. Tuller and published by . This book was released on 1995 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J.B. McCall
Publisher : Routledge
ISBN 13 : 1134494092
Total Pages : 286 pages
Book Rating : 4.1/5 (344 download)
Download or read book International Strategic Marketing written by J.B. McCall and published by Routledge. This book was released on 2004-07-31 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178
Download or read book Caribbean Tourism Markets: Structures and Strategies: Proceedings of the CTRC Regional Marketing Seminar on a New Approach to Marketing Caribbean Tourism written by and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Winston Mohammed
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)
Download or read book Local Food in Caribbean Small Island Developing States (SIDS) Destination Marketing -- the Case of Trinidad & Tobago written by Winston Mohammed and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trinidad & Tobago is a Caribbean and Small Island Destination State (SIDS) tourism anomaly because it is neither a mass leisure nor a traditional (3S) sun, sea, and sand tourist destination. There is growing scholarly attention on food-related destination marketing in the most successful and attractive tourist destinations globally. Despite the influence of food on a destination's competitiveness and attractiveness, policymakers and tourism organizations of the Caribbean and Trinidad & Tobago have at best underutilized and even ignored the potential of local food because they poorly understand its capacity and capability. Traditional destination marketing treats food merely as a complementary attraction and one of several brand image elements and objectifies it as functional and an element of culture. A 3C destination experience featuring Trinidad & Tobago Carnival, chocolate, and cuisine is more authentically and uniquely competitive than merely homaging ubiquitous 3S brand loyalty. Achieving a deeper understanding of the contemporary leveraging of Trinidad & Tobago's local food and its albeit unofficial status as the culinary capital of the Caribbean as a destination marketing pull is pivotal. A food tourism strategic marketing plan incorporating the facets of Trinitario fine chocolate food souvenirs targeted to the Caribbean cruise tourism industry and destination food safety and hygiene is a crucial cornerstone of contriving future Trinidad & Tobago destination loyalty strategies. However, leveraging an expansive diaspora as destination ambassadors and the growing popularity of Trinidad & Tobago-styled carnival festivals held predominantly in major North American and U.K. cities are the key destination loyalty success pivots.
Author :
Publisher : IICA Biblioteca Venezuela
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4./5 ( download)
Download or read book Element of an agricultural marketing strategy for Jamaica written by and published by IICA Biblioteca Venezuela. This book was released on with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew Spencer
Publisher : Springer Nature
ISBN 13 : 3030615847
Total Pages : 236 pages
Book Rating : 4.0/5 (36 download)
Download or read book Technology Adoption in the Caribbean Tourism Industry written by Andrew Spencer and published by Springer Nature. This book was released on 2020-10-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.
Author :
Publisher : IICA Biblioteca Venezuela
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4./5 ( download)
Download or read book Caribbean region: differentiated strategy 1994 -1998 written by and published by IICA Biblioteca Venezuela. This book was released on with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : IBP USA Staff
Publisher :
ISBN 13 : 9781438707846
Total Pages : 300 pages
Book Rating : 4.7/5 (78 download)
Download or read book Caribbean Community and Common Market Investment and Business Guide written by IBP USA Staff and published by . This book was released on 2009-03-20 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Caribbean Community and Common Market Investment and Business Guide - Strategic and Practical Information
Author : David W. Cravens
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.0/5 ( download)
Download or read book Strategic Marketing written by David W. Cravens and published by Irwin Professional Publishing. This book was released on 1997 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of this text argues that the role of strategic marketing in business performance is demonstrated in the market-driven strtategies of successful organizations competing in a wide array of product and market situations. The escalating importance of providing customer satisfaction, responding to diversity in the marketplace, developing new products and recognizing global competitive challenges require effective marketing strategies for gaining and keeping a competitive edge. The text examines the concepts and processes for gaining competitive advantage in the market place.
